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Apple Explains Why iMessage Hasn't Expanded to Android

iMessage-AndroidIn a wide-ranging commentary piece about WWDC 2016, tech journalist Walt Mossberg included an interesting bit about why Apple has not expanded iMessage to competing software platforms like Android.
When I asked a senior Apple executive why iMessage wasn’t being expanded to other platforms, he gave two answers. First, he said, Apple considers its own user base of 1 billion active devices to provide a large enough data set for any possible AI learning the company is working on. And, second, having a superior messaging platform that only worked on Apple devices would help sales of those devices — the company’s classic (and successful) rationale for years.
Last week, a questionable rumor surfaced claiming that Apple planned to announce iMessage for Android at WWDC 2016, but the keynote passed without any mention. Apple's executive team evidently views iMessage as a big enough selling point to keep it exclusive to Apple devices like the iPhone and Mac for now, despite Android having over 1.4 billion active users worldwide as of September 2015.




Top Rated Comments

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10 months ago
It's probably better this way anyway. How would we judge Android users if not for the green bubbles?
Rating: 72 Votes
10 months ago

But wait...Apple doesn't collect user data!


You're confusing analytics with data tied to a specific user.
Rating: 62 Votes
10 months ago
If it isn't cross-platform it is by definition inferior.
Rating: 44 Votes
10 months ago

I can't use iMessage at all because most of my friends rely on WhatsApp :(

My condolences...
Rating: 41 Votes
10 months ago

I can't use iMessage at all because most of my friends rely on WhatsApp :(

Look for new friends. ;)
Rating: 32 Votes
10 months ago
It's mainly due to fragmentation. You see, Android devices have a lot of different screen sizes, and screen resolutions. They have different hardware specifications, and they run different operating systems.

Now, put yourselves in the shoes of the poor Apple programmer faced with this. They have to optimise iMessage emojis and animations for all of those products, to ensure the size and obnoxiousness are consistent on any device.
Rating: 28 Votes
10 months ago
Apple knows if they released iMessage for Android they'd lose customers. Simple as that really. There's much more cons than pros for Apple to let Android users use iMessage.
Rating: 28 Votes
10 months ago
I can't use iMessage at all because most of my friends rely on WhatsApp :(
Rating: 25 Votes
10 months ago

Doesn't android have a message app?

In fact, they have about seven of them.
Rating: 23 Votes
10 months ago
But wait...Apple doesn't collect user data!
Rating: 22 Votes

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