In a wide-ranging commentary piece about WWDC 2016, tech journalist Walt Mossberg included an interesting bit about why Apple has not expanded iMessage to competing software platforms like Android.
When I asked a senior Apple executive why iMessage wasn’t being expanded to other platforms, he gave two answers. First, he said, Apple considers its own user base of 1 billion active devices to provide a large enough data set for any possible AI learning the company is working on. And, second, having a superior messaging platform that only worked on Apple devices would help sales of those devices — the company’s classic (and successful) rationale for years.
Last week, a questionable rumor surfaced claiming that Apple planned to announce iMessage for Android at WWDC 2016, but the keynote passed without any mention. Apple's executive team evidently views iMessage as a big enough selling point to keep it exclusive to Apple devices like the iPhone and Mac for now, despite Android having over 1.4 billion active users worldwide as of September 2015.
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