Earlier this week, rumors suggested Amazon would launch a free, ad-supported music service, and today, Amazon indeed announced the debut of a free music option for Amazon Alexa users.

Alexa device owners in the United States who do not have a Prime membership or a subscription to Amazon Music Unlimited are now able to listen to an ad-supported selection of top playlists and stations at no cost with Amazon Music on the Amazon Echo and other compatible Alexa-enabled devices.

amazonecho 1
The new ad-supported service adds more utility for Alexa users who do not otherwise have access to a music subscription service.

Alexa users can ask Alexa to play stations based on songs, artists, eras, or genres, and can also ask to hear Amazon Music's top global playlists.

Amazon's free music offering is available alongside its Prime music service, which provides access to more than two million songs, and Amazon Music Unlimited, Amazon's on-demand music service priced starting at $9.99 per month ($7.99 for Prime members). Amazon Music Unlimited allows users to access more than 50 million songs.

Given the limitations of Amazon's new free ad-supported service for Alexa users, it does not appear that it will turn Amazon into a major Spotify competitor. Spotify has its own free ad-supported service and is one of the few music services to offer such an option.

Top Rated Comments

Apple_Robert Avatar
86 months ago
I would listen to my own music before I subjected myself to more ads, not to mention being limited to what could be listened to. I am allergic to ads.
Score: 5 Votes (Like | Disagree)
sidewinder3000 Avatar
86 months ago
This is a brilliant way to build market share and sell more devices. Apple is tragically late to the smart speaker game and badly miscalculated their popularity. This is a hugely important strategic area that they have shanked. If they had led the way into home assistants, Alexa would not have taken hold the way it did, I don’t know how Apple gets out of this mess, but they have ceded a huge market to Amazon that will have a crippling effect down the road as all the kids who grow up with Alexa start using Amazon services and devices as they get older, instead of Apple. No reason they couldn’t make an Alexa phone that would probably do much better than their original. Tough sitch for Apple.
Score: 3 Votes (Like | Disagree)
Aston441 Avatar
86 months ago
Amazon took the market share by basically selling echo dots at disposable prices. They could do this because they, like Google/Android, harvest a bunch of your data, sell it to others, and subject you to ads. I paid for Amazon’s Music service for a year. Maintaining a playlist is a near impossible experience because songs come and go all the time. When my year was done, I canceled without hesitation.
Wrong. Completely wrong. Amazon was first to market with AI and they absolutely blindsided Apple and Google and everyone else who had NO IDEA WHATSOEVER such a thing could exist.

Amazon has been the great innovator of the last decade and they continue to be.

Apple and Google were caught with their pants down.


If a decent Alexa phone is released by Amazon, Apple is toast. I and all my friends will jump off the Apple yaght so fast it will flip over.
Score: 2 Votes (Like | Disagree)
williedigital Avatar
86 months ago
Twenty years after Napster, through iTunes, and people circle back to radio?? Says a lot about how access does not often engender interest. Let me guess, these devices have "scan" feature too...
Score: 2 Votes (Like | Disagree)
sidewinder3000 Avatar
85 months ago
Amazon took the market share by basically selling echo dots at disposable prices. They could do this because they, like Google/Android, harvest a bunch of your data, sell it to others, and subject you to ads. I paid for Amazon’s Music service for a year. Maintaining a playlist is a near impossible experience because songs come and go all the time. When my year was done, I canceled without hesitation.
My guess is that you, like me, care about music. The problem is, many people just like to have music on in the background, and don’t care that much. Apple doesn’t offer a tier for those people, and are seeding a huge amount of market share in an area where market share actually matters.

And as far as the quality of Apple Music, it’s certainly better than Amazon music, but still lags behind Spotify in both audio quality and discoverability of new music. When I play a single song in Spotify, it seemlessly and effortlessly continues to play music similar to that song, and the algorithm for finding similar sounding/feeling songs is much better. Apple Music requires you to deliberately create a radio station based on that song, which is clunky, and then clutters your radio station tab with a station that you might not want to keep around.

I use Apple Music but will consider switching if it doesn’t get significantly better after WWDC.
[doublepost=1556046977][/doublepost]
Don’t see that brilliant way. Have an echo for that sits unused. If I bought a HomePod it most definitely would be used. However I have no need for another speaker (already have 2) so Apple Music gets streamed to those. As far as the dot, I gave it a shot and dislike Alexa.
I have dozens of friends who don’t think or care about tech as much as I do. They all use Alexa and Echo and it works fine for their needs. None of them, not one, has a HomePod. I’m the only one.

Apple is really screwing the pooch here. They need to come out with a cheap HomePod for average users this year, and improve Siri and HomeKit stat, or it will be too late.
Score: 1 Votes (Like | Disagree)
Darmok N Jalad Avatar
86 months ago
This is a brilliant way to build market share and sell more devices. Apple is tragically late to the smart speaker game and badly miscalculated their popularity. This is a hugely important strategic area that they have shanked. If they had led the way into home assistants, Alexa would not have taken hold the way it did, I don’t know how Apple gets out of this mess, but they have ceded a huge market to Amazon that will have a crippling effect down the road as all the kids who grow up with Alexa start using Amazon services and devices as they get older, instead of Apple. No reason they couldn’t make an Alexa phone that would probably do much better than their original. Tough sitch for Apple.
Amazon took the market share by basically selling echo dots at disposable prices. They could do this because they, like Google/Android, harvest a bunch of your data, sell it to others, and subject you to ads. I paid for Amazon’s Music service for a year. Maintaining a playlist is a near impossible experience because songs come and go all the time. When my year was done, I canceled without hesitation.
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
iOS 26

Apple Releases iOS 26.1 With Liquid Glass Toggle, Slide to Stop Alarm, New Apple Intelligence Languages and More

Monday November 3, 2025 1:11 pm PST by
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. ‌iOS 26‌.1 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
Apple Intelligence General Feature 2

New Version of Siri to 'Lean' on Google Gemini

Sunday November 2, 2025 6:06 am PST by
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026. Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
Early Black Friday Deals 2

The Best Early Black Friday Apple Deals

Sunday November 2, 2025 10:04 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
HomePod mini and Apple TV

New Apple TV and HomePod Mini Likely Launching Soon

Sunday November 2, 2025 5:49 am PST by
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested. In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day. The timing of the overnight...
apple one  cpqesecbv342 upscaled feature

Apple One Gets New Colorful Logo Following Apple TV Rebrand [Updated]

Monday November 3, 2025 3:22 pm PST by
Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful Apple One logo available. The logo features an Apple icon that's split into six slices, and each slice includes the color that Apple uses for one of the services included in Apple One Premium. Apple One is...