Google's Planning a Cheaper Smartphone to Rival iPhone XR

Google is planning to unveil a cheaper smartphone as part of an aggressive effort to draw more users into the Google ecosystem and to better compete with Apple, according to a recent report from Nikkei.

Google is said to be planning to exploit Apple's current pricing issues. Apple suffered poorer iPhone sales than expected during the holiday quarter, and one major factor was the high cost of iPhones around the world.

google pixel 3 lite leak

Google's alleged low-cost smartphone, via Andro News

Google's upcoming smartphone will be priced similarly to Apple's iPhone XR, which costs $749 for the entry-level model in the United States. Google is targeting customers looking for a more affordable smartphone option and customers in emerging markets where higher-priced smartphones don't sell well.

Prior Google smartphones, such as the latest Pixel, have started at higher prices. The 2018 Pixel 3 released in October was priced starting at $799.

Along with a new lower-cost smartphone, Google is planning on hardware that includes new smart speakers, wearables, and web cameras. Google has been planning its hardware push for years and has scooped up hundreds of hardware engineers and supply chain specialists from Apple.

Google wants to use Google-branded hardware to push various Google services, a tactic that has been successful for Apple.

Alleged photos of Google's lower-cost Pixel smartphone surfaced earlier this year, depicting a device that looks a lot like the Pixel 3 but with a plastic shell.

Rumors have suggested the smartphone will feature 1 5.56-inch 2,220 x 1,080 LCD display instead of an OLED panel, along with a Snapdragon 670 processor, 32GB of storage, a headphone jack, 4GB of RAM, the same high-quality 12-megapixel camera that's in the Pixel 3, and a 2,915mAh battery.

It's not entirely clear when Google will debut the new lower cost smartphone, but one solid guess is Google I/O, which will take place in May.

Tag: Google

Top Rated Comments

jayducharme Avatar
43 months ago
So how is releasing a device at the same price as the XR going to attract people looking for a cheaper phone?
Score: 29 Votes (Like | Disagree)
keysofanxiety Avatar
43 months ago
Google has had a decent number of hardware issues with their Pixel phones (in addition to lots of software issues), so I don't know that your case is really being made here. And if you have to deal with their support, they are TERRIBLE. Bad enough to make my wife get an iPhone, and she hates everything Apple.
Yep, can attest. Bloke at work had the Pixel 2 XL. Smashed the screen.

2-3 week repair time (UK). And it cost around £250 (direct from Google, else their warranty would be void with a 3rd party repair), which is about as much as “eye-gouging Apple” charge.

Every flagship-Android user I know seems to gloat, unprompted, about not being stupid enough to pay £1000 for an iPhone X. Yet they’re paying just as much for their Google/Samsung flagship phone and it comes with an armload of privacy issues, considerably worse aftersales support, and its specs can’t even touch the A-series SoC.

I really have to wonder what they’re so smug about. Congratulations. You’ve avoided buying from one massive corporation by spending the same amount of money with an equally massive corporation instead. Talk about being off the grid.
Score: 13 Votes (Like | Disagree)
Baymowe335 Avatar
43 months ago
Won’t be that hard for Google to bring a cheaper but more capable device to market than iPhone XR.
Based on what? Their bang up success of the Pixel line?

Google’s offering doesn’t compete with Apple because it runs Android, not iOS. Google is competing with other Android phones and barely making an impact there.
Score: 13 Votes (Like | Disagree)
341328 Avatar
43 months ago
This article is weird.

You say... “Apple suffered poorer iPhone sales than expected ('https://www.macrumors.com/2019/01/02/apple-lowers-q1-2019-revenue-guidance/') during the holiday quarter, and one major factor was the high cost of iPhones ('https://www.macrumors.com/2019/01/29/tim-cook-price-a-factor-declining-sales/') around the world.”

And then say how a low cost android phone priced the same as XR will win sales.
Score: 10 Votes (Like | Disagree)
spacemnspiff Avatar
43 months ago
Why is the Pixel not cheaper since the OS is barter for data mining? Pixel line of phones should be half the price of what they are because of free OS or Google is charging too much and Apple is charging too little for their phones.
Score: 10 Votes (Like | Disagree)
MoJoRo Avatar
43 months ago
Remember the words only Apple is able to bring streamlined hard- and software to market? People laughed when others brought hardware to market and saying only Apple was able to integrate their hard- and software.
Seems the other way around these days.
Google has had a decent number of hardware issues with their Pixel phones (in addition to lots of software issues), so I don't know that your case is really being made here. And if you have to deal with their support, they are TERRIBLE. Bad enough to make my wife get an iPhone, and she hates everything Apple.
Score: 8 Votes (Like | Disagree)

Popular Stories

iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
maxresdefault

Unbox Therapy Shares Hands-On Look at iPhone 14 Pro Max Replica

Monday May 16, 2022 4:40 am PDT by
YouTuber Unbox Therapy has shared a hands-on look at the iPhone 14 Pro Max using what he claims is a one-to-one replica created by third-party case makers with access to detailed schematics and dimensions for Apple's new upcoming flagship smartphone. As with the iPhone 13 Pro lineup, in 2022, we are expecting a 6.1-inch iPhone 14 Pro and a 6.7-inch iPhone 14 Pro Max, but this time the Pro...
RIP iPod Feature

RIP iPod: A Look Back at Apple's Iconic Music Player Over the Years

Friday May 13, 2022 2:25 pm PDT by
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup. To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years. Original iPod (2001) Introduced in October...
macOS Monterey 2

Apple Releases macOS Monterey 12.4 With Support for Studio Display Webcam Update

Monday May 16, 2022 10:10 am PDT by
Apple today released macOS Monterey 12.4, the fourth major update to the macOS Monterey operating system that launched in October 2021. macOS Monterey 12.4 comes over two months after the launch of macOS Monterey 12.3, an update that added Universal Control. The ‌‌‌‌‌macOS Monterey‌‌ 12.4 update can be downloaded on all eligible Macs using the Software Update section of System...
iOS 15

Apple Releases iOS 15.5 and iPadOS 15.5 With Wallet and Podcast Updates

Monday May 16, 2022 10:00 am PDT by
Apple today released iOS 15.5 and iPadOS 15.5, the fifth major updates to the iOS and iPadOS 15 operating systems that were initially released in September 2021. iOS and iPadOS 15.5 come a little over two months after the launch of iOS 15.4 and iPadOS 15.4. The iOS 15.5 and iPadOS 15.5 updates can be downloaded for free and the software is available on all eligible devices over-the-air in...
airpodsprodesign

Kuo: AirPods, MagSafe Battery Pack, and Other Apple Accessories Also to Switch to USB-C in Future

Sunday May 15, 2022 5:59 am PDT by
Earlier this week, well-known Apple analyst Ming-Chi Kuo claimed that Apple plans to release at least one iPhone 15 model with a USB-C port in 2023. Now, in a follow-up tweet, he has claimed that accessories like AirPods, the MagSafe Battery Pack, and the Magic Keyboard/Mouse/Trackpad trio would also switch to USB-C in the "foreseeable future." Both the iPhone and all of the aforementioned...
apple tv 4k design green

Apple Releases tvOS 15.5 for Apple TV HD and Apple TV 4K

Monday May 16, 2022 9:57 am PDT by
Apple today released tvOS 15.5, the fifth major update to the tvOS operating system that first launched in September 2021. tvOS 15.5 comes more than two months after the release of tvOS 15.4, an update that brought support for captive WiFi networks. tvOS 15.5 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. ‌‌‌‌‌‌Apple...