Spotify Grows to 87M Paid Subscribers and 191M Monthly Active Users

Spotify today reported its third quarter earnings for 2018, announcing that paid subscribers for its streaming music service have grown to 87 million and total monthly active users (including the free tier) now reach 191 million. This is an increase from 83 million paid subscribers and 180 million total users that Spotify had in July 2018.


In terms of year-over-year growth, paid subscriber numbers have grown 40 percent in comparison to 2017 and MAUs have grown 28 percent. Spotify touted its various multi-partner bundles as a big help to signing up new subscribers, which are also retaining users for longer and driving churn lower. The latest bundle includes Spotify, Hulu, and Showtime for $4.99/month for students.

Spotify is in an ongoing race with Apple Music to add more subscribers, and as of now Spotify is still winning in terms of paid subscribers. It's been a while since we've heard news of updated Apple Music subscriber numbers, with the last count in April 2018 putting Apple's service at 40 million paid subscribers. Apple Music does not have a free tier like Spotify, but counting users on the three-month free trial along with paid users, Apple's service hit over 50 million subscribers in May 2018.

These numbers refer to global paid subscriber users, and in a report over the summer it was suggested that Apple Music is actually ahead of Spotify's paid subscriber count in the United States. Both Apple Music and Spotify were said to have more than 20 million paid subscribers in the U.S. as of July 2018, and at the time Apple was "a hair ahead" of its rival.

Looking into the fourth quarter of 2018, Spotify expects paid subscribers to reach 93-96 million users, while monthly active users are predicted to break the 200 million user milestone and sit somewhere between 199-206 million users globally.

Tag: Spotify


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2 weeks ago

I’m loving Spotify more than Apple Music. Discovering more songs and because of a promo where I live, I got it free for a year.

Apple Music layout is also an eye sore.

(was an Apple Music user for 2yrs)


So much this. Spotify is simply the better app and service, in almost every measureable metric. User interface, song discovery algorithms, features and controls, etc etc.

Anyone who says Apple Music is better is simply flat-out wrong, IMO.
Rating: 8 Votes
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2 weeks ago
Oh now I understand why Apple won't allow third party streaming apps on the watch: Spotify

It's too bad. I'd love to have streaming TuneIn and Amazon Music on my watch.

Oh well.
Rating: 6 Votes
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2 weeks ago
and still no Spotify watch app :(
Rating: 5 Votes
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2 weeks ago
I tried Spotify but nothing about it warranted a switch from Apple Music. The fact that the Music app is built in and Siri integration is why I stay.
Rating: 5 Votes
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2 weeks ago
I'm one of the "active users."
Rating: 4 Votes
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2 weeks ago

How many of you streamers had a music collection to begin with that you abandoned in favour of streaming?

I love the idea of streaming but it feels wasteful to abandon my collection.. I feel like I might just be better to keep buying cds/iTunes as

The only bummer for me is that sonos doesn’t stream purchased music from my phone as well as it does with streaming services

Apple Music is the best of all worlds to me. I've purchased about half of the songs in my collection, the other half got added through Apple Music for a total of about 30k songs. I don't see myself ever abandoning the (overwhelmingly lossless) tracks that I own. Nor have I stopped purchasing CDs and lossless downloads on Bandcamp etc. whenever I've discovered music of lasting value on Apple Music.
Rating: 4 Votes
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2 weeks ago
I prefer Spotify music discovery over Apple Music. I also find Apple Music mostly suggests American Rap and hip hop, both of which I don't like and therefore don't listen to. Strangely, Apple Music (al least on Homepod), can never find music I have bought via iTunes and have in my iTunes Match account.
Rating: 4 Votes
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2 weeks ago
I wish Apple would invest a little money in their music discovery algorithms. I’ve found so many niche artists and songs I absolutely love over the past few years with Spotify, but Apple seems to suggest nothing but mainstream radio hits or hip hop. It’s baffling because Apple has nearly unlimited resources to devise algorithms of their own. I’m starting to suspect the problem is the user base of the two platforms. Spotify partly works by suggesting songs that users with similar taste listen to. Maybe Apple Music doesn’t have enough listeners that listen to things other than rap or mainstream pop?
Rating: 2 Votes
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2 weeks ago
The best part of these services isn’t their song selection but rather the way salespeople in stores and chatty people on the bus leave me alone when they think I am listening to something.

Well worth $10 a month.
Rating: 2 Votes
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2 weeks ago
I’m loving Spotify more than Apple Music. Discovering more songs and because of a promo where I live, I got it free for a year.

Apple Music layout is also an eye sore.

(was an Apple Music user for 2yrs)
Rating: 2 Votes
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