Apple Buys DataTiger, a UK Digital Marketing Startup

Apple recently purchased Data Tiger, a UK startup focused on digital marketing, reports Bloomberg. The acquisition, says Bloomberg, could improve Apple's digital marketing and make it "more relevant to customers."

DataTiger's website is blank, but a LinkedIn page for the company says that it offers a set of tools that enable customers to build marketing software that "puts data to work."

datatiger

Using DataTiger is the fastest and easiest way to increase retention & monetisation. With our platform you can individually optimize the marketing flows for your customers in real-time across all channels.

DataTiger can be used as an online tool, importing your data and set up user flows in minutes, with all of your data living in the cloud - or it can be fully customized in-house, building your own marketing solution via our APIs + open-source front-end components.

Specifically, the site more accurately takes advantage of customer data to send relevant materials and advertisements to them.

Apple appears to have made the purchase in December, and based on a regulatory filing discovered by Bloomberg, now controls Operatedata, DataTiger's legal name. A spokesperson has yet to confirm the acquisition, however.

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Top Rated Comments

AngerDanger Avatar
70 months ago
Apple recently purchased Data Tiger, a UK startup focused on digital marketing, reports Bloomberg ('https://www.bloomberg.com/news/articles/2019-02-14/apple-acquires-u-k-based-digital-marketing-startup-datatiger'). The acquisition, says Bloomberg, could improve Apple's digital marketing and make it "more relevant to customers."
Huh, sounds interesting. I wonder what this could mean—

Specifically, the site more accurately takes advantage of customer data to send relevant materials and advertisements to them.
Oh, for ****'s sake.
Score: 21 Votes (Like | Disagree)
Mr. Dee Avatar
70 months ago
Tim Cook: It’s not what you think.

Tim Cook (internally): Do whatever it takes (discretely) - iPhone sales are tanking!!!!!!!!!!!
Score: 9 Votes (Like | Disagree)
Saturnine Avatar
70 months ago
“you can individually optimize the marketing flows for your customers in real-time across all channels.“

I wish everybody who writes crap like this would contract a disease that causes them to feel like they’ve been punched in the face.
Score: 8 Votes (Like | Disagree)
zed1291 Avatar
70 months ago
“...increase retention & monetisation. With our platform you can individually optimize...”
So are they British or American? Weird to see “monetisation” and then “optimize.”
Score: 6 Votes (Like | Disagree)
JohnnieBBadde Avatar
70 months ago
Since Tim said that Apple would not monetize customers' data I'm positive that Apple only acquired that company to keep its technology out of the hands of other tech giants that don't operate solely for the benefit of humanity like Apple does.
Score: 4 Votes (Like | Disagree)
KPandian1 Avatar
70 months ago
Apple, openly going over to the Dark Side. StarWars reborn!;):D
Score: 3 Votes (Like | Disagree)