Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
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Apple Extends iPhone XR and iPhone XS Trade-In Promotion to Europe, Canada, Australia, China, Japan, and Elsewhere
Apple today extended its limited-time promotion offering extra trade-in credit towards an iPhone XR or iPhone XS to additional countries, including Australia, Canada, Japan, South Korea, the United Kingdom, and the United Arab Emirates. The promotion first launched in the United States in late November.
Update: Apple continues to expand the promotion, with more European countries just added, including Austria, Belgium, Germany, France, the Netherlands, Italy, Spain, Sweden, and Switzerland.
The promotion has also gone live in the China region, as spotted by 9to5Mac, including Hong Kong, Taiwan, and Macao.
As in the United States, Apple is offering higher trade-in values for select older iPhone models towards the purchase of a new iPhone XR or iPhone XS. In Australia, for example, the iPhone XR starts at $1,229, but customers can purchase the device for as low as $849 when trading in an iPhone 7 Plus for a limited time.
In certain countries, the promotion is only available at Apple Stores, but it is also available on Apple.com in some regions. Apple says the offer ends January 31, 2019 in China and Japan, but it has yet to specify a deadline in other countries.
Many analysts have expressed concerns about weakening iPhone sales, and Apple's aggressive marketing of the iPhone XR in particular and its decision to stop disclosing iPhone unit sales starting next quarter fit that narrative. Apple's stock price is down nearly 30 percent since the day of its last earnings report.
Update: Apple continues to expand the promotion, with more European countries just added, including Austria, Belgium, Germany, France, the Netherlands, Italy, Spain, Sweden, and Switzerland.
The promotion has also gone live in the China region, as spotted by 9to5Mac, including Hong Kong, Taiwan, and Macao.
As in the United States, Apple is offering higher trade-in values for select older iPhone models towards the purchase of a new iPhone XR or iPhone XS. In Australia, for example, the iPhone XR starts at $1,229, but customers can purchase the device for as low as $849 when trading in an iPhone 7 Plus for a limited time.
In certain countries, the promotion is only available at Apple Stores, but it is also available on Apple.com in some regions. Apple says the offer ends January 31, 2019 in China and Japan, but it has yet to specify a deadline in other countries.
Many analysts have expressed concerns about weakening iPhone sales, and Apple's aggressive marketing of the iPhone XR in particular and its decision to stop disclosing iPhone unit sales starting next quarter fit that narrative. Apple's stock price is down nearly 30 percent since the day of its last earnings report.
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Top Rated Comments
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10 months ago
Apple has thrown their dignity to the side to try to get these things to sell lmao
10 months ago
They are really, really desperate to sell these phones!
But the Apple defence league keep saying that they aren't and that everything negative is just fake news and is a huge conspiracy.Or is it fake news that Apple is doing this? I am just so confused.
10 months ago
I went to the Apple store just because of this offer to trade in my iPhone 6s. $200 is a solid value without the hassle of eBay or craigslist. But after playing around with the Xs, saw no compelling reason to trade my phone in, especially at that price of $799 after the trade in. Xr did not appeal to me to begin with. 6s is pretty solid and with the new battery that I put in, its as good as new.
10 months ago
A phone with a notch and an LCD. Big no from me. My 7 is working just as well as it did on day 1.
I hope next years iPhones are a lot better, less of a notch at least and a price drop otherwise they’ll sell even less... $1629 for a base Xs in Australia is unbelievable.
I hope next years iPhones are a lot better, less of a notch at least and a price drop otherwise they’ll sell even less... $1629 for a base Xs in Australia is unbelievable.
10 months ago
Apple has thrown their dignity to the side to try to get these things to sell lmao
I really like my xr but I absolutely love watching this whole desperation thing unravel
Limited*****
*not limited at all, tim's butt is on the line
10 months ago
Hopefully this means more reasonably priced iPhones come next autumn (fall)
10 months ago
Apple has thrown their dignity to the side to try to get these things to sell lmao
Yeah, that's so true. Apple's problem is that they've sold a ton of awesome quality iPhones and set too much of their company's bottom line on these devices. No one wants to trade their nice smartphones in since it costs so much money.
It's isn't a death knell, but this sure makes one think.
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