Apple Announces Renewable Energy and Forestland Initiatives in China

Apple today announced a new multi-year project with World Wildlife Fund to protect up to 1 million acres of responsibly managed working forests in China, which the company says provide fiber for pulp, paper and wood products. The new forestland program is part of Apple's goal to run its worldwide operations on 100% renewable energy.

Apple Forestry
Apple also confirmed plans to expand its industry-leading renewable energy projects to manufacturing facilities in China, three weeks after the company announced a partnership with SunPower Corporation to build two 20-megawatt solar power plants that will provide more than enough energy to power all of Apple's corporate offices and retail stores in the world's most populous country.

“We’ve set an example by greening our data centers, retail stores and corporate offices, and we’re ready to start leading the way toward reducing carbon emissions from manufacturing,” said Tim Cook, Apple’s CEO. “This won’t happen overnight—in fact it will take years—but it’s important work that has to happen, and Apple is in a unique position to take the initiative toward this ambitious goal. It is a responsibility we accept. We are excited to work with leaders in our supply chain who want to be on the cutting edge of China’s green transformation.”

Apple shared its 2015 Environmental Responsibility Report in April, reflecting on the company's environmental progress during the 2014 fiscal year. The report highlights that 100% of the company's U.S. operations and 87% of its global operations are run on renewable energy. The report also reveals that Apple emitted 34.2 million metric tons of greenhouse gas emissions during the 12-month period ending September.

Top Rated Comments

Rogifan Avatar
78 months ago
They look after the environment better than they look after their employees in China, who are still little better than slave labour. Warped thinking IMO.

Foxconn employees are NOT Apple employees!
Score: 25 Votes (Like | Disagree)
AngerDanger Avatar
78 months ago
I'm excited for the Apple design video expounding on the creation of all these trees:

Score: 23 Votes (Like | Disagree)
macus3r Avatar
78 months ago
In the eyes of the consumer this is certainly a plus. By being proactive about managing their emissions and consumption of materials, this company will slowly give back to our environment and also earn the environmentally-concerned consumer's spending dollars.

This is one of those trademark apple moves. Granted, this is a company that also knows how to market products effectively, so they're great at talking up their accomplishments, but at the same time you don't see too many other hardware manufacturers displaying the same level of "concern."

Tim Cook's team should be proud. If Steve's legacy was creating apple, Tim's will be greening the tree from which the fruit bears.
Score: 16 Votes (Like | Disagree)
elvislives Avatar
78 months ago
Good for Apple! This is one I like Samsung to copy!
Score: 12 Votes (Like | Disagree)
iTom17 Avatar
78 months ago
This is the kind of news that makes me feel proud of Apple. It may be a huge tech company, but yet they also care A LOT about the environment. I bet no other related manufacturer would even think of this.

Keep it up, Apple!
Score: 6 Votes (Like | Disagree)
Daalseth Avatar
78 months ago
Have you heard about Farms? Their product is produce. A tree farm's product is trees. If the tree farm stops producing trees, then it goes out of business. Farms don't have 12 month time frames, some are operational (for one family or another or one for company or another) for centuries.

If there is a demand for trees (i.e., paper) and if governments, companies, or just reality does not allow those trees to be economically produced from old growth forests, then these farms will see their trees replanted and will be taken care of. For the tree farmer it is simple economic interest. It isn't particularly complicated. Apple might be acting from a higher standard, but most likely they are locking in a good price for the paper by entering into long-term contracts with these tree farms. They are doing the same thing in renewable energy. They are fixing their input price on a necessary item. The "good for the earth" PR is just gravy. Delicious gravy. to be sure. But I bet all these deals pencil out economically as well.
Yes I've heard of farms. My wife grew up on a farm. A real farm. A century farm.
I grew up with W and GP talking about tree farms, and sustainable management and it was all BS.
The reality was that they ran a few plots of "tree farms" to show to the press and legislators. Meanwhile they stripped BLM and Forest Service lands bare, silted up the streams and walked off to new stands leaving devastated small towns with closed mills in a trashed environment in their wake. That's how the lumber industry works.
And even if the current management thinks in terms of sustainability, it won't last. There used to be a small company in California that ran a sustainable operation. They owned several thousand acres and only harvested as much each year as would regrow. That lasted until the '90s when they were bought out. The new owners stripped everything in a few years. They then closed the mill sold off the land for development, pocked the money and went on to new conquests.
That's the history of "sustainable" forestry and "tree farming".

Maybe Apple and the Chinese can do it right. I don't know, nobody can predict the future. But given the history of lumber companies from Georgia, to Minnesota, to Oregon, to Sumatra, I'm dubious.
Score: 4 Votes (Like | Disagree)

Top Stories

tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
signal instagram ads3

Signal Shares the Instagram Ads Facebook Doesn't Want You to See

Wednesday May 5, 2021 1:29 am PDT by
Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads. In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the...
tracking disabled ios 14 5

Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5

Friday May 7, 2021 1:51 am PDT by
An early look at an ongoing analysis of Apple's App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with the release of iOS 14.5. According to the latest data from analytics firm Flurry, just 4% of iPhone users in the U.S. have actively chosen to opt into app tracking after updating their device...
fortnite apple logo 2

Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

Tuesday May 4, 2021 1:54 pm PDT by
Apple's legal battle with Epic Games is continuing on, and during the second day of the trial, Epic Games' CEO Tim Sweeney continued his testimony against Apple. Sweeney was grilled by Apple's lawyers, and made several points seemingly favorable to Apple. In addition to mentioning how he prefers Apple's iPhone and values Apple's privacy policies that he's aiming to dismantle, Sweeney...
snapchat dark mode

Snapchat Rolls Out Dark Mode on iOS

Wednesday May 5, 2021 1:17 am PDT by
Nearly two years following the release of iOS and iPadOS 13, which included native, built-in, and systemwide dark mode, Snapchat, one of the world's most prominent social media networks, has finally rolled out a dark mode theme for iOS users. Snapchat began testing a dark mode theme of its app design late last year with a small group of iOS users. Now, Snapchat says that as of this week, it...
netflix sign up

Apple Discussed 'Punitive Measures' Against Netflix for Dropping In-App Purchases

Wednesday May 5, 2021 11:03 am PDT by
As the Epic Games v. Apple trial progresses into its third day, Apple's internal documents and communications with various companies are continuing to surface, giving us some insight into the dealings that Apple has had around the App Store. Back in December 2018, Netflix stopped offering in-app subscription options for new or resubscribing members and instead began requiring them to sign up ...
iphone 12 preorder purple

Apple Begins Transition to Randomized Serial Numbers With Purple iPhone 12

Wednesday May 5, 2021 9:17 am PDT by
MacRumors previously reported about Apple's plan to switch to randomized serial numbers for future products starting in early 2021, and this transition has now started with the new purple iPhone 12 model in multiple countries. With assistance from Aaron Zollo, host of the YouTube channel ZolloTech, we can confirm that the purple iPhone 12 released last month has a new 10-character serial...
airtag 1

AirTag Anti-Stalking Measures 'Just Aren't Sufficient' Says Washington Post Report

Wednesday May 5, 2021 6:03 pm PDT by
The safeguards that Apple built into AirTags to prevent them from being used to track someone "just aren't sufficient," The Washington Post's Geoffrey Fowler said today in a report investigating how AirTags can be used for covert stalking. Fowler planted an AirTag on himself and teamed up with a colleague to be pretend stalked, and he came to the conclusion that the AirTags are a "new means...
iphone 13 pro max dummy notch

iPhone 13 Pro Max Dummy Model Depicts Smaller Notch

Tuesday May 4, 2021 1:08 pm PDT by
Apple's iPhone 13 models are expected to feature a slimmed down notch, marking the first major change to the TrueDepth camera system since it was introduced in the 2017 iPhone X. We're still months away from the launch of the iPhone 13, but Lewis Hilsenteger of Unbox Therapy managed to get an iPhone 13 Pro Max dummy model that represents what we can expect from the new 2021 device. Dummy...
iPad Pro July Shipping

12.9-Inch iPad Pro Now Delivers as Late as Mid-July

Wednesday May 5, 2021 7:10 am PDT by
While the new 12.9-inch iPad Pro is set to launch in the second half of May, orders placed today are estimated for delivery as late as mid-July on Apple's online store in the United States — some two months later. The new 11-inch iPad Pro is faring better so far, with some configurations available for delivery in the last week of May. The new 12.9-inch iPad Pro features a Liquid Retina XDR ...