MacRumors

Apple today received FCC approval for a nondescript "sleep monitor" in the United States. While much of the application is hidden due to a standard confidentiality agreement, one document reveals that the sleep monitor is "designed by Beddit in California" and has an all-new model number 3.5.

beddit fcc label
Simply put, this could end up being an all-new Beddit 3.5 sleep monitor that Apple will eventually release, but no further details are available. It could also be a modified version of the existing Beddit 3 sleep monitor.

Apple acquired Beddit, a company that develops health-related hardware, in May 2017 and continues to sell the Beddit 3 sleep monitor for $149.95 on its online store. The thin, flexible sensor is placed under the sheet on top of the mattress and automatically begins tracking sleep-related data when you lie down.

beddit 3
The data collected and analyzed includes sleep time and efficiency, heart rate, respiration, temperature, movement, snoring, room temperature, and room humidity. The data can be viewed in the Beddit app on iPhone and iPad.

Beddit technology is based upon a scientific principle known as ballistocardiography or BCG, described as an unobtrusive, non-invasive technique for measuring the mechanical activity of the heart, lungs, and other body functions:

Each time the heart beats, the acceleration of blood through the circulatory system generates a mechanical impulse that can be measured and analyzed. Throughout the night, Beddit tracks each individual heart beat and respiration cycle. Beddit's advanced analysis and machine learning algorithms adapt differently to each body type and provide detailed sleep data.

There has been hope that Apple's acquisition of Beddit could lay the foundation for first-party sleep monitoring on the Apple Watch, but this FCC application does not appear to be related to the Apple Watch.

Tags: Beddit, FCC

Apple today began selling its 18W USB-C power adapter as a standalone product. The adapter is priced at $29 in the United States and $39 in Canada and is also available internationally with various plug types.

usb c 18w power adapter apple
This is the same power adapter bundled with the latest 11-inch and 12.9-inch iPad Pro models released in November. When paired with a Lightning to USB-C cable, it can be used to fast charge the latest iPhone models, including the iPhone 8, iPhone 8 Plus, iPhone X, iPhone XS, iPhone XS Max, and iPhone XR.

Apple will be releasing iOS 12.1.1 today, likely around 10:00 a.m. Pacific Time as usual, with several new features and bug fixes, including eSIM support for additional carriers on the latest iPhones, Live Photos support in FaceTime, Haptic Touch for notifications on iPhone XR, a Face ID bug fix, and more.

appleesim
iOS 12.1.1 release notes:

iOS 12.1.1 adds features and fixes bugs for your iPhone and iPad. Features and improvements include:

- Notification preview using haptic touch on iPhone XR
- Dual SIM with eSIM for additional carriers on iPhone XR, iPhone XS, and iPhone XS Max
- One tap to flip between the rear and front-facing camera during a FaceTime call
- Live Photo capture during one-to-one FaceTime calls
- The option to hide the sidebar in News on iPad in landscape orientation
- Real-time text (RTT) when using Wi-Fi calling on iPad and iPod touch
- Stability improvements for dictation along with VoiceOver

Bug fixes include:

- Fixes an issue where Face ID may temporarily become unavailable
- Addresses an issue that prevented visual voicemail from downloading for some customers
- Fixes an issue in Messages that could prevent predictive text suggestions when typing on the Chinese or Japanese keyboards
- Addresses an issue that could prevent Voice Memos recordings from uploading to iCloud
- Fixes an issue where time zones may not have updated automatically

This release also adds features and fixes bugs for HomePod including:

- Support in Mainland China and Hong Kong
- HomePod LEDs illuminate during Group FaceTime calls

For information on the security content of this update, please visit this website: https://support.apple.com/kb/HT201222

iOS 12.1.1 will be the minimum required iOS version for viewing ECG-related data in the Health app on iPhone from the ECG app on the Apple Watch Series 4, but we'll have to wait on the release of watchOS 5.1.2 for that.

Related Forum: iOS 12

Apple has begun selling its long-awaited iPhone XR clear case on Apple.com and at many Apple Stores around the world. The case is priced at $39 in the United States, with online orders placed today estimated for delivery within a few days.

iphone xr clear case
Apple says the case is crafted from a blend of clear polycarbonate and flexible TPU plastics, with a scratch-resistant coating applied to both the exterior and interior. The clear design is appropriate given the iPhone XR is available in a variety of colors, such as yellow, blue, white, coral, and (PRODUCT)RED.

Apple's description of the case:

Thin, light and easy to grip — this case lets you enjoy the look of iPhone XR while providing extra protection. It's also crafted with a blend of optically clear polycarbonate and flexible TPU materials, so the case fits right over the buttons for easy use. On the surface, a scratch-resistant coating has been applied not only to the exterior, but also to the interior. Need to wirelessly charge? Just leave the case on your iPhone and set it on your Qi charger.

This is the first Apple-branded case available for the iPhone XR since the device launched October 26. Apple mentioned the case in its iPhone XR press release in certain countries back in October, but it only became available to purchase today, limiting customers to third-party options until now.

(Thanks, Joshua!)

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Related Forum: iPhone

A copy of the February 1984 premiere issue of Macworld magazine signed by Apple's late co-founder Steve Jobs will be up for auction on the RR Auction website between December 6 and December 13.

macworld steve jobs
Jobs signed the magazine at the grand opening of Apple's iconic Fifth Avenue store in New York on May 19, 2006, writing "to Matt, steven jobs" on the front cover, which features a photo of Jobs posing with a trio of original Macintosh computers. The magazine is listed in fine condition with light handling and edge wear.

The premiere issue of Macworld magazine is considered to be scarce and desirable in its own right, while Jobs was often reluctant to provide his autograph, so this is a rare collectible estimated to fetch at least $10,000 at auction.

There is both photo and video proof of Jobs signing the magazine, along with letters of authenticity from verification services Beckett and PSA/DNA.

macworld steve jobs signing
Also up for auction at RR Auction beginning tomorrow is a Steve Jobs business card listing him as Chairman of the Board at Apple Computer. The business card features Apple's classic rainbow logo and an address of 20525 Mariani Avenue, across the street from its Infinite Loop campus in Cupertino, California.

steve jobs business card
The business card is not signed by Jobs, but it is still a nice collectible and is estimated to fetch at least $500 at auction.

Popular adventure exploration game Gone Home is expanding to iOS devices, with a release scheduled for December 11.

Gone Home, which first came out in 2013, requires players to take on the role of a young girl who returns from a trip to find her Oregon home empty and her family gone.


Players will need to explore the home to look for clues to figure out what happened. The non-linear gameplay mainly consists of examining items like journals, photographs, and other items, with little interactivity involved.

The iOS version of Gone Home will be published by Annapurna Interactive. It has previously been available on Nintendo Switch, PlayStation 4, Xbox One, Mac, Linux, and PC. Gone Home has won several awards and it has been praised for its unique gameplay style.

Gone Home can be pre-ordered from the App Store ahead of its December 11 release starting today. It is priced at $4.99.

Insta360's recently released Insta360 ONE X is available as a bundle from the Apple online store as of today.

Launched in October, the Insta360 ONE X is a 360 degree camera that's a followup to the original Insta360 ONE, which has also been available from the Apple online store and is the only 360 degree camera that Apple offers.

insta360onexbundle
Compared to the Insta360 ONE, the Insta360 ONE X features a revamped body and an upgraded 5.7K camera able to capture higher-quality photos and videos with improved image stabilization.

The Apple-exclusive Insta360 ONE X bundle includes the camera itself, a multi-function Bullet Time Handle that allows for unique video tricks and serves as a tripod, a Selfie Stick that gets edited out in post-processing, two batteries, and a protective carrying pouch.


Along with expanding to Apple Stores, the Insta360 ONE X is also receiving a software update that adds an HDR video mode and integrated support for uploading content to Google Maps Street View.

The new HDR mode is designed to provide video that looks natural and vibrant, with accurate highlights and low lights in every direction.

The Insta360 ONE X Camera Bundle can be purchased from Apple.com for $449.95.

Apple has ranked 71st on Glassdoor's annual list of the best companies to work for in the United States, an improvement over its rank of 84th last year, but the iPhone maker remains far behind a handful of tech rivals.

working at apple
Facebook and Google are both among the top of the 2019 list, ranking seventh and eighth respectively, followed by Adobe in 30th and Microsoft in 34th. Other tech-related companies that cracked the list include LinkedIn in sixth, Nvidia in 36th, VMware in 51st, T-Mobile in 59th, and HP in 87th.

Beyond tech, notable inclusions are In-N-Out Burger in third, Southwest Airlines in 10th, St. Jude Children's Hospital in 13th, and FedEx in 85th. The best place to work overall is considered to be management consulting firm Bain & Company.

Apple has an overall rating of 4.3 out of five stars based on over 14,000 reviews from employees at both the corporate and retail level. Glassdoor quoted one review about Apple having a "fast-paced, goal-oriented environment that makes personal development and team collaboration incredibly easy to cultivate."

Apple ranked as high as 10th in Glassdoor's list back heading into 2012, the first full year of Tim Cook serving as CEO. Cook continues to lead Apple, and was ranked the 96th best CEO in the United States on Glassdoor for 2018, with a 91 percent approval rating based on 8,063 employee reviews.

As far as methodology is concerned, Glassdoor says it takes quantitative and qualitative data into account. "Led by Glassdoor's Economic Research Team, our proprietary awards algorithm factors in what employees have to say and looks at trends over time to determine who makes the list."

Complete Rankings: Glassdoor's 2019 Best Places to Work - Employees' Choice

Actor Toby Kebbell has been hired as the lead character in Apple's upcoming psychological thriller series being created by M. Night Shyamalan and Tony Basgallop (via Deadline). Kebbell will star opposite Lauren Ambrose, who was cast in Apple's show back in August.

toby kebbell

Toby Kebbell via Wikimedia Commons

M. Night Shyamalan's series is said to follow a young couple, Dorothy (Ambrose) and Sean Turner (Kebbell), who hire a nanny to help care for their newborn child. Also in the cast is Rupert Grint, who will play the younger brother of Ambrose's character.

Kebbell is known for his role as Koba in the recent Planet of the Apes films, and he also appeared recently in A Monster Calls, Kong: Skull Island, and The Hurricane Heist. In 2011, he was the lead character in an episode of the first season of Black Mirror.

The thriller series has received a straight-to-series order from Apple, and is believed to be 10 episodes long, and each episode will last for 30 minutes. Basgallop created the project and will write and executive produce the series, while Shyamalan will also produce and direct the first episode.

In other casting news, Edward Burns has taken the lead role in Apple's Amazing Stories anthology reboot, which recently began production in Atlanta. Burns is set to play Bill Kaminski, a government agent, and will appear alongside Austin Stowell and Kerry Bishé.

Amazing Stories "will transport the audience to worlds of wonder through the lens of today's most imaginative filmmakers, directors and writers," and the showrunners are Edward Kitsis and Adam Horowitz, the creators of Once Upon A Time. Apple is partnering with Steven Spielberg's Amblin Television to create the show.

For a deep dive into every original TV show we know that's coming from Apple, head to our Apple TV Roundup.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Feral today announced a December 18 release date for the iPad version of Tropico, the popular strategic island city builder and humorous dictator sim, and also confirmed that an iPhone version is forthcoming sometime in 2019.

TRPiOS iPad Screenshot DictatorsDesk
Based on the acclaimed series originally published by Kalypso Media, Tropico for iPad has been redesigned and developed for mobile by Feral, and will be a premium game with no in-app purchases.

Fully tailored to and optimized for tablet, Tropico features intuitive touch controls and an easy-to-navigate user interface that make it smooth and simple for players to lead this small but proud island nation into a glorious future, one tap at a time.


Tropico will support fifth generation and sixth generation iPads, and all generations of Apple's iPad Pro models. The game requires iOS 12 and just under 3GB to install. Tropico costs $11.99 and is available to pre-order now from the App Store [Direct Link].

Tag: Feral

Continuing improvements to Apple's popular AirPods wireless earphones will trigger an intense round of ear-device innovation and competition in 2019 as tech companies look to other avenues for growth amid declining smartphone sales, according to respected analyst Ming-Chi Kuo.

In a research note published today and obtained by MacRumors, Kuo predicted that AirPods, which are the most successful current Apple product, will rapidly grow in popularity next year when upgraded models appear, with many brands to follow Apple's steps with their own competing products. Kuo also laid out how he expects the in-ear devices to evolve over the coming years in the context of Apple's ecosystem.

airpods side

We believe that the AirPods are more than just earbuds for Apple and will become increasingly important in Apple's ecosystem for the following reasons. (1) They increase the switching costs for users to Android from the iOS ecosystem. (2) This is an important device for voice assistant/AI services because it can easily enable the voice assistant. (3) The ear is a perfect sensing area for detecting various health data. It may integrate with the Apple Watch to offer better health management in the future.

For an idea of the potential health integrations Apple has in mind for future AirPods, a new patent awarded to Apple on Tuesday (spotted by 9to5Mac) shows AirPod-like devices performing heart rate monitoring and taking body temperature measurements.

With smartphone shipments slowing, more brand vendors are said to be paying attention to wireless earbud sales as a way to generate growth in the near-term, with a view to long-term strategic improvements in the ear-device space, according to Kuo.

Google and Amazon are expected to become Apple's main competitors in the emerging market, due to the former's Android influence and the latter's mature Alexa voice assistant. AirPod-like products from both companies are expected to be launched in the second half of next year.

We believe that AirPods' success has drawn Google and Amazon's attention and these two companies will launch AirPod-alike products in 2H19. The combined shipments of two brands will likely reach 10–20mn units in 2H19. Goertek (assembly) and Unitech (Rigid-flex PCB) are sole suppliers for Google and Amazon. We think that Google and Amazon are Apple's main competitors because Google is the most influential brand in the Android ecosystem and Amazon has the best voice assistant service.

Earlier this week, Kuo said he expected Apple's AirPods to see "dramatic growth" over the next two years, with new AirPods with a wireless charging case to debut in the first quarter of 2019, and an "all-new design model" following in the first quarter of 2020.

Kuo also said that fewer than 5 percent of iPhone users currently own AirPods, and with over 1 billion iPhone users worldwide, there are "great potential growth opportunities" for the accessory. Almost a year ago, Kuo predicted Apple would launch upgraded AirPods in the second half of 2018, but Apple's difficulties in bringing its AirPower charging mat to market likely impacted those plans.

Just ahead of Apple's October media event, Kuo said he was uncertain about the timing for an AirPods update, suggesting the new models could come late in the fourth quarter or early in the first quarter of 2019.

Related Roundup: AirPods 4
Buyer's Guide: AirPods (Buy Now)
Related Forum: AirPods

Apple is reportedly waiting until at least 2020 to roll out next-generation 5G cellular data technology in its iPhone lineup, but according to Qualcomm president Cristiano Amon, "every" Android handset manufacturer will have a flagship phone with 5G support across U.S. carriers by the end of next year, reports CNET.

iphones note 9 5g

By the holidays next year, every flagship handset -- at least when it comes to those running Google's Android software and using Qualcomm's Snapdragon processor -- will tap into 5G, said Qualcomm President Cristiano Amon.

"When we get to exactly this time of year one year from now … we will see every [handset maker] on the Android ecosystem, their flagship across all US carriers will be a 5G device," he told CNET in an interview Tuesday at Qualcomm's Snapdragon Technology Summit in Hawaii. "Every Android vendor is working on 5G right now."

Apple is of course embroiled in a patent dispute with Qualcomm that has seen the iPhone maker shift its modem orders over to Intel. Apple is said to be targeting Intel's upcoming 8160/8161 5G modem for the iPhone, but that part won't enter mass production the second half of 2019, which means it won't start appearing in devices until the first half of 2020.

Regardless of its dispute with Qualcomm, Apple has historically not been on the cutting edge of adopting the latest cellular standards, preferring to wait until they've matured and chips have been better optimized before including the technologies in its devices, so it shouldn't necessarily come as a surprise that Apple will likely lag behind other manufacturers in pushing out 5G support.

Tags: 5G, Qualcomm

Apple today reminded Mac developers that it is encouraging them to have their apps notarized, meaning that the apps have been scanned by Apple and checked for malware and other security issues.

apple mac notarized
Notarization is not currently a requirement for apps distributed outside of the Mac App Store, but Apple says it will "more prominently highlight notarization status" starting in the spring of 2019. And in an unspecified "upcoming macOS release," Apple will require any Developer ID-signed apps to be notarized.

When users on macOS Mojave first open a notarized app, installer package, or disk image, they'll see a more streamlined Gatekeeper dialog and trust that it does not contain known malware. Starting spring of 2019, macOS Mojave will more prominently highlight notarization status. In an upcoming macOS release, Gatekeeper will require Developer ID–signed software to be notarized by Apple.

Apple introduced the notarization process for macOS Mojave back in June at WWDC, providing an extra level of confidence for users that apps are free of malware while also giving Apple finer-grained controls to shut down specific problematic releases instead of having to revoke an entire Developer ID.

Apple has stressed that notarization is not a full app review process and is only intended to analyze apps for security purposes.

In a new flash sale that began today, B&H Photo is offering the 2017 13-inch MacBook Pro with Touch Bar (3.1 GHz, 16GB RAM, 256GB SSD) for $1,599.00, down from $1,999.00. This is a custom configuration of the older MacBook Pro, and a solid discount for anyone willing purchase a previous generation model and not the latest 2018 MacBook Pro.

2017 macbook pro salesNote: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Also at B&H Photo, the retailer has numerous versions of older 2017 models of the 12.9-inch iPad Pro, with discounts reaching to as much as $330 off original prices for both Wi-Fi Only and Wi-Fi + Cellular models.

These represent the lowest-ever prices for every iPad Pro listed below, so be sure to visit B&H Photo and check out the sale before it ends later this week. We've listed the models currently available for order as of writing, but the full list (including those on backorder) can be found in our Deals Roundup.

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Wi-Fi + Cellular

Wi-Fi Only

There are a few other flash sales happening today at Best Buy and Woot. To start, at Best Buy you can get the Beats Pill+ portable speaker in Black for $108.99. The Pill+ is currently priced around $129.99 at places like B&H Photo and Walmart, and was originally $229.99 when it launched in 2015.

woot bb sale 124
At Woot, you can buy refurbished models of the iPhone X at discounted prices, with the 64GB marked down to $659.99, from $999.99. The 256GB model is available for $749.99, down from $1,149.99. Woot explains that these iPhone X models "are expected to have a moderate level of wear & tear including (but not limited to) scratches, dents, and dings. Outside of their physical appearance, they have been tested to be in full working condition."

Be sure to keep an eye on our full Deals Roundup as you shop around this holiday season.

Related Roundup: Apple Deals

70 percent of eligible iPhone, iPad, and iPod touch devices are running iOS 12, as measured by the App Store on December 3, 2018, according to the latest adoption figures shared by Apple on its App Store support page today.

ios 12 adoption december 2018
iOS 12 was installed on 60 percent of all eligible devices as of October 29, 2018, so adoption is up 10 percentage points in five weeks.

Apple also says 72 percent of devices sold in the last four years are running iOS 12. By comparison, 63 percent of devices introduced since September 2014 were running iOS 12 as of October 29, 2018, but those figures cannot be directly compared due to Apple's tweaked wording for this particular chart.

iOS 12 adoption is outpacing iOS 11, which was installed on 59 percent of eligible devices as of December 4, 2017, according to Apple. This shouldn't come as much of a surprise, as iOS 11 suffered from quite a few bugs over its lifespan, while Apple has focused on performance and stability in iOS 12.

Meanwhile, Apple says 21 percent of all devices remain on iOS 11 and nine percent are running an older iOS version.

Related Forum: iOS 12

Apple has placed a straight-to-series order for "Swagger," a drama series based on the early life of NBA All-Star Kevin Durant, according to Variety. The series was put into development back in February.

durant 2018
The series, produced by Durant's Thirty Five Ventures, Imagine Television, and CBS Television Studios, is said to be inspired by Durant's youth basketball experiences. It reportedly explores the world of amateur basketball in the Washington, D.C. area, including players, their families, and coaches.

"Swagger" is said to "walk the fine line between dreams and ambition, and opportunism and corruption." Reggie Rock Bythewood will reportedly serve as writer, director, executive producer, and showrunner.

Durant is a two-time NBA champion with his current Golden State Warriors team, a nine-time NBA All-Star, and was the NBA's Most Valuable Player in 2014 and Rookie of the Year in 2008. He is also a two-time gold medal winner in men's basketball at the 2012 and 2016 Summer Olympic Games.

"Swagger" will be one of well over a dozen original TV series and movies that will be distributed through Apple's widely expected streaming video service, which will reportedly launch in more than 100 countries in 2019. A full list of Apple's planned TV shows and movies is available in our Apple TV roundup.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Unlike the previous 2014 model, the 2018 Mac mini has user-upgradeable RAM. The repair experts at iFixit are now selling a do-it-yourself RAM upgrade kit for the 2018 Mac mini that can save you hundreds of dollars.

mac mini ram kit
The upgrade kit includes 16GB or 32GB of 2,666MHz DDR4 RAM, the same type of memory Apple uses in the 2018 Mac mini, along with all of the tools and bits needed to complete the upgrade: an iFixit opening tool, a spudger, angled tweezers, a precision bit driver, and three types of 4mm Torx precision bits.

2018 Mac mini models are equipped with 8GB of RAM by default, but they can be configured with 16GB or 32GB of RAM on Apple's online store for an extra $200 or $600 respectively. By comparison, iFixit charges $164.99 for its 16GB kit and $324.99 for its 32GB kit, reflecting savings of $35 and $275 respectively.

Three things to keep in mind:

  • This is iFixit-branded RAM that matches Apple's specifications.

  • If you ever need in-warranty service on your 2018 Mac mini, and Apple detects that you opened up the computer, the Genius Bar may deny service. However, iFixit says this is illegal in the United States under the Magnuson-Moss Warranty Act.

  • There is a risk of damaging the Mac mini if the upgrade is not completed carefully.

Those interested in proceeding can follow iFixit's 2018 Mac mini RAM replacement guide.

iFixit also sells the 16GB RAM modules individually for $159.99 each.

Related Roundup: Mac mini
Tag: iFixit
Buyer's Guide: Mac Mini (Buy Now)
Related Forum: Mac mini

Streaming TV services offered by companies like Hulu and AT&T are testing the waters for a new type of advertising called "pause ads" (via Variety). The idea behind pause ads is that instead of facing forced commercial breaks at specified interludes, users would be more accepting of ads that play when they choose to pause a show for a bit while they do something else.

Hulu says it plans to launch pause ads in 2019, but not much else was given in the way of details regarding which of its numerous streaming plans will include the new type of commercial. The plan likely to see pause ads is Hulu With Limited Commercials, which interjects a few ads throughout a show's runtime, similar to live TV, but again this hasn't been confirmed.

apple tv hulu image
AT&T cited similar interest in pause ads, stating that it also plans to launch technology in 2019 that plays a video when a user pauses a TV show. For both companies, it's unclear exactly how long these ads will run for, and if you'll be able to immediately cancel them out by simply hitting the play button and resuming your TV show.

According to Hulu vice president and head of advertising platforms Jeremy Helfand, pause ads will not be home to longform advertisements, but will instead focus on commercials where advertisers "have seconds" to deliver a message effectively. Over the next three years, Hulu expects "more than half" of its advertising revenue to come from these so-called non-disruptive experiences.

AT&T advertising vice president Matt Van Houten claims that the company is even working on a version of pause ads that will be interactive, so that viewers can "telescope" to more information from the advertiser by clicking on a remote. AT&T knows that viewers will raise concerns over the new type of advertising, but Van Houten claimed that they are just the next iteration of the "flying toaster" screensaver found on Macintosh computers in the late 80's.

Hulu on pause ads:

“As binge-viewing happens more and more, it’s natural they are going to want to pause,” says Jeremy Helfand, vice president and head of advertising platforms for Hulu, speaking of modern-day couch potatoes. Hulu intends to unveil what it calls “pause ads” in 2019. When a user chooses to stretch, or get a snack, he says, “it’s a natural break in the storytelling experience.”

AT&T:

“We know you’re going to capture 100% viewability when they pause and unpause,” says Matt Van Houten, vice president of product at Xandr Media, AT&T’s advertising division. “There’s a lot of value in that experience.”

In time, he suggests, consumers might prefer the pause pitches to other forms of TV commercials.

Some advertising executives are already unsure if pause ads will catch on. Tim Halon, CEO of media and advertising consultancy company Vetere Group, questions whether pause ads will be too disruptive: "Just because you can doesn't mean you should...if it's simply inserting, let's say a reverse-mortgage ad with a direct-response phone number? I don't know if that aids the consumer experience."

When it comes to advertising, many companies have had to walk a fine line in the past, particularly for streaming services like Hulu and Netflix. Earlier this year, Netflix tested a new feature that added video promotions for shows in between episodes, but users quickly pointed out their frustrations with the test and it never rolled out wide. Netflix executives still claim that there is not currently a plan to run traditional commercial advertisements on its service.

Although details about its service are still sparse, Apple is rumored to offer its upcoming TV shows free to Apple device owners through its TV app, and commercials are not expected to be a part of the experience.

Tags: AT&T, Hulu