Apple Announces Renewable Energy and Forestland Initiatives in China

Apple today announced a new multi-year project with World Wildlife Fund to protect up to 1 million acres of responsibly managed working forests in China, which the company says provide fiber for pulp, paper and wood products. The new forestland program is part of Apple's goal to run its worldwide operations on 100% renewable energy.

Apple Forestry
Apple also confirmed plans to expand its industry-leading renewable energy projects to manufacturing facilities in China, three weeks after the company announced a partnership with SunPower Corporation to build two 20-megawatt solar power plants that will provide more than enough energy to power all of Apple's corporate offices and retail stores in the world's most populous country.

“We’ve set an example by greening our data centers, retail stores and corporate offices, and we’re ready to start leading the way toward reducing carbon emissions from manufacturing,” said Tim Cook, Apple’s CEO. “This won’t happen overnight—in fact it will take years—but it’s important work that has to happen, and Apple is in a unique position to take the initiative toward this ambitious goal. It is a responsibility we accept. We are excited to work with leaders in our supply chain who want to be on the cutting edge of China’s green transformation.”

Apple shared its 2015 Environmental Responsibility Report in April, reflecting on the company's environmental progress during the 2014 fiscal year. The report highlights that 100% of the company's U.S. operations and 87% of its global operations are run on renewable energy. The report also reveals that Apple emitted 34.2 million metric tons of greenhouse gas emissions during the 12-month period ending September.

Top Rated Comments

(View all)
Avatar
69 months ago

They look after the environment better than they look after their employees in China, who are still little better than slave labour. Warped thinking IMO.


Foxconn employees are NOT Apple employees!
Score: 25 Votes (Like | Disagree)
Avatar
69 months ago
I'm excited for the Apple design video expounding on the creation of all these trees:

Score: 23 Votes (Like | Disagree)
Avatar
69 months ago
In the eyes of the consumer this is certainly a plus. By being proactive about managing their emissions and consumption of materials, this company will slowly give back to our environment and also earn the environmentally-concerned consumer's spending dollars.

This is one of those trademark apple moves. Granted, this is a company that also knows how to market products effectively, so they're great at talking up their accomplishments, but at the same time you don't see too many other hardware manufacturers displaying the same level of "concern."

Tim Cook's team should be proud. If Steve's legacy was creating apple, Tim's will be greening the tree from which the fruit bears.
Score: 16 Votes (Like | Disagree)
Avatar
69 months ago
Good for Apple! This is one I like Samsung to copy!
Score: 12 Votes (Like | Disagree)
Avatar
69 months ago
This is the kind of news that makes me feel proud of Apple. It may be a huge tech company, but yet they also care A LOT about the environment. I bet no other related manufacturer would even think of this.

Keep it up, Apple!
Score: 6 Votes (Like | Disagree)
Avatar
69 months ago

Have you heard about Farms? Their product is produce. A tree farm's product is trees. If the tree farm stops producing trees, then it goes out of business. Farms don't have 12 month time frames, some are operational (for one family or another or one for company or another) for centuries.

If there is a demand for trees (i.e., paper) and if governments, companies, or just reality does not allow those trees to be economically produced from old growth forests, then these farms will see their trees replanted and will be taken care of. For the tree farmer it is simple economic interest. It isn't particularly complicated. Apple might be acting from a higher standard, but most likely they are locking in a good price for the paper by entering into long-term contracts with these tree farms. They are doing the same thing in renewable energy. They are fixing their input price on a necessary item. The "good for the earth" PR is just gravy. Delicious gravy. to be sure. But I bet all these deals pencil out economically as well.

Yes I've heard of farms. My wife grew up on a farm. A real farm. A century farm.
I grew up with W and GP talking about tree farms, and sustainable management and it was all BS.
The reality was that they ran a few plots of "tree farms" to show to the press and legislators. Meanwhile they stripped BLM and Forest Service lands bare, silted up the streams and walked off to new stands leaving devastated small towns with closed mills in a trashed environment in their wake. That's how the lumber industry works.
And even if the current management thinks in terms of sustainability, it won't last. There used to be a small company in California that ran a sustainable operation. They owned several thousand acres and only harvested as much each year as would regrow. That lasted until the '90s when they were bought out. The new owners stripped everything in a few years. They then closed the mill sold off the land for development, pocked the money and went on to new conquests.
That's the history of "sustainable" forestry and "tree farming".

Maybe Apple and the Chinese can do it right. I don't know, nobody can predict the future. But given the history of lumber companies from Georgia, to Minnesota, to Oregon, to Sumatra, I'm dubious.
Score: 4 Votes (Like | Disagree)

Top Stories

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Supposed iPhone 12 Display Unit Leaks

Thursday August 6, 2020 8:13 am PDT by
An image supposedly of an iPhone 12 display unit has been shared online by leaker "Twitter user Mr. White". Compared to images of an iPhone 11 Pro display piece, this new unit has a reoriented display connector, reaching up from the bottom of the display, rather than from the left-hand side on iPhone 11 Pro. This may be due to the logic board moving to the other side of the device. A...

Apple Seeds iOS 14 and iPadOS 14 Public Beta 4 to Testers

Thursday August 6, 2020 10:05 am PDT by
Apple today seeded new public betas of upcoming iOS 14 and iPadOS 14 updates to its public beta testing group. Today's software releases, which Apple labels as fourth betas to keep them in line with developer betas, are actually the third betas that Apple has provided and they come two weeks after the prior beta releases. Public beta testers who have signed up for Apple's beta testing...

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...

Google's $349 Pixel 4a vs. Apple's $399 iPhone SE

Wednesday August 5, 2020 1:45 pm PDT by
Google this week launched its newest smartphone, the $349 Pixel 4a, a low-cost device that's designed to compete with other affordable devices like Apple's iPhone SE. We picked up one of the new Pixel 4a smartphones and thought we'd check it out to see how it measures up to the iPhone SE, given that the two devices have such similar price points. Subscribe to the MacRumors YouTube channel ...

Everything New in iOS 14 Beta 4: Apple TV Widget, Search Improvements, Exposure Notification API and More

Tuesday August 4, 2020 11:14 am PDT by
Apple today released the fourth developer betas of iOS and iPadOS 14 for testing purposes, tweaking and refining some of the features and design changes included in the update. Changes get smaller and less notable as the beta testing period goes on, but there are still some noteworthy new features in the fourth beta, which we've highlighted below. - Apple TV widget - There's a new Apple TV...

Samsung Launches Galaxy Note 20, Galaxy Z Fold 2, and Galaxy Buds to Compete With Apple's iPhones and AirPods Pro

Wednesday August 5, 2020 10:07 am PDT by
Samsung today held a virtual Galaxy Unpacked event where it unveiled its next-generation smartphones that will compete with Apple's 2020 iPhone lineup, set to come out in the fall. Samsung announced the launch of the Galaxy Note 20 and the Galaxy Note 20 Ultra, the two newest devices in the Note lineup, and, more notably, the Galaxy Z Fold 2, Samsung's latest foldable smartphone. The...

Alleged 'iPhone 12' Images Depict Circular Array of Magnets in Chassis

Wednesday August 5, 2020 4:39 am PDT by
New images shared on Weibo appear to show a circular array of magnets housed inside an "iPhone 12" chassis. The unverified images depict 36 individual magnets in a circular arrangement, suggesting they could be related to mounting or charging. EverythingApplePro, who shared the Weibo-originating images on Twitter, also posted an image of an alleged iPhone 12 case with a similar array of...

2020 iMac Benchmarks Surface Online [Updated]

Thursday August 6, 2020 7:16 am PDT by
Benchmarks from the new 2020 iMac have today been shared online by Mac Otakara. The Geekbench benchmarks are from the newly-released 27-inch iMac with 3.0GHz Intel Core i5 processor and Radeon Pro 5300 graphics, compared to multiple specs of the previous 2019 iMac. The lowest spec 27-inch i5 iMac from 2020 performs about 20 percent better in multicore than the lowest spec 27-inch i5...

Third-Party RAM for 27-inch iMac Still Far More Affordable Than Apple's Checkout Upgrade Options

Wednesday August 5, 2020 3:06 am PDT by
Apple yesterday announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, and up to a whopping 128GB of RAM. To max out the RAM at checkout, Apple charges an additional $2,600, which is like buying another whole iMac. Fortunately, the memory in the 27-inch iMac is user-replaceable thanks to the easily-accessible memory backdoor...