MacRumors

Apple recently purchased Data Tiger, a UK startup focused on digital marketing, reports Bloomberg. The acquisition, says Bloomberg, could improve Apple's digital marketing and make it "more relevant to customers."

DataTiger's website is blank, but a LinkedIn page for the company says that it offers a set of tools that enable customers to build marketing software that "puts data to work."

Using DataTiger is the fastest and easiest way to increase retention & monetisation. With our platform you can individually optimize the marketing flows for your customers in real-time across all channels.

DataTiger can be used as an online tool, importing your data and set up user flows in minutes, with all of your data living in the cloud - or it can be fully customized in-house, building your own marketing solution via our APIs + open-source front-end components.

Specifically, the site more accurately takes advantage of customer data to send relevant materials and advertisements to them.

Apple appears to have made the purchase in December, and based on a regulatory filing discovered by Bloomberg, now controls Operatedata, DataTiger's legal name. A spokesperson has yet to confirm the acquisition, however.

While Apple is planning to preview its rumored streaming TV service at an event that's set to be held on March 25, a launch may not happen for several months.

According to sources that spoke to Variety, Apple will announce the service in March, but it may not be available to customers until the summer, or as late as fall.

Sources familiar with the plans say Apple's video service will be targeted for a launch in summer or fall rather than the April timing that has been the subject of media speculation. Apple has vowed to its high-caliber producing partners to mount marketing blitzes on behalf of the shows in addition to the service itself.

Apple has more than two dozen original television shows in the works, many of which have already been cast. It's not clear if filming has started, but holding the launch of the service until at least some of the shows are available would make sense.

Apple has not yet announced its March 25 event, but multiple rumors from well-respected sites have indicated that's the date when it will be held.

The March 25 event will be focused on services, and Apple is not expected to debut new hardware even though there are multiple rumors of products getting a spring refresh.

We could instead see devices like the AirPower, iPad mini 5, new AirPods, a seventh-generation iPad, and a seventh-generation iPod touch announced via press release given that these are all minor updates.

Major stars that include Jennifer Aniston, Reese Witherspoon, and Steve Carell, all of whom have roles in Apple shows, have been invited to attend the March event, which will also include an announcement of a new Apple News service.

Variety's sources caution that specific plans for the event and how the video service will be introduced may be "in flux until the minutes Cook steps on the stage."

Google is planning to unveil a cheaper smartphone as part of an aggressive effort to draw more users into the Google ecosystem and to better compete with Apple, according to a recent report from Nikkei.

Google is said to be planning to exploit Apple's current pricing issues. Apple suffered poorer iPhone sales than expected during the holiday quarter, and one major factor was the high cost of iPhones around the world.

Google's upcoming smartphone will be priced similarly to Apple's iPhone XR, which costs $749 for the entry-level model in the United States. Google is targeting customers looking for a more affordable smartphone option and customers in emerging markets where higher-priced smartphones don't sell well.

Prior Google smartphones, such as the latest Pixel, have started at higher prices. The 2018 Pixel 3 released in October was priced starting at $799.

Along with a new lower-cost smartphone, Google is planning on hardware that includes new smart speakers, wearables, and web cameras. Google has been planning its hardware push for years and has scooped up hundreds of hardware engineers and supply chain specialists from Apple.

Google wants to use Google-branded hardware to push various Google services, a tactic that has been successful for Apple.

Alleged photos of Google's lower-cost Pixel smartphone surfaced earlier this year, depicting a device that looks a lot like the Pixel 3 but with a plastic shell.

Rumors have suggested the smartphone will feature 1 5.56-inch 2,220 x 1,080 LCD display instead of an OLED panel, along with a Snapdragon 670 processor, 32GB of storage, a headphone jack, 4GB of RAM, the same high-quality 12-megapixel camera that's in the Pixel 3, and a 2,915mAh battery.

It's not entirely clear when Google will debut the new lower cost smartphone, but one solid guess is Google I/O, which will take place in May.

For those who have been unable to take advantage of the $249 iPhone SE deal on Apple's U.S. clearance site, Apple again has a limited supply of the discounted 4-inch devices.

You can purchase the 32GB iPhone SE in gold for $249 or the 128GB ‌iPhone‌ SE in space gray or silver for $299.

Apple has been offering ‌iPhone‌ SE models on clearance since mid-January, but available stock often sells out quickly. Apple has done several restocks, however, giving those who prefer smaller devices one last chance to purchase a 4-inch ‌iPhone‌ on the cheap.

Apple originally discontinued the ‌iPhone‌ SE in September 2018 when the ‌iPhone‌ XS, XS Max, and XR were announced. Apple's ‌iPhone‌ lineup now starts with the ‌iPhone‌ 7 and 7 Plus as its entry level devices.

The ‌iPhone‌ SE, first announced in March 2016, was the last 4-inch smartphone that Apple offered, with the 4.7-inch ‌iPhone‌ 7 and ‌iPhone‌ 8 models now the smallest that Apple officially sells in retail stores.

With these clearance sales, Apple seems to be getting rid of remaining ‌iPhone‌ SE stock, and it's clear that available supply is dwindling. There are just three ‌iPhone‌ SE models that can be purchased on the site now, while earlier stock updates had more options.

Those who want to get an ‌iPhone‌ SE should do so soon because it's not clear how many more restocks Apple will be offering.

The creative mastermind behind some of Apple's most iconic advertising campaigns announced his retirement today.

Lee Clow, the Global Director of Media Arts at Apple's advertising agency partner TBWA, will move into an advisory role as Chairman Emeritus of TBWA\Media Arts Lab, a division of the agency he founded in 2006 to exclusively serve Apple. His iconic, award-winning career spanned five decades.

Over a 30-plus-year partnership with Apple, Clow worked on some of the company's most famous campaigns, including its "1984" ad for the original Macintosh, "Get a Mac" series of Mac vs. PC ads, "Think Different" slogan after Steve Jobs returned in 1997, and colorful silhouette ads for the iPod and iTunes.

Apple CEO Tim Cook reflected on Clow's legendary career:

During his long partnership with Steve and Apple, Lee told powerful visual stories that elevated new technologies with the passion, creativity and ingenuity that define our own humanity. He helped Apple carry itself through times of challenge, and his work inspired audiences to look beyond the horizon as an exciting future came into view. Lee's body of work over five decades hums with cleverness, warmth and enthusiasm—and there is no doubt that it will inspire and motivate generations of 'Crazy Ones' still to come.

A look back at some of those ads:

TBWA\Media Arts Lab will continue to serve Apple around the world, led by executives Katrien De Bauw and Brent Anderson.

Apple today confirmed rumors that it will start selling modified iPhone models in its German stores to comply with a patent infringement lawsuit Qualcomm won against the company in December.

The California-based company said it had "no choice" but to replace Intel chips in the ‌iPhone‌ models with chips from Qualcomm in order to allow them to be sold again in the country.

"Qualcomm is attempting to use injunctions against our products to try to get Apple to succumb to their extortionist demands. In many cases they are using patents they purchased or that have nothing to do with their cellular technology to harass Apple and other industry players," an Apple spokesperson said.

"To ensure all iPhone models can again be available to customers in Germany, we have no choice but to stop using Intel chips and ship our phones with Qualcomm chips in Germany. Qualcomm is working to eliminate competition by any means they can, harming consumers and stifling industry innovation along the way."

Sources in German retail hinted last week that Apple was working on new versions of the ‌iPhone‌ 7, 7 Plus, 8, and 8 Plus with updated modem hardware that does not violate the injunction levied against it in Germany that resulted in a sales ban on the devices.

Mobile chip supplier Qualcomm sued Apple in Germany alleging that some older ‌iPhone‌ 7 and ‌iPhone‌ 8 models violated Qualcomm patents related to so-called "envelope tracking," which helps mobile phones save battery power while sending and receiving wireless signals. The German court sided with Qualcomm and demanded Apple stop selling the offending iPhones in the country.

In its ongoing legal dispute with Qualcomm, Apple has also had some ‌iPhone‌ models banned in China. However, Apple was able to get around that ban with a software update and has continued selling ‌iPhone‌ 7 and ‌iPhone‌ 8 models in that country.

Misuse of Apple's enterprise developer program certificates continues to make news, with a new report from Reuters outlining how software pirates have been using the program to distribute hacked versions of popular apps like Minecraft, Pokemon Go, Spotify, Angry Birds, and more.

Using so-called enterprise developer certificates, these pirate operations are providing modified versions of popular apps to consumers, enabling them to stream music without ads and to circumvent fees and rules in games, depriving Apple and legitimate app makers of revenue.

The software pirates in turn make money by charging some users annual subscription fees for "VIP" versions of their hacked apps that are "more stable than the free versions."

After being alerted by Reuters to these developer accounts being used to distribute hacked apps, Apple removed a number of them, but more have since sprung up to take their place.

Revelations regarding abuse of Apple's enterprise developer program surfaced late last month, led by word that Facebook and Google were using the program to distribute market research apps to users that were capable of tracking all of their online activity in exchange for rewards.

Apple briefly revoked enterprise certificates for both companies, which had the side effect of temporarily disabling Facebook's and Google's internal apps including custom testing versions of their own public apps as well as private internal apps for corporate use such as transportation and food.

And just yesterday, additional abuse of Apple's enterprise program came to light in the form of apps featuring adult content and gambling that can not be distributed through the traditional App Store due to Apple's rules prohibiting or limiting those types of content.

Apple today announced that as of February 27, all developer accounts will require two-factor authentication to be turned on, a move that will help secure these accounts and limit their ability to be traded or sold amongst those seeking to skirt Apple's rules.

Apple is set to launch an Apple News service that will provide access to paywalled news content and magazines for one $9.99 monthly fee in March, but the company is still working to establish deals with newspapers.

Earlier this week, The Wall Street Journal said that Apple was having trouble convincing some major news publications like the Washington Post and The New York Times to sign up for the service, due to Apple wanting a 50 percent revenue split.

Apple would keep 50 percent of all subscription revenue and the other half of the revenue would be split among publishers "according to the amount of time users spend engaged with their articles."

Compared to Apple's 70/30 App Store split and the more than 70 percent of revenue that goes to Apple Music artists, the 50/50 split sounds stingy, but Recode today spoke with industry insiders and provided some insight into why Apple settled on that number.

As it turns out, there are many magazine publishers already on board with the 50/50 revenue agreement, with most convinced that Apple will get millions of people to subscribe to the new service, providing a lot of revenue to publishers despite the dramatic split. From Re/code:

And some publishers are happy to do it, because they think Apple will sign up many millions of people to the new service. And they'd rather have a smaller percentage of a bigger number than a bigger chunk of a smaller number.

In the words of a publishing executive who is optimistic about Apple's plans: "It's the absolute dollars paid out that matters, not the percentage."

Magazine publishers, though, have little to no online monetization of their content, which is not true of major newspapers. The New York Times and the Washington Post, for example, have existing digital subscription businesses that allow them to collect 100 percent of the revenue brought in by subscribers.

According to Recode, magazine publishers that have been participating in Texture, the magazine service Apple purchased, are already familiar with that kind of revenue split. Texture will form the base for the ‌Apple News‌ subscription service Apple is creating, with Apple planning to charge one fee for access to news and magazines.

Since Apple's Texture purchase, magazines have been receiving approximately half of the revenue the service generates, along with 100 percent of ad revenue. It's not clear if major newspapers will ultimately agree to a similar terms given that doing so could cannibalize more profitable subscription options available outside of ‌Apple News‌.

Apple is telling publishers that the new ‌Apple News‌ service will be heavily promoted and that it has the potential to generate millions of subscribers, which, as Recode points out, is not impossible given the success of the ‌Apple Music‌ service. ‌Apple Music‌, which launched in 2015, now has more than 50 million paid subscribers.

Apple is planning to unveil both its news service and its TV streaming service at its March 25 event, reports Bloomberg, and celebrities will be in attendance.

Apple's plans for a March 25 event were revealed yesterday, but at the time, Apple was only known to be unveiling an upcoming news subscription service in Apple News. The rumored TV service that's in the works will also reportedly be included.

Hollywood stars such as Jennifer Aniston, Reese Witherspoon, Jennifer Garner, and JJ Abrams are set to attend the event, which will be held at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. All of these actresses are starring in television shows that Apple has purchased, and JJ Abrams is directing one of them.

Apple's upcoming video service is said to be similar to Amazon's Prime video option and Netflix's service. It will include TV shows and movies acquired by or funded by Apple, and Apple has more than two dozen original television shows in the works. An actual paid subscription service will launch by the summer.

There is some confusion over Apple's streaming TV plans. While Bloomberg's report suggests Apple's content will be delivered via paid streaming service, other rumors have indicated that Apple plans to provide at least some of its original content to Apple device owners for free.

These other rumors have also suggested that Apple will be teaming up with content providers like Showtime to allow Apple owners to sign up for add-on services like Showtime premium through its TV app, where the upcoming streaming service will presumably be available.

Apple's plans for its TV service will become clearer after March, when the details are officially announced.

Along with its TV service, Apple is going to unveil a premium news service that will let ‌Apple News‌ users sign up for a $9.99 per month subscription that will provide unlimited access to paywalled content from sites like The New York Times and the Washington Post, though Apple is said to be still negotiating deals ahead of the service's launch.

There's also a magazine subscription service in the works, which will provide unlimited access to dozens of magazines for $9.99 per month, similar to the Texture service that Apple acquired in 2018. All of these services could potentially be bundled into a single subscription package option in the future.

The March 25 event is believed to focus solely on services, with Apple not planning to introduce any hardware.

Several hardware products, such as the iPad mini 5, seventh-generation iPad, AirPower, updated AirPods, and seventh-generation iPod touch are in the works and are expected to be updated in the spring, but those updates are not expected at the March event and could instead come via press release.

With the AirPower having already been announced and all of the other updates being relatively minor in scale based on circulating rumors, it makes sense for the new products to debut more quietly.

The iPad mini 5, for example, is expected to be quite similar in design to the ‌iPad mini‌ 4, with the exception of an updated processor, and the same goes for the seventh-generation iPad. That device may get a slightly bigger 10-inch screen and a new chip, but the changes won't be significant.

AirPods rumors have been a bit mixed, but it looks like we may get a wireless Charging Case and "Hey Siri" functionality with other features saved for a later update in 2019 or 2020. We're also not expecting significant design changes to the seventh-generation iPod touch, which will look similar to the sixth-generation model.

Update: A separate report from Reuters suggests that Apple may be planning to hold an event to introduce its streaming television service in April, not March.

Update 2: The Hollywood Reporter also confirms that Jennifer Aniston, Reese Witherspoon, Jennifer Garner, and J.J. Abrams have all been invited to an Apple event set to be held on March 25.

Apple's preliminary disengagement data for its self-driving car project surfaced yesterday pointing towards a high number of disengagements, and today, the DMV has shared the full disengagement reports from the company, providing more insight into Apple's autonomous car testing.

A disengagement report tracks the number of times an autonomous vehicle disengages and gives control back to a safety driver or the number of times the safety driver in the vehicle interferes.

Yesterday's information suggested Apple had the worst rank when it came to disengagements, but Apple has now provided details [PDF] explaining its disengagement reporting procedures and some changes that were made mid-year.

For the period between April 2017 and June 2018, Apple vehicles drove 24,604 miles autonomously and experienced 40,198 manual takeovers and 36,359 software disengagements, a number that is comparatively high based on disengagement reports from other companies.

As of July 2018, however, Apple stopped reporting its total number of disengagements and instead began focusing on "Important Disengagements," aka disengagements that might have resulted in a safety-related event (aka accident) or a violation of the rules of the road.

Using this metric, Apple vehicles have driven 56,135 miles since July 2018, with only 28 "Important Disengagements" reported. Two of these "Important Disengagements" were indeed minor collisions that weren't the fault of Apple's vehicles. One accident took place in August 2018 and the other was in October 2018.

Under Apple’s revised reporting threshold, the company’s cars experienced only one important disengagement every 2005 miles, compared to every 1.1 miles if the full data is counted. If other companies use similar thresholds to Apple’s new standard, Apple would rank much better.

Making direct comparisons between Apple's disengagement report and the results from other companies is difficult because there is no standard for reporting disengagements. It's up to each individual company to decide what constitutes a disengagement and what disengagements need to be reported.

It is clear, though, that Apple's vehicles are in the early stages of testing, as the company says itself in a DMV cover letter.

According to Apple, safety is its "highest priority" and its approach to disengagements is "conservative" because its system is not yet able to operate in "all conditions and situations."

Apple's testing parameters require drivers to proactively take manual control of a vehicle any time the system encounters a scenario beyond its current capabilities. The vehicle itself also self-monitors and returns control back to the driver when errors or issues are encountered.

Situations where drivers take over include the appearance of emergency vehicles, construction zones, or unexpected objects in the road, as Apple's vehicles cannot self-navigate these obstacles.

The autonomous software hands over control when it can't sufficiently track an object, is unable to generate a motion plan using the path planning system, when the vehicle systems don't respond as expected, and when there are communication issues.

Apple now has more than 62 vehicles out on the road, a number that will likely ramp up in 2019 as autonomous software testing continues. Apple is required to provide annual disengagement reports to the DMV, so we'll see the company's 2019 performance in early 2020, and will be able to look for improvements.

Apple is planning to launch its rumored streaming television service in April or May, but some cable content providers won't be participating, reports CNBC.

Recent rumors have suggested that along with Apple's own original content, which will be provided to Apple users for free, the service will allow Apple customers to subscribe to additional add-on subscription services on top of Apple's own offering. Customers will be able to sign up for existing digital services like Showtime and watch that content within the TV app, so long as those services are partnered with Apple.

According to CNBC, as Apple prepares to launch the service, some content providers are still not on board. HBO may not be participating because of disagreements over data sharing and revenue splits, for example, and Hulu and Netflix are not expected to participate.

Starz, Showtime, and Viacom are all expected to offer subscription streaming services through Apple's platform, though, and HBO may also join up if the disagreements can be settled.

Apple is requesting a 30 percent cut on every subscription that originates from its TV service, higher than the 15 percent cut that Apple takes when customers sign up for services like Netflix through the App Store.

The April or May target launch date is in line with past details from The Information, which suggested Apple was telling content partners to be prepared for a launch by mid-April.

Apple has more than two dozen original television shows and movies in the works for its streaming service, which rumors have suggested will be available in more than 100 countries by the end of the year.

The U.S. Securities and Exchange Commission has charged Apple's former vice president of corporate law Gene Levoff with insider trading, according to a lawsuit filed in the U.S. District Court for New Jersey on Wednesday.

The complaint alleges that Levoff had access to Apple's earnings results before they were publicly announced and used this information to buy Apple shares in advance of better-than-expected earnings results and to sell shares ahead of weaker-than-expected earnings results between 2011 and 2016.

Through his illegal insider trading in 2015-2016, the complaint alleges that Levoff profited and avoided losses of approximately $382,000:

For example, in July 2015 Levoff received material nonpublic financial data that showed Apple would miss analysts' third quarter estimates for iPhone unit sales. Between July 17 and the public release of Apple's quarterly earnings information on July 21, Levoff sold approximately $10 million dollars of Apple stock – virtually all of his Apple holdings – from his personal brokerage accounts. Apple's stock dropped more than four percent when it publicly disclosed its quarterly financial data.

Levoff also served on Apple's Disclosure Committee from September 2008 to July 2018. In this position, he was ironically responsible for ensuring that other Apple employees were compliant with Apple's insider trading policies, including enforcement of "blackout periods" around the time of Apple's earnings reports.

Levoff was also tasked with signing off on some Apple acquisitions in his role. He was terminated in September 2018, according to the lawsuit.

Read the full complaint here. The news was first reported by CNBC.

Update: Apple issued the following statement per Bloomberg's Mark Gurman: "After being contacted by authorities last summer we conducted a thorough investigation with the help of outside legal experts, which resulted in termination."

The U.S. Department of Commerce today announced the 25 members of the Trump administration's new American Workforce Policy Advisory Board, including Apple CEO Tim Cook and IBM CEO Ginni Rometty.

The advisory board's recommendations will help guide the National Council for the American Worker's efforts to establish a strategy to ensure that American students and workers have access to "affordable, relevant, and innovative education and job training that will equip them to compete and win in the global economy."

The board, co-chaired by U.S. Secretary of Commerce Wilbur Ross and Advisor to the President Ivanka Trump, is expected to help address a "skills crisis" due to the rapidly increasing use of technology, automation, and artificial intelligence that is shaping many industries across the United States.

The full list of members:

• Jay Box, President, Kentucky Community and Technical College System
  

• Walter Bumphus, President & CEO, American Association of Community Colleges
  

• Jim Clark, President & CEO, Boys & Girls Clubs of America
  

• Tim Cook, CEO, Apple
  

• Tom Donohue, CEO, U.S. Chamber of Commerce
  

• Juanita Duggan, President & CEO, National Federation for Independent Business
  

• Elizabeth Goettl, President & CEO, Cristo Rey Network
  

• Marillyn Hewson, Chairman, President, & CEO, Lockheed Martin
  

• Eric Holcomb, Governor, Indiana
  

• Barbara Humpton, CEO, Siemens USA
  

• Al Kelly, CEO, Visa
  

• Vi Lyles, Mayor, Charlotte, North Carolina
  

• Bill McDermott, CEO, SAP America
  

• Sean McGarvey, President, North America’s Building and Trades Unions
  

• Doug McMillon, President & CEO, Walmart
  

• Craig Menear, Chairman, President, & CEO, Home Depot
  

• Michael Piwowar, Executive Director, Milken Institute
  

• Scott Pulsipher, President, Western Governors University
  

• Kim Reynolds, Governor, Iowa
  

• Ginni Rometty, Chairman, President, & CEO, IBM
  

• Scott Sanders, Executive Director, National Association of State Workforce Agencies
  

• Johnny C. Taylor, Jr., President & CEO, Society for Human Resource Management
  

• Jay Timmons, President & CEO, National Association of Manufacturers
  

• Sheree Utash, President, WSU Tech
  

• Marianne Wanamaker, Professor, University of Tennessee

President Trump established the National Council for the American Worker in July 2018 to "create and promote workforce development strategies that provide evidence-based, affordable education and skills-based training for youth and adults to prepare them for the jobs of today and of the future."

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