MacRumors

Alongside the first iOS 10.1 beta and the first macOS Sierra 10.12.1 beta, Apple has seeded new betas of watchOS 3.1 and tvOS 10.0.1 to developers, just over a week after the latter two operating systems were released.

On the Apple Watch, the software update can be downloaded through the dedicated Apple Watch app on an iPhone by going to General --> Software update.

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To install the update, the Apple Watch needs to have 50 percent battery, it must be on the Apple Watch charger, and it must be in range of the iPhone. watchOS 3 also requires an iPhone running iOS 10 to install.

On the Apple TV, installing the tvOS beta requires the Apple TV to be connected to a computer with a USB-C to USB-A cable, with the software downloaded and installed via iTunes or Apple Configurator. Once a beta profile has been installed on the device through iTunes, new beta updates will be available over the air.

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It is not known what new features might be included in the watchOS 3.1 and tvOS 10.0.1 updates, but they are likely to include bug fixes for issues that have been discovered since the release of watchOS 3 and tvOS 10.

We'll update this post with any new features that are found in the two betas.

Related Roundups: Apple Watch 11, Apple TV

Apple today seeded the first beta of an upcoming macOS Sierra update to developers, just a day after releasing the new operating system to the public.

macOS Sierra Beta 10.12.1 is available for download through the Apple Developer Center and through the Software update mechanism in the Mac App Store.

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It is not clear what improvements the first update to macOS Sierra will bring, but it's likely to include bug fixes and performance improvements for issues that have been encountered between the time between the beta testing period and release.

We'll update this post with any new features that are found in macOS Sierra 10.12.1.

Related Forum: macOS Sierra

Apple today seeded the first beta of an upcoming iOS 10 update to developers, a little over a week after releasing iOS 10 to the public. iOS 10.1, as a major point update, will likely introduce bug fixes and perhaps bring a few new minor features to the operating system.

Registered developers can download the new iOS 10.1 beta from the Apple Developer Center. On Friday, Apple plans to make a public beta of iOS 10.1 available for public beta testers.

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iOS 10.1 includes a new "Portrait" mode for the iPhone 7 Plus that allows it to use two cameras to create shallow depth of field portrait photos with blurred backgrounds.

iOS 10 has been described by Apple as the "biggest release ever" for iOS uses, with features that include a redesigned Lock screen, a Siri SDK to allow third-party apps to integrate with Siri, and a completely overhauled Messages app with stickers, a full App Store, Digital Touch, Bubble Effects, and more.

Other features include a dedicated "Home" app for HomeKit users, new facial and object recognition capabilities in Photos, and redesigned Maps and Apple Music apps.

Related Forum: iOS 10

Apple has announced a grand reopening date of September 24 for four of its U.S. retail locations, including stores at Market Common Clarendon in Arlington, Virginia, Brea Mall in Brea, California, Arrowhead Towne Center in Glendale, Arizona, and Stoneridge Shopping Center in Pleasanton, California. Apple's new store in Birmingham, England will also open on the same day while its Bullring store permanently closes.

Each store will open this Saturday at 10:00 a.m. local time, complete with Apple's next-generation retail layout, including The Avenue, Genius Grove, The Forum, The Plaza, and The Boardroom, coupled with some combination of large glass doors, sequoia wood shelves, indoor trees, light boxes extending the length of the ceiling, and large digital screens for product marketing.

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Apple opened its Clarendon store in 2001 as one of its first retail locations

Apple Clarendon opened in December 2001 as one of the company's first retail locations, retaining its classic black facade with two Apple logos for nearly fifteen years before closing for renovations in April. The store will remain located at 2700 Clarendon Boulevard in the Market Common Clarendon complex, a less than five mile drive from downtown Washington D.C.

Apple Brea Mall will be moving to a new space within the shopping mall, and Apple Arrowhead will be relocating to a new unit within its outdoor shopping center. Likewise, Apple Stoneridge will be moving into a larger 9,991-square-foot space recently vacated by clothing retailer Abercrombie & Fitch, according to building permits filed with the City of Pleasanton earlier this year.

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Apple's all-new store at The Fashion Mall at Keystone in Indianapolis

September has been an eventful month for Apple retail, including two new stores in Mexico City and Hong Kong and thirteen grand reopenings announced so far: two locations on September 2, four locations on September 10, three locations on September 16, and four locations on September 24. Meanwhile, Apple Pentagon City in Arlington will close for renovations starting September 25.

Apple is in the process of renovating several of its stores with next-generation designs inspired by Jony Ive, with progress ramping up ahead of the holiday shopping season. All new stores opened since mid 2015 share the revamped design language, including the latest flagship locations at Union Square in San Francisco and at the World Trade Center transit hub in New York City.

Update: Apple Chandler Fashion Center is also moving to a new location on September 24.

AT&T CEO Randall Stephenson today confirmed that the company is planning to launch an online streaming video service, called DirecTV Now, sometime in the fourth quarter of 2016 (via CNET). Featuring "very, very aggressive price points," the service is said to include more than 100 premium channels and will come in app form on smartphones, tablets, and set-top boxes, although the specifics of the launch were kept to a minimum.

Stephenson remarked on the company's ability to introduce the service at a low price point, due to the fact that DirecTV Now won't require customer visits and installation, and "all of the ordering, customer service and billing is done digitally, reducing the need for more traditional tech support." The streaming service will also provide the option between one and two streams per household, with customers able to increase simultaneous streaming by paying a little more each month.

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Cord cutters have seen an explosion of options when it comes to streaming video, including services like Hulu, Netflix and HBO Go. But cobbling these services together is costly and complicated, which is why many consumers still stick with the easier package deal of a cable subscription.

AT&T believes it can offer something more attractive. The company plans to initially go after the 20 million households with no pay TV subscription, Stephenson said. When asked if DirecTV Now could threaten its traditional DirecTV business, Stephenson acknowledged some risk. But "that's a good sign," he said.

"If you don't see them threatening your legacy products, 99 percent of the time they don't go anywhere," he said. "It means you found something the market really wants."

Users will also be able to bundle DirecTV Now into the company's broadband and mobile services, and all of the various aspects of AT&T's offerings will work in the same ecosystem, so customers who stream DirecTV Now on their smartphone won't get hit with data overcharges.

AT&T has struck deals with Disney and HBO for its new streaming platform, but Stephenson noted that a few "holdouts" still remain, preventing DirecTV Now from a more immediate launch. Still, the CEO said the content deals process is around 90 percent done. By the time customers begin signing up for the service after its late-2016 launch, Stephenson thinks that "in 2017, this will be a big driver of video for us."

The amount of video streaming apps and services has been growing steadily over the past few years, and new companies consistently announce their presence in the space. This year, Hulu confirmed an upcoming live cable TV service, and premium channels like HBO, Showtime, and Starz each have their own content specific, monthly subscription services that range between $9 and $15. Apple was even attempting to get a similar $30-$40 web-based TV package launched last year, but failed deals with networks caused the company to put its plans on hold.

Tags: AT&T, DirecTV

mclarenApple has approached British luxury carmaker and Formula One team McLaren about a potential acquisition, likely to be valued at between $1.3 billion and $1.9 billion, according to Financial Times.

Apple is reportedly considering a full takeover of McLaren, or a strategic investment in the company, likely in an effort to bolster its widely rumored automotive project. Apple is said to be interested in McLaren's automotive-related technology, engineering prowess, and patent portfolio.

The California technology group, which has been working on a self-driving electric vehicle for more than two years, is considering a full takeover of McLaren or a strategic investment, according to three people briefed on the negotiations who said talks started several months ago.

A tie-up with McLaren, whose expertise ranges from automotive engineering and on-board computer systems to novel chassis materials such as carbon fibre and aluminium, could accelerate Apple’s secretive automotive project. Apple and McLaren declined to comment.

McLaren, headquartered in Woking, Surrey, manufactures high-performance sports cars, including the P1 and F1 models commonly used for racing. The carmaker produced just 1,654 vehicles last year, some costing as much as $1 million apiece. McLaren has a Formula One team itself that competes under the name McLaren Honda, winning more F1 grand prix races than any other team since 1966.

Apple has reportedly laid off dozens of employees as it seeks to repurpose its secretive automotive project, now believed to fall under the leadership of longtime Apple executive Bob Mansfield. At time, it was said that Apple is focusing more heavily on developing underlying technologies for autonomous vehicles, perhaps allowing it to partner with or purchase an automaker like McLaren in the future.

Formula One itself was sold to U.S.-based Liberty Media for $4.4 billion earlier this month.

Update: McLaren denies that it is in talks with Apple in a statement given to The Verge: "We can confirm that McLaren is not in discussion with Apple in respect of any potential investment."

Update 2: According to The New York Times, Apple is also in discussions with Lit Motors about a potential acquisition. Lit Motors produces self-balancing electric motorcycles. Several former Lit Motors engineers work at Apple already.

Since macOS Sierra, Apple has included its well-known personal assistant, Siri, for the Mac. Siri for Mac differs from iOS' version of Siri in several ways, taking advantage of the larger real estate of a Mac's display and the Finder file system. Users can also easily transfer or pin Siri's search results to the Notification Center or documents they're working on. To help you get started with Siri for Mac, we've put together a guide outlining what it's capable of.

Activating Siri

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There are four ways to activate Siri in macOS. Two of the methods are visually obvious while the third is not. The availability of the fourth handsfree method depends on the model of Mac.

  • The Dock icon sitting in between the Finder and Launchpad logos.
  • The Menu Bar toggle in between the Spotlight search and Notification Center icons.
  • The keyboard command. Hold the Command and Space buttons for approximately two seconds.
  • Saying simply "Hey Siri" handsfree to invoke the assistant.

Siri can be enabled two ways. While you're installing macOS, there'll be a prompt asking you whether you'd like to enable Siri. Additionally, Siri can be enabled and disabled in the Siri section of System Preferences. There are several other options for Siri in System Preferences, including language, voice, voice feedback, mic input and customized keyboard shortcuts.

➜ Click here to read more...

Related Forum: macOS Sierra

macOS Sierra is Apple's latest desktop operating system, which succeeds OS X El Capitan and adopts a new name to bring it in line with iOS, watchOS, and tvOS. The OS will come pre-installed on all new Macs once current stock is depleted and is a free download for existing Mac owners.

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The main new feature in macOS Sierra is deep Siri integration, bringing Apple's personal assistant to the Mac for the first time. It also adds new features to Photos and Messages, and includes Continuity smarts like Universal Clipboard and an Auto Unlock option for Apple Watch owners.

This tutorial explains how to download macOS Sierra and perform a clean install, which offers several benefits over the automatic upgrade process included in the installation package.

➜ Click here to read more...

Tag: macOS
Related Forum: macOS Sierra

Weather forecast app Dark Sky has expanded its services to the web, with a full-featured browser site that offers much of the main app's pinpoint-accurate weather predictions and data (via Wired). Dark Sky co-founder Adam Grossman said the reasoning behind introducing a desktop site for Dark Sky was for people who preferred not to take out their phone when sitting at their computer, but still wanted Dark Sky's accurate readings.

On DarkSky.net, the first pieces of data showcase the temperature, a brief incoming warning about potential bad weather ("Light rain starting in the evening," for example), along with a 24-hour forecast. Wind, Humidity, Dew Point, UV Index, Visibility, and Pressure are also all listed at the top of the website. A large local map takes up the center of the page, and can be customized to show visuals like Temperature, Precipitation, Wind Gusts, and more.

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“We really needed that companion website to Dark Sky,” says Dark Sky co-Founder Adam Grossman. “If you’re on your desktop, maybe you don’t want to pull the phone out of your pocket.”

The bottom of the site houses the weekly forecast, where users can click on each upcoming day for a more in-depth breakdown of the coming week. There's even a "Time Machine" feature below the weekly forecast that lets users jump back or ahead to a specific day and check out all of the expected weather data that happened, or will happen, in its 24-hour span.

Grossman said it's easier to experiment with things on the web, so the company has thrown in a few new aspects of Dark Sky, like microclimates, which could potentially come to the iOS and Android apps one day. If users check out the Grand Canyon, for instance, they can zoom down and see how the temperature changes as they descend. The website does lack the mobile app's well-known notifications -- which give weather warnings ahead of time -- due to "less reliable" notification data and GPS location tracking that's "harder to pin down."

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Image via Wired

Some additions that are downright clever. Whereas Forecast.io only showed a precipitation map, the Dark Sky site’s maps are situationally aware. If you head there on a potentially snowy day, for instance, it will automatically know to serve you an accumulation map. Even the precipitation maps have gotten more refined. If it’s going to rain soon, you’ll get a detailed radar view. If there’s rain nearby potentially heading your way, Dark Sky will load a bigger picture view.

The new site is said to be a bolstered version of the company's previous desktop site Forecast.io, although Grossman admits that they "made it as an experiment," and the new site is a better version. Also beneficial to users is Dark Sky's adherence to a no-advertisement policy, because Grossman and the team wanted to avoid pratfalls of other big weather websites that are "filled with ads top to bottom, and crusty links to other articles."

You can check out DarkSky.net now, and the mobile version of Dark Sky can be downloaded for $3.99 from the iOS App Store. [Direct Link]

Pokémon Go has been bumped from the top of the United States iOS App Store's top grossing chart, seventy-four days after originally being titled the highest grossing app in the country. The game has been beaten by Clash Royale, which recently received an update "that sent players into a spending frenzy."

In new data collected by Sensor Tower, Pokémon Go's success was put into comparison with other apps that surged in popularity for a period of time. In terms of most consecutive days as number one on the App Store's top grossing chart, Pokémon Go's 74 day streak came out third, behind Clash of Clans (347 days) and Candy Crush Saga (109 days).

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Pokémon GO managed 42 more consecutive days atop the chart than the game that unseated it, Clash Royale, and more than twice as many days as the 10th game on the chart, The Simpsons: Tapped Out, which stayed at the top for 15 days. Not all of the top 10 were games; Pandora and Spotify have both spent more than two consecutive weeks at the apex of the Top Grossing ranking, at 20 and 18 days, respectively.

Due to the staggered rollout of Pokémon Go, Niantic's game is still the top grossing app in the App Store in some countries, including Australia, Great Britain, Belgium, Denmark, Luxembourg, Poland, Portugal, and Thailand. It's also still earning the top spot in revenue on the Google Play Store in the United States.

Although popularity has waned, Niantic and The Pokémon Company have kept up with consistent updates to the game, most recently introducing a "buddy" system that allows players to choose a favorite Pokémon as a buddy. The Pokémon acting as a buddy then earns candy after a certain distance is traveled, making it much easier to get candies for upgrading rare Pokémon. Players are still waiting for trading, friend battling, a new generation of Pokémon, and the now-confirmed Apple Watch app.

InstagramInstagram is introducing a "Save Draft" feature to its mobile app, allowing users to start working on a post and then save a copy of the edits for finishing later (via TechCrunch).

The option appears if users tap the "back" button after they have added effects, filters, a caption or a location to a photo. Previously this only threw up a warning that any changes would be discarded, but now users can opt to save a draft to their phone.

To return to the draft post, users need to tap the Camera icon at the bottom of the screen, then select "Library". Posts appear at the bottom of the screen under the title "Drafts".

The relatively minor addition has been welcomed by Instagram users, some of whom were aware that the company had been trialling the feature among a select number of account holders since July.


The draft option is also expected to be a hit among businesses and brands who use the photo-oriented social network, allowing them to prepare multiple posts in advance of publishing.

Blogging site Tumblr has announced web support for Live Photos, the animated image format Apple introduced with the iPhone 6s and 6s Plus.

Now when visitors to a Tumblr-hosted site see the concentric circles in the top-left of an image, they can click and hold on the picture to play it, audio included.

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"That’s right! Live Photos work on the web now," reads the company's announcement. "Whenever you see that famous Live Photo icon, click and hold to make them swing."

Nine months ago Tumblr introduced support for the format to its mobile app, which also allows users to turn them into GIFs. Since then, the ability to view Live Photos has spread to other third-party apps like Facebook.

To make Live Photos compatible with all browsers, Tumblr developers wrote some JavaScript code that converts the MOV file captured by an iPhone into an MP4, and merges it with the still JPEG image.

Tumblr has also published open source code on GitHub, enabling other web developers to build support for Live Photos into their own sites. An Android version is also in the works, says the company.

Tumblr claims to be the first to support Live Photos on the web, although The Verge points out that some independent developers have made them work before, but it was never easy or widespread.

Netflix is aiming to fill half of its streaming catalog with original programming over the next few years, according to company CFO David Wells (via Variety).

The announcement marks a renewed push towards offering original TV shows and movies commissioned by Netflix over stocking licensed content. The streaming catalog is already one third of the way toward reaching the target, according Wells, who said the company was undergoing "a multiyear transition and evolution toward more of our own content".

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Netflix expects to launch 600 hours of programming in 2016, up from 450 hours in 2015, said content chief Ted Sarandos at the start of the year. The company has projected content spending on a profit/loss basis to rise from $5 billion in 2016 to more than $6 billion in 2017.

Wells said the original TV series and movies will continue to be a mix of content owned and produced by Netflix, as well as co-productions and acquisitions. The streaming market is seeing a decreasing cost of production and an increasing number of bidders, making it cheaper to take risks on new programming.

"You have supply and demand settling out," Wells continued. "We don't necessarily have to have home runs. We can also live with singles, doubles and triples especially commensurate with their cost."

The goal, he said, is to release something that appeals to each individual subscriber, every single month, and on that front "we’ve got a ways to go" across different genres and formats. "The nice thing about the platform is it allows a lot of creative freedom," Wells added, offering the production of episodes of varying lengths as an example.

Netflix is in the process of transitioning all U.S. subscribers to its standard $9.99 monthly plan, which it says will help generate revenue for investing in original content. However, the forced switch increases the price for some older subs by $2 per month and has led to higher cancellation rates than the company anticipated. Netflix reported a lower-than-expected 160,000 net U.S. streaming subs for the second quarter.

A follow-up season of Stranger Things, one of Netflix's most recent breakout hit shows, has already been confirmed. On August 31, the company renewed the series for a second season of nine episodes, to be released in 2017.

Tag: Netflix

Google has launched Allo, its new intelligent messaging app. Allo combines now-standard messaging features like stickers, changing font sizes and marked-up photos with Google Assistant, an intelligent chat AI that brings Google's services to your conversations, and Smart Reply.


Google Assistant comes in two forms. The first form is a one-on-one chat in which you can request information from Google's services, similar to Google Now. Users can find out sports scores, the weather, search for restaurants, check travel time or flight status, and more.

The second form is within your conversations. Google Assistant can be brought into chats by tagging the service in a message line and issuing a command. For example, a user can type "@google show me local burrito places" and Google Assistant will show you local burrito places. Users can also bring in other forms of information, like Google Search, Images and YouTube results. However, Google points out that Google Assistant is in "preview edition" and isn't complete. To help improve Assistant, users can submit real-time feedback with conversations.

Allo also comes with a feature called Smart Reply. The app can learn your texting habits and suggest quick replies for more basic communication. Allo can, for instance, learn whether you're more prone to using "lol" or "haha," or whether you like to say "sup?" or "hey how's it going." Once it figures out your reply patterns, it can suggest basic responses. Smart Reply can also adjust to how you respond to certain people. As BuzzFeed notes, it can change its suggestions based on whether you're talking to your wife or boss.

Google stores the chat data on its servers, but has also extended its Incognito private mode to Allo. Incognito mode comes with end-to-end encryption and self-destructing chats. Users can set time limits for their messages, setting them to self-destruct after 10 seconds, 30 seconds, a minute, an hour, a day, or longer (via The Verge).

Allo is only available for iPhones and Android phones and, like WhatsApp, uses a phone number for registration. The app is currently rolling out and propagating through Apple's App Store services. Allo was first announced in May, at Google's annual I/O event alongside Android Nougat, Android Wear 2.0, and Duo.

Allo is available in the App Store for free. [Direct Link]

Tags: Allo, Google

It's been a busy day of macOS Sierra news following the public launch, so we've put together a quick rundown of all of our coverage to make it easy for everyone to find everything all in one place. With enhancements involving Siri, iCloud, Apple Pay, Photos, Messages, and more, there's a lot to catch up on.

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- Apple Releases macOS Sierra With Siri, Apple Pay, Apple Watch Unlock, Universal Clipboard, and More

Feature Highlights and How Tos

- macOS Sierra: How to Use Apple Pay on the Web
- macOS Sierra: Save Disk Space With the New 'Optimize Storage' Option
- macOS Sierra and iOS 10: Universal Clipboard for Cross Device Copy/Paste
- macOS Sierra: Photos Gains 'Memories' and Messages Adds Rich Links, Tapback, and Large Emoji
- macOS Sierra: Picture in Picture Mode for Safari and iTunes Videos
- macOS Sierra: How to Unlock Your Mac With Your Apple Watch
- macOS Sierra: Apps Gain Safari-Style Tabs
- macOS Sierra: iCloud Drive Syncs Desktop Files and Documents Across Devices
- How to Perform a Clean Installation of macOS Sierra
- How to Use Siri in macOS Sierra

Other Sierra-Related News

- Tweetbot for Mac Updated With Support for macOS Sierra and Extended Tweets
- iWork Apps for macOS Sierra Updated With Real-Time Collaboration
- Safari 10 Now Available for OS X El Capitan and OS X Yosemite
- macOS Server Updated for Sierra With New Setup Assistant Options and More
- macOS Sierra Addresses Dropbox Security Concerns by Asking for Accessibility User Permission

For more on macOS Sierra, make sure to check out our dedicated roundup and visit our macOS Sierra forum to discuss all of the new features and changes.

Related Forum: macOS Sierra

Following Dropbox-related security concerns that surfaced earlier this month, developer Phil Stokes has confirmed that macOS Sierra now explicitly requires apps to ask for user permission to access Accessibility (via Daring Fireball). Users can give access to an app, or click "not now" to deny the request.

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Concerns were raised after it was demonstrated that Dropbox appears in System Preferences > Security & Privacy under Accessibility, despite the fact that users were never prompted to grant access to the features. More details can be found in our previous coverage and in a Dropbox support document.

Let’s assume for the sake of argument that Dropbox never does any evil on your computer. It remains the fact that the Dropbox process has that ability. And that means, if Dropbox itself has a bug in it, it’s possible an attacker could take control of your computer by hijacking flaws in Dropbox’s code. Of course, that’s entirely theoretical, but all security risks are until someone exploits them. The essence of good computer security and indeed the very reason why OSX has these kinds of safeguards in place to begin with is that apps should not have permissions greater than those that they need to do their job.

At the time, Dropbox said it was working with Apple to reduce its dependence on elevated access in macOS Sierra, and would respect when people disable the app's Accessibility permissions, but now a much-needed safeguard exists regardless.

In a new blog post, Dropbox still recommends that Mac users running macOS Sierra update their Accessibility permissions, if needed, to ensure smooth syncing and access to certain features of the cloud storage service.

Advanced Dropbox collaboration features, such as the badge, require Accessibility permissions. You’ll be prompted to grant these permissions when you install the Dropbox desktop app on macOS Sierra. To do so, follow the instructions on screen. The same will apply for older versions of OS X in the coming weeks. For more information on Dropbox Mac permissions, visit our help center.

macOS Sierra was publicly released today as a free update on the Mac App Store.

Related Forum: macOS Sierra

With macOS Sierra, Apple is aiming to make it easier to access all of your content across multiple devices, expanding iCloud Drive to encompass the desktop and documents folder of every Mac.

This feature puts all of the files stored either on the desktop or in the documents folder in iCloud, making them available on iOS devices, Macs, and iCloud.com for easy access to your most recent files wherever you are.

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Turning on the new iCloud feature is done when setting up macOS Sierra. When you install the new operating system, Apple will ask if you want to enable iCloud storage for the desktop and documents folder and will let you know how much iCloud storage space it will take up.

If you have a lot of files on your desktop or in the documents folder, it can take up a significant amount of space, so you might need to do some file cleanup before enabling it.

If you want to enable the feature later or turn it off at some point, you can do so by going to System Preferences --> iCloud --> iCloud Drive --> Options ---> and checking or unchecking "Desktop & Documents Folders" in the list of apps allowed to upload data to iCloud Drive.

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On Macs and iOS devices, the contents of the desktop and documents folder can be accessed through the iCloud Drive app. On iCloud.com, the files can be accessed through the iCloud Drive folder that's available once you're signed in. If you have a Windows machine, your Mac files will be able to be downloaded through the iCloud for Windows app.

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The new iCloud storage options in Sierra bring Macs more in line with iOS devices, which use iCloud Drive for all file storage purposes. macOS Sierra is available for free starting today.

Related Forum: macOS Sierra

exploded_view_apple_iphone_7iPhone 7 component costs are estimated to start at $219.80, which is $36.89 higher than iPhone 6s, according to a preliminary teardown [Excel] of a 32GB model by IHS Markit.

The display remains the most expensive component, costing an estimated $43, followed by an Intel modem and other baseband chips worth an estimated total of $33.90.

Apple's quad-core A10 Fusion chip is the third most expensive item on the bill of materials, costing an estimated $26.90. Meanwhile, the larger 1,920 mAh battery is said to cost just $2.50.

The larger rear-facing iSight camera and improved 7-megapixel front-facing FaceTime camera cost a combined $19.90, according to IHS Markit. Electromechanical components, including the Taptic Engine, antennas, connectors, microphones, and stereo speakers, cost an estimated $16.70 combined.

iPhone 7's 2GB of RAM supplied by Samsung, and 32GB of flash storage supplied by SK Hynix, are estimated to cost a combined $16.40. An audio codec and audio amplifier supplied by Cirrus Logic, an NFC controller supplied by NXP, a Bosch Sensortec-made barometer, along with an accelerometer, gyroscope, Touch ID, proximity sensor, and other sensors, cost an estimated $14 altogether.

The accessories included in the iPhone 7 box, including a Lightning-to-USB cable, Lightning-to-3.5mm audio adapter, EarPods with a Lightning connector, and 5W USB power adapter cost an estimated $11.80 combined.

IHS raises Apple's total cost to manufacture the iPhone 7 to $224.80 after adding $5 in "basic manufacturing costs" related to assembly, insertion, and testing. A 32GB iPhone 7 Plus costs $649 as a point of comparison.

However, the bill of materials does not factor in costs related to, among other things, research and development, software, licensing costs, and transportation. The accuracy of the component costs is also questionable. Last year, Apple CEO Tim Cook said he has never seen a cost breakdown that is "anywhere close to being accurate," adding that they are generally "much different than the reality."

At least in comparison to IHS estimates for previous iPhones, the iPhone 7's bill of materials is seemingly costlier than the iPhone 6, iPhone 5s, and iPhone 5, each estimated to start at $200, and the iPhone SE at $160.

Tag: IHS
Related Forum: iPhone