Apple Previews New Flagship Union Square Store in San Francisco

Apple today invited journalists to San Francisco to preview its new Union Square store, set to open this weekend. Dozens of images are being shared on Twitter and other social networks, giving us our first glimpse at the revamped store that's been under construction for more than two years.

As it shows off the new location to journalists, Apple has also published a press release outlining all of the new features in the store.

"Fifteen years ago today Apple opened its first two stores and we're thrilled to mark the occasion with the opening of Apple Union Square in San Francisco," said Angela Ahrendts, Apple's senior vice president of Retail and Online Stores. "We are not just evolving our store design, but its purpose and greater role in the community as we educate and entertain visitors and serve our network of local entrepreneurs."

sfapplestore

Inside the new Apple Store, via Shara Tibken

The store features a next-generation design that's been adopted by other retail locations in Brussels and Memphis, with wide, open spaces, high ceilings, enormous windows, redesigned product display areas, and a 6K video screen that spans most of one wall. Unique to San Francisco is a set of massive 42-foot tall glass doors that slide open 40 feet to leave the front of the store open to the street.

"We have a deep commitment to the cities we work in, and are aware of the importance that architecture plays in the community," said Jonathan Ive, Apple's chief design officer. "It all starts with the storefront -- taking transparency to a whole new level -- where the building blends the inside and the outside, breaking down barriers and making it more egalitarian and accessible."


Apple retail chief Angela Ahrendts was on hand to walk journalists through some of the new features installed in the store, including a 50-foot green wall accessible through a second set of doors that open out onto an area Apple has nicknamed "The Plaza." Included in this area is seating for 200 people and a fountain created by sculpture artists Ruth Asawa, positioned front and center. Apple agreed to incorporate the fountain, which has long been located in that spot, as part of the redesign. The Plaza will feature a regular weekend series of acoustic performances.


In the back of the store, for small business customers, there's an area called "The Boardroom" with a conference table, couches, a product demo area, and a large television screen.

sfapplestoreconferenceroom

Image via Matthew Panzarino

The Apple Store is organized into distinct sections, such as Genius Grove, where users will get help with their Mac and iOS devices, and "The Avenue," where customers will be able to try accessories and find Apple-exclusive third-party products. A new position at the store, the "Creative Pro," will see employees offering advice and expertise on the creative arts.

A main area, called "The Forum," houses the aforementioned 6K Video Wall and is designed to bring artists, photographers, musicians, and more to inspire and educate customers through year-round programs for kids, monthly events for teachers, sessions for developers, Game Nights, and Creative Sessions.

The grand opening of the new Apple Store in Union Square will take place on Saturday, May 21 at 10:00 a.m.

Related Roundup: Apple Stores

Top Rated Comments

(View all)
Avatar
58 months ago
I still don't understand why they don't feed the cable through the feet of the table. Everything would look so much more cleaner and elegant.

Score: 16 Votes (Like | Disagree)
Avatar
58 months ago
This is much better IMHO:

Score: 11 Votes (Like | Disagree)
Avatar
58 months ago
Is MacRumors really run by Google, or are the forums just occupied by a bunch of people in urgent need of enemas? Seriously, on what is allegedly an Apple fan site, an article on the preview of a new SF store immediately yields 75+% negative comments.
Score: 9 Votes (Like | Disagree)
Avatar
58 months ago
They are more in highlight these days for store openings and gossip articles than they are for actual product launches. Are we living in a Post-Apple era?
Score: 8 Votes (Like | Disagree)
Avatar
58 months ago

Is MacRumors really run by Google, or are the forums just occupied by a bunch of people in urgent need of enemas? Seriously, on what is allegedly an Apple fan site, an article on the preview of a new SF store immediately yields 75+% negative comments.

You never saw a football crowd boo their own team? This is how Apple fans feel now.
Score: 8 Votes (Like | Disagree)
Avatar
58 months ago

The quality of the replies in this thread:rolleyes:

MacRumors News Threads depress the crap out of me lately. It's like reading any article about Apple in 1996.

The best days are over, the end is nigh! Jeez guys, just switch to Windows 10 already.
Score: 7 Votes (Like | Disagree)

Top Stories

First iPhone 12 Mini Hands-On Video Surfaces [Update: Video Pulled]

Wednesday October 28, 2020 1:21 pm PDT by
Apple's iPhone 12 mini and the iPhone 12 Pro Max aren't set to be available until November 13, but a Romanian YouTuber got his hands on the iPhone 12 mini and showed it off today, offering a size comparison between the iPhone 12 and the 12 mini along with going over some of the device's features. The iPhone 12 mini is identical to the iPhone 12 in design and functionality, but it has a...

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

After Mocking Apple, Samsung May Remove Power Adapter From Galaxy S21 Box

Tuesday October 27, 2020 4:29 pm PDT by
Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile. Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 12 Ceramic Shield Still 'Scratches at Level 6 With Deeper Grooves at Level 7' in Mohs Hardness Test

Wednesday October 28, 2020 7:10 am PDT by
iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test. Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs...

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter [Updated]

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Apple Files Mystery 'Personal Computer' With Placeholder 'B2002' Name in Bluetooth Product Database

Tuesday October 27, 2020 12:36 pm PDT by
Last week, a listing appeared in the Bluetooth product database for an Apple product with a placeholder name "B2002" and a model number of "TBD." MacRumors was alerted to the listing by health and fitness tech website MyHealthyApple. The product is filed under the "personal computer" category, which Apple has used for previous Mac and iPad listings in the database, so it is hard to pinpoint...

Apple Releases First macOS Big Sur 11.0.1 Beta to Developers [Update: Public Beta Available]

Wednesday October 28, 2020 10:15 am PDT by
Apple today seeded a new macOS Big Sur 11.0.1 beta to developers for testing purposes, with the new beta replacing the existing macOS Big Sur 11 beta 10 update that was released two weeks ago. The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas will be available through the Software Update mechanism in...

iPhone 12 Models Might Support Reverse Charging of Future Apple Accessories According to FCC Filing

Tuesday October 27, 2020 6:25 pm PDT by
iPhone 12 models could have an inactive wireless charging feature for accessories, according to an FCC filing discovered by VentureBeat's Jeremy Horwitz. In the filing, Apple said that 2020 iPhones support a wireless charging function that will seemingly be enabled for at least one future Apple accessory:In addition to being able to be charged by a desktop WPT charger (puck), 2020 iPhones...