Apple Buys DataTiger, a UK Digital Marketing Startup
Apple recently purchased Data Tiger, a UK startup focused on digital marketing, reports Bloomberg. The acquisition, says Bloomberg, could improve Apple's digital marketing and make it "more relevant to customers."
DataTiger's website is blank, but a LinkedIn page for the company says that it offers a set of tools that enable customers to build marketing software that "puts data to work."
Using DataTiger is the fastest and easiest way to increase retention & monetisation. With our platform you can individually optimize the marketing flows for your customers in real-time across all channels.
DataTiger can be used as an online tool, importing your data and set up user flows in minutes, with all of your data living in the cloud - or it can be fully customized in-house, building your own marketing solution via our APIs + open-source front-end components.
Specifically, the site more accurately takes advantage of customer data to send relevant materials and advertisements to them.
Apple appears to have made the purchase in December, and based on a regulatory filing discovered by Bloomberg, now controls Operatedata, DataTiger's legal name. A spokesperson has yet to confirm the acquisition, however.
Popular Stories
An updated Lock Screen interface in iOS 17 will turn the iPhone into a "smart-home display," according to Bloomberg's Mark Gurman. When not in use and positioned in a horizontal orientation, the iPhone will show information that includes calendar appointments, weather data, notifications, and more, allowing it to serve as a home data hub.
With the iPhone attached to a MagSafe charging stand...
Apple's upcoming iOS 17 update for the iPhone will include improvements across several apps and features, including Wallet, Find My, SharePlay, and AirPlay, according to Bloomberg's Mark Gurman. Apple is expected to preview iOS 17 during its WWDC keynote on June 5, and the update should be released to all users in September.
In a report today, Gurman said the Wallet app in particular will...
Apple today announced the schedule for its annual developers conference WWDC, which runs from June 5 through June 9. The schedule confirms that Apple's keynote will begin on June 5 at 10 a.m. Pacific Time, with the company expected to announce iOS 17, macOS 14, watchOS 10, its long-awaited AR/VR headset, a 15-inch MacBook Air, and more.
Apple's keynote will be followed by the Platforms State ...
The iOS 17 update that Apple plans to announce in June will include a dedicated journaling app, reports Bloomberg's Mark Gurman. The Wall Street Journal in April highlighted Apple's work on a Day One-style journaling app, but at the time, it was not clear if it would come in iOS 17.
According to Gurman, the app is indeed slated for inclusion in iOS 17, and it will introduce "note taking and...
Apple's "My Photo Stream" service is set to shut down on July 26, 2023, which means customers who are still using that feature will need to transition to using iCloud Photos prior to that date.
My Photo Stream is a free service that uploads the last 30 days of images (up to 1,000) to iCloud, making them accessible on the iPhone, iPad, iPod touch, Mac, and PC. It predates iCloud Photos and...
Apple today added refurbished M2 Mac mini models to its online store in the United States, offering the latest 2023 version of the desktop machine at a discounted price for the first time.
Refurbished M2 Mac mini models are priced starting at $509 for the version with an 8-core CPU, 10-core GPU, 8GB RAM, and 256GB SSD. That's a $90 discount off of the original $599 price tag for that...
OpenAI this week announced that its official ChatGPT app for the iPhone and the iPad is now available in more than 40 countries in addition to the United States. The app first launched in the United States last week, and OpenAI promised that it would expand to more countries in the coming weeks.
As of today, the app can be used in Albania, Algeria, Argentina, Azerbaijan, Bolivia, Brazil,...
Following around seven weeks of beta testing, iOS 16.5 was released to the public last week. The software update is a minor one, but includes a few new features and changes for the iPhone. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions.
Below, we have recapped new features and changes in iOS 16.5,...
Top Rated Comments
Oh, for ****'s sake.
Tim Cook (internally): Do whatever it takes (discretely) - iPhone sales are tanking!!!!!!!!!!!
I wish everybody who writes crap like this would contract a disease that causes them to feel like they’ve been punched in the face.
So are they British or American? Weird to see “monetisation” and then “optimize.”