Apple has announced its all-new store in Birmingham, England, located at 128 New Street, opens on Saturday, September 24 at 9:00 a.m. local time. Apple's nearby Bullring Shopping Centre store will permanently close on Friday, just one week after customers lined up for the iPhone 7 and iPhone 7 Plus.
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Apple has taken over a six-story building recently vacated by British bookstore Waterstones, and originally built in 1879 for Midland Bank.
Major planning documents for the inside of the 20,000-square-foot former banking hall were submitted to the Birmingham City Council last year, and renovations have been in progress for the past several months. Apple's logo and the grand opening date were added to a construction barrier outside of the building last week.
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Apple Bullring opened in April 2005, and like many of its earlier locations, it is now too small and narrow to accommodate for increased foot traffic. Apple is in the process of relocating several of its retail stores to larger spaces, based on the company's next-generation retail design language inspired by Jony Ive.
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Tag: United Kingdom
Top Rated Comments
(View all)Apple Bullring opened in April 2005, and like many of its earlier locations, it is now too small and narrow to accommodate for increased foot traffic.
It's been too small since the day it opened, it's always rammed in there every time I go in.Intrigued by your comment I went to the Apple website and found this.
Yeah. The change is simply "Apple Store, Bullring" to "Apple Bullring," for example, and I follow this naming convention in all of my store-related articles. But when generically referring to an Apple retail location, I still call them stores. It's what they are.http://www.apple.com/retail/
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Apple has not retired the word --
http://www.apple.com/retail/
That building looks to only have two floors, not six. Anyone got a better picture?
The large windows in old banks can be deceptive, here's the building from the other end ('https://www.google.co.uk/maps/@52.4785886,-1.8983317,3a,75y,335.54h,114.24t/data=!3m6!1e1!3m4!1sMqr024FXCoVzFcd8tiqsCQ!2e0!7i13312!8i6656').