Apple has announced its all-new store in Birmingham, England, located at 128 New Street, opens on Saturday, September 24 at 9:00 a.m. local time. Apple's nearby Bullring Shopping Centre store will permanently close on Friday, just one week after customers lined up for the iPhone 7 and iPhone 7 Plus.
Apple Birmingham under renovations via MacRumors reader Barry Rimmer
Apple has taken over a six-story building recently vacated by British bookstore Waterstones, and originally built in 1879 for Midland Bank.
Major planning documents for the inside of the 20,000-square-foot former banking hall were submitted to the Birmingham City Council last year, and renovations have been in progress for the past several months. Apple's logo and the grand opening date were added to a construction barrier outside of the building last week.
Apple Store at nearby Bullring Shopping Centre
Apple Bullring opened in April 2005, and like many of its earlier locations, it is now too small and narrow to accommodate for increased foot traffic. Apple is in the process of relocating several of its retail stores to larger spaces, based on the company's next-generation retail design language inspired by Jony Ive.
Apple has taken over a six-story building recently vacated by British bookstore Waterstones, and originally built in 1879 for Midland Bank.
Major planning documents for the inside of the 20,000-square-foot former banking hall were submitted to the Birmingham City Council last year, and renovations have been in progress for the past several months. Apple's logo and the grand opening date were added to a construction barrier outside of the building last week.
Apple Bullring opened in April 2005, and like many of its earlier locations, it is now too small and narrow to accommodate for increased foot traffic. Apple is in the process of relocating several of its retail stores to larger spaces, based on the company's next-generation retail design language inspired by Jony Ive.
Related Roundup: Apple Stores
Tag: United Kingdom
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24 months ago
The large windows in old banks can be deceptive, here's the building from the other end ('https://www.google.co.uk/maps/@52.4785886,-1.8983317,3a,75y,335.54h,114.24t/data=!3m6!1e1!3m4!1sMqr024FXCoVzFcd8tiqsCQ!2e0!7i13312!8i6656').
There's quite a steep drop in the road that runs alongside from the front of the store to back and of course there's going to be an underground floor where the vaults were once located.This is what it looked like inside when it was Waterstones.
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