Tim Cook Comments on Apple Car Rumors, Says There are Technologies That Will 'Revolutionize' Car Industry - MacRumors
Skip to Content

Tim Cook Comments on Apple Car Rumors, Says There are Technologies That Will 'Revolutionize' Car Industry

Apple-car-silhouetteApple held its fourth quarter 2016 earnings call this afternoon, where Apple CEO Tim Cook was asked about the Apple Car by Piper Jaffray analyst Gene Munster.

Cook didn't comment on Apple's plans, of course, and said there's "nothing to announce today," but he did give some insight into how Apple approaches new technologies and new product categories and said the car space is "interesting" because of the potential for new technologies.

I can't speak about rumors, but as you know, we look for ways we can improve the experience and the customer's experience on different sets of products. We're always looking at new things and the car space is an area where it's clear there are a lot of technologies that will become available... or will be able to revolutionize the car experience. It's interesting from that point of view. But certainly nothing to announce today.

Cook was also questioned about Apple's R&D spending, which has accelerated in recent quarters and has sparked speculation that it's evidence a major car project is in the works. On the subject of R&D, Cook said Apple is "confidently investing in the future" and that's the reason for the increase in R&D spending.

Recent rumors have suggested Apple has refocused its car project. The company has shelved plans to build a an electric car for now, and is instead working to build a self-driving software platform.

Popular Stories

All Screen iPhone 2030 Feature Sans Text

iPhone 18 Pro: Nine Reasons Not to Upgrade This Year

Monday September 7, 2026 5:01 am PDT by
Apple is set to unveil new iPhone 18 Pro and iPhone 18 Pro Max models on Wednesday, September 9, and the devices are expected to feature a design that's largely similar to the iPhone 17 Pro models, with a peppering of enhancements inside. Major changes are not expected until next year, when Apple is expected to introduce a radically redesigned 20th-anniversary iPhone. If you're thinking of...
apple watch series 12

Leak Hints at Four New Features for Apple Watch Series 12 and Ultra 4

Monday September 7, 2026 8:57 am PDT by
Ahead of the announcement of the Apple Watch Series 12 and Ultra 4 later this week, code in the watchOS 27 and iOS 27 betas points to a series of new features for the product line. The information comes from a new post from MacRumors forums member "pdfu." The findings include: New "Readiness" app: An all-new separate Watch app referred to in code as "Readiness," distinct from the...
apple surprise and shine event

Apple Event Tomorrow: iPhone 18 Pro and iPhone Ultra Cheat Sheet

Tuesday September 8, 2026 10:24 am PDT by
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone. To get you up to speed, here's a quick reference...

Top Rated Comments

129 months ago
Tim has great products in the pipeline...going on 5 years now. Any day now.
Score: 27 Votes (Like | Disagree)
NIKKG Avatar
129 months ago
Please get rid of this clown and get someone who is serious about technology.
Score: 19 Votes (Like | Disagree)
Radin.Y Avatar
129 months ago
Still waiting for the technologies that would have revolutionized television! haha
Score: 12 Votes (Like | Disagree)
DVNIEL Avatar
129 months ago
Oh just like how they are revolutionizing the watch and the television?
Score: 10 Votes (Like | Disagree)
129 months ago
I wish Tim had substance.
Score: 10 Votes (Like | Disagree)
Spink10 Avatar
129 months ago
Go make another Apple Watch Band!
Score: 9 Votes (Like | Disagree)