MacRumors


As customers around the world begin to unbox their new Apple Watch Series 3 models, some early adopters have started to share their first impressions and unboxings of the device in the MacRumors discussion forums.

apple watch series 3 up close

Apple Watch Series 3 with LTE shared by MacRumors reader gatorknight904

We've already seen Apple Watch Series 3 reviews from the media, but opinions shared by regular customers can provide additional insight. We've rounded up some of the comments below, which we've edited very slightly for clarity.

While there appear to be some early activation issues, particularly for AT&T and Verizon customers, those who have been able to set up their Apple Watch Series 3 are generally impressed with LTE connectivity and call quality.

"LTE seems to be working great here in Dallas-Fort Worth On AT&T," said MacRumors forum member gatorknight904.

"Agreed," replied MacRumors forum member 3goldens. "I've had no issues whatsoever."

In the Apple Watch Series 3 pre-order thread, several MacRumors readers have shared unboxing photos of their new Apple Watch Series 3 models. Others are still patiently waiting for couriers like UPS or FedEx to arrive.

There is a general sense of excitement throughout the entire discussion topic, with many customers upgrading from an original Apple Watch.

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Rose gold colored Series 1 (left) vs. gold Series 3 (right) shared by MacRumors reader sinerized

"I have to say, this thing is super fast," said MacRumors forum member roncito. "Way faster than I thought, even coming from my first-generation Apple Watch. And the screen is bright too. I love my Apple Watch all over again!"

"Just picked mine up from my local Apple Store," wrote MacRumors forum member virginblue4. "I haven't done much with it, but there is a definite noticeable speed improvement. Also loving the red crown!"

Unsurprisingly, the red Digital Crown that differentiates the Apple Watch Series 3 with built-in cellular is a subjective matter.

"I must say that the red dot on the Digital Crown sure sticks out like a sore thumb," opined MacRumors forum member largefarrva. "Was hoping it would be a little more subdued in person, but it doesn't appear to be the case."

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Apple Watch Series 3 unboxed by MacRumors forum member puckhead193

MacRumors forum member rstark18 said he recently purchased an Apple Watch Series 2, but he plans to return it now, as he purchased an Apple Watch Series 3 and found it better delivers the watch experience he was expecting.

I picked up an aluminum Apple Watch Series 2 last week when they went on sale because I didn't want an LTE watch and I liked the idea of the sapphire back. It was my first Apple Watch, and honestly I wasn't that impressed. I liked it, but everything seemed a little slow to me. I guess I'm used to the iPhone 7 being nice and snappy. I decided to place an order for an Apple Watch Series 3 and compare the two. If they seemed similar then I'd just keep the Series 2 and return the Series 3. […]

The Series 3 is noticeably much faster. On the Series 2, when I would swipe watch faces, it seemed to lag and sometimes take a few swipes to move to the next face. With the Series 3, it is super fast and smooth. Opening any app is almost instantaneous.

This is the watch experience I was expecting. I will be returning the Series 2.

Keep an eye on the Apple Watch forum section and a new first impressions topic over the weekend for more customer opinions.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

If you have an iPad Pro, there's a new feature in iOS 11 that's designed to let you open up a new document in Notes just by tapping the Apple Pencil on the iPad's display.

The feature, Instant Notes, works even when the iPad is locked, so you can pick up the iPad and get right to writing without having to go through the hassle of unlocking the device, opening the Notes app, and creating a document.

Using Instant Notes

  1. On a locked iPad, press the Home button or the sleep/wake button to activate the display.
  2. Tap the Apple Pencil anywhere on the iPad's screen. instantnotesios11
  3. Once you've tapped the Apple Pencil on the display of a locked iPad, it launches straight into the Notes app, creating a new note for you (or allowing you to edit an existing note, depending on your settings). instantnotesios11 1

Because the iPad is still locked when the Instant Notes Apple Pencil gesture is used, you can't access additional notes or any other apps until you unlock the device with Touch ID. In this locked mode, you can access all of the Notes features, including the pen tools, the document scanner, the camera, and the sketch tools.

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Instant Notes can only be activated from the Lock screen on the iPad. When the iPad is unlocked, you'll need to access your Notes through the app or through the new Notes option in the Control Center.

Turning Off Instant Notes

If you don't want to allow the Apple Pencil to open the Notes app, you can turn off Instant Notes in the Settings app.

  1. Open the Settings app.
  2. Scroll down to Notes and tap it.
  3. Choose "Access Notes from Lock Screen." The feature is toggled on by default. instantnotes1
  4. Select "Off."

Adjusting Instant Notes Settings

You can also adjust your Instant Notes options in the Settings app. A tap with the Apple Pencil can be set to create a new note, resume the last note created on the Lock screen, or resume the last note viewed in the Notes app.

When using the two options to resume the last note created on the Lock screen or in the Notes app, you can also set time limits. For the "Resume Last Note Created on Lock Screen" option, you can choose to automatically create a new note instead of resuming after a set time period.

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For the "Resume Last Note Viewed in Notes App" option, you can set a time limit after which a passcode will be required to view the note. This makes sure someone who gets a hold of your iPad can't access sensitive data.

An Apple Pencil is required to activate Instant Notes, so it only works with iPad Pro models including the 9.7-inch iPad Pro, the 10.5-inch iPad Pro, and the 12.9-inch iPad Pro.

Related Forums: iOS 11, iPad Accessories

As customers around the world begin to receive their new iPhone 8 or iPhone 8 Plus today, some early adopters have turned to the MacRumors forums to share their first impressions of Apple's latest smartphones.

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iPhone 8 Plus in Space Gray shared by MacRumors forum member Veridis

We've already seen iPhone 8 reviews from the media, but opinions shared by regular customers can provide additional insight. We've rounded up some of the comments below, which we've edited slightly for clarity.

Many of the reviews complimented each device's new glass-backed design, which has drawn some comparisons to the iPhone 4.

• "Picked up my iPhone 8 Plus from Summit Mall in Akron, Ohio this morning," said MacRumors reader John. "Coming from the iPhone 7 Plus, I wasn't expecting a huge surprise, but I have to say the glass back is a thing of beautiful. Love the naked feel in my hand of the iPhone 8 Plus."

• "I really appreciate the glass back, as the iPhone 6 and iPhone 7 were just way too slippery, which made it impossible to use them without a case," said MacRumors forum member borgeindergaard, who said he purchased a space gray iPhone 8 Plus. "I can comfortably use the 8 Plus without a case!"

• "I am impressed," said MacRumors forum member cleebrown93, who said he purchased a gold iPhone 8 Plus. "I am happy with it. Camera is for sure improved. Speakers are clearer and louder. Glass back is a welcome change back from the iPhone 4. True Tone display works great. It is more of an iPhone 7s, but I still think it was worth it for those not interested in the iPhone X."

• "Upgraded from the iPhone 7," said MacRumors forum member ApplePersonFreak. "Love the glass back, and it's so zippy. For what I use my phone for, it works for me and is a great upgrade. Can't wait to use wireless charging eventually."

A few forum members are concerned the glass on their iPhone 8 isn't properly aligned. With millions of iPhones coming off the production line, it's common for a few to have manufacturing defects, but based on the pictures shared, it's hard to see much of any problem being described.

• "Love the glass back, but my phone's glass on the back is not seamless," said MacRumors reader Christian Terra. "The bottom right side feels sharp and raised compared to the rest of the back. I will probably take it to get replaced. I don't want issues with waterproofing or just placing my finger on a sharp edge, as I tend to go caseless."

• "Just had my iPhone 8 Plus delivered and I'm happy for the most part," said MacRumors forum member Macs4u. "Only issue I have is that if you look at the phone, the left top seems to have a little more gap between the glass and the aluminium than the right top. I don't know if that would decrease its waterproofness?"

MacRumors forum member Alexander.Of.Oz shared a few beautiful photos he shot with his iPhone 8 Plus—the first with the stock Camera app and the second with third-party app PureShot—but he did note some shortcomings.

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Shot on iPhone 8 Plus with default Camera app

I took the first photo using the built-in Camera app with Portrait mode turned on and set to natural, then exported the image as a JPEG. I made the built-in camera expose for the highlights on the iris's pistil, where all the white and yellow is, and made it lock the exposure for that as I took the shot. As can be seen, it didn't cope very well with the highlights presented here—there's very little detail there and in other sections of the flower with whites present.

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Shot on iPhone 8 Plus with PureShot app

I took the second image using the app called PureShot, which allows manual control of the camera. I used spot metering on the whites, selected where I wanted the focus to be, underexposed by a stop, and exported the image as a RAW file. PureShot does not have the portrait mode background blurring—the background here is what the lens actually sees. There's a lot more detail to this one, both in the darker and lighter regions, which gives a good indication of what the camera is actually capable of.

Many early adopters were also impressed with the new True Tone display on the iPhone 8 and iPhone 8 Plus.

With True Tone, which debuted on iPad Pro, the iPhone 8 and iPhone 8 Plus displays automatically adapt their color and intensity to match the color temperature of the light in the surrounding environment.

If you are standing in a dimly lit room with incandescent light bulbs, for example, the display would appear warmer and yellower. If you are standing outside on a cloudy day, the display would appear cooler and bluer.

• "True tone works as advertised and is a welcomed feature," said MacRumors forum member gmillz22.

• "Man, did I miss this on my iPhone 7," which doesn't have a True Tone display, said MacRumors forum member gui0312. "Having the 10.5-inch iPad Pro with True Tone was awesome, and now on the iPhone, it just completes the package. At least for me, this little thing makes a nice difference among others."

• "Got my space gray iPhone 8 Plus this morning," said MacRumors reader Keenan. "Really love it over the iPhone 7 Plus. The screen with True Tone is great and I love the glass back. The extra weight feels better in the hand. The pictures from the camera also seem a lot brighter than the iPhone 7 Plus."

• "So I upgraded from an iPhone 6s Plus to an iPhone 8 Plus," said MacRumors forum member Creep89. "I love the True Tone display. The only thing missing is the higher frame rate like on my iPad Pro."

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iPhone 8 Plus in Silver shared by MacRumors forum member AintDutchNotMuch

MacRumors forum member AintDutchNotMuch gave an all-around positive review of the iPhone 8, in which he said he is impressed with its battery life, performance, louder speakers, cameras, and build quality.

I really love my iPhone 8 Silver 64GB. Battery life is amazing. Around 8 to 10% of battery loss in an hour of browsing, watching YouTube videos and taking pictures with brightness set at 50%. It's blazing fast, loud speakers which provide quality sound, great camera also in low light and the build quality is very good too. The glass back is grippy and it seems like it's made of a solid kind of glass too. Apple did a great job with this phone!

Not everyone was impressed with every aspect, or felt it is worth upgrading to, the iPhone 8 or iPhone 8 Plus.

• "I got my iPhone 8 Plus this morning and I am moving from an iPhone 7 Plus," said MacRumors forum member earthdog. "Honestly, I am already struggling to find a good reason to keep it. The differences are so slight. I am going to use it over the weekend to see if I can justify the move. I really want to love it, but right now I just am not impressed."

Overall, however, those who aren't waiting for the iPhone X are mostly impressed with the iPhone 8 and iPhone 8 Plus. Share your thoughts in our first impressions discussion topic on the MacRumors forums.

Related Forum: iPhone

Apple Watch Series 3 models are being delivered across the United States and the rest of the world today, and as customers start attempting to activate their new LTE devices, some of them are running into serious setup issues.

On the MacRumors forums, several AT&T customers have received messages stating AT&T is not supported. Support reps seem confused about how Apple Watch activation works, with one rep telling MacRumors reader KG87 that his watch needs a new number.

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I am having the same problem. I contacted AT&T and they said I need to have a new number created for the watch before it will work and I am almost certain that is not true.

I contacted AppleCare and they said that there are connectivity issues with the watch and the engineers are working very hard to get it fixed.

Basically, this is a nightmare scenario for Apple and we're left without the #1 reason we made this purchase.

Many of the affected AT&T customers have said the company seems to be having trouble activating watches not purchased directly through AT&T and have been spending quite a lot of time on the phone in an attempt to get the problem ironed out. Some customers are even being told to call back tomorrow. From MacRumors reader Greg:

I have been on the phone for quite a while today with AT&T, transferred over 10 times, only to be told that they can't activate watches today due to a system issue and to call back tomorrow. It seems to be gaining notice on reddit on the apple watch subreddit.

According to another AT&T support rep, customers who ordered an Apple Watch directly from Apple will not be getting them activated until tomorrow because they're missing key information Apple was supposed to send them.

Verizon users don't seem to be having as much trouble as AT&T users, but several have been told Verizon's systems aren't fully functional. Verizon is said to be doing maintenance to fix the problem and there's no estimate of when issues will be worked out. Many VZW customers may not be able to make phone calls due to the server issues.

T-Mobile customers also appear to be having significant issues, like MacRumors reader Jesse, who said he's spent several hours on the phone with T-Mobile trying to work out an authentication error with his social security number. "T-Mobile reps are completely unprepared for dealing with this issue today. Spent many hours on the phone with T-Mobile and Apple already. Apple claims this is T-Mobile issue," he told us.

T-Mobile customers have also been told the company is having system wide issues affecting the signal T-Mobile users are getting on the Apple Watch.

At least some of the activation issues are due to customers who have incompatible plans. AT&T customers with a grandfathered unlimited data plan, for example, are not able to use the Apple Watch Series 3, despite assurances from AT&T reps that the watch was compatible with the plan.

Across the pond, some EE subscribers in the UK are having the same activation problems, and EE reps are at a loss on how to help

I'm on EE and my Apple Watch wasn't connecting either so called EE and they did some checks and asked me to restart the watch but still no go. They can't figure it out either and said they are working on a fix from Apple as lot of EE customers are having issues. They did not have any problem with what type of contract I had with EE as I'm on a monthly 20GB for GBP21 plan.

Though some customers are having issues, others have been able to activate their LTE watches with no problems and have even said it's an easy process. For the subset of users running into issues, though, it's been a frustrating afternoon attempting to deal with Apple support and carrier representatives who are still struggling to figure out all the quirks and problems that come along with supporting a new device.

Update: Several AT&T customers with grandfathered unlimited data plans have been able get an Apple Watch Series 3 to work with their plans with the help of an AT&T representative. The Apple Watch can be set up as an independent wearable and then linked to the iPhone using NumberSync.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

Apple originally debuted Live Photos in 2015, alongside the iPhone 6s and iPhone 6s Plus, marking it as a feature that enhances the smartphone's photography with pictures that move when a user performs a 3D Touch on them. With the launch of iOS 11, Live Photos can now be edited in a few useful ways, and this guide will help you make a new key photo (which shows up first in your Photo Album), as well as explain how to add new animation effects to a Live Photo.

To begin, taking a Live Photo hasn't changed with the new iPhone software: simply open your Camera app, tap the circular Live Photos icon at the top center of the screen, and take a picture.

Making a New Key Photo

how to edit live photo 1

  1. Open Photos.
  2. Tap the "Albums" tab, then navigate to the Live Photos album to find your image.
  3. Tap "Edit" in the top right corner of the image you select.
  4. At the bottom of the screen, scrub through your Live Photo and find the exact spot you want for a new Key Photo.
  5. Tap "Make Key Photo."
  6. Tap "Done."

Changing a Live Photo Effect

how to edit live photo 2

  1. Find the Live Photo you want to edit and select it.
  2. From the center of the screen, swipe up.
  3. Here you'll find three new Live Photo effects.
  4. Choose Loop, Bounce, or Long Exposure.
  5. Swipe down to see the effect in full screen.

Live Photos now have the full suite of editing options previously available to traditional still photos only, including: rotating, cropping, filters, and light and color balancing. You can also choose to mute the Live Photo (volume icon at the top left in edit mode), and automatically enhance it (wand icon at the top right in edit mode). Markup is one editing feature that does not support Live Photos, however.

After you choose a new Key Photo and find a new effect, you can replay your Live Photo like before by performing a 3D Touch action anywhere on the screen of an iPhone 6s device or later.

Related Forum: iOS 11

Last year when the iPhone 7 came out, we posted this article detailing some of the most graphically impressive games on the App Store to stretch the legs of the increasingly powerful GPUs inside of these devices. With today's launch of the iPhone 8, we've assembled another article that has been updated with some new games that will be great for pushing the limits of the iPhone 8.

Oddly enough, the Infinity Blade trilogy is still some of the best eye candy available on the App Store, and chances are if you've been an iOS gamer for a while now you own at least one of the Infinity Blade games if not all three. If you're looking for cool games for your iPhone 8, definitely hit up our list.


While a whole bunch of new iOS games were released this week, the iOS port of The Witness is without a doubt the biggest. Whether or not it's the best is up for discussion, as our 4.5 star review of the game has been far more controversial than we originally expected.

If this is the first you've heard of The Witness, a great way to describe the game is that it's a modern version of Myst from the creator of Braid. It takes place on a mysterious island filled with puzzles at every turn, and even the island itself is a puzzle. The Witness sells for $39.99 on every other platform it's on, but the same great game can be played on your iPad or iPhone for $9.99 — a pretty great deal, overall.


We've been following classic iOS games that are still in need of 32-bit updates, and when we had all but given up on 2K to update any of its titles (given how Bioshock was left to die on the vine), XCOM: Enemy Within gets updated. The entire XCOM series of games is pretty legendary in its own right, but it'd be easy to argue that Enemy Within is among the best strategy games (if not the best strategy game) available on the App Store.

We reviewed the game back when it was originally released in 2014, and it's really only gotten better over the years. XCOM really pushed 2014's iOS devices to the limit, but after a few years of hardware releases, the game just sings on modern devices like the iPad Pro. With a 64-bit update, it's reasonable to assume XCOM should work until whatever the next massive compatibility event that happens in the world of iOS is, which hopefully is a few years off still.


Another Lost Phone: Laura's Story is another great game that hit the App Store this week. It's the sequel to A Normal Lost Phone which was a hit when it was first released (the original game is also now on sale for a buck). Both games are mysterious puzzlers with the basic premise of the player finding someone else's phone, and exploring the story by going through the various "apps" in the game.

It's an interesting feeling, as even though the text messages, emails, and other aspects of the games are all fake, playing at times seems oddly invasive as phones have evolved to be an ultra-private treasure trove of (in this case, made up) personal information that you're sifting through. Another game which does a similar thing but in a more hacker-ish setting is the Mr. Robot:1.51exfiltrati0n.ipa — all three are worth checking out.


The App Store is assembling an oddly complete collection of Phoenix Wright games, and this week Phoenix Wright: Ace Attorney - Spirit of Justice joined the rest of the titles available on mobile. The way these games are structured is the first episode is a buck, then the rest of the game's content is unlocked via a $15 IAP.

The Phoenix Wright series has been adored on Nintendo handhelds, and it's really cool being able to play them all on the iPhone. They all feature different legal mysteries which must be investigated, then argued in court. It's a super unique experience that you simply must try if you've never played one. It doesn't really matter too much what order you play them in, so you can just hop right into this most recent release.


Continuing right along with awesome games released this week is Crescent Moon Games' Morphite. The title has easily become the most anticipated game in the TouchArcade community, and so far it seems to deliver on the promise of being a mobile (and potentially better) spin on No Man's Sky. It's an open world planet exploration game where you wander around in a procedurally generated world completing missions, discovering civilizations, cataloging creatures, and a ton more. Morphite also launching this week has made this one of the best weeks for iOS game releases in recent memory.


I've mentioned it a few times in these roundups, but the Minecraft: Pocket Edition "Better Together" update is now live. It adds full cross platform play between iOS, Android, Windows 10, Xbox One, and (eventually) the Nintendo Switch. Regardless of what platform you're on, you can play together with friends in the same world.

Also, in order to make cross-device play easier, the update also adds Invite Links to the game, custom URLs you can generate that are unique to your Realm and will allow friends who use them to jump straight into the world even if the owner isn't online. The mobile marketplace is also getting more stuff, bringing it in line with the features and functionality of the "full" versions of Minecraft on other platforms. I really wish more games were this friendly in regards to not caring what platform you're playing it on, as long as you're playing it.


We're still on the fence about the usefulness of ARKit in games, but if you're really itching for a cool AR game, the creators of Zombie Gunship released Zombie Gunship Revenant, which uses whatever surface is nearby as the game world for your AC-130 to rain hell down upon. It's neat, but again, we've yet to really see an ARKit game that really does something truly amazing. As cool as Revenant is, all you're really doing is controlling the camera by moving your iPhone instead of swiping the screen with your finger.

That's about it for this week when it comes to the biggest stories in the world of iOS gaming. All of the games mentioned in this roundup come with strong recommendations from us, and you really can't go wrong with any of them. This is definitely one of those weeks that triples down on proving just how wrong people are when they say there are no good mobile games. Anyway, as usual, for all this and more be sure to stop by TouchArcade.com.

Alongside the launch of the new Apple TV 4K, which is in the hands of customers today, Apple has quietly updated its iTunes rental policy to extend the amount of time rentals can be watched.

In a support document that was updated today, Apple says customers have 30 days to start watching a movie after it's been rented. Once a movie is started, there's an additional 48 hours to finish the movie and/or rewatch it.

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Apple's new 48 hour rental policy will be a welcome change for customers who often rent content from iTunes. Prior to today, customers only had 24 hours after starting a movie to finish it in the U.S., but the 48 hour limit has long been available in other countries.

Rented movies can be watched across multiple devices and downloaded on a single device, so customers can rent a movie, download it, and then watch it over the course of the next 48 hours. Apple says that even with downloaded movies watched offline, the 48 hour timer remains.

With the introduction of the 4K Apple TV, Apple has made many 4K movies available to rent or purchase at the same price as High Definition content. 4K content can't be downloaded, however, and is only available for streaming.

Related Roundup: Apple TV
Tag: iTunes
Buyer's Guide: Apple TV (Don't Buy)

For this week's giveaway, we've teamed up with Pad & Quill to offer MacRumors a chance to win one of the company's high-quality leather cases designed for the new iPhone 8, iPhone 8 Plus, and iPhone X.

Pad & Quill has a whole line of iPhone cases with a folio style that secures the iPhone in place, protects the display with a leather cover, and adds pockets to hold cash and credit cards. All cases are also compatible with the wireless charging features built into Apple's newest devices. Pad & Quill tested several iPhone 8 models with a range of wireless chargers and had success with each one.

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The $109.95 Heritage Bella Fino wallet case for the iPhone X, for example, features a chocolate leather spine, vegetable tanned leather sides, and a slate gray leather interior. It uses adhesive to hold the iPhone X in place, so it's super slim while also offering leather card pockets and full access to cameras and ports.

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Along with the Heritage case, Pad & Quill makes a standard Bella Fino case for iPhone X, iPhone 8, and iPhone 8 Plus, priced at $70 to $80. This case is ready to go for new iPhone owners and is made from full grain American leather with a super slim profile that adds 0.28 of an inch to each side.

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Pad & Quill's well-known classic Luxury Pocket Book is also available for iPhone X, iPhone 8, and iPhone 8 Plus for $100 - $110. The Luxury Pocket Book holds the iPhone in place with a Baltic birch wood frame for extra protection, and encases it in a full grain American leather. It also features leather card pockets and an incredible build quality, like all of Pad & Quill's products.

Pad & Quill has iPhone 8 and 8 Plus cases available for immediate purchase, while iPhone X cases will be available in November P&Q cases are often expensive, but with this brand, you get what you pay for. Right now, Pad & Quill has a deal for $10 off any iPhone X case purchase with the promo code PQX.

We have five cases to give away to MacRumors readers. Winners will get to choose any Pad & Quill case for any iPhone model, including iPhone X, 8, 8 Plus, 7, and 7 Plus. To enter to win, use the Rafflecopter widget below and enter an email address. Email addresses will be used solely for contact purposes to reach the winner and send the prize. You can earn additional entries by subscribing to our weekly newsletter, subscribing to our YouTube channel, following us on Twitter, or visiting the MacRumors Facebook page.

Due to the complexities of international laws regarding giveaways, only U.S. residents who are 18 years of age or older are eligible to enter. To offer feedback or get more information on the giveaway restrictions, please refer to our Site Feedback section, as that is where discussion of the rules will be redirected.

The contest will run from today (September 22) at 11:00 a.m. Pacific Time through 11:00 a.m. Pacific Time on September 29. The winners will be chosen randomly on September 29 and will be contacted by email. The winners will have 48 hours to respond and provide a shipping address before new winners are chosen.

Apple this morning published a new iPhone 8 ad to its YouTube channel, highlighting eight things to love about the new device.


In the 46 second spot, set to the song "Namesake" by Tunde Olaniran, Apple lists the following features as reasons to get an iPhone 8:

- Most durable glass in a smartphone
- Portrait Lighting (the new Portrait Mode feature)
- Wireless charging with Qi inductive chargers
- The A11, the smartest most powerful chip in a smartphone
- The world's most popular camera
- Water resistant
- New Retina HD display with True Tone
- Augmented Reality support

Apple's new iPhone 8 ad comes just as the device is launching. The iPhone 8 and the iPhone 8 Plus went on sale today, with pre-order customers receiving deliveries and retail stores beginning to offer the devices for purchase.

This is Apple's third iPhone 8 video, following two that were shown on stage during the September 15 keynote event. One of those videos described the iPhone 8 in 8 seconds, and the other was a 40 second unveiling video.

As he often does on product launch days, Apple CEO Tim Cook this morning stopped by the Apple Store in Palo Alto, California as customers gathered to purchase an iPhone 8, Apple Watch Series 3, or 4K Apple TV.

Cook had a few minutes to speak with CNBC, and he said that he's "thrilled" with what he's seeing on launch day. Some stores have sold out of the iPhone 8 and 8 Plus he says, and many locations are out of the LTE Apple Watch Series 3 models.

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Image via CNBC

"Here's what we're seeing right now. The watch with LTE -- the Series 3 Watch -- we are sold out in so many places around the world. And we're working really hard to meet demand. We've sold out of iPhone 8 and 8 Plus in some stores, but we've got good supply there. You can see what's going on here this morning -- I couldn't be happier."

Cook spent time mingling with friends and joining in on the staff tradition of cheering and waving to customers purchasing a new iPhone. "We really like what we're seeing," Cook said.

Cook also commented on the LTE issues plaguing the new Apple Watch, which have caused some major publications not to recommend the device for purchase.

"The issue is very minor, it will be fixed in a software update," Cook told CNBC. "It has to do with the handoff between Wi-Fi and cellular, and we'll fix that. It only happens in a rare number of cases. I've been using it for quite a while and it works great. So we're very happy about it."

The bug surfaced when reviewers got their hands on the Apple Watch Series 3 and noticed that it often wouldn't connect to LTE. It turns out, the watch is mistakenly joining unauthenticated Wi-Fi networks with interstitial agreement pages that can't be bypassed. Apple has said the bug will be fixed in an update, but has not given a timeline for the fix.

Despite Cook's positivity, some reports from around the world have suggested demand for the iPhone 8 is low. Reuters reported a "bleak turnout" in Australia and later said there was a "muted launch" in Asia.

The iPhone 8 and iPhone 8 Plus are in stock and available for launch day purchase in many stores around the world.

Target customers this morning began pointing out on Twitter, through tipster emails, and in our forums that their Apple Watch Series 3 orders have been delayed, unfortunately mirroring similar events that plagued many Target pre-order customers for the Series 2 model last year. The affected users were originally promised a delivery window surrounding today's launch day, or soon after, and Target has now pushed some orders back by weeks, landing between October 10 and October 13 for a few customers.

target apple watch delay
Target hasn't officially yet commented on the shipping delays. All customers affected appear to have pre-ordered the Series 3 device on or around September 15 (the first date they were available to pre-order), and were subsequently given delivery estimates for today's launch or early next week. One customer has canceled their Target order and ordered the Apple Watch Series 3 from Best Buy, with a delivery estimate of next week on Tuesday, September 26.

Last year both Target and Best Buy delayed the orders of many customers' Apple Watch Series 2 devices, and both companies ended up offering affected users a $50 gift card to use at each respective retailer's physical or online store. If delays are widespread again this year, it's possible that Target will offer some kind of compensation for those suffering from Series 3 delays.

Target explained in 2016 that it was facing delays in receiving Series 2 models from Apple at the time, leading to inventory shortages and slipping delivery estimates. When and if Target comments on the matter, we'll update this article with any new information.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

There's an Emergency SOS feature built into iOS 11 that has hidden functionality -- it automatically disables Touch ID and makes it so your passcode has to be entered to unlock your iPhone.

Because it essentially shuts down the biometrics on your device, you can't be compelled by a police officer or malicious person to unlock your iPhone with a fingerprint, nor can your fingerprint be used to get into your device should you be unconscious after an emergency. On iPhone X, this also applies to Face ID.

Emergency SOS is enabled by default, and there's only one step to activate it: Press on the sleep/wake (Side) button of your iPhone five times in rapid succession. On the iPhone X, iPhone 8, and iPhone 8 Plus, instead of pressing the Side button five times rapidly, you hold down the Side button and one of the volume buttons at the same time. It's essentially a quick squeeze on either side of the device.

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These gestures initiates a screen that gives you the option to power the iPhone off, make a call to emergency services, or access your Medical ID.

Though not expressly stated, once your iPhone is in this emergency state, Touch ID is disabled. You will, however, have to press the cancel button to get back to the Home screen, so it's not an entirely secretive process.

If you're using Emergency SOS to disable the lock screen and don't want to set the feature up to automatically call 911 when the sleep/wake button is pressed, make sure to disable Auto Call in the Settings app. Here's how:

  1. Open the Settings app.
  2. Scroll down to Emergency SOS.emergencysossettings
  3. Disable Auto Call.

With Auto Call disabled, pressing sleep/wake will bring up the aforementioned screen with the option to slide to make the emergency call. With Auto Call enabled, emergency services are called automatically when the sleep/wake button is pressed five times, following a five second countdown timer.

It's best to leave Auto Call on if you want to be able to get in touch with emergency services immediately should you be in danger.

While this feature was likely built to keep your iPhone secure in a situation where you might be incapacitated, it can also prevent authority figures from forcing you to unlock your device.

This is notable because there have been legal rulings where a defendant has been compelled to provide a fingerprint, but not a passcode. Most people will never need to disable Touch ID, but it's worth knowing the option is there should there be a situation where it is necessary.

Related Forum: iOS 11

iPhone 8 Plus and iPhone X feature advanced cameras with a new Portrait Lighting feature that uses sophisticated algorithms to calculate how your facial features interact with light. That data is used to create lighting effects, such as Natural Light, Studio Light, Contour Light, and Stage Light.

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In a new interview with BuzzFeed News reporter John Paczkowski, Apple says it studied the work of portrait photographers such as Richard Avedon, Annie Leibovitz, and Johannes Vermeer, a seventeenth-century Dutch painter, to learn how others have used lighting throughout history.

"We didn't just study portrait photography. We went all the way back to paint," said Apple's marketing chief Phil Schiller.

"If you look at the Dutch Masters and compare them to the paintings that were being done in Asia, stylistically they're different," said Johnnie Manzari, a designer on Apple's Human Interface Team. "So we asked why are they different? And what elements of those styles can we recreate with software?"

Apple said it took what it learned, went into its studio, and spent countless hours shining light on people from different angles.

"We spent a lot of time shining light on people and moving them around — a lot of time," Manzari added. "We had some engineers trying to understand the contours of a face and how we could apply lighting to them through software, and we had other silicon engineers just working to make the process super-fast. We really did a lot of work."

Schiller acknowledged that Apple aims to make a professional camera, ranked the best among smartphones in a recent review, but he added that the company also cares about what it can contribute to photography as a whole.

"We're in a time where the greatest advances in camera technology are happening as much in the software as in the hardware," Schiller said. "And that obviously plays to Apple's strengths over traditional camera companies."

Apple's software advancements allow anyone to simply pick up an iPhone and capture a high-quality photo, eliminating the learning curve that can come with a high-end DSLR camera from the likes of Canon or Nikon.

"It's all seamless; the camera just does what it needs to," said Schiller. "The software knows how to take care of it for you. There are no settings."

Both the iPhone 8 Plus and iPhone X rear cameras been advanced with larger, faster dual-lens sensors, new color filters, and deeper pixels. iPhone X also has optical image stabilization for both the wide-angle and telephoto lenses, the latter of which has a larger ƒ/2.4 aperture that lets more light in.

Read More: How Apple Built An iPhone Camera That Makes Everyone A Professional Photographer

The QuickType keyboard on the iPad has been updated in iOS 11 to introduce a super handy new Flick feature designed to let you enter numbers and symbols without the shift key.

When you upgrade to iOS 11 and take a look at the keyboard on the iPad, you'll notice that all of the keys now display letters and number/symbols. A tap lets you enter the main letter on the keyboard, while a flick lets you enter the secondary symbol or number. Here's how to use it:

  1. Bring up the iPad's keyboard, either in an app or using the search feature.ios11keyboardipad
  2. Tap on a key if you want to enter the standard letter or symbol.
  3. To enter the "flick" symbol, touch a key and then pull downwards.
  4. As you pull down, the symbol will replace the letter on the keyboard and it'll be entered into the text field.ios11ipadkeyboardflick

Typing symbols and numbers this way is simple, intuitive, and a lot faster than taking the time to use the shift key. With this keyboard, you can still access the special characters and accent marks by holding down on a key.

Turning Off the Flick Key Option

  1. Open the Settings app.
  2. Tap "General."
  3. Select the "Keyboard" option.ios11ipadkeyflickssettings
  4. Toggle off "Enable Key Flicks."

Compatibility

The new key flicking feature is available for almost all iPads that are able to run iOS 11, with the exception of the 12.9-inch iPad Pro. With the larger iPad Pro model, you won't be able to use key flicks. It is, however, available on all other iPad Pro models, the iPad Air and later, the iPad mini 2 and later, and the 5th generation iPad.

Related Forum: iOS 11

BuzzFeed News has put together a video of how Apple prepares for an iPhone launch day around the world.


When iPhone 8, Apple Watch Series 3, and Apple TV 4K pre-orders began at 12:01 a.m. Pacific Time last Friday, dozens of Apple engineers were assembled in a so-called "war room" to ensure the process went smoothly.

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For around three hours, these engineers sat in front of at least 10 TVs forming a larger display, which appears to show the system status of pre-orders in launch countries. One engineer had a map of the world open on his iMac.

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"Over half of the orders that night will come in through the Apple Store app," said Apple's retail chief Angela Ahrendts. "We turn the whole world on at once. I think you saw the map with everything lighting up all over the world."

BuzzFeed reporter Nicole Nguyen then visited UPS's Worldport shipping facility in Louisville, Kentucky, a major hub for Apple products.

Nguyen said the volume of Apple products is so large that UPS has to set aside time to sort just those deliveries. Apple's launch day haul took up an entire large room, and the products later traveled along miles of conveyor belts.

iphone 8 ups
UPS delivers some of the orders to Apple retail stores, while others arrive directly at customers' doorsteps.

Apple retail stores usually attract long queues of customers on launch days, but the crowds have been smaller for today's iPhone 8 and iPhone 8 Plus launch. Many customers are likely waiting for the iPhone X, which launches November 3.

IKEA today has launched a new "tribute campaign" to Apple and the inductive wireless charging features of the iPhone 8, 8 Plus, and X, playing off of popular Apple catchphrases like "This changes everything" and "Think different" (via DesignTAXI and The Verge).

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The campaign is called "This Charges Everything," and includes multiple other references to Apple's advertising campaigns of years past, as well as a few jokes aimed at the internet's wish for AirPower to be called "Apple Juice."

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The new IKEA ads are aimed at the RIGGAD LED lamp with Qi wireless charging, which runs for $69.99, and the VARV Table lamp with Qi wireless charging, which runs for $79.99. Other Apple references include: "One more thing... it's also a lamp," "Link different," and a question asking Siri "what lamp should I buy?"

IKEA has quite a few pieces of furniture and home accessories with Qi pads, including bedside tables, floor lamps, and individual charging pads (single and triple) that you can place anywhere.

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IKEA teamed up with advertising agency ACNE to build the campaign for "This Charges Everything." According to Morten Kjær, Creative Director at IKEA Creative Hub, “IKEA has been very progressive with wireless charging, and we are thrilled that new iPhone owners finally can make use of one of the most powerful lamps we’ve ever made.”

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The new campaign has been shared to time with today's launch of the iPhone 8 and iPhone 8 Plus, which are the first of Apple's iPhones to ever support wireless charging through the Qi standard. When it launches in November, the iPhone X will also support the feature and will be able to charge through IKEA's furniture. For a look at current and upcoming Qi-supported charging pads, check out our roundup here.

Related Forum: iPhone

DxO Labs has declared the iPhone 8 Plus has the best smartphone camera it has ever tested in a new in-depth review.

iphone 8 dxo
iPhone 8 Plus set a new record with an overall DxOMark Mobile score of 94, two points higher than its smaller iPhone 8 sibling. iPhone 8 Plus also topped the Google Pixel and HTC U11, which both scored 90 points, as well as last year's iPhone 7 and iPhone 7 Plus which scored 88 and 85 points respectively.

DxO said iPhone 8 models do a better job of capturing HDR scenes. In the comparison below, it found the iPhone 8 and iPhone 8 Plus offer better detail preservation and overall exposure than the iPhone 7 Plus. The performance matches that of the Google Pixel, which was released nearly one year ago.

dxo iphone 8 hdr
In low light, DxO said the iPhone 8 Plus camera's exposures are generally accurate, with some underexposure in very low light.

iphone 8 plus low light

iPhone 8 Plus

DxO said the iPhone 8 Plus is the highest-performing smartphone camera it tested in relation to the bokeh effect, which makes the subject in the foreground sharp while creating an out-of-focus blur in the background.

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iPhone 8 Plus

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Google Pixel

DxO said the iPhone 8 Plus improves slightly over the iPhone 8 in its color performance by completely avoiding visible color shading, even in low light.

iphone 8 plus color
DxO said, overall, the iPhone 8 Plus is an "excellent choice" for the needs of "nearly every smartphone photographer."

It features outstanding image quality, zoom for those needing to get closer to their subjects, and an industry-leading Portrait mode for artistic efforts. It is at the top of our scoring charts in nearly every category — and in particular, its advanced software allows it to do an amazing job of capturing high-dynamic range scenes and images in which it can recognize faces.

DxO says it has analyzed the image and video quality of over 10,000 cameras, lenses, and mobile phones, and its tests are generally respected within the industry. The company also sells some consumer-facing products like the DxO ONE camera, which can be plugged into an iPhone's Lightning connector.

The full review is a worthwhile read for additional photos and analysis of the iPhone 8 and iPhone 8 Plus cameras.

Tag: DxOMark
Related Forum: iPhone

T-Mobile and Sprint are said to be "close to agreeing" to terms regarding a deal that would merge the third and fourth largest United States wireless carriers together. People close to the deal told Reuters that Sprint parent company SoftBank would own 40 to 50 percent of the combined company, while T-Mobile parent company Deutsche Telekom will gain the majority stake.

The terms of the deal are expected to be finalized by the end of October, "though talks may still fall through," the two sources said. Previously, U.S. antitrust officials told Sprint that a merger with another wireless carrier would face intense scrutiny because having four major carriers in the U.S. was important to maintaining a competitive market. During those talks a few years ago the situation of the companies was reversed -- since T-Mobile had yet to gain in popularity -- with Sprint seeking to acquire T-Mobile for more than $20 billion.

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Now, those concerns are said to come into play again with regulatory scrutiny expected to face any deal between Sprint and T-Mobile "over concerns that the U.S. wireless market is becoming too concentrated."

T-Mobile US Inc is close to agreeing tentative terms on a deal to merge with peer Sprint Corp, people familiar with the matter said, a major breakthrough in efforts to merge the third and fourth largest U.S. wireless carriers.

Once terms are finalized, due diligence by the two companies will follow and a deal is expected by the end of October, though talks may still fall through, the sources said.

If the merger happens, the resulting company would have revenues topping $70 billion and more than 130 million subscribers, falling in line behind the two other major U.S. carriers -- Verizon and AT&T -- in terms of subscribers.

The combined company would be led by T-Mobile CEO John Legere, according to the sources, thanks to T-Mobile outperforming Sprint under his leadership. The new company would also undertake a "massive" effort to cut costs early on.