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Apple Buys DataTiger, a UK Digital Marketing Startup
Apple recently purchased Data Tiger, a UK startup focused on digital marketing, reports Bloomberg. The acquisition, says Bloomberg, could improve Apple's digital marketing and make it "more relevant to customers."
DataTiger's website is blank, but a LinkedIn page for the company says that it offers a set of tools that enable customers to build marketing software that "puts data to work."
Apple appears to have made the purchase in December, and based on a regulatory filing discovered by Bloomberg, now controls Operatedata, DataTiger's legal name. A spokesperson has yet to confirm the acquisition, however.
DataTiger's website is blank, but a LinkedIn page for the company says that it offers a set of tools that enable customers to build marketing software that "puts data to work."
Using DataTiger is the fastest and easiest way to increase retention & monetisation. With our platform you can individually optimize the marketing flows for your customers in real-time across all channels.Specifically, the site more accurately takes advantage of customer data to send relevant materials and advertisements to them.
DataTiger can be used as an online tool, importing your data and set up user flows in minutes, with all of your data living in the cloud - or it can be fully customized in-house, building your own marketing solution via our APIs + open-source front-end components.
Apple appears to have made the purchase in December, and based on a regulatory filing discovered by Bloomberg, now controls Operatedata, DataTiger's legal name. A spokesperson has yet to confirm the acquisition, however.
Tag: Apple acquisition
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5 weeks ago
Apple recently purchased Data Tiger, a UK startup focused on digital marketing, reports Bloomberg ('https://www.bloomberg.com/news/articles/2019-02-14/apple-acquires-u-k-based-digital-marketing-startup-datatiger'). The acquisition, says Bloomberg, could improve Apple's digital marketing and make it "more relevant to customers."
Huh, sounds interesting. I wonder what this could mean—
Specifically, the site more accurately takes advantage of customer data to send relevant materials and advertisements to them.
Oh, for ****'s sake.
5 weeks ago
Tim Cook: It’s not what you think.
Tim Cook (internally): Do whatever it takes (discretely) - iPhone sales are tanking!!!!!!!!!!!
Tim Cook (internally): Do whatever it takes (discretely) - iPhone sales are tanking!!!!!!!!!!!
5 weeks ago
“you can individually optimize the marketing flows for your customers in real-time across all channels.“
I wish everybody who writes crap like this would contract a disease that causes them to feel like they’ve been punched in the face.
I wish everybody who writes crap like this would contract a disease that causes them to feel like they’ve been punched in the face.
5 weeks ago
“...increase retention & monetisation. With our platform you can individually optimize...”
So are they British or American? Weird to see “monetisation” and then “optimize.”
So are they British or American? Weird to see “monetisation” and then “optimize.”
5 weeks ago
Since Tim said that Apple would not monetize customers' data I'm positive that Apple only acquired that company to keep its technology out of the hands of other tech giants that don't operate solely for the benefit of humanity like Apple does.
5 weeks ago
Huh, sounds interesting. I wonder what this could mean—
Oh, for ****'s sake.
5 weeks ago
Sounds like AAPL may be "Exploring" getting into Facebook's, Google's, & Amazon's game !
If for example, AAPL we're to REVERT BACK to reasonable prices for their iPhone product line, then they could make up for that with Ads, their own Ads.
Taking that one step further, AAPL could offer a flagship iPhone "w/ Ads" for $499 USD, as an Option.
Call it a New Tier, an AAPL Ad-supported Tier.
There is Risk of Backlash, however.
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Lots of negativity.
I know iAds failed, but what if Apple's trying to create a marketing platform that doesn't do privacy-averse **** to prove that it can be done?
5 weeks ago
Great! I can’t wait for more emails telling me to downgrade my iPhone X for an Xr!
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