Apple Previews New Flagship Union Square Store in San Francisco

Apple today invited journalists to San Francisco to preview its new Union Square store, set to open this weekend. Dozens of images are being shared on Twitter and other social networks, giving us our first glimpse at the revamped store that's been under construction for more than two years.

As it shows off the new location to journalists, Apple has also published a press release outlining all of the new features in the store.

"Fifteen years ago today Apple opened its first two stores and we're thrilled to mark the occasion with the opening of Apple Union Square in San Francisco," said Angela Ahrendts, Apple's senior vice president of Retail and Online Stores. "We are not just evolving our store design, but its purpose and greater role in the community as we educate and entertain visitors and serve our network of local entrepreneurs."

sfapplestore

Inside the new Apple Store, via Shara Tibken

The store features a next-generation design that's been adopted by other retail locations in Brussels and Memphis, with wide, open spaces, high ceilings, enormous windows, redesigned product display areas, and a 6K video screen that spans most of one wall. Unique to San Francisco is a set of massive 42-foot tall glass doors that slide open 40 feet to leave the front of the store open to the street.

"We have a deep commitment to the cities we work in, and are aware of the importance that architecture plays in the community," said Jonathan Ive, Apple's chief design officer. "It all starts with the storefront -- taking transparency to a whole new level -- where the building blends the inside and the outside, breaking down barriers and making it more egalitarian and accessible."


Apple retail chief Angela Ahrendts was on hand to walk journalists through some of the new features installed in the store, including a 50-foot green wall accessible through a second set of doors that open out onto an area Apple has nicknamed "The Plaza." Included in this area is seating for 200 people and a fountain created by sculpture artists Ruth Asawa, positioned front and center. Apple agreed to incorporate the fountain, which has long been located in that spot, as part of the redesign. The Plaza will feature a regular weekend series of acoustic performances.


In the back of the store, for small business customers, there's an area called "The Boardroom" with a conference table, couches, a product demo area, and a large television screen.

sfapplestoreconferenceroom


The Apple Store is organized into distinct sections, such as Genius Grove, where users will get help with their Mac and iOS devices, and "The Avenue," where customers will be able to try accessories and find Apple-exclusive third-party products. A new position at the store, the "Creative Pro," will see employees offering advice and expertise on the creative arts.

A main area, called "The Forum," houses the aforementioned 6K Video Wall and is designed to bring artists, photographers, musicians, and more to inspire and educate customers through year-round programs for kids, monthly events for teachers, sessions for developers, Game Nights, and Creative Sessions.

The grand opening of the new Apple Store in Union Square will take place on Saturday, May 21 at 10:00 a.m.

Related Roundup: Apple Stores

Top Rated Comments

Dilster3k Avatar
63 months ago
I still don't understand why they don't feed the cable through the feet of the table. Everything would look so much more cleaner and elegant.

Attachment Image
Score: 16 Votes (Like | Disagree)
justperry Avatar
63 months ago
This is much better IMHO:

Score: 11 Votes (Like | Disagree)
applezulu Avatar
63 months ago
Is MacRumors really run by Google, or are the forums just occupied by a bunch of people in urgent need of enemas? Seriously, on what is allegedly an Apple fan site, an article on the preview of a new SF store immediately yields 75+% negative comments.
Score: 9 Votes (Like | Disagree)
DFZD Avatar
63 months ago
They are more in highlight these days for store openings and gossip articles than they are for actual product launches. Are we living in a Post-Apple era?
Score: 8 Votes (Like | Disagree)
mw360 Avatar
63 months ago
Is MacRumors really run by Google, or are the forums just occupied by a bunch of people in urgent need of enemas? Seriously, on what is allegedly an Apple fan site, an article on the preview of a new SF store immediately yields 75+% negative comments.
You never saw a football crowd boo their own team? This is how Apple fans feel now.
Score: 8 Votes (Like | Disagree)
adamjackson Avatar
63 months ago
The quality of the replies in this thread:rolleyes:
MacRumors News Threads depress the crap out of me lately. It's like reading any article about Apple in 1996.

The best days are over, the end is nigh! Jeez guys, just switch to Windows 10 already.
Score: 7 Votes (Like | Disagree)

Top Stories

bloodoxygenapplewatch

Apple Watch Series 7 to Gain Breakthrough New Health Feature

Friday March 5, 2021 5:34 am PST by
Apple is reportedly planning to bring a new, first-of-its-kind health technology to the Apple Watch Series 7, in what could be a breakthrough for managing conditions such as diabetes more easily. According to a recent report from ETNews, the Apple Watch Series 7 will feature blood glucose monitoring via a non-invasive optical sensor. Measuring blood glucose levels, also known as blood...
apple transfer google photos 1

Apple Launches Service for Transferring iCloud Photos and Videos to Google Photos

Wednesday March 3, 2021 12:04 pm PST by
Apple this week introduced a new service that's designed to make it quick and easy for iCloud users to transfer their stored photos and videos to Google Photos. As outlined in an Apple support document, you can go to Apple's privacy website and sign in to see the "Transfer a copy of your data" option. If you select this and go through all the steps, Apple will transfer your iCloud photos and ...
imac pro featured black

Apple Confirms iMac Pro Will Be Discontinued When Supplies Run Out, Recommends 27-Inch iMac

Saturday March 6, 2021 7:33 am PST by
Apple on late Friday evening added a "while supplies last" notice to its iMac Pro product page worldwide, and removed all upgrade options for the computer, leaving only the standard configuration available to order for now. We've since confirmed with Apple that when supplies run out, the iMac Pro will no longer be available whatsoever. Apple says the latest 27-inch iMac introduced in August...
Oled iPads and MackBook Pro

OLED 10.9-Inch iPad Rumored for Early 2022, 12.9-Inch iPad Pro and 16-Inch MacBook Pro Could Follow

Thursday March 4, 2021 8:37 pm PST by
Earlier today, DigiTimes shared a preview of an upcoming report claiming that Apple is working on both iPad and Mac notebook models with OLED displays that could launch starting in 2022. The full report from DigiTimes is now available, and it includes several new alleged details about Apple's plans. According to the report, the first of these devices to adopt an OLED display is likely to be...
apple products refurbished store banner

Class Action Lawsuit Over Apple Providing Refurbished Replacement Devices Proceeding to Trial in August

Friday March 5, 2021 9:53 am PST by
Initially filed in 2016, a class action lawsuit that accuses Apple of violating the Magnusson-Moss Warranty Act, Song-Beverly Consumer Warranty Act, and other U.S. laws by providing customers with refurbished replacement devices is set to proceed to trial August 16, according to a notice this week from law firm Hagens Berman Sobol Shapiro LLP. Apple's repair terms and conditions state that,...
iPhone 13 Notch Feature2

iPhone 13 Rumor Recap: Smaller Notch, Larger Batteries, 120Hz for Pro Models, Improved 5G, Wi-Fi 6E, and More

Friday March 5, 2021 8:20 am PST by
While we are likely at least six months away from Apple unveiling the so-called iPhone 13 lineup, rumors about the devices are starting to accumulate, so we've put together this recap of everything that is expected so far. The upcoming iPhone 13 lineup will consist of the same four models and the same screen sizes as the iPhone 12 lineup, according to reputable analyst Ming-Chi Kuo,...
maxresdefault

What's on Your iPhone Home Screen?

Thursday March 4, 2021 10:31 am PST by
Over on our YouTube channel, MacRumors videographer Dan has a new video up where he shares his Home Screen, wallpaper, and all of his current favorite widgets. Subscribe to the MacRumors YouTube channel for more videos. Check out Dan's video to see his setup, and then comment below and show us your own Home Screens. It's always fun to see other peoples' Home Screens, and with widgets and...
OLED iPad Pro and MacBook Pro

iPad and MacBook Models With OLED Displays Rumored to Launch in 2022

Thursday March 4, 2021 8:19 am PST by
Apple plans to release new iPad and MacBook models with OLED displays in 2022, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The information was shared in the site's paywalled "Before Going to Press" section, so there are no further details yet, but the full report should be released by tomorrow. Apple has gradually increased its adoption of OLED...
Top Stories 48

Top Stories: iPhone 13 Leaks, OLED iPads and Macs, New AirTags Evidence

Saturday March 6, 2021 6:00 am PST by
iPhone rumors are heating up, with noted analyst Ming-Chi Kuo this week releasing a wide-ranging report outlining his expectations for the iPhone lineup over the next three years. This week also saw rumors about OLED displays potentially coming to iPad and Mac starting next year, increasing signs of AirTags functionality in iOS 14.5 betas, and more, so check out all of the details below! i...
imac pro while supplies last

iMac Pro No Longer Custom Configurable, Available 'While Supplies Last'

Friday March 5, 2021 10:14 pm PST by
Apple appears to be on the verge of discontinuing the iMac Pro, with the store page for the high-end all-in-one Mac including a "While supplies last" tagline and only the base model with no custom configurations available for purchase. The iMac Pro launched in December 2017, and while there have been a few tweaks to the available configurations over the years, it has received no substantial...