Apple Loses Industrial Design Team Member Daniel Coster to GoPro

goproheroApple's industrial design team is losing one of its core members, with longtime designer Daniel Coster moving on to join GoPro as the company's Vice President of Design. GoPro announced the news in a press release this morning, which outlines Coster's role. He will "influence all aspects of design" at GoPro, ranging from software to surfaces, reporting directly to GoPro founder Nick Woodman.
"Ironically, Danny and I first met in December, 2001, on the beach in Sayulita, Mexico at the very start of the five month surfing trip where I developed and tested the first GoPro prototype," said Woodman. "His design pedigree speaks for itself, but I will say that we feel energized to have him join GoPro."

"I'm honored to join the GoPro team," said Coster. "This extraordinary company is close to the hearts of so many people around the world. Its brand and products inspire us to capture and share our lives' most important moments. I'm excited to shape the future with the incredible team at GoPro."
Coster has long been a member of Apple's secretive industrial design team, working alongside Jony Ive for over 20 years. GoPro's press release suggests Coster has contributed to a range of Apple products, from the iPhone 4 to the iPad wireless keyboard.

Apple's industrial design team is known for being a tight-knit group of 19 that has worked together for several years. In a 2015 interview, Ive told the New Yorker that only two designers had left his team over the past 15 years, one because of ill health.

In an interview with New Zealand magazine Stuff Nation, Coster said that he wants explore his new opportunity at GoPro and spend more time with his family and friends.



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42 months ago
Maybe he had just had enough of making everything thinner whilst turning up the contrast level on a software level.
Rating: 6 Votes
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42 months ago
Lol, of all the places he chose GoPro! Isn't that like a graveyard?
Rating: 6 Votes
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42 months ago
The first task he is given at the new job:

- Daniel, you have to make the GoPro thinner ...
Rating: 5 Votes
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42 months ago
This is what happens when the only thing you're asked to do year over year is "make it thinner".

His new position should be more interesting / more of a chance to make a difference on something.
Rating: 4 Votes
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42 months ago

That's too bad. Hopefully Apple doesn't lose any more design talent any time soon.

Is the "iPad wireless keyboard" mentioned in the article the recent foldable one or the old dock one? Because if it was the former, then I can see why he was shown the door. Just kidding, but seriously, make a better keyboard Apple. It makes me think of that old first-gen iPad case they made that was so awful. I'm hoping future versions are much improved.


The new iPad keyboard is probably the worst bang for your buck for any Apple product ever. I'm used to Apple being expensive, but that usually comes with exceptional hardware quality and it feels like it's worth that much. The iPad keyboard does not qualify.
Rating: 3 Votes
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42 months ago
I guess I'm not the only one upset the iPhone 7 has the same form factor as the 6/s
Rating: 3 Votes
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42 months ago

Right... THE NEW APPLE CAR!... Which is just totally made up by enthusiasts who really have no clue. Click bate will be click bate.

Meanwhile... This guy has it all figured out.

I've seen worse at the MoMA!
Rating: 2 Votes
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42 months ago

Lol, of all the places he chose GoPro! Isn't that like a graveyard?


My opinion is they are in an a ultra niche market which is fun. But I think they hit their ceiling and fun has met reality.
Rating: 2 Votes
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42 months ago
We all need a change eventually, and especially to make time for our family and friends. Best of luck to him.
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Lol, of all the places he chose GoPro! Isn't that like a graveyard?


The only graveyard around here is your design career.
Rating: 2 Votes
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42 months ago

And a lot of those decisions end up getting made above the designers and developers so many improvements don't really end up out there even though they might actually exist.

Huh, that's actually a good point I overlooked. Case in point though is Eddy Cue's final say on iTunes, leading to the steady degradation of the Music app. We're stuck with a useless Radio tab that's only useful as a reminder of Apple Music and Beats 1, which has been another disappointment in the lack of variety of music played on it.
Rating: 2 Votes
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