Red iPhone XS and XS Max Rumored to Launch in China This Month, Again Dropping PRODUCT(RED) Branding

A red variant of the iPhone XS and XS Max could be launching in China sooner rather than later, if a social media rumor proves to be accurate.

productrediphone
A Weibo post spotted by iPhoneHacks.com claims Apple will launch the red color models by the end of this month, in a bid to boost struggling ‌iPhone‌ sales in the region.

The leaker, who claims to have received the tip from sources in Apple's supply chain, says that Apple will call the model "China Red," and not the PRODUCT(RED) branding that the company typically associates with the color.

Apple globally launched a mid-cycle (PRODUCT)RED edition ‌iPhone‌ 7 and ‌iPhone‌ 7 Plus in March 2017 and a similar edition for the ‌iPhone‌ 8 and ‌iPhone‌ 8 Plus in April 2018, so the timing wouldn't be completely off. Apple already sells a (PRODUCT)RED variant of the iPhone XR.

There's also precedent for Apple using a different name in China – the company dropped the PRODUCT(RED) branding in the country for both the ‌iPhone‌ 7 and ‌iPhone‌ 8 models, instead promoting them simply as additional colorways.

Apple has partnered with the (RED) Global Fund for nearly 13 years to sell a variety of red-colored devices and accessories. For each product sold, Apple makes an unspecified contribution to HIV/AIDS charity. However sex remains a controversial issue in China, where AIDS and HIV have been characterized in the past as a consequence of contact with the West.

Despite the lack of any PRODUCT(RED) mention in China, Apple CEO Tim Cook assured MacRumors in a March 2017 email that the company upholds its charitable Global Fund donations commitment for every special edition red ‌iPhone‌ sold in every country in the world, with or without said branding.

If there's any weight to today's rumor of a red ‌iPhone‌ XS and XS coming to China, it could potentially signal the early launch of PRODUCT(RED) versions for the rest of the world, although nothing is certain. Rumors last year of a mid-cycle PRODUCT(RED) edition of the ‌iPhone‌ X never transpired, for example.

It's also worth noting that several Chinese mobile makers will be launching their 2019 flagship phones over the next couple of months, so Apple may be using new red ‌iPhone‌ models as a counterweight to new rival devices on the market.

Top Rated Comments

Pepe4life Avatar
28 months ago
Should’ve done this during Chinese New Year then.
Slapping a new colour on a phone with recurrent modem and wifi issues that can’t be fixed by software is like spraying perfume on a turd
Score: 13 Votes (Like | Disagree)
HJM.NL Avatar
28 months ago
You do realize that the color red in China is a very popular color, right? It symbolizes ‘Good luck and Fortune’, so even if this rumor was true, I think a Product red iPhone would do very well in China regardless of the Chinese New year or not.
If that's the case, there should have been a red iPhone from the beginning. It all starts with understanding the market where you want to sell for.

That's the problem with Apple these days. They don't even know where they have to compete with in certain markets or what the demand for is.

That's probably the reason for the big fail in India too. Selling an old SE while you already can get a full spec phone with big OLED screen for half the price of an SE.

Apple is so out of touch in so many markets :mad:
Score: 10 Votes (Like | Disagree)
thadoggfather Avatar
28 months ago
A fresh coat of desperation to pander to the Chinese who aren’t biting. I’m McDonald’s Loving it!
Score: 7 Votes (Like | Disagree)
macduke Avatar
28 months ago
However sex remains a controversial issue in China
That’s really interesting given that they are the most populated country in the world.
Score: 6 Votes (Like | Disagree)
H3LL5P4WN Avatar
28 months ago
Just another example of Apple only having a strong moral compass outside of china.

Dropping (PRODUCT) from it is a real jagoff move illustrating that instead of educating the communists, they'd rather pander to their (entirely wrong), government-dictated "culture."
Score: 5 Votes (Like | Disagree)
RightMACatU Avatar
28 months ago
I for one never buy mid-cycle products including cars unless there's a rebate. Past the mid-cycle, you're just months away from a new gen or version.
Score: 5 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ipad pro and macbook pro

iPad and MacBook Production Reportedly Delayed Due to Global Chip Shortage

Thursday April 8, 2021 2:31 am PDT by
Apple is facing a global shortage of certain components for some of its MacBook and iPad models, causing the Cupertino tech giant and its suppliers to postpone production of the products, according to a new report from Nikkei Asia. According to the report, MacBook production is being hindered due to the shortage of chips mounted onto the circuit board before final assembly, which is a key...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...