Showtime today confirmed that its self-titled standalone streaming service will be released today for the Apple TV, allowing viewers to pay for Showtime's exclusive series directly without needing a cable subscription (via Re/code).
First announced just over a month ago, the service will cost those interested $10.99 per month and everyone can sign up for a 30-day free trial to test the experience before subscribing. The service will cost users a few dollars less than HBO NOW's $15 streaming cost, which debuted exclusively on Apple TV earlier in the Spring.
Showtime's launch today comes in a bit ahead of the previously-announced July 12 release date for the standalone service, a date that coincided with the network's big summer premieres of Ray Donovan and Masters of Sex. No doubt giving users a few days to prepare before the summer premieres, those interested should be start seeing the Showtime app on the Apple TV shortly.
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
Apple has a web page with a list of vehicle models that ...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max.
Image via Majin Bu.
Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side.
...
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
HBO and Showtime are just being greedy. They both cost $9.99 to add as a cable package. Meaning, that $9.99 also includes cable's cut. I think $5.99 would have been an awesome price for these. They would get many more customers.
Yeah, and just think of how many they'd get if the services were free! Or if they paid everyone five bucks a month to use the service! Or if they made everyone in America an employee of the network with an annual salary of $100,000 and a retirement package! They'd get SO MANY more customers!
I don't know where you live, but here, the add-on channels are $19.99/month, so HBO and Showtime are significantly cheaper as standalones.
By the time you add all these separate services up that cost 10+ bucks a month, (Netflix, Hulu Plus, Amazon Prime, HBO Now, Showtime, etc) to equal that same programming you had with cable or satellite, it's going to cost virtually the same as what you was paying before, but instead of all your programming being from one provider, you now have to use all these different apps to watch what you want, different fees. Tell me again how this is better than cord cutting again?
I appreciate that they are less than HBO's $15 but I don't see the reason to do $10.99. I get why they would do $9.99 to not get to a $10 threshold but the psychological difference between 10 and 11 isn't that great to need a .99 trick. I'm actually kind of tired of the whole .99 trick because my brain has to automatically round it up. The attempted manipulation is annoying. I prefer round numbers. DIE penny, die already.
HBO and Showtime are just being greedy. They both cost $9.99 to add as a cable package. Meaning, that $9.99 also includes cable's cut. I think $5.99 would have been an awesome price for these. They would get many more customers.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.