Apple recently purchased Data Tiger, a UK startup focused on digital marketing, reports Bloomberg. The acquisition, says Bloomberg, could improve Apple's digital marketing and make it "more relevant to customers."
DataTiger's website is blank, but a LinkedIn page for the company says that it offers a set of tools that enable customers to build marketing software that "puts data to work."
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Specifically, the site more accurately takes advantage of customer data to send relevant materials and advertisements to them.
Apple appears to have made the purchase in December, and based on a regulatory filing discovered by Bloomberg, now controls Operatedata, DataTiger's legal name. A spokesperson has yet to confirm the acquisition, however.
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(View all)Apple recently purchased Data Tiger, a UK startup focused on digital marketing, reports Bloomberg ('https://www.bloomberg.com/news/articles/2019-02-14/apple-acquires-u-k-based-digital-marketing-startup-datatiger'). The acquisition, says Bloomberg, could improve Apple's digital marketing and make it "more relevant to customers."
Huh, sounds interesting. I wonder what this could mean—Specifically, the site more accurately takes advantage of customer data to send relevant materials and advertisements to them.
Oh, for ****'s sake.Tim Cook (internally): Do whatever it takes (discretely) - iPhone sales are tanking!!!!!!!!!!!
I wish everybody who writes crap like this would contract a disease that causes them to feel like they’ve been punched in the face.
So are they British or American? Weird to see “monetisation” and then “optimize.”