Apple Invites Media to 'Hello Again' October 27th Mac-Centric Event - MacRumors
Skip to Content

Apple Invites Media to 'Hello Again' October 27th Mac-Centric Event

Apple today sent out media invites for a Mac-centric event that will be held on Thursday, October 27 at 10:00 a.m. at Apple's Cupertino campus.

The October event is expected to focus on the introduction of new Macs, headlined by a much-rumored and highly anticipated revamped MacBook Pro. According to rumors, the new MacBook Pro will feature the first redesign to the machine since 2012.

helloagainoctober27event
A thinner, lighter body is expected, with a wider, pressure-sensitive trackpad and a flatter MacBook-style keyboard with the same butterfly key mechanism. The MacBook Pro will be available in the same 13 and 15-inch size options, and will feature USB-C with USB 3.1 support for faster transfer speeds, Thunderbolt 3, and Touch ID.

Touch ID is expected to be built into a new OLED touch panel built into the top of the MacBook Pro, where it will replace the physical function key row. The OLED touch panel is said to feature contextual buttons that will change based on each app that's in use. A leaked chassis suggests it will feature four USB-C ports and a headphone jack, but no HDMI port, no USB-A ports, no MagSafe connector, and no SD card slot.


A refreshed 13-inch MacBook Air with USB-C ports has also been rumored, but it is not clear if other internal changes will be made to Apple's low-cost machine. It's possible the 13-inch MacBook Air will be a standalone product going forward, based on rumors suggesting the 11-inch model will be discontinued.

Apple is also said to be working on updated iMacs with AMD graphics chips, which could be introduced at the event, and we might possibly see the debut of a rumored 5K Retina display with an integrated GPU. Apple discontinued the original Thunderbolt Display earlier this year, but an updated product has been in the works and it makes sense to release it alongside refreshed Macs if it's ready to launch.

Apple's Mac Pro and Mac mini are in dire need of refreshes, having been updated last in 2013 and 2014, respectively, but it is not clear if these machines will also see updates at the event.

MacRumors plans to provide live coverage of Apple's October 27 event, both here on MacRumors.com and through our MacRumorsLive Twitter account. Apple will also live stream the event on its website and on the Apple TV.

Related Roundups: iMac, MacBook Pro, MacBook Air
Related Forums: iMac, MacBook Pro, MacBook Air

Popular Stories

M5 MacBook Pro

Apple Apparently Cancels Plans for Two New MacBooks

Thursday September 3, 2026 7:12 am PDT by
Apple has canceled plans for a foldable MacBook and a larger OLED MacBook Pro model, according to research firm Omdia. In a new research note, Omdia said Apple has scrapped development of a large foldable MacBook that would have measured between 16.1 and 18 inches when unfolded. It was previously reported that this device had already slipped out of its original 2026 production window, with...
macOS Golden Gate HDR

macOS Golden Gate Seems to Hint at MacBook Pro With OLED Display

Tuesday September 1, 2026 12:34 pm PDT by
As noted by Broadcasts developer Steven Troughton-Smith, many Liquid Glass interface elements on the macOS Golden Gate beta have an even glassier appearance on certain high-end OLED displays with HDR support than they do on ordinary displays. Apple reportedly plans to release new MacBook Pro or "MacBook Ultra" models with an OLED display by early 2027, so it is likely that macOS Golden Gate...
macbook ultra

'MacBook Ultra' Coming Soon With Touchscreen and 5 Other Changes

Tuesday August 25, 2026 4:43 am PDT by
Reports and rumors suggest the next high-end MacBook Pro that Apple will release might not be a ‌MacBook Pro‌ at all. It could actually be something altogether new and more exciting – a "MacBook Ultra" – marketed as the company's top-tier laptop offering. The device is likely to sit above the current M5 Pro and M5 Max MacBook Pros, rather than replace them, suggesting that they will remain on...

Top Rated Comments

129 months ago
My credit card and dongles are ready
Score: 139 Votes (Like | Disagree)
yaxomoxay Avatar
129 months ago
why lowercase "hello again"?
Because after removing the headphone jack, Apple will remove the SHIFT and CAPS LOCK keys.
Score: 95 Votes (Like | Disagree)
Janichsan Avatar
129 months ago
The ironic twist: they will talk two hours about nothing but watch bands...
Score: 92 Votes (Like | Disagree)
MacsRgr8 Avatar
129 months ago
BTW... "Hello Again".. (!!!!)



Attachment Image
Score: 71 Votes (Like | Disagree)
garirry Avatar
129 months ago
Mac Pro better be updated or else I'll just

EDIT 10/29: I just
Score: 59 Votes (Like | Disagree)
129 months ago
G5 Powerbooks FINALLY!!!! I've waited 12 years for this day.
Score: 55 Votes (Like | Disagree)