Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple 'Reboots' Self-Driving Car Initiative Amid Project Layoffs and Closures
Apple has closed parts of its self-driving car project and laid off dozens of employees attached to it as it reboots its plan for self-driving vehicles, according to The New York Times. The move comes just over a month after the company reportedly began shifting its car project to autonomous driving systems rather than vehicles under Bob Mansfield.
Mansfield, a longtime Apple executive who was previously Vice President of Technologies, was appointed to oversee the car project in late July, adjusting the project to focus on the "underlying technology" for autonomous vehicles rather than actually building an automobile. The layoffs, according to The New York Times, are part of the strategic shift of the project.
The Cupertino company had recruited hundreds of engineers from Tesla, Ford, GM, other car companies and employees in other divisions of Apple to work on its car project, growing the Apple Car team to nearly 1,000 members.
Earlier this year, Steve Zadesky, former Ford engineer and VP of Product Design, left the company for personal reasons. He had been in charge of the project and reported to Dan Riccio, Senior Vice President of Hardware Engineering. Rumors have suggested that the departure of Zadesky resulted in delays of the project and internal strife due to challenges like unattainable timelines and organizational changes. The original launch target for the Apple Car was said to be in 2020, but changes and delays to the project had caused it to slip into 2021.
Mansfield, a longtime Apple executive who was previously Vice President of Technologies, was appointed to oversee the car project in late July, adjusting the project to focus on the "underlying technology" for autonomous vehicles rather than actually building an automobile. The layoffs, according to The New York Times, are part of the strategic shift of the project.
Apple had made some progress in the development of Project Titan, the codename for its car project, having a number of self-driving vehicles in testing. The cars were tested with simple, limited operating routes in closed environments, but the technology was far from ready for primetime, reports The New York Times.
Apple employees were told that the layoffs were part of a “reboot” of the car project, the people briefed on it said. An Apple spokesman declined to comment.
The Cupertino company had recruited hundreds of engineers from Tesla, Ford, GM, other car companies and employees in other divisions of Apple to work on its car project, growing the Apple Car team to nearly 1,000 members.
Earlier this year, Steve Zadesky, former Ford engineer and VP of Product Design, left the company for personal reasons. He had been in charge of the project and reported to Dan Riccio, Senior Vice President of Hardware Engineering. Rumors have suggested that the departure of Zadesky resulted in delays of the project and internal strife due to challenges like unattainable timelines and organizational changes. The original launch target for the Apple Car was said to be in 2020, but changes and delays to the project had caused it to slip into 2021.
Related Roundup: Apple Car
Tag: nytimes.com
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39 months ago
I heard Zadesky left after Schiller told him to be courageous and remove the wheels from the Apple car. Schiller told him, "Maintaining ancient, single-purpose wheels doesn't make sense because that space is at a premium on a car".
39 months ago
Shut it down and concentrate on the core business that once made you the greatest.
This is like McDonalds going into house building.
This is like McDonalds going into house building.
39 months ago
I guess computer company may not be the most natural place for developing cars.
39 months ago
Elon was right! Think of all them fools who left Tesla for Apple! I hope he don't let them back!
39 months ago
I love the Apple car and we are very committed to it.
Stay tuned,
Tim Courage
Stay tuned,
Tim Courage
39 months ago
I can understand Apple wanting to provide the software for existing cars, but Apple selling a car always made about as much sense to me as BMW getting into the personal computer business. Good to see they may have wised up and dropped this idea.
39 months ago
Shut it down and concentrate on the core business that once made you the greatest.
This is like McDonalds going into house building.
You've never heard of Ronald McDonald House?
39 months ago
Elon was right! Think of all them fools who left Tesla for Apple! I hope he don't let them back!
A rumoured project that was rumoured to be building momentum is now rumoured to have hit a hiccup.
"Yeah! That'll teach you, Apple!"
:rolleyes:
39 months ago
After iPhone 7 and crapple watch, I don't know how much I believe in Apple anymore.
39 months ago
It's hard to imagine any car company using Apple's potential future automous technology to control their vehicle.
It's one thing to incorporate CarPlay entertainment in a car, quite another to give the keys to the car to Apple. I can never see this happening.
It's one thing to incorporate CarPlay entertainment in a car, quite another to give the keys to the car to Apple. I can never see this happening.
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