After weeks of intense usage, new data from Axiom Capital Management (via Bloomberg) paints a picture of Pokémon Go's overall waning popularity as August comes to a close. With research lead by Senior Analyst Victor Anthony, the investment advising firm collected various user engagement statistics -- and even figured out how much attention Pokémon Go brought to augmented reality gaming -- in a handful of charts.

According to Anthony, many other popular apps, which saw a decline in daily active users because of the Pokémon Go phenomenon, were scrambling to figure out ways for former reliable users to return to their app. But now the executives of Tinder, Facebook, Twitter, and Snapchat "can breathe a sigh of relief," since everything from daily active users, downloads, and the amount of time spent on Pokémon Go each day "are all well off their peaks and on a downward trend."

pokemon decline 1

"Given the rapid rise in usage of the Pokémon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile focused apps," [Anthony] writes.

If these declines prove enduring, this would cast aspersion not only on the viability and popularity of Pokemon Go, but augmented reality gaming at large, according to the analyst.

Anthony believes the fad-like quality of Pokémon Go could ultimately leave little lasting impact on augmented reality gaming "at large," due to its fleeting popularity of a few weeks in mid-to-late July. Although not mentioned by the analyst or Bloomberg, it's also worth taking into account how many players actually used the AR camera when catching Pokémon, and consequently how many considered it an "AR game," when it became widely known that turning the mode off made capturing the creatures a slightly easier task.

pokemon decline 2
While it was on everyone's mind, Pokémon Go made waves in both mainstream mobile gaming, and even sent Nintendo's stock rising, despite the company's small stake in both Niantic and The Pokémon Company, the game's creators. Niantic is still pushing out updates to Pokémon Go, attempting to fix issues with the game while also introducing it into new markets like Thailand and 14 other Asian countries.

Top Rated Comments

BrodieApple Avatar
101 months ago
It's starting to get old for me too. They need to bring trading, friend battling and gen 2 Pokemon
Score: 7 Votes (Like | Disagree)
levitynyc Avatar
101 months ago
Raise your hand if you didn't see this coming. :crickets:

Also I think all of the cheating killed the game for a lot of casual players.
Score: 5 Votes (Like | Disagree)
Hastings101 Avatar
101 months ago
Pretty sure that's normal for most video games, especially a freemium mobile game. The real mystery is why Tinder and Facebook were worried about Pokémon Go. Seems kind of weird to say that instead of Clash of Clans or some other game. Some secret Pikachu dating functionality I don't know about?
Score: 4 Votes (Like | Disagree)
chr1s60 Avatar
101 months ago
I think this is pretty much the reality of the App Store business. When an app becomes popular everyone downloads it and once it hits the peak it steadily declines over the next few weeks or months as the experimental "let's see what the hype is about" users slowly leave until it gets back to only the core users remaining. In this case, it was released and the true core players grabbed it quick, then the media attention kicked in and everyone else wanted to see what it was all about. Now all the experimental users are moving on to other apps and the ones that were there in the beginning will remain.
Score: 3 Votes (Like | Disagree)
JohnApples Avatar
101 months ago
It's starting to get old for me too. They need to bring trading, friend battling and gen 2 Pokemon
This, for sure. Maybe another "goal" to work toward too, instead of just gyms. Not sure if it's an exploit or not, but all the gyms in my area are slowly being captured by multiple 3000+ Dragonites.

At least when winter will come around, it will drastically reduce the amount of people playing, hopefully causing Niantic to churn out some content updates.
Score: 2 Votes (Like | Disagree)
earthTOmitchel Avatar
101 months ago
Pretty sure that's normal for most video games, especially a freemium mobile game. The real mystery is why Tinder and Facebook were worried about Pokémon Go. Seems kind of weird to say that instead of Clash of Clans or some other game. Some secret Pikachu dating functionality I don't know about?
I think it's more about a boredom thing. Just speaking personally, but I only go on Facebook and Tinder when I pretty much have nothing else to do and want to be on my phone. Pokemon Go filled that need for me for pretty much all of July, so I'd say my usage of FB, Tinder, and Instagram went down because of it. But apps I use no matter what - like Twitter - pretty much stayed the course because they aren't normally affected by my boredom levels.

But I'm definitely one of those who have pretty much stopped playing completely, because my local park hotspot removed every pokestop and gym from the game. So now I'm just waiting for Animal Crossing:)
Score: 2 Votes (Like | Disagree)

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