Vitality, a health and life insurance provider, today announced that new and existing members in the United Kingdom can essentially earn their way to a free Apple Watch by maintaining an active lifestyle.

vitality apple watch
Between now and December 31, members enrolled in an eligible VitalityHealth or VitalityLife insurance plan can get a 38mm or 42mm sized Apple Watch Series 3 with GPS only for £0 or £59 upfront respectively, and pay nothing more if they stay active and earn at least 160 Vitality activity points every month for two years.

Apple Watch Nike+ models also qualify for the £0 upfront offer. Selected GPS + Cellular models will be available later this year.

Vitality members can earn activity points for walking, running, cycling, and other forms of exercise. 12,500 steps tracked in a day is good for eight points, for example, while 30-59 minutes of cycling yields five points. Activity points can be tracked in the Vitality Member app and shared with Apple's Health app on iOS devices.

vitality points chart
In the worst case scenario, members who aren't active will be required to pay up to £12.50 per month for 24 months, which is essentially the Apple Watch Series 3's £329 starting price spread out over instalments.

Vitality openly admits that this program benefits both society and the company's profits, which comes about as a result of people being healthier and hopefully submitting insurance claims less often.

There's a lot of fine print involved: members must be at least 18 years old, a credit check is required, the Apple Watch cannot be resold, and members can earn a maximum of eight activity points per day and 40 activity points per week. Be sure to read the FAQ and terms and conditions for complete pricing and eligibility requirements.

Vitality is also the provider of the discounted Apple Watch offer that life insurance provider John Hancock is offering in the United States.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

Pez555 Avatar
46 months ago
Fantastic idea
Score: 2 Votes (Like | Disagree)
arnoz Avatar
46 months ago
OK, I'm quite in favour of this. Not only for the "free" Watch, but for the actual incentive towards move/exercise. However, I'm really curious to see how this will work our for them/their customer.
Score: 2 Votes (Like | Disagree)
8012R3 Avatar
46 months ago
I looked into a health or life insurance policy with Vitality. It was close to £100 per month!

Cheaper to just buy the watch outright. lol
Score: 2 Votes (Like | Disagree)
Westside guy Avatar
46 months ago
I looked into a health or life insurance policy with Vitality. It was close to £100 per month!

Cheaper to just buy the watch outright. lol
You realize, I hope, that receiving an Apple Watch isn't the main reason for buying a health insurance plan... :rolleyes:
Score: 2 Votes (Like | Disagree)
Exile714 Avatar
46 months ago
40/week max, but 160/month needed.

So let’s say you start January 1, 2018 and get 10 points a day. You get 40 for 1/1 to 1/6 (Saturday), 40 for 11/7 to 11/13, 40 for 11/14 to 11/20, and you’re good by 1/24!

But then you get 40 points between 1/28 and 2/3, so you have 0 points starting 2/4. 40 on 2/11, 80 on 2/18, 120 on 2/25... But you can’t get 40 in the last 3 days of February.

Weeks and months don’t work well together. There’s weird overlap that makes the system unbalanced. And if there’s that kind of confusion, you can bet the rest of this program is just as strangely implemented.
Score: 1 Votes (Like | Disagree)
YanniDepp Avatar
46 months ago
You realize, I hope, that receiving an Apple Watch isn't the main reason for buying a health insurance plan... :rolleyes:
It is in Britain, because everyone gets free tax-funded healthcare.
Score: 1 Votes (Like | Disagree)

Top Stories

Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
duan rui iphone 12 13 notch

New Images Show Smaller iPhone 13 Notch Compared to iPhone 12

Saturday April 17, 2021 11:38 pm PDT by
Leaker known as "DuanRui" has shared more images that could give us our best look yet at Apple's redesigned notch for the iPhone 13. The new pictures follow similar images shared by the leaker last week, but the latest shots include a comparison with the existing iPhone 12 notch. DuanRui posted three images on Twitter that apparently originate from Weibo, although source details remain...
iphone 13 pro max cads eap

iPhone 13 Series CAD Leaks Reveal Larger Camera Dimensions

Friday April 16, 2021 1:53 am PDT by
Information and alleged CADs of the upcoming iPhone 13 series, shared in a video from EverythingApplePro, indicates that Apple plans to make this year's iPhone camera module significantly bigger, likely to make way for larger sensors and sensor-shift stabilization. According to the CADs shared in the video, the iPhone 13 mini, Pro, and Pro Max camera module will all be a "perfect square."...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
iphone 12 120hz thumbnail feature

LTPO Displays Supporting 120Hz Refresh Rates Again Rumored for iPhone 13 Pro Models

Friday April 16, 2021 10:01 am PDT by
The two higher-end "iPhone 13 Pro" models that are coming in 2021 are expected to use LTPO display technology to enable 120Hz refresh rates, according to display analyst Ross Young. Young reaffirmed the detail in a tweet that said he'd heard rumors about only one model featuring LTPO, which he says is inaccurate. Heard some rumors in the industry and media that there would only be one ...
apple music

Apple Music Tops Spotify With One Cent Paid Per Stream

Friday April 16, 2021 6:44 am PDT by
In a letter slated to be shared with artists today through the Apple Music for Artists dashboard, obtained by The Wall Street Journal, Apple has reportedly revealed that it pays music rights holders one cent per song streamed on Apple Music. The report claims that Apple Music's payment structure is thus roughly double what Spotify pays music rights holders per stream, which averages to about ...