Apple has announced its all-new store in Birmingham, England, located at 128 New Street, opens on Saturday, September 24 at 9:00 a.m. local time. Apple's nearby Bullring Shopping Centre store will permanently close on Friday, just one week after customers lined up for the iPhone 7 and iPhone 7 Plus.

apple-birmingham

Apple Birmingham under renovations via MacRumors reader Barry Rimmer

Apple has taken over a six-story building recently vacated by British bookstore Waterstones, and originally built in 1879 for Midland Bank.

Major planning documents for the inside of the 20,000-square-foot former banking hall were submitted to the Birmingham City Council last year, and renovations have been in progress for the past several months. Apple's logo and the grand opening date were added to a construction barrier outside of the building last week.

bullring_hero

Apple Store at nearby Bullring Shopping Centre

Apple Bullring opened in April 2005, and like many of its earlier locations, it is now too small and narrow to accommodate for increased foot traffic. Apple is in the process of relocating several of its retail stores to larger spaces, based on the company's next-generation retail design language inspired by Jony Ive.

Top Rated Comments

OllyW Avatar
74 months ago
Ground floor...



Basement...



Attachment Image

Attachment Image
Score: 6 Votes (Like | Disagree)
OllyW Avatar
74 months ago
Apple Bullring opened in April 2005, and like many of its earlier locations, it is now too small and narrow to accommodate for increased foot traffic.
It's been too small since the day it opened, it's always rammed in there every time I go in.
Score: 5 Votes (Like | Disagree)
Joe Rossignol Avatar
74 months ago
Intrigued by your comment I went to the Apple website and found this.

http://www.apple.com/retail/
[doublepost=1474380953][/doublepost]
Apple has not retired the word --

http://www.apple.com/retail/
Yeah. The change is simply "Apple Store, Bullring" to "Apple Bullring," for example, and I follow this naming convention in all of my store-related articles. But when generically referring to an Apple retail location, I still call them stores. It's what they are.
Score: 3 Votes (Like | Disagree)
OllyW Avatar
74 months ago
Opening in 5 minutes.

Attachment Image
Score: 3 Votes (Like | Disagree)
Ap0ks Avatar
74 months ago
That building looks to only have two floors, not six. Anyone got a better picture?
The large windows in old banks can be deceptive, here's the building from the other end ('https://www.google.co.uk/maps/@52.4785886,-1.8983317,3a,75y,335.54h,114.24t/data=!3m6!1e1!3m4!1sMqr024FXCoVzFcd8tiqsCQ!2e0!7i13312!8i6656').
Score: 2 Votes (Like | Disagree)
tomacwhite Avatar
74 months ago
Right next to work, can't wait to see it :)
Score: 2 Votes (Like | Disagree)

Popular Stories

maxresdefault

Unbox Therapy Shares Hands-On Look at iPhone 14 Pro Max Replica

Monday May 16, 2022 4:40 am PDT by
YouTuber Unbox Therapy has shared a hands-on look at the iPhone 14 Pro Max using what he claims is a one-to-one replica created by third-party case makers with access to detailed schematics and dimensions for Apple's new upcoming flagship smartphone. As with the iPhone 13 Pro lineup, in 2022, we are expecting a 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max, but this time the Pro...
macOS Monterey 2

Apple Releases macOS Monterey 12.4 With Support for Studio Display Webcam Update

Monday May 16, 2022 10:10 am PDT by
Apple today released macOS Monterey 12.4, the fourth major update to the macOS Monterey operating system that launched in October 2021. macOS Monterey 12.4 comes over two months after the launch of macOS Monterey 12.3, an update that added Universal Control. The ‌‌‌‌‌macOS Monterey‌‌ 12.4 update can be downloaded on all eligible Macs using the Software Update section of System...
iOS 15

Apple Releases iOS 15.5 and iPadOS 15.5 With Wallet and Podcast Updates

Monday May 16, 2022 10:00 am PDT by
Apple today released iOS 15.5 and iPadOS 15.5, the fifth major updates to the iOS and iPadOS 15 operating systems that were initially released in September 2021. iOS and iPadOS 15.5 come a little over two months after the launch of iOS 15.4 and iPadOS 15.4. The iOS 15.5 and iPadOS 15.5 updates can be downloaded for free and the software is available on all eligible devices over-the-air in...
iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
Whatsapp Feature

WhatsApp to Let Users Leave Group Chats 'Silently' and View Rich Link Previews in Status Updates

Tuesday May 17, 2022 3:07 am PDT by
WhatsApp is working on a new feature that will allow users to "silently" leave group chats hosted by the messaging platform instead of all members of the group being notified when they do. As it stands, when someone leaves a group chat, WhatsApp announces their exit to the entire group, making the act of leaving very public. It's not possible right now to leave a group quietly, but WhatsApp...
apple tv 4k design green

Apple Releases tvOS 15.5 for Apple TV HD and Apple TV 4K

Monday May 16, 2022 9:57 am PDT by
Apple today released tvOS 15.5, the fifth major update to the tvOS operating system that first launched in September 2021. tvOS 15.5 comes more than two months after the release of tvOS 15.4, an update that brought support for captive WiFi networks. tvOS 15.5 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. ‌‌‌‌‌‌Apple...