Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Reportedly Planning to Release Most Affordable 9.7-inch iPad Ever in Late 2018
Apple is "considering" releasing an updated low-cost 9.7-inch iPad next year with a starting price that's $70 cheaper than its existing equivalent, according to sources from upstream suppliers.
In March 2017, Apple released its most affordable iPad, a $329 entry-level 9.7-inch device with internal specs similar to the iPad Air 2, but with a thicker and heavier enclosure. According to DigiTimes, Apple's 2018 version of the 9.7-inch iPad could cost even less at around $259, in a bid to attract more demand from price-oriented consumers and maintain its current tablet shipments of 10 million units a quarter.
The worldwide tablet market declined for a tenth straight quarter on a year-over-year basis during the first months of 2017. When the news broke in May, Apple reported that it sold 8.9 million iPads in the quarter, down from 10.2 million iPads in the same period the year previous, marking the 13th consecutive quarter that it had sold fewer iPads on a year-over-year unit basis.
According to the sources cited today, Apple's aggressive pricing strategy with the next 9.7-inch iPad aims to offset the continuing overall decline, which has seen most second- and third-tier brand vendors already step out of the market.
According to the same sources, Apple is likely to outsource the production of the new 9.7-inch iPad to Compal Electronics, while giving the device's PCB orders to Compeq and Unitech Printed Circuit Board. However, all the companies declined to comment on their orders or clients.
In March 2017, Apple released its most affordable iPad, a $329 entry-level 9.7-inch device with internal specs similar to the iPad Air 2, but with a thicker and heavier enclosure. According to DigiTimes, Apple's 2018 version of the 9.7-inch iPad could cost even less at around $259, in a bid to attract more demand from price-oriented consumers and maintain its current tablet shipments of 10 million units a quarter.
With the new device, the sources expect the tablet market to witness a new wave of price competition among first-tier players including Samsung Electronics, Amazon, Huawei and Lenovo.In its November earnings call, Apple reported double-digit unit growth in iPad sales for the second consecutive quarter, but did not provide a breakdown of sales across tablet models. Prior to that, in June, the company reported sales of 11.4 million iPads, an increase of 15 percent compared to the year-ago quarter. iPad revenue was also up, but only 2 percent year over year, suggesting Apple was selling a lot of new lower-priced 9.7-inch iPads in particular.
The sources pointed out that Apple's new iPad may arrive in the second quarter of 2018 and in addition to regular consumers Apple is also looking to expand the inexpensive iPad into the industrial and service sectors.
The worldwide tablet market declined for a tenth straight quarter on a year-over-year basis during the first months of 2017. When the news broke in May, Apple reported that it sold 8.9 million iPads in the quarter, down from 10.2 million iPads in the same period the year previous, marking the 13th consecutive quarter that it had sold fewer iPads on a year-over-year unit basis.
According to the sources cited today, Apple's aggressive pricing strategy with the next 9.7-inch iPad aims to offset the continuing overall decline, which has seen most second- and third-tier brand vendors already step out of the market.
According to the same sources, Apple is likely to outsource the production of the new 9.7-inch iPad to Compal Electronics, while giving the device's PCB orders to Compeq and Unitech Printed Circuit Board. However, all the companies declined to comment on their orders or clients.
Related Roundup: iPad
Buyer's Guide: iPad (Don't Buy)
[ 135 comments ]
Top Rated Comments
(View all)
22 months ago
According to DigiTimes ('http://www.digitimes.com/news/a20171201PD205.html'),
move along kids. nothing to see here.
22 months ago
They really could use the production cost savings to sell a low-priced Mac/Macbook. The cheapest iMac is still $1100, and the cheapest Macbook is $1300! Compare this to a world where PC laptops are now $400...
22 months ago
It’s also going to hook people in young. Th iPhone SE is priced reasonably as a gift for your 14 year old. A £250 iPad (before discount - I picked up a £270 iPad this weekend) is reasonable for a children’s iPad around the house, rather than the old iPad 2 or mini that they’re using.
The young will know nothing but iOS.
The young will know nothing but iOS.
22 months ago
The $249 iPad this past Black Friday /cyber Monday was a huge seller, I replaced my wife’s iPad Air 1 with one, sold the Air 1 on eBay for $140... now she has a new iPad that’ll last another four years for just over $100, how could you not?
As a dad of two daughters, non pro iPads below $300 are amazing and demolish the competition in that price range. My dad spent at least $1500 on my first Dell in the late 90s, and I was 14 years old.
Demolish the competition? Hardly. For the same price, the competition for the current iPad 9.7" is the Samsung Galaxy tab s2 9.7".
Comparing the two, the Samsung tablet isnt junk. It is 2mm thinner, 100g lighter, has a laminated screen, and has a OLED screen.
I understand people have a preference for software, just like they do for favorite colors. That doesn't make android junk, just different.
22 months ago
They really could use the production cost savings to sell a low-priced Mac/Macbook. The cheapest iMac is still $1100, and the cheapest Macbook is $1300! Compare this to a world where PC laptops are now $400...
And Apple is still doing extremely well. Just like other brands that sell things at a higher price.
22 months ago
The $249 iPad this past Black Friday /cyber Monday was a huge seller, I replaced my wife’s iPad Air 1 with one, sold the Air 1 on eBay for $140... now she has a new iPad that’ll last another four years for just over $100, how could you not?
As a dad of two daughters, non pro iPads below $300 are amazing and demolish the competition in that price range. My dad spent at least $1500 on my first Dell in the late 90s, and I was 14 years old.
As a dad of two daughters, non pro iPads below $300 are amazing and demolish the competition in that price range. My dad spent at least $1500 on my first Dell in the late 90s, and I was 14 years old.
22 months ago
If true it could signal a mobe towards strengthening the iPad as a platform for more developer support. Hope this will make iPad ready for full feature apps. Can’t wait to make the jump to iOS only.
22 months ago
It’s also going to hook people in young. Th iPhone SE is priced reasonably as a gift for your 14 year old. A £250 iPad (before discount - I picked up a £270 iPad this weekend) is reasonable for a children’s iPad around the house, rather than the old iPad 2 or mini that they’re using.
The young will know nothing but iOS.
Poor, poor souls :p
With Apple's great current record on software QC and development.... God help them.
Microsoft has to develop for literally thousands if not millions of hardware combinations.
Apple has to develop for a set of tightly defined and controlled hardware devices.... yet still cocks it up.
22 months ago
Demolish the competition? Hardly. For the same price, the competition for the current iPad 9.7" is the Samsung Galaxy tab s2 9.7".
Comparing the two, the Samsung tablet isnt junk. It is 2mm thinner, 100g lighter, has a laminated screen, and has a OLED screen.
I understand people have a preference for software, just like they do for favorite colors. That doesn't make android junk, just different.
Not a single bit of this matters. I know several people with Samsung devices which at one point had GREAT specs, only to be completely abandoned within 6 months and be slow as molasses. Android on a tablet is junk, Google doesn't care one iota about it and that should be plain as day, they don't even produce a tablet anymore! The Pixel C hasn't been in stock now for who knows how long.
Android can be great on a phone, but it is dead in the water on a tablet.
[ Read All Comments ]
Apple today sent out emails to customers about its latest Apple Pay promo, which will see the company donating $10 to the National Park Foundation for Apple Pay purchases made from the Apple...
We're just a few weeks away from the unveiling of this year's iPhone lineup as well as the official release of iOS 13 and Apple's other new operating system versions, and we're...
For this week's giveaway, we've teamed up with RAVPower to offer MacRumors readers a chance to win a 61W USB-C Power Adapter and a USB-C to Lightning cable, which can be used to fast charge...
Satechi this summer launched its first HomeKit-compatible product, the Dual Smart Outlet, a HomeKit plug that turns dumb appliances and electronics into smart electronics that can work alongside...
As we head into the weekend, there are a few notable deals going on today that include an all-new MacRumors exclusive offer from Eve, Best Buy's anniversary sale with lowest-ever iPad prices, and...
Version 7 of Heart Analyzer was released today, and the popular third-party heart-rate app for iPhone and Apple Watch has gained some additional features for users looking for even deeper insight...
Apple today seeded the seventh beta of watchOS 6, the software that runs on the Apple Watch. The new beta comes a week after the sixth beta and two months after Apple first unveiled the new watchOS...
Apple today seeded seventh beta of an upcoming tvOS 13 update to developers, one week after seeding the sixth beta and two months after unveiling the tvOS 13 software at the Worldwide Developers...
