MacRumors

Thus far, rumors have pointed to Fall 2014 as the potential launch date of Apple's rumored iWatch, with some analysts predicting September as the likely launch window for the device and others reporting mass production would begin in July. KGI Securities analyst Ming Chi Kuo had predicted that the iWatch would enter mass production in late September, but is now revising his prediction to late November instead, due to the difficulties of the project.

We believe developing the hardware and OS of iWatch will be a much more difficult task than for Apple’s existing products.

Kuo points out that the iWatch uses many new hardware technologies, like a flexible AMOLED screen, a sapphire crystal cover and a much smaller form factor with higher waterproof standards than other highly advanced Apple devices. Additionally, Kuo notes that redesigning iOS for the iWatch may also be proving a difficult challenge for Apple.

Apple has reportedly been aiming to debut the iWatch at an October event, and has recently hired former Nike FuelBand team members and TAG Heuer's sales director leading up to the expected launch. While there aren't any reports on what the actual device may look like, there have been reports that there could be "multiple versions", which could include watches with up to 10 sensors and a 2.5-inch screen. Apple has also been meeting with athletes to test out the device's fitness capabilities.

With Apple aiming to debut the iWatch in October, it's likely the Cupertino company launches the device well after its debut when production is in full swing, similar to the launch of the Mac Pro. Alternatively, Apple could launch the iWatch in limited quantities and increasing them once production fully ramps up.

Back in 2010, Apple extended iTunes song previews from 30 seconds in length to 90 seconds on songs longer than 2 minutes and 30 seconds, to give users a longer listening period before making a purchase.

It appears that some songs have now reverted to 30 second play lengths rather than 90 seconds, with many popular songs offering previews that are only 30 seconds in length on both the mobile and desktop versions of iTunes.

For example, previews of all songs on Sia's new album are only 30 seconds despite all of the songs being longer than the 2 minutes and 30 seconds, a length that used to result in a 90 second preview. Many other popular albums are also demonstrating the same short 30 second previews. Coldplay's entire discography, for example, has only 30 second previews instead of the 90 seconds of preview time that was previously available.

According to one MacRumors forum user, some songs that are only available for 30 second previews were available in 90 second lengths just hours ago. User complaints on Twitter also suggest that the shift is recent.

As early as a few hours ago these were all 90 seconds! If you remember, Apple made a big deal about switching to extended previews, now a lot of songs are reverting back. Seeing more 30-second previews now than 90-second on most albums I've checked.

Though most songs at the current point in time seem to be limited to 30 second previews, there are some exceptions. Certain albums continue to offer 90 second previews, as do all of the songs listed on Apple's Top Charts. For example, Leela James' album "Fall for You" continues to offer 30 second previews, suggesting the shift may be limited to certain artists or labels.

Back when Apple first made the switch to 90 second song previews, it experienced some delays due to licensing agreements, and it is unclear if licensing has once again become an issue. It is unknown at this time if the shift to 30 second previews is a simple glitch or a more permanent change.

(Thanks, MichaelSD!)

Update July 11 6:37 AM: Apple has restored 90-second previews for some, but not all, tracks that had been affected.

Purported parts for the iPhone 6 are continuing to surface, with Apple.club.tw sharing a new blurry photo [Google Translate] of what appears to be the front LCD frame of the device, complete with metal shielding that would separate the LCD itself from the remainder of the internals, as well as a metal bracket covering the home button.

While it is not confirmed that this part is indeed from the 4.7-inch iPhone 6, it is consistent with similar parts seen on previous iPhones. Apple.club.tw claims that it is the proper size for the larger iPhone 6, and that certainly appears reasonable based on how it looks in the hand.

The front panel seen in several recent photo and video leaks would attach to the opposite side of the frame shown in the new photo, covering the LCD and providing the smooth look of the device's front. That entire assembly would be fitted to the rear shell also seen in recent leaks, sandwiching around the battery, logic board, and other internals of the iPhone 6.

Update Jul 24 4:30 PM: According to an iFixit teardown, this part was actually for the Amazon Fire Phone.

Today marks the sixth anniversary of the App Store, which first debuted on July 10, 2008 in an iTunes update. App Store access came to original iPhone and the new iPhone 3G the next day with the July 11 introduction of iOS 2.0.

Since its introduction, the App Store has grown by leaps and bounds. As of June 2014, the App Store had seen 75 billion total app downloads, a massive number compared to the 1 billion apps downloaded milestone Apple hit in 2009. Apple is seeing 300 million visitors to the App Store per week. To date, Apple has paid out more than $15 billion to app developers, and in 2013, App Store sales topped $10 billion.

According to app tracking site AppShopper, 1.7 million total apps have been approved, with 1,188,063 apps available for download (a number also confirmed by Apple during WWDC). One million of those are iPhone apps, while nearly 600,000 are for the iPad. There are also a total of 20,801 Mac apps, a solid number given the fact that the Mac App Store has only been around since 2011.

In celebration of Apple's sixth App Store anniversary, several developers are offering steep discounts on popular apps. Some of the best deals can be found below:

- Monument Valley $1.99, down from $3.99 [Direct Link]
- Threes $0.99, down from $1.99 [Direct Link]
- The Room 2 $0.99, down from $1.99 [Direct Link]
- Kiwanuka $0.99, down from $1.99 [Direct Link]
- Tengami $1.99, down from $4.99 [Direct Link]
- Eliss Infinity $0.99, down from $2.99 [Direct Link]
- Out There $1.99, down from $3.99 [Direct Link]
- Blast-A-Way $0.99, down from $4.99 [Direct Link]
- Lost Toys $1.99, down from $3.99 [Direct Link]
- Drafts for iPad $2.99, down from $4.99 [Direct Link]
- Blek $0.99, down from $2.99 [Direct Link]

To find even more apps on sale, make sure to check out AppShopper.com, which keeps track of all App Store changes, including price drops.

With iOS 8, set to be launched to the public later this year, Apple will offer several App Store improvements, including a new "Explore" tab to make it easier to discover content, improved searches, app bundles, and integrated beta testing.

Earlier this year, Major League Baseball began installing thousands of iBeacons in ballparks around the country, putting dozens of the beacons in stadiums in Boston, Milwaukee, San Diego, and San Francisco, and more.

Considered to be one of the largest iBeacon rollouts in the world, the initial plan saw the beacons used in conjunction with the At the Ballpark app. Thus far, the iBeacons have been used in some cases to check fans in to stadiums and to send notifications and offers, but beacon usage is still in the early stages.

Major League Baseball is now entering its second phase of development with iBeacons, according to TechCrunch, and is planning to debut a special project at the 2014 All-Star Game at Target Field. Target Field will use iBeacons to provide content and interactive features to in-park exhibits.

With the introduction of interactive ballpark attractions at Target Field for the All-Star Game, MLBAM will debut its second phase of iBeacon technology at MLB ballparks. Fans attending All-Star events at Target Field with At the Ballpark on their iPhone (iOS 7 required) will be able to use iBeacon when visiting these attractions, offering a unique mobile perspective through original content automatically delivered to their iPhone. The locations in Target Field are: The Golden Glove; Twins Digital Clubhouse; 2 Gingers Pub; Target Field Ballpark Model; 573 and Herb Carneal Pressbox; Kirby Puckett Atrium; Rod Carew Atrium; The Townball Tavern; and Target Plaza.

MLB has expressed a desire to expand iBeacons to be able to provide point of interest information, concessions, in-stadium directions, loyalty and rewards programs, shopping, and more, with individual teams having significant input and control over what fans will see. It appears that Target Field will be the first major experiment with interactive iBeacon features.

MLB has also introduced new updates to its At Bat and At the Ballpark apps, with At Bat gaining live streams of the All-Star Game (which will require an MLB.TV Premium subscription), the All-Star Futures Game, and the Home Run Derby.

MLB At Bat is a free download from the App Store for iPhone and iPad, but requires a subscription of $2.99/month or $9.99/year. [Direct Link]

MLB At the Ballpark is also a free download from the App Store for the iPhone and iPad. [Direct Link]

Apple today released iTunes 11.3, including several improvements to iTunes Extras, including new features for HD movies. This new content will be added automatically to previously purchased iTunes movies for free.

Alongside the launch of iTunes 11.3, Apple has also announced that the Apple TV is finally supporting iTunes Extras with the 6.2 software update released late last month. The first-generation Apple TV supported iTunes Extras, but the feature was lost when Apple revamped the Apple TV back in 2010.

Finally, Apple has also announced that iTunes Extras will be coming to iOS with the public release of iOS 8, which is slated for this fall.

iTunes 11.3 includes all-new iTunes Extras for HD movies. iTunes Extras can include behind-the-scenes videos, short films, high-resolution image galleries, director's commentary, scenes, and more. These immersive iTunes Extras can also be enjoyed on Apple TV with Software Update 6.2 now, and will be available on iOS 8 this fall.

New iTunes Extras will be automatically added to your previously purchased HD movies as they become available - at no additional charge.

iTunes 11.3 can be downloaded from the software update tool in the Mac App Store or Apple's iTunes web page.

Update: Apple has added a feature page [iTunes Store] to the iTunes Store highlighting iTunes Extras and compatible movies. The page also includes a promotional video for iTunes Extras.

Chip manufacturing company TSMC started shipping processors to Apple in Q2 2014, reports the Wall Street Journal. After exclusively sourcing its processors from Samsung, Apple last year struck a deal with TSMC that would see the manufacturer begin supplying A-series chips for Apple's iOS devices.

Apple's deal with TSMC is a win-win situation for both companies with Apple reducing its reliance on Samsung for iOS device components and TSMC receiving a boost financially from Apple's hardware orders.

The development means Apple doesn't have to rely solely on Samsung for microprocessors, a critical component that controls applications running in smartphones and tablets. By securing an additional supplier, Apple will have more leverage when it comes to price negotiations with its chip suppliers in the future. Through the deal, TSMC adds a high-profile customer that could help support expensive research investments the manufacturer needs to move to advanced technology and will likely boost its overall revenue this year, analysts said.

In line with previous reports, TSMC allegedly began mass producing chips for Apple using its 20-nanometer process earlier this year and is working with the company on future 16-nanometer designs. Apple also is rumored to be working with Samsung on next year's A9 processor which could use a 14-nanometer design.

Taiwan's Business Weekly (Google Translate, via GforGames) reports that Apple has placed an extraordinary amount of orders for the iPhone 6 ahead of its launch this fall, which is said to be twice as large when compared to orders for the iPhone 5 in 2012.

The paper also states that Apple's first iPhone 6 order will consist of 68 million units, with the device finally entering mass production later this month. This is consistent with earlier rumors about the mass production of the 4.7-inch device, although it is unknown if this newest report is referring to joint production of the 4.7-inch and larger 5.5-inch iPhone 6.

Apple is likely pushing for a large initial order of the iPhone 6 in order to avoid the supply issues that surrounded the launches of the iPhone 5s and iPhone 5. While some reports have suggested that Apple may launch the 5.5-inch version of the iPhone 6 after the 4.7-inch version due to issues with display technology and battery life, a recent report from Bloomberg suggested that both devices could launch simultaneously.

In addition to a larger display, both versions of the iPhone 6 will most likely feature a thinner, curved-edge casing along with a faster A8 processor and improved camera. Following the trends of the past two iPhone launches, it is also likely that Apple will reveal and launch the iPhone 6 in September.

Apple's iPhone 6 will feature a new haptic feedback technology when it ships later this year, claims Chinese mobile phone information site Laoyaoba (Google Translate, via GforGames).

Citing inside sources, the report claims that Apple will ship the iPhone 6 with a tactile feedback linear motor, which can allow the user to feel subtle vibrations depending on different app scenarios and even on specific areas of the touch screen. The report also notes that this new haptic feedback motor will cost twice or three times as much as the $0.60 vibration motor found in the iPhone 5s.

Apple has expressed interest in haptic technology in the past, filing a patent on the subject in 2009. That patent discussed the idea of allowing users to "feel out" the different elements on a web page with haptic feedback, noting that the lack of such a technology was a disadvantage for the iPhone's multi-touch screen.

The iPhone 6 is expected to launch in September in two sizes of 4.7-inches and 5.5-inches. Aside from a larger display, the device is also expected to include a faster quad-core 64-bit A8 processor, and a thinner design with curved edges like that of the fifth-generation iPod touch. Both iPhone 6 models are also expected to receive an improved camera, which will come in the form of optical image stabilization for the 5.5-inch model and a new lens module for the smaller 4.7-inch phone.

Google's Chromecast and the Roku were the two highest-selling streaming media devices in the U.S. last year as the Apple TV fell to third place, according to new data from Parks Associates (via GigaOM).

Both Google and Roku sold an estimated 3.8 million streaming media devices last year, with Apple selling just over 2 million Apple TVs. To date, Apple has sold over 20 million Apple TVs worldwide since launching the streaming device in 2007, while Roku has sold 8 million devices since its first media box in 2008.

A Parks Associates report last year noted that 14% of U.S. broadband households were using streaming media devices. The study also stated that 37% of those surveyed households used a Roku device while 24% used an Apple TV, making the Roku the most used set-top box in the U.S.

Recent rumors have suggested that Apple is working on a next-generation Apple TV, which may feature a streaming TV service through a partnership with Comcast and other cable-box like capabilities. Some reports have also speculated that a new Apple TV may include enhanced gaming capabilities, utilizing iOS gaming controllers and an App Store ecosystem to provide a console-like experience.

Apple today released its 2014 Environmental Responsibility Report [PDF], posting the new information on its updated Environmental Initiatives website. The report, which covers fiscal 2013, highlights the progress Apple has made towards its environmental goals, which include reducing climate change by using renewable energy sources, using greener materials, and conserving "precious resources."

Apple notes that its carbon footprint from energy use has dropped by 31 percent from fiscal 2011 to fiscal 2013, even though energy consumption has increased by 44 percent. The company also recalculated its 2012 emissions and found that its overall carbon footprint shrank by three percent from 2012 to 2013, its first decline.

Second, while focusing on our climate data, we decided to recalculate our 2012 emissions using our newest methodology -- the same model we used to calculate our 2013 numbers. The new analysis shows that our carbon footprint actually shrank by 3 percent from 2012 to 2013. This marked the first time we've seen a year-over-year decline since we began tracking the numbers in 2009. While we're excited about this progress, we know our work is far from done.

145 of Apple's U.S. retail stores and all of its retail locations in Australia are powered using 100 percent renewable energy and energy efficiency programs implemented in its corporate offices have saved 28.5 million kWh of electricity and 751,000 therms of natural gas.

In addition, with its alternative commute programs for employees, which include a $100 transportation subsidy and biodiesel-powered buses, Apple has been able to avoid greenhouse gas emissions equivalent to 15,000 vehicles. A large section of the report is also dedicated to the company's new campus, which "will be the most energy-efficient building of its kind," powered by 100 percent renewable energy and populated with more than 7,000 trees.

The report also highlights Apple's commitment to recycling, its vow to use only clean, safe materials without harmful toxins, and its dedication to creating new products using less materials. Apple has now reached a worldwide recycling rate of 85 percent.

Apple ends the report with a list of challenges that it seeks to overcome, noting that its water consumption increased significantly in 2013 due to the work on its Apple 2 Campus. The company also cites the carbon emissions of its manufacturing partners as an area that it is "committed to addressing."

Over the course of the past eight years, Apple has managed to reduce the carbon footprint of its Mac business by 27 percent, thanks to its focus on the environment. In addition to powering many of its retail stores with renewable energy, its data centers are powered with 100 percent renewable energy, as is its existing corporate location in Cupertino thanks to a 2012 energy overhaul.

Earlier this year, in celebration of Earth Day, Apple overhauled its Environmental Responsibility website and launched a "Better" video that explains its environmentally friendly values.