Spotify said that there were numerous reasons behind the growth in Q1 2019, namely including its Spotify Premium + Hulu bundle offered in the United States. Spotify launched this new bundle in March, offering a free subscription to Hulu with Limited Commercials at no extra cost for all U.S. Spotify subscribers.
In the United Kingdom and France, Spotify offers all premium Family Plan subscribers a free Google Home Mini smart speaker. This offer is still ongoing and ends on May 14, 2019. According to Spotify, "voice speakers are a critical area of growth, particularly for music and podcasts." The company said that it plans to continue to pursue opportunities to expand its presence in this area.
Spotify's update comes nearly six months after the company reported that it had reached 87 million paid subscribers and 191 million monthly active users. While Spotify is far ahead of Apple Music's over 50 million paid subscriber count, The Wall Street Journal earlier this month reported that Apple Music has surpassed Spotify's paid subscriber count in the United States.