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WSJ: Apple Music Has Overtaken Spotify in U.S. Paid Subscribers

Apple Music has surpassed Spotify's paid subscriber count in the United States, according to sources familiar with the matter who spoke with The Wall Street Journal. The shift reportedly happened earlier in 2019; Apple had more than 28 million U.S. subscribers in February compared to Spotify's 26 million paid U.S. subscribers.


Similar news broke last summer from an industry source, but now months later the WSJ is corroborating the report. According to the paper, Apple Music has been adding subscribers "more rapidly" than Spotify, with a monthly growth rate of 2.6 to 3 percent, compared to 1.5 to 2 percent for Spotify.

Apple Music is starting to see growth in areas outside the United States as well:
Apple Music is growing faster globally—at a rate of about 2.4% to 2.8%, compared with Spotify’s 2% to 2.3%—and the gap is starting to close in other markets outside the U.S., according to the people familiar with the numbers.
The numbers reported today refer only to paying subscribers and exclude any user on the Apple Music three-month free trial or the Spotify ad-supported subscription tier. If the figures did include the free tiers, Spotify does have many more users overall in the United States.

In February 2018, the WSJ predicted that Apple Music would soon overtake Spotify in the U.S., but thanks to Spotify's numerous bundle offerings with Hulu and Showtime, Spotify remained in the lead for a while longer. Apple Music does offer discounts for families and students, but has yet to partner with another streaming video company to offer a bundle like Spotify.

Apple has become increasingly focused on its services business in recent years, given their high profitability thanks to monthly and/or yearly subscription costs. Apple Music debuted in 2015 at $9.99/month, but the company also offers iCloud storage at various price levels, and just launched Apple News+ at $9.99/month. Later in 2019, users will have a chance to sign up for Apple Arcade and Apple TV+, both of which have not yet been given price points.



Top Rated Comments

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15 weeks ago
Spotify will just say it's due to unfair business practices.
Rating: 45 Votes
15 weeks ago
Anyone else want to comment Apple Music can’t compete with Spotify?
Rating: 41 Votes
15 weeks ago
Sad day... Apple Music is still objectively worse than Spotify....
Rating: 40 Votes
15 weeks ago

Don't care what anyone says...When iPhones come with Apple Music preloaded, and the Music app/iTunes bombards you with Apple Music ads, it isn't a level playing ground.

Even diehard Apple fans shouldn't be happy - fair competition is good for consumers.

I don’t remember being bombarded. Now how I define bombarded is what youtube does. They put a pop up every other day on my feed. No matter how many times I click no, they push their protube or whatever on me.
Rating: 33 Votes
15 weeks ago
Don't care what anyone says...When iPhones come with Apple Music preloaded, and the Music app/iTunes bombards you with Apple Music ads, it isn't a level playing ground.

Even diehard Apple fans shouldn't be happy - fair competition is good for consumers.

Edit: For those saying they don't recall seeing the pop-ups, you can Google iOS Apple Music pop-ups/ads to see websites/forum posts about it and turning off Apple Music in general.
Rating: 29 Votes
15 weeks ago

Sad day... Apple Music is still objectively worse than Spotify....

It's not sad because Spotify hasn't gone anywhere. Apple Music is absolutely not objectively worse than Spotify, that's an anecdotal comment with no more weight than me saying I cancelled Spotify after enjoying AM much more.

Different people like different things, it's not a comment on you personally so you shouldn't take it personally.
Rating: 23 Votes
15 weeks ago
Just renewed my status as a student for the discounted pricing. It only checks once a year and I graduate in less than a month. Good timing :D
Rating: 19 Votes
15 weeks ago

Sad day... Apple Music is still objectively worse than Spotify....

Says it but lists no objective reasons.
Rating: 19 Votes
15 weeks ago

Don't care what anyone says...When iPhones come with Apple Music preloaded, and the Music app/iTunes bombards you with Apple Music ads, it isn't a level playing ground.

Even diehard Apple fans shouldn't be happy - fair competition is good for consumers.

When Spotify makes a phone they can do the same thing. Also Spotify is constantly on the front page of the App store under "Top Paid Apps"
Rating: 14 Votes
15 weeks ago
I still prefer Spotify, and with my student pricing the perk of having both Hulu and Showtime included is a no-brainer for me.
Rating: 11 Votes

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