Galaxy Fold Launch Delayed as Samsung Commits to 'Strengthen the Display Protection' [Updated]

The Wall Street Journal reports that Samsung has delayed its launch of the Galaxy Fold until "at least next month" after multiple review units experienced sudden display failures while being tested by the media last week.

Galaxy Fold launch events in Hong Kong and Shanghai have already been postponed, according to Engadget's Richard Lai.

Samsung earlier confirmed that it would "thoroughly inspect" the affected devices to determine the cause, but it has yet to provide an explanation. Samsung also cautioned that removing the protective layer on the display could cause damage, but some displays failed even with the protective layer in place.

The delay would be an embarrassing mishap for a smartphone that starts at $1,980, but the right move before the Galaxy Fold gets into the hands of thousands of customers around the world and potentially turned into a larger problem.

Update: Samsung has confirmed the delay in a statement provided to CNBC, noting that it will announce a new release date "in the coming weeks" and "will take measures to strengthen the display protection."

We recently unveiled a completely new mobile category: a smartphone using multiple new technologies and materials to create a display that is flexible enough to fold. We are encouraged by the excitement around the Galaxy Fold.

While many reviewers shared with us the vast potential they see, some also showed us how the device needs further improvements that could ensure the best possible user experience.

To fully evaluate this feedback and run further internal tests, we have decided to delay the release of the Galaxy Fold. We plan to announce the release date in the coming weeks.

Initial findings from the inspection of reported issues on the display showed that they could be associated with impact on the top and bottom exposed areas of the hinge. There was also an instance where substances found inside the device affected the display performance.

We will take measures to strengthen the display protection. We will also enhance the guidance on care and use of the display including the protective layer so that our customers get the most out of their Galaxy Fold.

We value the trust our customers place in us and they are always our top priority. Samsung is committed to working closely with customers and partners to move the industry forward. We want to thank them for their patience and understanding.