MacRumors

Google's Pixel phones are the first official devices with Google Assistant, its machine learning AI and assistant, built directly into it. The company wants Google Assistant to be "your own personal Google," performing basic tasks for a user, carrying on conversations, and performing search queries. YouTuber Marques Brownlee decided to test the new Google Assistant by putting it into a head-to-head competition with the latest version of Siri, running on an iPhone 7 Plus.


In the video, Brownlee puts both devices side-by-side and activates them at the same time. He gives them a series of queries and commands, testing how each one responds. Brownlee starts with simpler tasks, like checking the weather, completing math equations, opening apps, and setting timers. He then moves into slightly more advanced queries, like asking what time the post office closes, Tesla's stock prices, and who the President of the United States is.

After figuring out who the president is, Brownlee asked both assistants how tall he is. Google Assistant was able to figure out who President Barack Obama was and how tall he is, while Siri had to resort to a Bing search. When asked how tall Obama was, Siri stumbled, searching for how tall the United States is. Brownlee soon asks how tall Obama is to both assistants more directly, and both answer the query with no problems.

Next, he once again tries to carry on a contextual conversation with the assistants. While Google Assistant could identify who won the Super Bowl and the team's current quarterback, Siri struggled to connect the two queries. However, when asked whether the Los Angeles Clippers won, Siri listed the most recent Clippers game, a preseason game, while Google Assistant listed a game from last season. Google Assistant also stumbled while trying to identify a song that was playing.

Brownlee then asks a series of contextual questions about the city of Kathmandu and Facebook CEO Mark Zuckerberg. Siri was able to keep up with Google Assistant, understanding context and linking together multiple queries, despite initially hearing "Zuckerberg" as "Sucker berg."

The video concludes with Brownlee trying to talk to both Siri and Google Assistant, asking how they are and whether they can make him a sandwich, tell him a joke, and more. Surprisingly, Google Assistant was more personable, joking around with Brownlee.

Brownlee found that Google Assistant felt more personable than Siri, understanding context better and able to joke around a little more. However, he felt that Siri provided him more information, using graphs and visual information. Siri, he said, presented him the info he needed and got out of the way, while Google Assistant was more talkative, reading the information out to him rather than relying on visual cues.

Apple has continually been improving Siri over the years, adding new functions and opening it up to third-party applications. In August, Eddy Cue, Craig Federighi and Phil Schiller explained that new machine learning techniques had cut Siri's error rate by half. Recent rumors have suggested Apple is aiming to improve Siri's functionality further for inclusion in an Amazon Echo-like smart home device. Apple has been hiring employees for its machine learning and AI divisions and acquired machine learning startups Turi and Tuplejump in recent months in an effort to improve Siri.

Amid rumors suggesting AT&T is considering purchasing Time Warner, the parent company of networks like CNN and HBO, The Wall Street Journal says Apple is keeping a close eye on the situation as it would have a major impact on the television industry and could potentially impact future television deals Apple might make with the two companies.

Apple at one time was reportedly in talks with Time Warner about a potential streaming television deal and has been rumored to have been interested in purchasing Time Warner assets at one time, but negotiations stalled and the two companies are no longer holding talks.

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Apple Inc. a few months ago approached Time Warner Inc. about pursuing a combination, but the discussions didn't progress beyond a preliminary stage and none are currently under way, people familiar with the matter said Friday. [...]

From Apple's end, executives under Chief Executive Tim Cook were involved in the earlier talks, and now Apple is monitoring the current situation, one of the people said

Time Warner owns a huge number of assets that could have serve as the foundation of a streaming television service should Apple have struck a deal with the company. Networks like CNN, HBO, TBS, TNT, NBA TV, Cartoon Network, and Warner Bros. are all under Time Warner's umbrella, but with AT&T and Time Warner in "advanced talks" it seems unlikely Apple will do more than "monitor" the situation.

A deal between AT&T and Time Warner could be finalized as early as this weekend, but The Wall Street Journal suggests "a host of other contenders" could offer deals for Time Warner, putting an end to the AT&T acquisition.

Last year, Apple was pursuing a streaming television service that would allow it to offer a skinny bundle of channels from popular networks and cable companies for approximately $40 per month, but it wasn't able to establish the necessary deals and shelved its plans.

Apple is instead leveraging the Apple TV set-top box as a platform that allows cable companies and other content providers to offer television shows and apps through an Apple-designed interface and user experience.

Just this week, Apple iTunes chief Eddy Cue said that television "needs to be reinvented" and called existing television interfaces "pretty brain dead."

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

For this week's giveaway, we've teamed up with Casetify to offer MacRumors readers a chance to win a customizable iPhone 7 or 7 Plus case from Casetify, a site that offers a range of customizable and community-designed cases.

Made from a soft polycarbonate, Casetify's cases are available in clear or black to match all of the different iPhone finishes Apple offers. The cases are matte and feature a soft-touch frame for added grip, while also protecting the iPhone from drops, bumps, and scratches.

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Casetify says its cases can survive drops of up to four feet onto concrete from all angles thanks to a 2-layer system with a hard exterior shell and an impact-absorbing interior layer. A lip around the case protects the display when it's face down, and all ports remain accessible for use when the case is on. Volume and power buttons are also protected.

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The best part about Casetify's cases is the wide range of designs available. You can choose from an artist-created case, with hundreds of choices available ranging from florals to abstract designs to cartoon characters, or create your own.

With the clear cases, many designs leave the design of the iPhone visible while overlaying it with a see-through pattern, and on the black cases, designed for the new Jet Black iPhone, rich, colorful patterns are overlaid on a black background.

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If you don't find a pre-designed case you like, Casetify also offers the option of designing your own case with any image or photograph you've captured. You can choose a clear or black case and then use a variety of layouts and templates to create a design.

Casetify's iPhone 7 and 7 Plus cases are normally priced at $40, but 20 MacRumors readers will get one for free. To enter to win, use the Rafflecopter widget below and enter an email address. Email addresses will be used solely for contact purposes to reach the winners and send the prizes. You can earn additional entries by subscribing to our weekly newsletter, subscribing to our YouTube channel, following us on Twitter, or visiting the MacRumors Facebook page.

Due to the complexities of international laws regarding giveaways, only U.S. residents who are 18 years of age or older are eligible to enter. To offer feedback or get more information on the giveaway restrictions, please refer to our Site Feedback section, as that is where discussion of the rules will be redirected.

The contest will run from today (October 21) at 11:45 a.m. Pacific Time through 11:45 a.m. Pacific Time on October 28. The winners will be chosen randomly on October 28 and will be contacted by email. The winners will have 48 hours to respond and provide a shipping address before new winners are chosen.

Following their addition to Apple.com in the United States last month, Sonos speakers can now be purchased from Apple's website in several other countries.

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Sonos Wi-Fi-connected PLAY:1 and PLAY:5 speakers are now available on Apple's online store in Australia, Belgium, Canada, France, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland, and the United Kingdom.

Prices are set at $249 and $649 in Canada, $299 and $749 in Australia, £169 and £429 in the United Kingdom, and €229 and €579 in many other European countries. Prices may vary based on VAT and other regional taxes.

Apple is currently offering a free 3-month Apple Music gift card with the purchase of either speaker. The promotion is valid in the United States and all of the other aforementioned countries and runs until December 31.

Sonos speakers are also available at 468 physical Apple retail stores in the United States, Australia, Belgium, Canada, France, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland, and the United Kingdom. In-store purchases likewise qualify for the free 3-month Apple Music gift card.

China has "shattered" records with the highest iOS revenue quarter reported to date, for any country that has been tracked by app intelligence firm App Annie. In total, the country is now the number one largest market in the world for App Store revenue on Apple's iPhone and iPad devices, with its record-breaking number sitting at $1.7 billion for Q3 2016.

China is now 15 percent ahead of the U.S. in terms of iOS App Store revenue, with the U.S. sitting just below $1.5 billion on the charts. The U.S. had been the number one market in iOS revenue since 2010.

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App Annie's report notes that Chinese iOS users spent five times more in applications on iPhone and iPad than they did just two years prior. Much of China's growth is estimated to be on the back of the Games category, a section it also bested the U.S. in during Q2 2016. Much of that is attributed to the worldwide success of Pokémon Go, which is described in the report as achieving "unprecedented global revenue."

Besides gaming, popular categories in the iOS App Store in China are Entertainment, Social Networking, Books, and Photo and Video apps. Each category has seen impressive growth from the year-ago quarter, with Entertainment apps increasing 3.5 times from its Q3 2015 revenue and all of the top categories more than tripling in revenue year over year.

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App Annie predicts that iOS revenue for China will continue to grow, and the country will eventually "drive the largest absolute revenue growth for any country by 2020." Elsewhere in Apple's presence in China, the company recently announced plans to build a new R&D center in Shenzhen, with a focus on "strengthening relationships" with local partners and universities across the country.

Related Forum: iOS 10

time_warner_attAT&T is in "advanced talks" to acquire media company Time Warner, and a deal could be finalized as early as this weekend, according to The Wall Street Journal.

Bloomberg on Thursday said senior executives at AT&T and Time Warner met in recent weeks to discuss a possible merger, but it said the talks were informal at that stage.

The talks toward what likely would be a cash-and-stock deal have come together quickly, are fluid, and still could fall through, according the people familiar with the matter. An agreement also could be delayed, they said.

Time Warner CEO Jeffrey Bewkes has previously told investors he would entertain a sale of the media company, but only if it feels the price is right. In 2014, Bewkes and his board reportedly turned down an $85-a-share offer from 21st Century Fox, which valued Time Warner at more than $75 billion.

AT&T, looking to add more content and original programming, would gain a number of valuable assets from Time Warner, including CNN, HBO, TBS, TNT, NBA basketball, Cartoon Network and the Warner Bros. film and TV studio. Popular series airing on those networks include, among others, Game of Thrones and Silicon Valley.

New York Post sources said Apple was a possible suitor to purchase Time Warner earlier this year, which Financial Times later said was an idea proposed by Apple's services chief Eddy Cue. The discussions reportedly never progressed beyond the preliminary stage, however, and did not involve Apple CEO Tim Cook or Bewkes.

An acquisition would have provided Apple with content for its much-rumored streaming TV service, which it has reportedly placed on hold due to difficulties in negotiating deals. It was reported the Netflix-like service would have offered a skinny bundle of channels, including ABC, CBS, and FOX, as part of a monthly subscription.

An AT&T-Time Warner acquisition would likely be closely examined by federal regulators.

Update: AT&T has officially purchased Time Warner for $85.4 billion.

Last week, a number of German blogs noticed Germany highlighted on an Apple Pay availability map within a support document about participating banks in Europe. Germany has since been removed from the map, but the mixup suggests Apple Pay could launch in its fifth European country soon.

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Germany highlighted on Apple Pay availability map (since removed)

Reddit user Alisamix has since discovered that searching for "Apple Pay" on Apple's German website reveals an inactive Apple.com/de/apple-pay/ link and other German-language Apple Pay support documents, lending further credence to the mobile payment service's anticipated arrival in the country.

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Apple has invited the media to a special event on Thursday, October 27 at its Cupertino, California campus, and the keynote would be an opportune time for the company to announce additional Apple Pay regions. Apple Pay VP Jennifer Bailey said Apple is "working rapidly" to expand the service across Asia and Europe.

Apple Pay has launched in four European countries to date: France, Russia, Switzerland, and the United Kingdom.

Related Roundup: Apple Pay
Tag: Germany

Originally opened in 2015 as a high-end location for users to browse various models of the Apple Watch, particularly the gold Apple Watch Edition, Mac4Ever is now reporting that Apple will close its location in Galeries Lafayette effective January 2017. A number of upscale department stores launched Apple Watch pop up shops when the original wearable device debuted in 2015, including Galeries Lafayette in Paris, Selfridges in London, and Isetan in Tokyo.

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Today's report cites a lack of sales at the Apple Watch-centric shop, along with an apparent reduction of employees over the past few months that had been in preparation for its January closure. The remaining employees will be given jobs at Apple retail stores around Paris once the pop up shop officially closes, including Apple's future location in Saint Germain, expected to open by the end of the year. The status and potential closing dates of the other luxury Apple Watch shops was not confirmed.

The shops were some of the select few locations that users could browse and purchase the high-end Apple Watch Edition, which in Series 0 began at $10,000 and went up to over $17,000. The "shop-in-shops" were noted as being located in easily visible areas in each department store, nestled next to other high quality brand locations, and ensured that "customers looking to make major purchases" only received "the best service possible." These locations only handled Apple Watch viewing and sales, however, with customers getting directed to other Apple retail stores for their support needs.

With Apple's shift to health and fitness over fashion and luxury in Apple Watch Series 2, it makes sense for Apple to eliminate its high-end pop up stores that were marketing mostly in the now-retired gold Apple Watch Edition models. With Series 2, Apple's new Edition device comes in white Ceramic and is noticeably cheaper, beginning at $1,250 for 38mm and rising to $1,300 for 42mm.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

A group of seven individuals robbed an Apple retail store in Natick, Massachusetts on Tuesday, managing to get away with a total of 19 iPhones worth more than $13,000 (via AppleInsider). The "organized pack of thieves" is believed to be comprised of young teenagers and potentially connected to a similar crime in the nearby town of Hingham.

In a video posted on the Natick Police Department's Facebook page, the group of seven is seen walking into the mall where Apple is located, and eventually gathering around one of the iPhone display tables. In "less than a minute," the group had organized and grabbed 19 iPhones from the table and made a beeline out of the store and from the mall, without authorities being able to stop them.

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The Natick Apple location still carried security tethers on the iPhones -- a feature Apple is beginning to eliminate -- and the group "grabbed iPhones from the chargers and tore them away from the security cord that secured them."

On Tuesday, the group of seven walked into the Apple Store at the same time. Less than a minute later, they all grabbed iPhones from the chargers and tore them away from the security cord that secured them. “We’ve been hearing about this,” said police spokesman Lt. Cara Rossi. “They’re traveling in packs. They brazenly walk in together and steal.”

None of the suspects have yet to be identified following the robbery. Recently, a collection of Apple retail locations in New York City were targeted by criminals who dressed up as Apple employees to gain access to the store's devices. One individual managed to steal $16,130 from Apple SoHo in June, and a similar string of thefts in the Upper West Side in March added up to $50,000 in stolen iPhones.

At the Jamf Nation User Conference yesterday, designed for IT management professionals, IBM VP of Workplace as a Service Fletcher Previn talked about IBM's decision to start letting employees choose between Windows or Mac machines, the cost of PCs vs. Macs, and the resulting changes to the company.

IBM began adopting Macs for its employees in mid-2015, quickly becoming one of Apple's largest corporate customers. In the first year, IBM deployed approximately 30,000 Macs, and with employees have continuing to choose Macs over PCs, IBM now has 90,000 deployed Macs supported by five admins.

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There were assumptions early on that Macs would be significantly more expensive than PCs, but over the last year, IBM has found that it's actually PCs that are more expensive. Over a four-year lifespan, Previn says IBM saves up to $543 per Mac compared to a PC.

But isn't it expensive, and doesn't it overload IT? No. IBM found that not only do PCs drive twice the amount of support calls, they're also three times more expensive. That's right, depending on the model, IBM is saving anywhere from $273 - $543 per Mac compared to a PC, over a four-year lifespan. "And this reflects the best pricing we've ever gotten from Microsoft," Previn said. Multiply that number by the 100,000+ Macs IBM expects to have deployed by the end of the year, and we're talking some serious savings.

At last year's Jamf conference, Previn made similar comments. At the time, it had been only months since IBM deployed the Macs, but already, IBM had been noticing savings because Macs required less management and setup efforts than PCs, despite costing more up front. "Every Mac that we buy is making and saving IBM money," Previn said last year, and at this year's conference, that remained true. "Every Mac we buy is in fact continuing to make and save IBM money," he reiterated.

Macs are continuing to grow in popularity with IBM employees, and 73 percent say they want their next machine to be a Mac. To keep up with demand, IBM is deploying 1,300 new Macs each week, using Jamf and Apple's Device Enrollment Program to get new users set up quickly.

Employees receive a consumer experience from the moment they receive their Mac, which continues with a Workstation Asset Management Tool and a re-designed intranet, providing employees with an Apple-like, self-help experience. Not only do these additions drive self-sufficiency among employees, but they also help create confidence with the product.

Along with IBM's success, the Jamf conference also highlighted the use of Apple products in schools and in healthcare. In La Crosse, Wisconsin, students across 11 elementary schools, six middle schools, and four high schools successfully use iPads and MacBooks in the classroom to meet unique learning needs.

At the upcoming Jacobs Medical Center at the University of California, San Diego, iPads and Apple TVs will be deployed in 245 patient rooms to make it easier for patients to access their medical records, get medication reminders, and control lights, blinds, and room temperature.

Tag: IBM

Apple has added Telemundo Now to the universal search function on the fourth-generation Apple TV, enabling U.S. users to search for TV shows on the world's second most popular Spanish-language channel. Telemundo, owned by NBCUniversal, is syndicated worldwide to more than 100 countries in over 35 languages.

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For those unfamiliar with universal search, it's a feature that allows users to conduct Siri voice searches or text-based searches to find TV and movie content across a wide range of channels. At launch, universal search only supported a few channels, but Apple has been rapidly expanding the feature to encompass additional channels.

Apple TV universal search is now available for a wide number of apps in the U.S. and Australia, but the feature is limited to iTunes and Netflix in Canada, France, Germany, Mexico, the Netherlands, Norway, Spain, Sweden, and the United Kingdom. In some other countries and regions, only movies in iTunes are supported.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Apple iTunes chief Eddy Cue today sat down with HBO CEO Richard Plepler for a joint interview during Vanity Fair's New Establishment Summit in San Francisco, where both spoke passionately about the television industry, the partnership between Apple and HBO, and how TV will improve in the future.

According to Eddy Cue, television "needs to be reinvented" because of confusing, hard to navigate interfaces. "You live with a glorified VCR," he said. "You're still setting things to record. There are 900 channels, but there's nothing to watch." He went on to say that there's incredible stuff to watch, but the interface makes it impossible to find content. "The problem is the interface," he said. "The ways you interface with it are pretty brain dead."

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Because Apple has been unable to negotiate the deals it needs to create its own streaming television service, the company has taken another approach to revolutionizing the television experience, through the Apple TV. The Apple TV, with a full App Store, now serves as a platform that allows content providers to offer content while Apple exercises greater control over the interface.

Apple has been aiming to improve the way we interact with the television through features like Siri, universal search, and live tune-in, which allow users to conduct voice searches, find content across multiple apps, and play live content automatically without needing to search through a directory, all of which Cue alluded to in the interview.

Using HBO Now as an example, Cue said it's representative of a much better television service with an easier to navigate interface than what he sees on his cable box or satellite.

Cue believes that television will continue to improve gradually, getting better each year as restrictions relax and content providers become more comfortable with emerging technology. "It's moving rapidly," he said. "Look, it's gonna get better every year."

On competition, he said Apple can compete with companies like Netflix, Amazon, and Spotify but "still be together" because all of those services are on Apple's platform. Cue says Apple's platform will win if the company gives customers the best way to pay for and access content, even content coming from direct competitors.

On Apple's partnership with HBO, Cue said that though HBO has more than 1 million subscribers on Apple devices, the relationship between the two companies "at the beginning" and will continue. Both Cue and Plepler offered high praise for one another and said they have a strong partnership. Cue said he loves working with Plepler because he "cares about making the best stuff," while Plepler said Cue offers solid counsel and is easy to work with.

I said to him 'look, our natural DNA is not tech - it's content. We have a long learning curve and we could use your counsel and input.' They gave us great input and counsel. I call them for counsel all the time, so it's been a great partnership. [...]

They're a pleasure to do business with. I'll never forget that any time the two of us got on the phone when there was an impasse, we solved it together in 10 minutes. That's rare.

Despite Plepler's praise, Eddy Cue's "hard-nosed" negotiating tactics are said to be one of the reasons why Apple has not been able to establish a stronger foothold in the television industry with its own streaming service. Cue and Apple refuse to settle with content providers for less than what Apple wants, which led to Apple walking away from its latest streaming television plans after networks refused to unbundle channels and demanded higher prices than the company was willing to pay.

Apple's focus is now on the Apple TV set-top box and on serving as an intermediary between people and content, but the company is also making some investments in original television programming.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

With the iPhone 7 and the iPhone 7 Plus, Apple elected to use LTE modems from two different sources, Qualcomm and Intel. The A1778 and A1784 iPhone models use a GSM-only Intel XMM7360 modem while the A1660 and 1661 iPhone models use a GSM/CDMA-compatible Qualcomm MDM9645M modem.

Apple's decision has already caused some disappointment among customers because the GSM-only Intel modem is not compatible with as many carrier networks as the GSM/CDMA Qualcomm modem, and now independent testing conducted by Cellular Insights suggests there are some significant performance differences between the two modems, with the Qualcomm modem outperforming the Intel modem.

Using an R&S TS7124 RF Shielded Box, two R&S CMW500, one R&S CMWC controller, and four Vivaldi antennas, Cellular Insights created a setup to simulate LTE performance at different distances from a cellular tower using two iPhone 7 Plus devices, one with an Intel modem and one with a Qualcomm modem.

The goal of the test was to measure the highest achievable LTE throughput starting at a Reference Signal Received Quality of -85dBm (a strong signal) and gradually reducing the power level to simulate moving away from a cellular tower where signal is weaker. Three LTE bands were tested: Band 12, Band 4 (the most common band in North America), and Band 7.

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In all three tests, both the iPhone 7 Plus models offered similar performance in ideal conditions, but as power levels decreased, Cellular Insights saw "unexplainable sharp dips in performance" in the Intel modem, finding a gap "north of 30%" in favor of the Qualcomm iPhone 7 Plus. In the charts, the Qualcomm modem maintains noticeably higher throughput speeds than the Intel modem as signal strength decreases.

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In real world conditions, this would suggest the Qualcomm modem does better in areas where the cellular connection is weak, with faster throughput speeds. Cellular Insights describes the Band 12 test below:

Both iPhone 7 Plus variants perform similarly in ideal conditions. At -96dBm the Intel variant needed to have Transport Block Size adjusted as BLER well exceeded the 2% threshold. At -105dBm the gap widened to 20%, and at -108dBm to a whopping 75%. As a result of such a huge performance delta between the Intel and Qualcomm powered devices, we purchased another A1784 (AT&T) iPhone 7 Plus, in order to eliminate any possibility of a faulty device. The end result was virtually identical. [...]

At -121dBm, the Intel variant performed more in line with its Qualcomm counterpart. Overall, the average performance delta between the two is in the 30% range in favor of the Qualcomm

Cellular Insights also created a chart that compares the edge of cell performance of several different smartphones. The increasing numbers on the X-axis below represent increasingly poor signal strength, while on the Y-axis, a higher throughput number indicates better performance. The iPhone 7 Plus with an Intel modem demonstrates the poorest performance of all phones tested.

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According to Cellular Insights, in every single test, the iPhone 7 Plus with a Qualcomm modem "had a significant performance edge" over the iPhone 7 Plus with an Intel modem.

For more information on the testing methodology and greater technical detail on the results, make sure to check out Cellular Insights' full comparison article.

Related Forum: iPhone

Apple today seeded the fourth beta of tvOS 10.0.1 to developers for testing purposes, 10 days after releasing the third tvOS 10.0.1 beta and more than a month after releasing the tvOS 10 update. tvOS 10.0.1 has been in testing since September 21.

Designed for the fourth-generation Apple TV, the tvOS 10.0.1 beta can be obtained by connecting the Apple TV to a computer with a USB-C to USB-A cable and downloading and installing the software from a registered developer account via iTunes or Apple Configurator. Once a beta profile has been installed on the device through iTunes, new beta updates will be available over the air.

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No obvious outward-facing features were discovered in the first three tvOS 10.0.1 betas, so it's likely the update focuses on bug fixes and under-the-hood performance improvements to address issues discovered since the release of the first version of tvOS 10.

Single sign-on, a feature that will allow Apple TV users to sign in once with their cable credentials to access all live cable content included in a cable subscription, does not appear to be included in this beta and will be introduced in the future.

tvOS 10 brings improved search, expanded Siri capabilities, a new dark mode, a Continuity option for using the iPhone for text input, automatic download of universal apps, easy access to live TV, and more.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

The wireless headphone market has been shaken up so much recently that it's hard to know where to begin when a new entry appears on the stage and announces itself as the next big thing.

Fortunately this latest Bluetooth offering from Sony is targeting a very specific market segment best referred to as "premium noise cancelation", and the company seems pretty confident that with the MDR-1000X headphones ($400), it has got a hit on its hands.

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Sony is claiming "industry-leading noise cancelation" with these luxury cans, which use ostensibly the same drivers as last year's highly regarded MDR-1A headset made for listening to Hi-Res Audio, as supported by the company's audiophilic Walkman range, not to mention its line of wireless home speakers and in-car audio systems.

Can it improve upon the finely honed features of Parrot's Zik 3.0, Bose's QuietComfort 35, and Sennheiser's PXC 550 Wireless noise-canceling headphones? Let's take a look.

➜ Click here to read more...

Tags: Review, Sony

kanye west 2During the Seattle leg of his Saint Pablo Tour, Kanye West was reported as calling out the rivalry between Apple Music and Tidal as the main factor behind the reason why there won't be a sequel to Watch The Throne, his 2011 collaboration with Jay Z. The main reason appears to be Jay Z's ownership of Tidal and the streaming company's ongoing rift with Apple Music, which he previously said was negatively affecting the music industry as a whole (via The Fader).

West also said that he and Jay Z didn't appear on the final cut of Drake's song "Pop Style" because of the same "beef" between the two streaming services. The singer hinted that Apple didn't want artists mainly associated with a rival to appear on one of its exclusive albums, Drake's Views. During the concert, West said the trio needed to quash the squabble and "let people have this song," echoing a similar tweet he sent out over the summer.

"Y'all didn't get, what y'all were supposed to get with me and Drake on this song because of some Tidal/Apple bull----," Kanye said. "Every time I perform this song I think about this s---. I think about the politics. I think about how hard I go for music, for art, for y'all."

Kanye's discontent with Apple Music began earlier in the year when he remained adamant that his new album "Pablo" would "never" launch on the service, but it eventually did after a few weeks. In the summer, West tweeted out a request for Apple and Tidal to meet and officially end their fight, which came on the back of reports that Apple might have been discussing the acquisition of Tidal. Apple Music executive Jimmy Iovine eventually quelled those rumors, saying "we're really running our own race. We're not looking to acquire any streaming services."

Developer Steve Troughton-Smith has uncovered a one-handed keyboard code by hacking the iOS Simulator, also discovering that the code for the feature has "been there since at least iOS 8." The one-handed keyboard mode works by letting users left-swipe or right-swipe from the edges of the iOS keyboard to pull the keys towards their dominant hand, making it easier to type with just one hand.

Taking up the extra space on the side of the keyboard are designated cut, copy, and paste controls, with the rest of the keyboard's buttons gaining a smaller width to accommodate the one-handed mode. Discovered to be dormant since iOS 8, without an official beta or public launch, the feature's original code ties into the launch of Apple's size-bumped 4.7-inch iPhone 6 and 5.5-inch iPhone 6 Plus.

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It appears that the company was working on ways to help users type on the new, bigger iPhones, but it remains unclear why the one-handed keyboard never made it to an official release on iOS. In lieu of the mode, Apple introduced "Reachability" for iPhone 6 Plus users, which lets them double-tap on the Home button (without impressing it) to pull down the entire screen and reach pieces of the UI otherwise out of the reach of their thumb.

Troughton-Smith noted in a few tweets that the keyboard could potentially be hacked on an actual iPhone like he did with the iOS Simulator, but the device would need to be jailbroken to do so. The developer gave some context regarding the code of such a jailbreak tweak, as well as a video of the one-handed keyboard in action.

Reachability is an answer to vertical problems when using the Plus-sized iPhones with one hand, but it leaves horizontal, one-handed typing issues unsolved in iOS keyboards. Apple could debut the one-handed keyboard in a future version of iOS, potentially next year's iOS 11, but since the code for the feature has remained dormant for so long already, it's impossible to tell.

Related Forum: iOS 10

A week before Apple's just-announced October 27 Mac-centric event, a newly discovered trademark filing has been unearthed online, suggesting a potential name for the OLED panel on the new MacBook Pro. According to information rounded up by Brian Conroy at The Trademark Ninja (via The Next Web), a trademark filed by a company called "Presto Apps America LLC" for a device dubbed the "Magic Toolbar" could be Apple's name for the touch bar panel on its new MacBook Pro line.

Conroy lays out a line of evidence pointing to Apple's involvement with this particular name, beginning with Presto Apps' incorporation on January 22, 2016, and followed by its filing for the trademark just a few weeks later on February 5, 2016. The cost of the trademark application was furthermore estimated to be around €16,000.

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The trademark's cost, along with Apple's stable of "Magic" products -- Magic Keyboard, Magic Mouse, Magic Trackpad -- fuel Conroy's main line of evidence. Given that Apple has a well-established reason to potentially do battle with any company in court who would file a trademark with "Magic" heavily featured in the title, Conroy says anyone would "have to be 100% certified insane" to spend so much money on something that a company like Apple could shut down with relative ease. He calls this "the main reason" he believes Presto Apps is Apple.

They would almost certainly be able to stop any other company applying for the trademark ‘Magic Toolbar’, on the basis it’s similar to their existing trademarks and likely to cause confusion.

So, another company would have to be 100% certified insane to spend €16,000 in outlay for a trademark application that someone with the clout of Apple was almost certain to be able to object to and defeat. And that’s the main reason that I’m putting my neck on the line and saying that ‘Presto Apps America LLC’ is actually Apple.

To top it all off, when investigating Presto Apps' trademark applications in Canada, Indonesia, and Malaysia, it was discovered that the "Magic Toolbar" application was filed by the same lawyers who applied for the "AirPods" trademark. As Conroy concluded, "either Presto Apps America is Apple and the Magic Toolbar is going to be part of the MacBook announced on 27 October or else it’s the strangest set of coincidences and unlikely events I’ve ever seen."

Rumors that began earlier in the year suggested that the OLED panel on the MacBook Pro will dynamically change for specific apps that are open on the computer, as well as integrate Touch ID into Apple's MacBook line. Internally, Apple reportedly named the OLED panel the "Dynamic Function Row." Refreshed versions of the MacBook Air, iMac, Mac Pro, and Mac mini are also believed to be part of the October 27 event.

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