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Apple Buys DataTiger, a UK Digital Marketing Startup

Thursday February 14, 2019 12:52 pm PST by Juli Clover

Apple recently purchased Data Tiger, a UK startup focused on digital marketing, reports Bloomberg. The acquisition, says Bloomberg, could improve Apple's digital marketing and make it "more relevant to customers."

DataTiger's website is blank, but a LinkedIn page for the company says that it offers a set of tools that enable customers to build marketing software that "puts data to work."

Using DataTiger is the fastest and easiest way to increase retention & monetisation. With our platform you can individually optimize the marketing flows for your customers in real-time across all channels.

DataTiger can be used as an online tool, importing your data and set up user flows in minutes, with all of your data living in the cloud - or it can be fully customized in-house, building your own marketing solution via our APIs + open-source front-end components.

Specifically, the site more accurately takes advantage of customer data to send relevant materials and advertisements to them.

Apple appears to have made the purchase in December, and based on a regulatory filing discovered by Bloomberg, now controls Operatedata, DataTiger's legal name. A spokesperson has yet to confirm the acquisition, however.

Tag: Apple acquisition

Top Rated Comments

(View all)

AngerDanger

22 weeks ago

Apple recently purchased Data Tiger, a UK startup focused on digital marketing, reports Bloomberg ('https://www.bloomberg.com/news/articles/2019-02-14/apple-acquires-u-k-based-digital-marketing-startup-datatiger'). The acquisition, says Bloomberg, could improve Apple's digital marketing and make it "more relevant to customers."

Huh, sounds interesting. I wonder what this could mean—

Specifically, the site more accurately takes advantage of customer data to send relevant materials and advertisements to them.

Oh, for ****'s sake.

Rating: 21 Votes

Mr. Dee

22 weeks ago

Tim Cook: It’s not what you think.

Tim Cook (internally): Do whatever it takes (discretely) - iPhone sales are tanking!!!!!!!!!!!

Rating: 9 Votes

-Garry-

22 weeks ago

“you can individually optimize the marketing flows for your customers in real-time across all channels.“

I wish everybody who writes crap like this would contract a disease that causes them to feel like they’ve been punched in the face.

Rating: 8 Votes

zachkolk

22 weeks ago

“...increase retention & monetisation. With our platform you can individually optimize...”
So are they British or American? Weird to see “monetisation” and then “optimize.”

Rating: 6 Votes

JohnnieBBadde

22 weeks ago

Since Tim said that Apple would not monetize customers' data I'm positive that Apple only acquired that company to keep its technology out of the hands of other tech giants that don't operate solely for the benefit of humanity like Apple does.

Rating: 4 Votes

KPandian1

22 weeks ago

Apple, openly going over to the Dark Side. StarWars reborn!;):D

Rating: 3 Votes

jeremiah256

22 weeks ago

Huh, sounds interesting. I wonder what this could mean—

Oh, for ****'s sake.

I know it looks bad, and it's something we definitely need to keep our eyes on, but as long as the data that Apple has on us is kept in house and used only by Apple, I have no real issues with it. Like it or not, tailored interactions with digital assistants are the future and Apple can't be left too far behind.

Rating: 2 Votes

DoctorTech

22 weeks ago

Sounds like AAPL may be "Exploring" getting into Facebook's, Google's, & Amazon's game !

If for example, AAPL we're to REVERT BACK to reasonable prices for their iPhone product line, then they could make up for that with Ads, their own Ads.

Taking that one step further, AAPL could offer a flagship iPhone "w/ Ads" for $499 USD, as an Option.

Call it a New Tier, an AAPL Ad-supported Tier.

There is Risk of Backlash, however.

I agree, once a CEO has gone on record claiming "privacy is a basic human right" it is very risky to essentially say "we will only monetize your data for good." I am sure whatever Apple does, it will be LESS invasive than Facebook / Google, but when you have built your brand on being NON invasive, this looks like a huge step backwards.
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Lots of negativity.

I know iAds failed, but what if Apple's trying to create a marketing platform that doesn't do privacy-averse **** to prove that it can be done?

I hope you are right. I use DuckDuckGo as my search engine and they show me sponsored links relevant to my current search but they do not log my searches or follow me as I surf the web. I do not have a problem with their approach as it allows me to use their service free of charge while providing some revenue for them. I don't know what Apple's plans are for their new acquisition but I REALLY hope they are not starting down the path to the dark side.

Rating: 2 Votes