Apple has announced a grand reopening date of September 24 for four of its U.S. retail locations, including stores at Market Common Clarendon in Arlington, Virginia, Brea Mall in Brea, California, Arrowhead Towne Center in Glendale, Arizona, and Stoneridge Shopping Center in Pleasanton, California. Apple's new store in Birmingham, England will also open on the same day while its Bullring store permanently closes.
Each store will open this Saturday at 10:00 a.m. local time, complete with Apple's next-generation retail layout, including The Avenue, Genius Grove, The Forum, The Plaza, and The Boardroom, coupled with some combination of large glass doors, sequoia wood shelves, indoor trees, light boxes extending the length of the ceiling, and large digital screens for product marketing.
/article-new/2016/09/clarendon_hero.jpg?lossy)
Apple Clarendon opened in December 2001 as one of the company's first retail locations, retaining its classic black facade with two Apple logos for nearly fifteen years before closing for renovations in April. The store will remain located at 2700 Clarendon Boulevard in the Market Common Clarendon complex, a less than five mile drive from downtown Washington D.C.
Apple Brea Mall will be moving to a new space within the shopping mall, and Apple Arrowhead will be relocating to a new unit within its outdoor shopping center. Likewise, Apple Stoneridge will be moving into a larger 9,991-square-foot space recently vacated by clothing retailer Abercrombie & Fitch, according to building permits filed with the City of Pleasanton earlier this year.
/article-new/2016/09/thefashionmallatkeystone_hero.jpg?lossy)
September has been an eventful month for Apple retail, including two new stores in Mexico City and Hong Kong and thirteen grand reopenings announced so far: two locations on September 2, four locations on September 10, three locations on September 16, and four locations on September 24. Meanwhile, Apple Pentagon City in Arlington will close for renovations starting September 25.
Apple is in the process of renovating several of its stores with next-generation designs inspired by Jony Ive, with progress ramping up ahead of the holiday shopping season. All new stores opened since mid 2015 share the revamped design language, including the latest flagship locations at Union Square in San Francisco and at the World Trade Center transit hub in New York City.
Update: Apple Chandler Fashion Center is also moving to a new location on September 24.
Top Rated Comments
i only go when there is something wrong with my iphone.
The original stores were very inviting and many visitors felt they could hang out and learn. Several of the stores I entered even had presentation areas where experts would explain how to do advanced tasks with Apple applications and select third-party apps. All of these things brought people in and they eventually bought products. It was also a time when geniuses appeared to have total expertise over the Macintosh's and how they were used. Customers at the time appeared to be much more interested in using the products to produce content.
Those were the earlier days when Apple executives felt they needed to woo people in and soft sell the products. Before the days popular days of the iPod.
What was discovered is that the stores would fill up with people not buying things and some potential customers would not want to enter the crowded stores. Its a hard numbers game now and reaching measurable and definable sales goals.
Those stores always felt crowded, but they were also fun. Now, they feel cold and lack personality. Of course the goal of the store, any store, is to sell and move product. And they do seem to be meeting that goal, otherwise the executives would not likely be making the changes that they are.