Insta360, a company that offers a 360 degree camera, today announced the launch of an exclusive Insta360 ONE Camera Bundle that's available only from the Apple Store.

The bundle, priced at $329.95, includes an Insta360 ONE camera, a selfie stick, a case, a mini tripod, a micro SD card, and a new bullet-time handle.

insta360oneapple
Designed to attach to an iPhone's Lightning port or connect to an iPhone using Bluetooth, the Insta360 ONE Camera allows users to shoot and livestream 360 degree video and capture 360 degree photos.

insta360one
Using a FreeCapture mode, the camera lets you shoot footage in 360 degrees and then go back and edit to a traditional 1080p format, so you can shoot an entire scene and then go back later to pick out what you want to highlight.

insta360onebundle
With the bullet-time handle, the Insta360 ONE camera can orbit a scene while suspended in mid-air, recording action in slow motion, hence the bullet-time name.

The new Insta360 ONE Camera Bundle is available from the Apple online store starting today, and it should be in retail stores later this week.

Top Rated Comments

ateslik Avatar
91 months ago
User here! This thing is awesome. I took it to Venice, Scotland, and London last month. It worked flawlessly and I got some really great images. Battery lasts all day and you can take timed photos by just pressing the button 3 times on the camera - no phone required. Tip: you can also take timed photos with your phone controlling it via bluetooth, but with the phone you can adjust the timer to much longer than the 10 second max available in the preferences!
Score: 3 Votes (Like | Disagree)
ateslik Avatar
91 months ago
Sorry, but I won't be sharing my vacation photos on MacRumors, haha. I love you guys, but I don't actually know you guys.

But you can still see unlimited examples by downloading the free Insta360 ONE app. There are two free apps actually - one is the Insta360 ONE app and one is the Insta360Player. Both have their uses - both very poorly explained by the Insta company. The Insta360 ONE app has a tab called "Explore" at the bottom where everyone who has one of these cameras can publicly share their 360s. There are a bazillion in there to check out. That will give you a very good idea of the resolution and dynamic range.

The Insta360Player doesn't do much when you open it and seems kind of useless, but is very useful for people like me who only want to share their pictures with family directly. I finally figured out that the workflow is to take the picture, and then in the Insta360 ONE app in the album section open the picture for viewing, then click the share link at the top right, then choose the Album button. This causes the app to export the 360 as a rectilinear image to your camera roll. Then you can email it or imessage it to family and friends. On their side they save it to their camera roll and then open it in the Insta360Player by clicking the + sign and choosing Local Album. I don't really make 360 videos, but I would imagine this process would work for that too.

The image quality is good, but not great. It reminds me of the Sony Mavica cameras of old even though it's taking a 20 someodd megapixel image it's getting stretched across the entire 360 so it doesn't go as far as it needs to yet. I'm sure the CMOS will improve over time as prices come down. They have a pro camera that I think they need to be careful not to cannibalize. All that said, it's definitely good enough for me! The dynamic range is pretty good actually. Windows don't blow out as badly as you would think, and the camera can record in RAW.

The best things about this camera in my opinion are the small size, the self hiding, the battery life, and the ability to reframe afterwards. Self-hiding: The zenith of the 360 stitch has been engineered to fall at the camera location itself. What this means is that the camera automatically stitches itself out of the images - which is very cool. Anything that sits directly below the camera regardless of the camera orientation is also stitched out. What this means is that a selfie stick directly below the camera is also stitched out automatically. With a straight selfie stick directly into the camera the image looks like it was taken with gods eye instead of you holding a selfie stick. Really cool. Battery: The battery lasts most of the day if you charge it the night before. I only use it for images so far, so mabye with video that's not the case? I can't speak to that. But for me I could take it around all day and take stills all I wanted without worrying about recharge. Reframe: since the video and images are 360 you can view the environment from any angle and take regular pictures afterwards. The app has a snapshot button. So frame up your image and click snapshot and you get that picture like a normal picture in your camera roll. Awesome. It can do the same thing with video. Take a video, and then later go into "free camera" mode. Anywhere you aim your phone captures the movie as if you were there pointing your phone camera like normal. crazy. Shoot now, frame later.

I think it's water resistant, and I did take pictures in the snow and rain with no problems.

I bought this camera to document a home renovation project, but I've used it a lot more than I thought I would. If the resolution was better this thing would likely replace my phone camera. I could also imagine Apple or Samsung putting this tech in phones. It's super cool I think. The one real pain point for me is that the camera does not record GPS metadata. I think it should use the GPS from the phone, but it doesn't.
Score: 1 Votes (Like | Disagree)
Schizoid Avatar
91 months ago
Now a micro SD on my new Macbook and we're rocking...
Score: 1 Votes (Like | Disagree)

Popular Stories

2007 iPhone

Apple Discontinuing This 18-Year-Old iPhone Feature

Saturday February 8, 2025 3:51 pm PST by
The end of an 18-year era is on the horizon for the iPhone. Apple reportedly plans to announce a new iPhone SE as soon as next week, and the device is expected to feature a full-screen design with Face ID, instead of a Touch ID home button. That means Apple will no longer sell any new iPhone models with a home button, for the first time since the original iPhone launched. The home button...
oppo find n5 fingers

World's Thinnest Foldable Phone Launches Next Week

Monday February 10, 2025 3:05 am PST by
Oppo has confirmed a February 20 global launch for its Find N5, which the company claims is the world's thinnest device in the foldable phone category. The phone is expected to be re-branded as the OnePlus Open 2 in the US. The Chinese vendor has been teasing the device in the last few weeks, touting its waterproofing and nearly invisible display crease, and highlighting its thinness by compa...
m2 macbook air blue

M4 MacBook Air Release Continues to Appear Imminent

Monday February 10, 2025 10:56 am PST by
There continue to be signs of a new MacBook Air with an M4 chip, indicating that we could see the machine launch in the not too distant future. A private account on X today shared the identifiers that the MacBook Air will use, and those identifiers correspond to the M4 chip. According to the source, both the 13-inch MacBook Air and the 15-inch MacBook Air will be equipped with Apple's...
sequoia

Apple Releases macOS Sequoia 15.3.1

Monday February 10, 2025 10:11 am PST by
Apple today released macOS Sequoia 15.3.1, a minor update to the macOS Sequoia operating system that came out last September. macOS 15.3.1 comes a few weeks after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌‌macOS Sequoia‌‌‌ update through the Software Update section of System Settings. Apple has also released macOS 13.7.4 and macOS 14.7.4 for those who are...
apple silicon mac lineup 2024 feature purple

Apple Increases Mac Trade-In Values for a Limited Time

Sunday February 9, 2025 3:53 pm PST by
Apple today increased its estimated trade-in values for select Mac models in the United States, with the full changes outlined below. Apple says the extra trade-in credit for select Macs is available with the purchase of an eligible new Apple device through April 2. The trade-in values increased by between $10 and $50. Model New Value Old Value MacBook Pro Up to $925 ...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.3.1

Monday February 10, 2025 10:04 am PST by
Apple today released watchOS 11.3.1, a minor update to the operating system that runs on the Apple Watch. watchOS 11.3.1 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.3.1 can be downloaded by opening up the Apple Watch app and going to General > Software Update. To install the new software, the Apple Watch needs to...
Powerbeats Pro 2 Orange

Powerbeats Pro 2 Given to Customer Early, Expected to Debut Tomorrow

Monday February 10, 2025 7:42 am PST by
Apple's long-awaited Powerbeats Pro 2 are finally expected to be announced this Tuesday. Ahead of time, one lucky Walmart customer was able to get their hands on the earbuds early, according to a since-deleted Reddit post over the weekend. A leaked image of the Powerbeats Pro 2 in Electric Orange "My local Walmart had them in the cage," the Reddit user explained. "I asked if I can buy them...
iOS 18

Apple Releases iOS 18.3.1 With Bug Fixes

Monday February 10, 2025 10:09 am PST by
Apple today released iOS 18.3.1 and iPadOS 18.3.1, minor updates for the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.3.1 comes two weeks after Apple released iOS 18.3. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iPadOS 17.7.5 for those still running...