After weeks of intense usage, new data from Axiom Capital Management (via Bloomberg) paints a picture of Pokémon Go's overall waning popularity as August comes to a close. With research lead by Senior Analyst Victor Anthony, the investment advising firm collected various user engagement statistics -- and even figured out how much attention Pokémon Go brought to augmented reality gaming -- in a handful of charts.

According to Anthony, many other popular apps, which saw a decline in daily active users because of the Pokémon Go phenomenon, were scrambling to figure out ways for former reliable users to return to their app. But now the executives of Tinder, Facebook, Twitter, and Snapchat "can breathe a sigh of relief," since everything from daily active users, downloads, and the amount of time spent on Pokémon Go each day "are all well off their peaks and on a downward trend."

pokemon decline 1

"Given the rapid rise in usage of the Pokémon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile focused apps," [Anthony] writes.

If these declines prove enduring, this would cast aspersion not only on the viability and popularity of Pokemon Go, but augmented reality gaming at large, according to the analyst.

Anthony believes the fad-like quality of Pokémon Go could ultimately leave little lasting impact on augmented reality gaming "at large," due to its fleeting popularity of a few weeks in mid-to-late July. Although not mentioned by the analyst or Bloomberg, it's also worth taking into account how many players actually used the AR camera when catching Pokémon, and consequently how many considered it an "AR game," when it became widely known that turning the mode off made capturing the creatures a slightly easier task.

pokemon decline 2
While it was on everyone's mind, Pokémon Go made waves in both mainstream mobile gaming, and even sent Nintendo's stock rising, despite the company's small stake in both Niantic and The Pokémon Company, the game's creators. Niantic is still pushing out updates to Pokémon Go, attempting to fix issues with the game while also introducing it into new markets like Thailand and 14 other Asian countries.

Top Rated Comments

BrodieApple Avatar
64 months ago
It's starting to get old for me too. They need to bring trading, friend battling and gen 2 Pokemon
Score: 7 Votes (Like | Disagree)
levitynyc Avatar
64 months ago
Raise your hand if you didn't see this coming. :crickets:

Also I think all of the cheating killed the game for a lot of casual players.
Score: 5 Votes (Like | Disagree)
Hastings101 Avatar
64 months ago
Pretty sure that's normal for most video games, especially a freemium mobile game. The real mystery is why Tinder and Facebook were worried about Pokémon Go. Seems kind of weird to say that instead of Clash of Clans or some other game. Some secret Pikachu dating functionality I don't know about?
Score: 4 Votes (Like | Disagree)
chr1s60 Avatar
64 months ago
I think this is pretty much the reality of the App Store business. When an app becomes popular everyone downloads it and once it hits the peak it steadily declines over the next few weeks or months as the experimental "let's see what the hype is about" users slowly leave until it gets back to only the core users remaining. In this case, it was released and the true core players grabbed it quick, then the media attention kicked in and everyone else wanted to see what it was all about. Now all the experimental users are moving on to other apps and the ones that were there in the beginning will remain.
Score: 3 Votes (Like | Disagree)
JohnApples Avatar
64 months ago
It's starting to get old for me too. They need to bring trading, friend battling and gen 2 Pokemon
This, for sure. Maybe another "goal" to work toward too, instead of just gyms. Not sure if it's an exploit or not, but all the gyms in my area are slowly being captured by multiple 3000+ Dragonites.

At least when winter will come around, it will drastically reduce the amount of people playing, hopefully causing Niantic to churn out some content updates.
Score: 2 Votes (Like | Disagree)
earthTOmitchel Avatar
64 months ago
Pretty sure that's normal for most video games, especially a freemium mobile game. The real mystery is why Tinder and Facebook were worried about Pokémon Go. Seems kind of weird to say that instead of Clash of Clans or some other game. Some secret Pikachu dating functionality I don't know about?
I think it's more about a boredom thing. Just speaking personally, but I only go on Facebook and Tinder when I pretty much have nothing else to do and want to be on my phone. Pokemon Go filled that need for me for pretty much all of July, so I'd say my usage of FB, Tinder, and Instagram went down because of it. But apps I use no matter what - like Twitter - pretty much stayed the course because they aren't normally affected by my boredom levels.

But I'm definitely one of those who have pretty much stopped playing completely, because my local park hotspot removed every pokestop and gym from the game. So now I'm just waiting for Animal Crossing:)
Score: 2 Votes (Like | Disagree)

Top Stories

AirPods Pro Beta Firmware

AirPods Pro Beta Firmware Now Available

Wednesday July 21, 2021 6:50 am PDT by
Upcoming AirPods Pro firmware updates are now available to Apple Developer Program members as beta versions. AirPods Pro firmware beta one features FaceTime Spatial Audio and Ambient Noise Reduction. Custom Transparency mode, including Conversation Boost, was initially expected to be included in the beta but appears to have been delayed for a later version. Apple made the announcement...
maxresdefault

Apple Music to Livestream Premiere of Kanye West's New Album 'Donda' on Thursday

Wednesday July 21, 2021 1:49 am PDT by
Apple Music on Thursday will host a global livestream for the premiere of Kanye West's tenth studio album, titled "Donda." The sold-out event will take place at the Mercedes-Benz Stadium in Atlanta, Georgia, and Apple Music's livestream will start at 8:00 p.m. Eastern Time. The livestream was revealed in a Beats Studio Buds ad that aired during the NBA Finals. The ad features U.S. track...
General Apps Messages

All Three Major U.S. Carriers and Google Adopt Rich Communication Services, But No Sign of Apple Interest

Tuesday July 20, 2021 1:15 pm PDT by
For the last several years, Google has been pushing a new communications protocol called Rich Communication Services, or RCS. RCS is designed to replace SMS, the current text message standard, and it offers support for higher resolution photos and videos, audio messages, bigger file sizes, better encryption, improved group chat, and more. Verizon today announced that it is planning to adopt...
ios wifi settings

Apple Confirms iOS 14.7 Fixes WiFi Bug and Many Other Vulnerabilities

Wednesday July 21, 2021 11:38 am PDT by
Following the release of iPadOS 14.7 this morning, Apple has shared details on the security updates that are included in iOS 14.7, iPadOS 14.7, macOS Big Sur 11.5, watchOS 7.6, and tvOS 14.7, all of which came out this week. Notably, Apple's documentation confirms that the iOS 14.7 and iPadOS 14.7 updates address a WiFi-related vulnerability that could impact iOS devices when joining a...
macOS Malware Feature

Common Windows Malware Can Now Infect Macs

Wednesday July 21, 2021 8:13 am PDT by
A common form of malware on Windows systems has been modified into a new strain called "XLoader" that can also target macOS (via Bleeping Computer). Derived from the Formbook info-stealer for Windows, XLoader is a form of cross-platform malware advertised as a botnet with no dependencies. It is used to steal login credentials, capture screenshots, log keystrokes, and execute malicious files. ...
macOS Big Sur Feature Orange

Apple Releases macOS Big Sur 11.5 With Podcast App Updates and Bug Fixes

Wednesday July 21, 2021 10:15 am PDT by
Apple today released macOS Big Sur 11.5, the fifth major update to the macOS Big Sur operating system that launched in November 2020. macOS Big Sur 11.5 comes two months after the release of macOS Big Sur 11.4. The new ‌‌‌‌‌macOS Big Sur‌‌‌‌ 11.5 update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences. macOS Big Sur...
idos 2 app ios

Apple to Pull 'iDOS 2' DOS Emulator From App Store

Thursday July 22, 2021 3:22 pm PDT by
iDOS 2, an app designed to allow users to play classic DOS games, will soon be pulled from the App Store, the app's creator said today. According to iDOS developer Chaoji Li, he tried to submit an iDOS update with bug fixes to the App Store, but was told that the update was rejected because it violated the 2.5.2 App Store guideline that says apps cannot install or launch executable code.Durin...
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
iPad mini pro feature

Next-Generation iPad Mini Will Reportedly Feature a Mini-LED Display

Thursday July 22, 2021 9:03 am PDT by
Apple is widely rumored to be planning a new iPad mini with a significant redesign, including a larger 8.5-inch to 9-inch display with slimmer bezels, a Touch ID power button instead of a home button, a USB-C port instead of a Lightning connector, and more. According to a paywalled preview of a DigiTimes report today, the sixth-generation iPad mini will also feature a mini-LED display:BLU...
airpods 3 gizmochina Feature teal

AirPods 3 Mass Production Said to Kick Off in August

Tuesday July 20, 2021 8:40 pm PDT by
Mass production of the third-generation AirPods will kick off in August, according to a new report from Nikkei Asia. They will reportedly join a number of other products such as the iPhone 13 lineup and redesigned MacBook Pro models as launches coming before the end of the year. Renderings of rumored third-generation AirPods design Rumored launch dates for the third-generation AirPods have...