Apple Announces Renewable Energy and Forestland Initiatives in China
Apple today announced a new multi-year project with World Wildlife Fund to protect up to 1 million acres of responsibly managed working forests in China, which the company says provide fiber for pulp, paper and wood products. The new forestland program is part of Apple's goal to run its worldwide operations on 100% renewable energy.
Apple also confirmed plans to expand its industry-leading renewable energy projects to manufacturing facilities in China, three weeks after the company announced a partnership with SunPower Corporation to build two 20-megawatt solar power plants that will provide more than enough energy to power all of Apple's corporate offices and retail stores in the world's most populous country.
“We’ve set an example by greening our data centers, retail stores and corporate offices, and we’re ready to start leading the way toward reducing carbon emissions from manufacturing,” said Tim Cook, Apple’s CEO. “This won’t happen overnight—in fact it will take years—but it’s important work that has to happen, and Apple is in a unique position to take the initiative toward this ambitious goal. It is a responsibility we accept. We are excited to work with leaders in our supply chain who want to be on the cutting edge of China’s green transformation.”
Apple shared its 2015 Environmental Responsibility Report in April, reflecting on the company's environmental progress during the 2014 fiscal year. The report highlights that 100% of the company's U.S. operations and 87% of its global operations are run on renewable energy. The report also reveals that Apple emitted 34.2 million metric tons of greenhouse gas emissions during the 12-month period ending September.
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID.
iOS 16.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions.
Below, we have recapped eight new features and...
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports.
Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports.
In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
Apple today released tvOS 16.4, the fourth major point update to the tvOS 16 operating system that came out last September. Available for the Apple TV 4K and Apple TV HD, tvOS 16.4 comes two months following the release of tvOS 16.3.
The tvOS 16.4 update can be downloaded over the air through the Settings app on the Apple TV by going to System > Software Update....
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
Apple today published a support document explaining why it decided to release a standalone Apple Music Classical app for classical music.
In short, Apple says the app was designed to support classical music's complex metadata:Classical music is different. It has longer and more detailed titles, multiple artists for each work, and hundreds of recordings of well-known pieces. The Apple Music...
The iPhone 15 Pro and Pro Max will use a new ultra-low energy microprocessor allowing certain features like the new capacitive solid-state buttons to remain functional even when the handset is powered off or the battery has run out, according to a source that shared details on the MacRumors forums.
CAD-based render of new solid-state buttons on iPhone 15 Pro models The source of this rumor is ...
Top Rated Comments
Foxconn employees are NOT Apple employees!
This is one of those trademark apple moves. Granted, this is a company that also knows how to market products effectively, so they're great at talking up their accomplishments, but at the same time you don't see too many other hardware manufacturers displaying the same level of "concern."
Tim Cook's team should be proud. If Steve's legacy was creating apple, Tim's will be greening the tree from which the fruit bears.
Keep it up, Apple!
I grew up with W and GP talking about tree farms, and sustainable management and it was all BS.
The reality was that they ran a few plots of "tree farms" to show to the press and legislators. Meanwhile they stripped BLM and Forest Service lands bare, silted up the streams and walked off to new stands leaving devastated small towns with closed mills in a trashed environment in their wake. That's how the lumber industry works.
And even if the current management thinks in terms of sustainability, it won't last. There used to be a small company in California that ran a sustainable operation. They owned several thousand acres and only harvested as much each year as would regrow. That lasted until the '90s when they were bought out. The new owners stripped everything in a few years. They then closed the mill sold off the land for development, pocked the money and went on to new conquests.
That's the history of "sustainable" forestry and "tree farming".
Maybe Apple and the Chinese can do it right. I don't know, nobody can predict the future. But given the history of lumber companies from Georgia, to Minnesota, to Oregon, to Sumatra, I'm dubious.