Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
MacBook Pro Updates
Apple Extends iPhone XR and iPhone XS Trade-In Promotion to Europe, Canada, Australia, China, Japan, and Elsewhere
Apple today extended its limited-time promotion offering extra trade-in credit towards an iPhone XR or iPhone XS to additional countries, including Australia, Canada, Japan, South Korea, the United Kingdom, and the United Arab Emirates. The promotion first launched in the United States in late November.
Update: Apple continues to expand the promotion, with more European countries just added, including Austria, Belgium, Germany, France, the Netherlands, Italy, Spain, Sweden, and Switzerland.
The promotion has also gone live in the China region, as spotted by 9to5Mac, including Hong Kong, Taiwan, and Macao.
As in the United States, Apple is offering higher trade-in values for select older iPhone models towards the purchase of a new iPhone XR or iPhone XS. In Australia, for example, the iPhone XR starts at $1,229, but customers can purchase the device for as low as $849 when trading in an iPhone 7 Plus for a limited time.
In certain countries, the promotion is only available at Apple Stores, but it is also available on Apple.com in some regions. Apple says the offer ends January 31, 2019 in China and Japan, but it has yet to specify a deadline in other countries.
Many analysts have expressed concerns about weakening iPhone sales, and Apple's aggressive marketing of the iPhone XR in particular and its decision to stop disclosing iPhone unit sales starting next quarter fit that narrative. Apple's stock price is down nearly 30 percent since the day of its last earnings report.
Update: Apple continues to expand the promotion, with more European countries just added, including Austria, Belgium, Germany, France, the Netherlands, Italy, Spain, Sweden, and Switzerland.
The promotion has also gone live in the China region, as spotted by 9to5Mac, including Hong Kong, Taiwan, and Macao.
As in the United States, Apple is offering higher trade-in values for select older iPhone models towards the purchase of a new iPhone XR or iPhone XS. In Australia, for example, the iPhone XR starts at $1,229, but customers can purchase the device for as low as $849 when trading in an iPhone 7 Plus for a limited time.
In certain countries, the promotion is only available at Apple Stores, but it is also available on Apple.com in some regions. Apple says the offer ends January 31, 2019 in China and Japan, but it has yet to specify a deadline in other countries.
Many analysts have expressed concerns about weakening iPhone sales, and Apple's aggressive marketing of the iPhone XR in particular and its decision to stop disclosing iPhone unit sales starting next quarter fit that narrative. Apple's stock price is down nearly 30 percent since the day of its last earnings report.
Buyer's Guide: iPhone XS (Caution), iPhone XR (Neutral)
[ 135 comments ]
Top Rated Comments
(View all)
22 weeks ago
Apple has thrown their dignity to the side to try to get these things to sell lmao
22 weeks ago
They are really, really desperate to sell these phones!
But the Apple defence league keep saying that they aren't and that everything negative is just fake news and is a huge conspiracy.Or is it fake news that Apple is doing this? I am just so confused.
22 weeks ago
I went to the Apple store just because of this offer to trade in my iPhone 6s. $200 is a solid value without the hassle of eBay or craigslist. But after playing around with the Xs, saw no compelling reason to trade my phone in, especially at that price of $799 after the trade in. Xr did not appeal to me to begin with. 6s is pretty solid and with the new battery that I put in, its as good as new.
22 weeks ago
A phone with a notch and an LCD. Big no from me. My 7 is working just as well as it did on day 1.
I hope next years iPhones are a lot better, less of a notch at least and a price drop otherwise they’ll sell even less... $1629 for a base Xs in Australia is unbelievable.
I hope next years iPhones are a lot better, less of a notch at least and a price drop otherwise they’ll sell even less... $1629 for a base Xs in Australia is unbelievable.
22 weeks ago
Apple has thrown their dignity to the side to try to get these things to sell lmao
I really like my xr but I absolutely love watching this whole desperation thing unravel
Limited*****
*not limited at all, tim's butt is on the line
22 weeks ago
Hopefully this means more reasonably priced iPhones come next autumn (fall)
22 weeks ago
Apple has thrown their dignity to the side to try to get these things to sell lmao
Yeah, that's so true. Apple's problem is that they've sold a ton of awesome quality iPhones and set too much of their company's bottom line on these devices. No one wants to trade their nice smartphones in since it costs so much money.
It's isn't a death knell, but this sure makes one think.
[ Read All Comments ]
For this week's giveaway, we've teamed up with Throwboy to offer MacRumors readers a chance to win a pillow from the Iconic Pillow Collection, which features plush, pillow versions of classic...
Just days ahead of WWDC 2019, freelance graphic designer Álvaro Pabesio has shared a new iOS 13 concept that envisions many features and changes rumored for the software update, including a...
Google has incorporated food ordering features into its mobile apps, allowing iOS and Android users to order food directly from a range of companies without having to install an additional app or...
Following the release of iOS 12.3 on May 13, Apple has stopped signing iOS 12.2, the previous version of iOS that was available to consumers.
iPhone, iPad, and iPod touch owners who have...
Apple's latest Apple Pay promotion includes $1 tacos from Taco Bell when using Apple Pay to pay for an order in the Taco Bell app in the United States.
The new offer, which was...
Spansive, a company developing new wireless charging technology, today announced the launch of the Spansive Source, a multi-phone wireless charging accessory that's designed for families.
...
Back in March, Apple launched the new 10.5-inch iPad Air with Touch ID, a headphone jack, A12 Bionic processor, support for the Apple Pencil, and compatibility with the Smart Keyboard. Today, B&H...
A security researcher found a flaw in Instagram's website that caused thousands of users' email addresses and phone numbers to be exposed online for several weeks, it was revealed on...
