Spotify Grows to 87M Paid Subscribers and 191M Monthly Active Users

by

Spotify today reported its third quarter earnings for 2018, announcing that paid subscribers for its streaming music service have grown to 87 million and total monthly active users (including the free tier) now reach 191 million. This is an increase from 83 million paid subscribers and 180 million total users that Spotify had in July 2018.

spotify logo
In terms of year-over-year growth, paid subscriber numbers have grown 40 percent in comparison to 2017 and MAUs have grown 28 percent. Spotify touted its various multi-partner bundles as a big help to signing up new subscribers, which are also retaining users for longer and driving churn lower. The latest bundle includes Spotify, Hulu, and Showtime for $4.99/month for students.

Spotify is in an ongoing race with Apple Music to add more subscribers, and as of now Spotify is still winning in terms of paid subscribers. It's been a while since we've heard news of updated Apple Music subscriber numbers, with the last count in April 2018 putting Apple's service at 40 million paid subscribers. Apple Music does not have a free tier like Spotify, but counting users on the three-month free trial along with paid users, Apple's service hit over 50 million subscribers in May 2018.

These numbers refer to global paid subscriber users, and in a report over the summer it was suggested that Apple Music is actually ahead of Spotify's paid subscriber count in the United States. Both Apple Music and Spotify were said to have more than 20 million paid subscribers in the U.S. as of July 2018, and at the time Apple was "a hair ahead" of its rival.

Looking into the fourth quarter of 2018, Spotify expects paid subscribers to reach 93-96 million users, while monthly active users are predicted to break the 200 million user milestone and sit somewhere between 199-206 million users globally.

Tag: Spotify

Top Rated Comments

Bawstun Avatar
29 months ago

I’m loving Spotify more than Apple Music. Discovering more songs and because of a promo where I live, I got it free for a year.

Apple Music layout is also an eye sore.

(was an Apple Music user for 2yrs)

So much this. Spotify is simply the better app and service, in almost every measureable metric. User interface, song discovery algorithms, features and controls, etc etc.

Anyone who says Apple Music is better is simply flat-out wrong, IMO.
Score: 8 Votes (Like | Disagree)
Aston441 Avatar
29 months ago
Oh now I understand why Apple won't allow third party streaming apps on the watch: Spotify

It's too bad. I'd love to have streaming TuneIn and Amazon Music on my watch.

Oh well.
Score: 6 Votes (Like | Disagree)
WWPD Avatar
29 months ago
I tried Spotify but nothing about it warranted a switch from Apple Music. The fact that the Music app is built in and Siri integration is why I stay.
Score: 5 Votes (Like | Disagree)
AppleWarMachine Avatar
29 months ago
and still no Spotify watch app :(
Score: 5 Votes (Like | Disagree)
tkermit Avatar
29 months ago

How many of you streamers had a music collection to begin with that you abandoned in favour of streaming?

I love the idea of streaming but it feels wasteful to abandon my collection.. I feel like I might just be better to keep buying cds/iTunes as

The only bummer for me is that sonos doesn’t stream purchased music from my phone as well as it does with streaming services

Apple Music is the best of all worlds to me. I've purchased about half of the songs in my collection, the other half got added through Apple Music for a total of about 30k songs. I don't see myself ever abandoning the (overwhelmingly lossless) tracks that I own. Nor have I stopped purchasing CDs and lossless downloads on Bandcamp etc. whenever I've discovered music of lasting value on Apple Music.
Score: 4 Votes (Like | Disagree)
applepuree Avatar
29 months ago
I prefer Spotify music discovery over Apple Music. I also find Apple Music mostly suggests American Rap and hip hop, both of which I don't like and therefore don't listen to. Strangely, Apple Music (al least on Homepod), can never find music I have bought via iTunes and have in my iTunes Match account.
Score: 4 Votes (Like | Disagree)

Top Stories

cook cbs this morning

CBS This Morning: Apple to Make 'Big Announcement' Tomorrow Morning

Tuesday January 12, 2021 8:46 am PST by
CBS This Morning today shared a short clip of an upcoming interview with Apple CEO Tim Cook in which addressing last week's events at the U.S. Capitol, with Cook saying "it's key that people be held accountable for it." Following the clip, Gayle King of CBS noted that the interview with Cook was not specifically arranged to address the current controversy over Parler and other repercussions, ...
ipad pro 2021 mysmartprice cad

Allegedly Leaked 2021 iPad Pro CAD Images Suggest Few Design Changes

Tuesday January 12, 2021 3:38 am PST by
Tech blogs 91mobile and MySmartPrice on Tuesday posted a series of allegedly leaked factory CAD images of Apple's upcoming fifth-generation 11-inch iPad Pro. Rumors suggest Apple plans to announce two new iPad Pro models in both 11-inch and 12.9-inch versions, and today's images offer perhaps the clearest indication yet that Apple's next-generation iPad Pros will have minimal, if any,...
lg ultrafine oled

CES 2021: LG Unveils First OLED UltraFine Monitor and 39.7" UltraWide 5K2K Monitor

Monday January 11, 2021 7:57 am PST by
LG has today announced the UltraFine Display OLED Pro with HDR individual pixel dimming, a 31.5-inch display, and over 8 million pixels, as well a new 39.7-inch UltraWide 5K2K monitor. The newest addition to LG's popular series of high-end UltraFine monitors features an OLED display that covers 99 percent of the DCI-P3 color space and 99 percent of the Adobe RGB color space. The display...
dell ultrasharp 40 5k2k

CES 2021: Dell Introduces 40-Inch 5K2K Ultrawide Monitor With Thunderbolt 3 Connectivity for Macs

Sunday January 10, 2021 9:21 am PST by
Dell this week unveiled a series of new monitors, and there is one in particular that stands out for Mac users: the UltraSharp 40 Curved WUHD Monitor. A recipient of a CES 2021 Innovation Award, the UltraSharp 40 or "U4021QW" is the world's first 40-inch ultrawide curved monitor with a 5120×2160 resolution, also known as 5K2K or WUHD. This is not a true 5K resolution and instead works out...
kensington studiodock

CES 2021: Kensington's New StudioDock Combines iPad Pro Docking Station With iPhone and AirPods Chargers

Monday January 11, 2021 7:19 am PST by
As part of the all-digital CES 2021, accessory maker Kensington today unveiled the StudioDock, an iPad Pro docking station that also includes built-in iPhone and AirPods wireless charging and an optional Apple Watch charger. A recipient of a CES 2021 Innovation Award, the StudioDock greatly expands an iPad Pro's connectivity options with three USB-A ports, one USB-C port, one HDMI 2.0 port,...
Apple and Hyundai feature

Apple and Hyundai to Sign Apple Car Deal by March With Production Beginning in 2024

Sunday January 10, 2021 11:22 am PST by
Apple and Hyundai will reach a partnership agreement for the upcoming Apple Car by March, according to a new report shared by Reuters, citing Korea IT News. Before being revised, the Korea IT News report said that the companies may either manufacture the electric vehicles at a Georgia factory owned by Kia Motors, a Hyundai Motor Group affiliate, or invest in a new facility in the United...
mac anti reflective coating issue

Apple's Anti-Reflective Coating Repair Program Still in Effect for Some MacBooks With New Mail-In Policy

Tuesday January 12, 2021 10:07 am PST by
In an internal memo obtained by MacRumors, Apple recently informed its network of Apple Authorized Service Providers that mail-in repair is now required for Mac notebooks with anti-reflective coating issues in the United States. The new policy went into effect January 4, 2021 and means that customers who take an eligible 12-inch MacBook or MacBook Pro exhibiting this issue to an Apple...
anker magnetic wireless pad

CES 2021: Anker Unveils New Magnetic Series Accessories, PowerWave Stand and More

Monday January 11, 2021 10:05 am PST by
Popular accessory maker Anker today unveiled a whole range of new products that will be coming out over the course of the next few months. There are a range of magnetic cases for the iPhone 12 that will work with MagSafe and non-MagSafe magnetic accessories, with the cases offering simple but protective designs. Anker's iPhone cases will come out in mid-January with prices ranging from...
AirPods Pro

New AirPods Pro and iPhone SE Rumored to Launch in April 2021

Saturday January 9, 2021 1:03 pm PST by
After sharing potential details about upcoming iPad mini, iPad, iPad Pro, and iPhone 13 models earlier this week, Japanese blog Mac Otakara now claims that Apple plans to release both second-generation AirPods Pro and a third-generation iPhone SE in April 2021, with the information once again coming from Chinese supplier sources. The report claims that the new AirPods Pro will come with a...
whatsapp wallpapers 1

WhatsApp Affirms User Privacy Following Backlash Over Data Sharing With Facebook

Tuesday January 12, 2021 6:39 am PST by
Following backlash after changing its terms and privacy policy to consolidate a significant amount of data sharing with Facebook, WhatsApp is now assuring users about the privacy measures built into its app. Last week, WhatsApp began informing users of updates to the app's terms of service and privacy policy. The updated agreements, which users must consent to in order to continue using...