WSJ: Apple Music Has Overtaken Spotify in U.S. Paid Subscribers
Apple Music has surpassed Spotify's paid subscriber count in the United States, according to sources familiar with the matter who spoke with The Wall Street Journal. The shift reportedly happened earlier in 2019; Apple had more than 28 million U.S. subscribers in February compared to Spotify's 26 million paid U.S. subscribers.
Similar news broke last summer from an industry source, but now months later the WSJ is corroborating the report. According to the paper, Apple Music has been adding subscribers "more rapidly" than Spotify, with a monthly growth rate of 2.6 to 3 percent, compared to 1.5 to 2 percent for Spotify.
Apple Music is starting to see growth in areas outside the United States as well:
Apple Music is growing faster globally—at a rate of about 2.4% to 2.8%, compared with Spotify’s 2% to 2.3%—and the gap is starting to close in other markets outside the U.S., according to the people familiar with the numbers.
The numbers reported today refer only to paying subscribers and exclude any user on the Apple Music three-month free trial or the Spotify ad-supported subscription tier. If the figures did include the free tiers, Spotify does have many more users overall in the United States.
In February 2018, the WSJ predicted that Apple Music would soon overtake Spotify in the U.S., but thanks to Spotify's numerous bundle offerings with Hulu and Showtime, Spotify remained in the lead for a while longer. Apple Music does offer discounts for families and students, but has yet to partner with another streaming video company to offer a bundle like Spotify.
Apple has become increasingly focused on its services business in recent years, given their high profitability thanks to monthly and/or yearly subscription costs. Apple Music debuted in 2015 at $9.99/month, but the company also offers iCloud storage at various price levels, and just launched Apple News+ at $9.99/month. Later in 2019, users will have a chance to sign up for Apple Arcade and Apple TV+, both of which have not yet been given price points.
Popular Stories
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet.
Note:...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Cyber Monday is no different. We're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes.
If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
Cyber Monday deals have been in full swing since Black Friday deals ended, and we're seeing solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Cyber Monday sales on iPad, iPad Pro, iPad Air, and iPad mini.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make ...
Friday November 25, 2022 2:58 am PST by
Sami FathiAn Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
Now that Black Friday is over, the internet's attention has shifted to Cyber Monday deals today. Of course, for Apple products this means that many of the deals you saw last week are basically the same today. Despite this repetition, it's a great chance for anyone who missed out on Black Friday deals to still get the year's best prices on many Apple devices.
Note: MacRumors is an affiliate...
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet.
Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
While we already have some clear indications about what to expect from the fourth-generation iPhone SE, there are three major questions looming over the device at the current time.
Chinese site MyDrivers and and leaker Jon Prosser believe that the iPhone SE is set to move to an iPhone XR-like design in its next incarnation, which would involve eliminating the Home button and adding a "notch" ...
Top Rated Comments
Even diehard Apple fans shouldn't be happy - fair competition is good for consumers.
Edit: For those saying they don't recall seeing the pop-ups, you can Google iOS Apple Music pop-ups/ads to see websites/forum posts about it and turning off Apple Music in general.
Different people like different things, it's not a comment on you personally so you shouldn't take it personally.