goproheroApple's industrial design team is losing one of its core members, with longtime designer Daniel Coster moving on to join GoPro as the company's Vice President of Design. GoPro announced the news in a press release this morning, which outlines Coster's role. He will "influence all aspects of design" at GoPro, ranging from software to surfaces, reporting directly to GoPro founder Nick Woodman.

"Ironically, Danny and I first met in December, 2001, on the beach in Sayulita, Mexico at the very start of the five month surfing trip where I developed and tested the first GoPro prototype," said Woodman. "His design pedigree speaks for itself, but I will say that we feel energized to have him join GoPro."

"I'm honored to join the GoPro team," said Coster. "This extraordinary company is close to the hearts of so many people around the world. Its brand and products inspire us to capture and share our lives' most important moments. I'm excited to shape the future with the incredible team at GoPro."

Coster has long been a member of Apple's secretive industrial design team, working alongside Jony Ive for over 20 years. GoPro's press release suggests Coster has contributed to a range of Apple products, from the iPhone 4 to the iPad wireless keyboard.

Apple's industrial design team is known for being a tight-knit group of 19 that has worked together for several years. In a 2015 interview, Ive told the New Yorker that only two designers had left his team over the past 15 years, one because of ill health.

In an interview with New Zealand magazine Stuff Nation, Coster said that he wants explore his new opportunity at GoPro and spend more time with his family and friends.

Top Rated Comments

ghost187 Avatar
115 months ago
Lol, of all the places he chose GoPro! Isn't that like a graveyard?
Score: 6 Votes (Like | Disagree)
SSD-GUY Avatar
115 months ago
Maybe he had just had enough of making everything thinner whilst turning up the contrast level on a software level.
Score: 6 Votes (Like | Disagree)
Everlast66 Avatar
115 months ago
The first task he is given at the new job:

- Daniel, you have to make the GoPro thinner ...
Score: 5 Votes (Like | Disagree)
Naaaaak Avatar
115 months ago
This is what happens when the only thing you're asked to do year over year is "make it thinner".

His new position should be more interesting / more of a chance to make a difference on something.
Score: 4 Votes (Like | Disagree)
B.K. Avatar
115 months ago
I guess I'm not the only one upset the iPhone 7 has the same form factor as the 6/s
Score: 3 Votes (Like | Disagree)
zorinlynx Avatar
115 months ago
That's too bad. Hopefully Apple doesn't lose any more design talent any time soon.

Is the "iPad wireless keyboard" mentioned in the article the recent foldable one or the old dock one? Because if it was the former, then I can see why he was shown the door. Just kidding, but seriously, make a better keyboard Apple. It makes me think of that old first-gen iPad case they made that was so awful. I'm hoping future versions are much improved.
The new iPad keyboard is probably the worst bang for your buck for any Apple product ever. I'm used to Apple being expensive, but that usually comes with exceptional hardware quality and it feels like it's worth that much. The iPad keyboard does not qualify.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 18

Apple Expected to Release iOS 18.3 Next Week With These New Features

Thursday January 23, 2025 6:41 am PST by
iOS 18.3 should be released to the public next week, following beta testing since mid-December. While the software update is a relatively minor one, it still includes a handful of new features, changes, and bug fixes for iPhones. Below, we recap everything new in iOS 18.3. Notification Summary Changes Examples of inaccurate Apple Intelligence notification summaries Apple Intelligence...
iPhone 17 Air Size Feature

'iPhone 17 Air' With Rear Camera Bar Allegedly Shown in Leaked Photo

Tuesday January 21, 2025 12:46 pm PST by
A leaker known as "Majin Bu" today shared an alleged image of a component for the rumored, ultra-thin "iPhone 17 Air" model. The blurry, pixelated image shows a pair of rear iPhone shells with a pill-shaped, raised camera bar along the top. On the left side of the bar, there is a circular cutout that appears to be for a single rear camera. On the right side of the bar, there appears to be an ...
iOS 18

Here Are Apple's Full Release Notes for iOS 18.3

Tuesday January 21, 2025 4:31 pm PST by
Apple provided developers and public beta testers with the release candidate version of iOS 18.3 today, and with it comes release notes confirming what's new. While we knew about several of the features that are in the update, there are some lesser known tweaks and bug fixes. The update adds new Visual Intelligence features for iPhone 16 models, it tweaks Notification summaries on all...
Apple Pay Walmart Feature

Walmart Stands Firm on Why It Doesn't Accept Apple Pay in the U.S.

Thursday January 23, 2025 7:32 am PST by
Walmart still does not accept Apple Pay or other NFC payments at its more than 4,600 stores across the U.S., and it stood firm on its reasoning for that today. A spokesperson for Walmart today informed MacRumors that its position on contactless payments has not changed since we last reached out about the matter in 2022. The big-box retailer said it remains focused on its own convenient...
Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
truecaller

Truecaller iOS Update Rolls Out Real-Time Caller ID Support

Wednesday January 22, 2025 2:07 am PST by
Popular caller ID app Truecaller is rolling out an update that brings real-time caller ID support to its iOS subscribers. Apple introduced Live Caller ID Lookup in iOS 18, allowing third-party caller ID apps to securely retrieve information about a caller from their servers, hence today's Truecaller update. iPhone users can enable the Live Caller ID Lookup feature by going to Settings ➝ ...
ipad pro 2024

New iPad Pro Reportedly Launching This Year

Tuesday January 21, 2025 6:40 am PST by
Apple plans to release at least one new iPad Pro model this year, according to a supplier-focused report today from Korean website The Elec. It is likely that the 11-inch and 13-inch iPad Pro models would be updated simultaneously. After receiving an OLED display last year, the report said the iPad Pro will receive only "minor" changes this year. Overall, the next iPad Pro is expected to...
apple tv 4k new orange

New Apple TV Launching This Year With These New Features

Wednesday January 22, 2025 6:01 pm PST by
A new Apple TV is expected to be released later this year. In this article, we recap rumored features and changes for the device. The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports Wi-Fi 6E, which would be an upgrade over the current Apple TV's standard Wi-Fi 6 support. Wi-Fi 6E extends the...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...