Tim Cook Comments on Apple Car Rumors, Says There are Technologies That Will 'Revolutionize' Car Industry

Apple-car-silhouetteApple held its fourth quarter 2016 earnings call this afternoon, where Apple CEO Tim Cook was asked about the Apple Car by Piper Jaffray analyst Gene Munster.

Cook didn't comment on Apple's plans, of course, and said there's "nothing to announce today," but he did give some insight into how Apple approaches new technologies and new product categories and said the car space is "interesting" because of the potential for new technologies.

I can't speak about rumors, but as you know, we look for ways we can improve the experience and the customer's experience on different sets of products. We're always looking at new things and the car space is an area where it's clear there are a lot of technologies that will become available... or will be able to revolutionize the car experience. It's interesting from that point of view. But certainly nothing to announce today.

Cook was also questioned about Apple's R&D spending, which has accelerated in recent quarters and has sparked speculation that it's evidence a major car project is in the works. On the subject of R&D, Cook said Apple is "confidently investing in the future" and that's the reason for the increase in R&D spending.

Recent rumors have suggested Apple has refocused its car project. The company has shelved plans to build a an electric car for now, and is instead working to build a self-driving software platform.

Popular Stories

iPhone SE 4 Thumb 1

iPhone SE 4 Mass Production Timeframe Revealed as Launch Gets Closer

Wednesday October 23, 2024 9:38 am PDT by
Apple suppliers will begin mass production of the fourth-generation iPhone SE in December, supply chain analyst Ming-Chi Kuo said today in a blog post. The fourth-generation iPhone SE is expected to have a similar design as the base iPhone 14, with rumored features including a 6.1-inch OLED display, Face ID, a newer A-series chip, a USB-C port, a single 48-megapixel rear camera, 8GB of RAM...
airpods pro 2 pink

Apple Releases New AirPods Pro, AirPods, and AirPods Max Firmware

Tuesday October 22, 2024 11:39 am PDT by
Apple today released a new firmware update for the original AirPods Pro, the AirPods 2, the AirPods 3, and the Lightning version of the AirPods Max headphones. The new firmware is version 6F21, up from the prior 6A326 firmware that these devices were previously running. There is no word on what's included in the firmware, but given that these are all older models, it is likely that the new...
M4 Mac mini Silver Perspective

5 Reasons to Get Excited About the New Mac Mini

Wednesday October 23, 2024 6:55 am PDT by
Apple's Mac mini has long been a powerhouse in a compact form, offering impressive performance in a small package. With rumors swirling about a completely overhauled new model that is likely just days away from being announced, anticipation is building for what Apple has in store. From enhanced connectivity to major hardware upgrades, the upcoming Mac mini promises to bring significant...
apple vision pro orange

Report: Apple May Stop Producing Vision Pro by the End of 2024

Wednesday October 23, 2024 6:11 am PDT by
Apple has abruptly reduced production of the Vision Pro headset and could stop making the current version of the device completely by the end of 2024, The Information reports. Citing multiple people "directly involved" in making components for the headset, the report says that the scaling back of production began in the early summer. This indicates that Apple now has a sufficient number of...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Coming to These U.S. States Next

Wednesday October 23, 2024 1:41 pm PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Below, we outline which U.S. states offer the feature, and additional states that have committed to rolling it out in the feature in...
15 New Things Your iPhone Can Do in iOS 18

18 New Things Your iPhone Can Do in iOS 18.1

Monday October 21, 2024 1:44 am PDT by
Apple is expected to release iOS 18.1 on Monday, October 28, bringing the first set of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update marks the first significant step forward in Apple's AI integration, offering a new Siri contextually-aware experience and a range of additional capabilities powered by on-device machine learning and large language models. There are a ...
apple oct 2024 mac tease

Apple Teases M4 Mac Announcements Next Week

Thursday October 24, 2024 9:19 am PDT by
Apple's Greg Joswiak today made it clear that Apple plans to reveal new products next week, teasing refreshed Macs. In a social media post, Joswiak said to "Mac your calendars" because there's an exciting week of announcements that start on Monday morning. With Joswiak's announcement, it appears that there will not be a dedicated October event for Macs this year, with Apple instead...
m3 mbp space black

What to Expect From Apple's 'Exciting Week of Announcements'

Thursday October 24, 2024 10:36 am PDT by
Apple's marketing chief Greg Joswiak today teased that the company has an "exciting week of announcements" planned next week. Joswiak said to "Mac" your calendars, and the post includes an animated icon for the Finder app on the Mac, so it is clear that at least some of next week's announcements will be related to the Mac. Subscribe to MacRumors on YouTube for more videos! Below, we have...
Tim Cook Vision Pro

Tim Cook Admits Truth About Vision Pro Following Lackluster Sales

Monday October 21, 2024 8:21 am PDT by
The Wall Street Journal's Ben Cohen this summer interviewed Apple CEO Tim Cook about the Vision Pro, innovation, Apple Intelligence, and more. Image Credit: Vanity Fair Cook admitted that the Vision Pro headset is not a mass-market product due to its high price. "At $3,500, it's not a mass-market product," said Cook. "Right now, it's an early-adopter product. People who want to have...

Top Rated Comments

BootsWalking Avatar
104 months ago
Tim has great products in the pipeline...going on 5 years now. Any day now.
Score: 27 Votes (Like | Disagree)
NIKKG Avatar
104 months ago
Please get rid of this clown and get someone who is serious about technology.
Score: 19 Votes (Like | Disagree)
Radin.Y Avatar
104 months ago
Still waiting for the technologies that would have revolutionized television! haha
Score: 12 Votes (Like | Disagree)
Born Again Avatar
104 months ago
I wish Tim had substance.
Score: 10 Votes (Like | Disagree)
DVNIEL Avatar
104 months ago
Oh just like how they are revolutionizing the watch and the television?
Score: 10 Votes (Like | Disagree)
Spink10 Avatar
104 months ago
Go make another Apple Watch Band!
Score: 9 Votes (Like | Disagree)