Apple's Industrial Design Team Loses Three Employees

Apple's famous and close-knit industrial design team that works under Apple design chief Jony Ive is undergoing major changes, according to a new report from The Wall Street Journal.

Three longtime industrial design team employees are leaving the team. Rico Zorkendorfer and Daniele De Iuliis both left Apple recently, and another team member, Julian Hönig, is leaving in the next few months. Together, Zorkendorfer and De Iuliis have worked at Apple for a combined 35 years, while Hönig has been on the team for a decade.

Zorkendorfer told The Wall Street Journal that he decided to leave Apple to spend time with his family, while the other two declined to comment.

Apple's industrial design team is made up of approximately two dozen employees and is overseen by Jony Ive directly. These employees are responsible for the look and feel of Apple products, including the iPhone.

According to Above Avalon analyst Neil Cybart, who spoke to The Wall Street Journal, it "makes sense" for the team's composition to shift as Apple adopts new products in areas like augmented reality and autonomous vehicles. The industrial design team is described as "all-powerful" at Apple.
This group is all-powerful in Apple," said Neil Cybart, who runs Above Avalon, a site dedicated to Apple analysis. "Industrial designers have the final say over the user experience found with Apple devices, and they really do work like a family in a way. No one would argue, though, that new blood is a bad thing."
The three industrial design team members are departing the company at a time when ‌iPhone‌ sales have slowed and services are becoming more important than ever to Apple. Apple has announced a multitude of new services, including Apple News+, Apple Arcade, Apple Card, and Apple TV+.

Only a few members of the industrial design team have left during the last decade, but it has seen more frequent departures in recent years. Danny Coster left in 2016 to join GoPro, and Christopher Stringer left in 2017 and launched an audio startup currently in stealth mode.

According to one of the designers who left the team, Zorkendorfer, there are "incredible new designers" at Apple. "What we've been able to do the last few decades will continue," he told The Wall Street Journal.

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10 months ago
No tears are wasted if these 3 happened to work on the butterfly keyboards.
Rating: 62 Votes
10 months ago
Was about to celebrate when I misread that they lost Ive.
Rating: 60 Votes
10 months ago
So they have a design team after all.
Started to doubt it after seeing the recent iPhone’s protruding design rumours

The triple lens protruding camera design looks like a tiny little ceramic top stove for cooking very very tiny little eggs on.

Now if this is not cute, I don’t know what is
Rating: 57 Votes
10 months ago
A good opportunity to employ someone from the "Steve Jobs school of design":

"Design is how it works."

With emphasis on "it works". Also known as "form follows function".

Make the things work properly first, then beauty will follow by itself.
Rating: 45 Votes
10 months ago
wouldnt really say have been designing much lately. more like slight modifications.
Rating: 37 Votes
10 months ago
Must've been an awesome time for them at Apple. Riding the iPhone 6 design for 4 years, good job!
Rating: 36 Votes
10 months ago
Maybe this is the start of the purge that is needed?
Rating: 32 Votes
10 months ago
Uh oh! Don't tell Jony his crew is 'thinning' out...:D
Rating: 28 Votes
10 months ago

Was about to celebrate when I misread that they lost Ive.

Yes, it would be awesome to lose one of the best designers in the world, the one responsible for all Apple products you use and presumably care about because you’re here. The one all other companies try to compete against :p
Rating: 23 Votes
10 months ago
The last truly groundbreaking product from Apple was the iPhone. And before that the iPod, preceded by the candy iMacs. It's been a long time of simply adding features to existing products. Stagnancy of invention and you become a seller of consumer widgets, and then media subscriptions? How boring.
Rating: 22 Votes

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