Apple Acquires Popular Automation App Workflow

Apple has acquired well-known and popular automation app Workflow, reports TechCrunch. The deal was reportedly finalized today for an unspecified sum.

Workflow, first released in 2014, is an automation tool that can essentially do anything. It allows users to create a variety of workflows to accomplish tasks like creating GIFs from a series of photos, pulling images from a web page, translating an article, posting photos to multiple social networks at once, calculating a tip, and tons more.


It is equipped with a built-in Gallery, which allows people to quickly find and use a wide range of automation tasks, and it can be used to create custom automations.

Apple is purchasing the Workflow app and the Workflow team, including Ari Weinstein, Conrad Kramer, and Nick Frey, will be joining the company.

"We are thrilled to be joining Apple," said Weinstein in a statement. "We've worked closely with Apple from the very beginning, from kickstarting our company as students attending WWDC to developing and launching Workflow and seeing its amazing success on the App Store. We can't wait to take our work to the next level at Apple and contribute to products that touch people across the world.

Apple confirmed the acquisition of Workflow, which notably received an Apple Design Award in 2015 for its excellent accessibility features, likely one of the reasons behind the purchase.

Typically apps acquired from Apple disappear from the App Store, but Workflow will remain available and will be made free starting later today. The Gallery will continue to be updated on a regular basis, as will app integrations.

Beyond the app, it is not clear what Apple will do with Workflow in the future, and whether it will be built into future versions of iOS and macOS, but it is definitely a possibility. TechCrunch speculates that it could be used alongside Siri in the future, or perhaps be the backbone of powerful automation tools for the iPad.

Update: Workflow can now be downloaded from the App Store for free. [Direct Link]

Top Rated Comments

(View all)
Avatar
46 months ago
Two ways this could go:

1. Workflow is left to die a slow and agonizing death while the team is reassigned to (probably AI-related) projects.
2. Workflow gets superpowered with deeper access to the OS.

Here's hoping it's number 2.

EDIT:
I'd be curious to see if they'd be willing to acquire Launch Centre Pro or perhaps build something similar to it right into the OS. To me, the combo of LCP & Workflow is a fantastic 1-2 punch.
Score: 21 Votes (Like | Disagree)
Avatar
46 months ago
Having Workflow built directly into iOS, especially on the iPad, would be amazing. Hope this leads to awesome things.
Score: 16 Votes (Like | Disagree)
Avatar
46 months ago
Hopefully the didn't buy it just to kill it. I love Worfow
Score: 16 Votes (Like | Disagree)
Avatar
46 months ago
Not wasting any time are they.



Score: 13 Votes (Like | Disagree)
Avatar
46 months ago
So, after Sal Seghosian leaves... is pushed out...? They buy something very like Automator. iOS only? I'd like to be the fly on that wall.
Score: 11 Votes (Like | Disagree)
Avatar
46 months ago
I still have no idea why people need apps/workflows/calculators/etc for calculating tipping.
Score: 8 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

Spotify Says Apple One Bundle Will Cause 'Irreparable Harm to Developer Community'

Tuesday September 15, 2020 12:26 pm PDT by
Apple today announced Apple One, a series of new subscription bundles that provide access to various Apple services at a combined monthly price. In response, Spotify sent out statements (via Peter Kafka) to the press decrying Apple's anti-competitive behavior and calling on "competition authorities" to stop Apple before it is able to cause "irreparable harm" to developers.Once again, Apple...

iOS 14, iPadOS 14, watchOS 7, and tvOS 14 Will Be Released September 16

Tuesday September 15, 2020 11:06 am PDT by
Apple today announced that iOS 14, iPadOS 14, watchOS 7, and tvOS 14 will be officially released on Wednesday, September 16. Apple has seeded the final Golden Master beta versions of each update to developers in advance. ‌iOS 14‌ and iPadOS 14 introduce dozens of new features, including a redesigned Home Screen that supports widgets on the iPhone and iPad for the first time. For more...

New AirPods Pro Firmware Introduces Spatial Audio Support and Automatic Switching

Monday September 14, 2020 12:22 pm PDT by
The new 3A283 firmware that Apple released for the AirPods Pro today appears to introduce support for Spatial Audio, a new feature coming to the higher-end AirPods with iOS 14. Multiple reports on Twitter and the MacRumors forums indicate that the firmware update adds a "Spatial Audio" option to the Control Center, which can be activated to enable the feature. Note that using Spatial Audio...

Apple Releases Safari 14 for Mac Ahead of macOS Big Sur Launch

Wednesday September 16, 2020 1:40 pm PDT by
macOS Big Sur didn't launch alongside iOS 14, iPadOS 14, tvOS 14, and watchOS 7 today, with the update coming later this fall, but Apple did release the Safari 14 update for macOS Catalina and macOS Mojave users. Safari 14 brings improved performance, customizable start pages, a Privacy Report to see which cross-site trackers are being blocked, and a new tab bar design that provides tab...

Full Transcript of Apple's 'Time Flies' Event With Apple Watch and iPad Updates

Tuesday September 15, 2020 8:46 am PDT by
Apple's virtual "Time Flies" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut new Apple Watch and iPad models, but it appears we may not see the iPhone 12 until next month. While we're not expecting to see new iPhones today, Apple's software updates for its various platforms are likely nearly ready for launch, so we may be hearing more about them today. Check...

Everything Apple Announced at Today's iPad and Apple Watch Event in Just Seven Minutes

Tuesday September 15, 2020 2:19 pm PDT by
Apple today held its annual September event, but this year was a bit different because no new iPhones were announced. The "Time Flies" event focused on the Apple Watch Series 6 and the iPad Air, and saw the debut of a new Apple One services bundle. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce the new devices, but we've recapped the event in...