Apple has announced that it will be reopening four of its U.S. retail stores on September 10, six days ahead of the iPhone 7 launch on September 16.
Apple Bay Street in Emeryville, California, Apple West Town Mall in Knoxville, Tennessee, Apple Willow Bend in Plano, Texas, and Apple Mayfair in Wauwatosa, Wisconsin will each open their doors on Saturday at 10:00 a.m. local time. All four stores have been either renovated or moved to a new location.
Each store has been updated with Apple's next-generation retail layout, featuring a combination of The Avenue, Genius Grove, The Forum, The Plaza, and The Boardroom, coupled with large glass doors, sequoia wood shelves, indoor trees, light boxes extending the length of the ceiling, and large digital screens for product marketing.
Apple will move to a larger space at 5656 Bay Street in the Bay Street Emeryville shopping complex, while its store at The Shops at Willow Bend has been fully renovated. Apple's store at Mayfair Mall in Wauwatosa will move to a larger unit within the shopping mall, while its West Town Mall store in Knoxville has moved down the hall.
Following Jony Ive's promotion to Chief Design Officer at Apple, he has worked alongside retail chief Angela Ahrendts on new designs for stores. Apple has since opened next-generation stores in cities like Brussels, Memphis, Dubai, and London, and it is in the process of renovating dozens of older U.S. locations.