Jony Ive's Next One-of-a-Kind Design Project is a Christmas Tree

Apple design chief Jony Ive and industrial designer Marc Newson are set to design London hotel Claridge's 2016 Christmas Tree, it has been revealed (via The Verge).

The Claridge Christmas tree has become something of a festive Mayfair landmark, drawing Londoners and tourists alike, with notable designers having created the seasonal decoration since 2009.

claridges-christmas-tree
Ive and Newson's creation will be unveiled on November 18, and follows similar commemorative trees designed by Christopher Bailey for Burberry, Dolce & Gabbana, and Kelly Ellis of McQueens, amongst others.

Ive has collaborated with close friend Newson on a number of one-of-a-kind projects in recent years, with many of the creations being sold off at auction and raising millions of dollars for charity in the process. Previous products have included a red Mac Pro, an aluminum desk, and a special edition Leica camera.

In 2014, it was revealed Newson had been officially hired part-time by Apple to work with Ive's in-house design team. Newson is also rumored to have worked on previous Apple products before officially joining the company.



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33 months ago
"To... create... this Christmas tree, we fundementally... rethought the design of what a tree could be.

By consolidating the branches into an... atypical tree shape, we minimised surface area, without reducing its instrumentality. The branches... sympathetically dance in the anomalous "Magic Snowball" formation.

We also... re-examined its pallete, unanimously agreeing... on the striking, yet subtle... "Unapologetic Beige".

Put simply, it's the best Christmas tree we've ever made."

Rating: 87 Votes
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33 months ago
First leaked image!!


Rating: 37 Votes
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33 months ago
He should cover it in dongles.
Rating: 36 Votes
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33 months ago
It won't have branches or lights as removing those takes courage
Rating: 24 Votes
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33 months ago
It took courage to reduce the tree to its most natural essential parts....

It's the thinnest tree ever designed by Apple.

Rating: 19 Votes
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33 months ago
I really expected the thinness to at least match the Samsung Christmas Trees. No wonder year over year Christmas Tree Sales are declining.
Rating: 18 Votes
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33 months ago
Courage.
Rating: 16 Votes
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33 months ago

I really expected the thinness to at least match the Samsung Christmas Trees. No wonder year over year Christmas Tree Sales are declining.

Jony missed a real opportunity by not using AMOLED decorations. Alas, we'll settle for LCD again I suppose.
Rating: 14 Votes
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33 months ago
Focus on Apple products Jony!! We don't want a Christmas tree. :mad:
Rating: 13 Votes
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33 months ago
This is Tree . . .

Rating: 11 Votes
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