Red iPhone XS and XS Max Rumored to Launch in China This Month, Again Dropping PRODUCT(RED) Branding

A red variant of the iPhone XS and XS Max could be launching in China sooner rather than later, if a social media rumor proves to be accurate.

productrediphone
A Weibo post spotted by iPhoneHacks.com claims Apple will launch the red color models by the end of this month, in a bid to boost struggling ‌iPhone‌ sales in the region.

The leaker, who claims to have received the tip from sources in Apple's supply chain, says that Apple will call the model "China Red," and not the PRODUCT(RED) branding that the company typically associates with the color.

Apple globally launched a mid-cycle (PRODUCT)RED edition ‌iPhone‌ 7 and ‌iPhone‌ 7 Plus in March 2017 and a similar edition for the ‌iPhone‌ 8 and ‌iPhone‌ 8 Plus in April 2018, so the timing wouldn't be completely off. Apple already sells a (PRODUCT)RED variant of the ‌iPhone‌ XR.

There's also precedent for Apple using a different name in China – the company dropped the PRODUCT(RED) branding in the country for both the ‌iPhone‌ 7 and ‌iPhone‌ 8 models, instead promoting them simply as additional colorways.

Apple has partnered with the (RED) Global Fund for nearly 13 years to sell a variety of red-colored devices and accessories. For each product sold, Apple makes an unspecified contribution to HIV/AIDS charity. However sex remains a controversial issue in China, where AIDS and HIV have been characterized in the past as a consequence of contact with the West.

Despite the lack of any PRODUCT(RED) mention in China, Apple CEO Tim Cook assured MacRumors in a March 2017 email that the company upholds its charitable Global Fund donations commitment for every special edition red ‌iPhone‌ sold in every country in the world, with or without said branding.

If there's any weight to today's rumor of a red ‌iPhone‌ XS and XS coming to China, it could potentially signal the early launch of PRODUCT(RED) versions for the rest of the world, although nothing is certain. Rumors last year of a mid-cycle PRODUCT(RED) edition of the ‌iPhone‌ X never transpired, for example.

It's also worth noting that several Chinese mobile makers will be launching their 2019 flagship phones over the next couple of months, so Apple may be using new red ‌iPhone‌ models as a counterweight to new rival devices on the market.

Top Rated Comments

Pepe4life Avatar
43 months ago
Should’ve done this during Chinese New Year then.
Slapping a new colour on a phone with recurrent modem and wifi issues that can’t be fixed by software is like spraying perfume on a turd
Score: 13 Votes (Like | Disagree)
HJM.NL Avatar
43 months ago
You do realize that the color red in China is a very popular color, right? It symbolizes ‘Good luck and Fortune’, so even if this rumor was true, I think a Product red iPhone would do very well in China regardless of the Chinese New year or not.
If that's the case, there should have been a red iPhone from the beginning. It all starts with understanding the market where you want to sell for.

That's the problem with Apple these days. They don't even know where they have to compete with in certain markets or what the demand for is.

That's probably the reason for the big fail in India too. Selling an old SE while you already can get a full spec phone with big OLED screen for half the price of an SE.

Apple is so out of touch in so many markets :mad:
Score: 10 Votes (Like | Disagree)
thadoggfather Avatar
43 months ago
A fresh coat of desperation to pander to the Chinese who aren’t biting. I’m McDonald’s Loving it!
Score: 7 Votes (Like | Disagree)
macduke Avatar
43 months ago
However sex remains a controversial issue in China
That’s really interesting given that they are the most populated country in the world.
Score: 6 Votes (Like | Disagree)
H3LL5P4WN Avatar
43 months ago
Just another example of Apple only having a strong moral compass outside of china.

Dropping (PRODUCT) from it is a real jagoff move illustrating that instead of educating the communists, they'd rather pander to their (entirely wrong), government-dictated "culture."
Score: 5 Votes (Like | Disagree)
RightMACatU Avatar
43 months ago
I for one never buy mid-cycle products including cars unless there's a rebate. Past the mid-cycle, you're just months away from a new gen or version.
Score: 5 Votes (Like | Disagree)

Popular Stories

anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...