MacRumors

Apple this afternoon addressed customer concerns about an ongoing controversy over power management features in older iPhones, pledging to introduce more detailed information about battery health and reducing the price of battery replacements for all of 2018.

In a letter explaining its policies, Apple apologizes for the misinformation that's been spread and says that it would never "intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades."

iphone 6s colors
At issue is a power management feature that was initially introduced in iOS 10.2.1 in the iPhone 6 and the iPhone 6s, which was implemented to prevent unexpected shutdowns due to high power draw peaks. Apple's lack of clarity about the feature has led to a number of lawsuits being filed in recent days claiming that Apple is purposefully slowing down older iPhones.

Apple explains the situation and the aging of batteries both in the letter and in a new support document.

A chemically aged battery also becomes less capable of delivering peak energy loads, especially in a low state of charge, which may result in a device unexpectedly shutting itself down in some situations.

To help customers learn more about iPhone's rechargeable battery and the factors affecting its performance, we've posted a new support article, iPhone Battery and Performance.

It should go without saying that we think sudden, unexpected shutdowns are unacceptable. We don't want any of our users to lose a call, miss taking a picture or have any other part of their iPhone experience interrupted if we can avoid it.

These power management features are implemented in the iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone 7, and iPhone 7 Plus, and will be added to future iPhones as required. They kick in when the battery begins to degrade and can be fixed with a new battery.

Apple says it began to receive feedback this fall from customers who were seeing slower speeds, which it initially thought might be due to software updates and minor bugs in iOS 11, but it now believes the continued chemical aging of the batteries in older devices is at fault.

To allay customer concerns and address recent customer feedback, Apple says it will implement several changes.

- The price for out-of-warranty iPhone battery replacements is being dropped from $79 to $29, starting in late January and lasting through December 2018. Apple plans to provide more information on the price drop in the near future, but it will apply to anyone with an iPhone 6 or later whose battery needs to be replaced.

- In early 2018, an iOS update will introduce new features to give users more visibility into the health of their iPhone's battery, so they can clearly see whether the state of the battery is affecting performance.

Apple says its team is also always working on ways to make the user experience better, including how performance is managed to avoid unexpected shutdowns as batteries age.

With the release of the iPhone X, iPhone 8, and iPhone 8 Plus, Apple now supports Qi-based wireless inductive charging on its latest phones, and that means charging pads have quickly become popular accessories for iPhone owners.

wireless chargers
Apple's favored partners for wireless charging pads are Belkin and mophie, and Apple is carrying a $60 charger from each company in its own online and retail stores. But there are lots of other options available on the market, and we've had a chance to try out a number of them, so we're rounding them up in this guide which we'll continue to update going forward.

➜ Click here to read more...

Related Forum: iPhone

Following initial shipments of the iMac Pro that have started to be delivered to customers over the past few days, the iMac Pro is now available for pickup at many Apple retail stores in Australia and Japan.

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Apple's website lists the iMac Pro as available for pickup today at around half of its retail locations in Australia and Japan, but for now it appears that only the base model has immediate availability, allowing customers to place orders online from store stock.

While we're currently seeing pickup available only in Australia and Japan, it's possible other countries with personal pickup could see similar availability once the clock rolls around to Friday in those countries.

Since the workstation is highly customizable, many customers may still prefer to order from Apple's online store, where exact tech specs, accessories, and software add-ons like Final Cut Pro X can be selected as desired.

iMac Pro starts at $4,999 for a base 8-core model in the United States, with 10-core models available from $5,799, and these configurations are currently estimated for delivery by early to mid January from Apple's U.S. online store. 14-core and 18-core models start at $6,599 and $7,399, but they don't ship for 5-7 weeks.

Online, every configuration has optional upgrades available for storage, memory, and graphics, with prices topping out at $13,199 for a maxed-out, high-end model with an 18-core Intel Xeon processor, 4TB of SSD storage, 128GB of ECC RAM, and AMD Radeon Pro Vega 64 graphics with 16GB of HBM2 memory.

Update December 29: Apple is now showing personal pickup availability for the base iMac Pro model at many stores in the United States and Canada.

Related Forum: iMac

Sales celebrating the end of 2017 are in full swing, and Target this week has priced the 32GB 9.7-inch iPad from early 2017 at $249.99, down from $329.99. Currently, that's $30 cheaper than another sale on the same iPad that Best Buy is running, so if you've been looking to purchase one of the lower-end models of Apple's iPad lineup this is a great opportunity. As of writing, the Space Gray and Silver models are in stock to ship while Gold models qualify for free order pickup depending on stock near your location.

9Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Target is also beating many other retailers' sale prices on the 128GB Wi-Fi only iPad mini 4 from 2015, with the tablet priced at $299.99, down from $399.99. Comparatively, the second cheapest options are at Amazon and MacMall where the iPad mini 4 is priced at $357.00 and $369.00, respectively. Both of the Target iPad sales will end around 11:59 p.m. on Saturday, December 30, and stock for each appears limited.

A few other nice deals today include $10 off Twelve South's HiRise 2 and HiRise 2 Deluxe stands on Amazon, as well as savings on multiple Bluetooth speaker brands on Best Buy. These include Ultimate Ears ($20 to $127 off), JBL ($30 to $100 off), and harman/kardon ($300 off).

Additionally, Flexibits recently launched a New Year sale of its own, with discounts hitting all of its apps for macOS and iOS devices. The company said that the savings run through the New Year, and are worth up to 25 percent off the Flexibit Mac apps and up to 50 percent off its iOS apps. Check out each app and how much it's been discounted in the list below:

flexibits apps sale

For even more ongoing sales happening in the days before the New Year, head over to our full Deals Roundup.

Related Roundup: Apple Deals

2017 was a big year for Apple, with the launch of the entirely revamped iPhone X, the iMac Pro, the first cellular-enabled Apple Watch, an iPad Pro with an amazing display, the Apple TV 4K, and new Macs, software, and other products.

In the video below, we highlighted some of the most well-received and notable Apple products of the year, and below that, you'll find a quick overview of every major product Apple debuted or announced in 2017.

Fifth-Generation iPad (March)

March saw the launch of Apple's most affordable iPad to date, the 5th-generation iPad, which Apple refers to as "iPad." iPad is priced starting at $329 for the entry-level 32GB Wi-Fi only version, and despite its low price, the tablet is equipped with a speedy A9 processor, an 8-megapixel rear camera, Touch ID, and Apple Pay support.

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It's thicker than the 9.7-inch iPad Pro that came before it, but not by much, and while it doesn't support Apple Pencil or have some of the impressive display features available in the iPad Pro, it's an incredibly capable tablet that's going hold up for years to come.

Read more about the iPad in our iPad roundup.

iPad Pro

Following the launch of the new low-cost "iPad," Apple introduced two new iPad Pro models in June: an updated 12.9-inch model and an all-new 10.5-inch model that replaces the previous 9.7-inch iPad Pro. The 10.5-inch iPad Pro isn't much bigger than the 9.7-inch model, but it has a much larger display thanks to thinner side bezels.

Both the 10.5 and 12.9-inch iPad Pro are amazingly powerful and can serve as PC replacements with A10X Fusion chips and 4GB RAM. New displays offer ProMotion display technology with a 120Hz refresh rate, and these are without a doubt the nicest displays we've seen in an iPad.

2017ipadpro
Unlike the fifth-generation iPad, the iPad Pro models support the Smart Keyboard and the Apple Pencil, but all of these features don't come cheap - the 64GB 10.5-inch iPad Pro starts at $649, and the 12.9-inch iPad Pro starts at $799. Luckily, sales are common, so you can often get these two tablets at lower prices.

Read more about the iPad Pro in our iPad Pro roundup.

MacBook Pro

Apple introduced the MacBook Pro with Touch Bar in October of 2016, so we weren't expecting new MacBook Pro models until late 2017, but Apple surprised us with new MacBook Pro models equipped with Kaby Lake processors in June of 2017.

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An Italian clothing company that uses the name "Steve Jobs" as its brand will be able to continue using the moniker after winning a multi-year legal battle, reports Italian site la Repubblica Napoli (via The Verge).

Brothers Vincenzo and Giacomo Barbato named their clothing brand "Steve Jobs" in 2012 after learning that Apple had not trademarked his name.

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Image via la Repubblica Napoli

"We did our market research and we noticed that Apple, one of the best known companies in the world, never thought about registering its founder's brand, so we decided to do it," the two told la Repubblica Napoli.

The Barbatos designed a logo that resembles Apple's own, choosing the letter "J" with a bite taken out of the side. Apple, of course, sued the two brothers for using Jobs' name and a logo that mimics the Apple logo. In 2014, the European Union's Intellectual Property Office ruled in favor of the Barbatos and rejected Apple's trademark opposition.

While the outcome of the legal battle was decided in 2014, Vincenzo and Giacomo Barbato have been unable to discuss the case until now, as their claim on the brand was not settled until 2017.

The two told la Repubblica Napoli that Apple went after the logo, something that may have been a mistake. The Intellectual Property Office decided that the "J" logo that appears bitten was not infringing on Apple's own designs as a letter is not edible and thus the cutout in the letter cannot be perceived as a bite.

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Image via Business Insider Italia

While the Barbatos currently produce bags, t-shirts, jeans, and other clothing and fashion items, they told Business Insider Italia that in the future, they plan to produce electronic devices under the Steve Jobs brand. "We are working on a line of highly innovative electronic devices, projects we have been working on for years," said the two.

Apple is offering an Apple Pay promotion this week that discounts Fandango movie tickets by $5 when you make a purchase using either the Fandango app or the Fandango.com website.

The discount will be available on movie ticket purchases made through January 2, according to the email that went out to Apple customers this morning. When you make a purchase using Apple Pay, you will need to use the promo code "AppleCheer" at checkout to get the Fandango discount.

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In addition to providing the Fandango deal, Apple is also highlighting retail apps that accept Apple Pay and can be used for New Year's party planning, including Safeway, Party City, ULTA Beauty, Lyft, TouchTunes, and McDonald's.

Over the course of the two months, Apple has been promoting Apple Pay through a series of emails that include deals and discounts. A November, email, for example, offered a discount on a Postmates Unlimited subscription.

Related Roundup: Apple Pay

Apple could debut its first retail location within Saudi Arabia as soon as 2019, thanks to the government's current push towards a "high-tech look" for the country. Reuters reports today that officials in Saudi Arabia's capital of Riyadh -- including Crown Prince Mohammed bin Salman -- are currently in licensing discussions with both Apple and Amazon in an effort to entice major technology companies into the country.

Apple is rumored to be talking with SAGIA, Saudi Arabia's foreign investment authority, and a licensing agreement for Apple's retail stores with the authority is expected to come by February 2018. The first location would then be targeted for an opening in 2019.

Kingdom Tower at night

Image of Riyadh, Saudi Arabia via Wikimedia Commons

Apple and Amazon are in licensing discussions with Riyadh on investing in Saudi Arabia, two sources told Reuters, part of Crown Prince Mohammed bin Salman’s push to give the conservative kingdom a high-tech look.

A licensing agreement for Apple stores with SAGIA is expected by February, with an initial retail store targeted for 2019, said two sources familiar with the discussions.

Amazon's cloud computing division, Amazon Web Services, is said to be leading the company's discussions with Saudi Arabian officials. The talks are believed to be in "earlier stages" than Apple's, with no specific time frame given for Amazon's investment plans in the country.

The Saudi Arabian government's regulations previously placed heavy limits on foreign ownership of businesses, preventing companies like Apple and Amazon from coming to the country. In the past two years, however, falling crude oil prices "highlighted the need to diversify" the country's dependency on oil within its economy, leading to courting technology companies.

Evidence of this came in September, when Saudi Arabia lifted a ban on services that provide access to calling someone over the internet, including Apple's FaceTime. The ban was enacted in 2013 and began due to the government's fear of non-secure internet communication among its residents, but was lifted this year in the country's new efforts to "attract more business" to its economy.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

One year after launching a "Ring in the New Year" challenge for Apple Watch owners, Apple today is rolling out the challenge again for 2018. The challenge's rules appear slightly similar to last year, requiring you to close all three Activity rings for seven days in a row in January. During the previous challenge, you had to accomplish the same goal coupled with the specific requirement of the Activity streak lasting from a Monday to a Sunday.

apple watch ring new year 2018
Once you complete the task you'll get a special Apple Watch achievement, which has been designed liked the 2017 award. Apple has been consistently launching Apple Watch challenges for its users, most recently including Thanksgiving, Veterans Day, Mother's Day, Earth Day, and even a challenge designed to celebrate America's national parks.

Apple Watch owners in the United States should start noticing the challenge appearing on their Apple Watch and within the Activity iOS app today. For users in other countries, the challenge began appearing yesterday.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

While we await iFixit's inevitable comprehensive teardown of Apple's new iMac Pro, third party Mac component supplier OWC has just published its own teardown video, providing some interesting tidbits on the internal configuration of the non-user upgradeable machine.

Whereas standard 27-inch iMacs have a small hatch in the back that allows the RAM in the machine to be upgraded after purchase, the iMac Pro does not. Fortunately, an Apple Store or an Apple Authorized Service Provider is able to open up the iMac Pro and swap out the RAM, and here's what they can expect to find upon doing so.

Screen Shot 4 1

Four DIMM memory modules (left) and two solid-state drives (right)

The teardown reveals that in the 32GB base model, there are four 8GB DIMM modules, a configuration type that appears to be mirrored in the 64GB (4 x 16GB) and 128GB (4 x 32GB) models. The good news is that this means the iMac Pro supports quad-channel memory, but the bad news is that it also means users looking to upgrade from, say, 32GB to 64GB will have to replace all four modules to do so.


The teardown also reveals that in the iMac Pro 1TB base model, Apple has chosen to use two 512GB SSDs in a RAID configuration. Rather than soldering the flash storage on the main board, both drives exist as separate modules that are attached via screws, so replacing them is at least technically feasible, even if Apple does not make it easy.

OWC says that in the near future it will be offering a DIY memory upgrade kit for the iMac Pro, although most users are likely to hand over such an undertaking to a qualified service provider. For more details on the iMac Pro's internals, including the Intel Xeon W eight-core processor, be sure to watch the video embedded above.

Tag: OWC
Related Forum: iMac

iphone 3gsWhatsApp announced on Thursday that its mobile app will stop working on some older smartphones from next year, as it concentrates on developing new features for the popular messaging platform.

The decision means that from January 1, 2018, WhatsApp will pull support for the app on iPhone 3GS and older models, as well as iPhones running iOS 6 and earlier. The list of unsupported phones also includes Android 2.1 and 2.2, BlackBerry OS, and Windows Phone 7.

Explaining its reason for the move, WhatsApp said that when it was founded back in 2009, the mobile landscape was very different.

"About 70 percent of smartphones sold at the time had operating systems offered by BlackBerry and Nokia," the company said. "Mobile operating systems offered by Google, Apple and Microsoft - which account for 99.5 percent of sales today - were on less than 25 percent of mobile devices sold at the time."

Apple's iPhone 3GS was released in June 2009, while iOS 6 was released on September 19, 2012, followed by iOS 7 in 2013. According to Apteligent Research, less than 0.04 percent of iPhone users are currently using iOS 6. Apple's most recent mobile OS, iOS 11, was released on September 19, 2017, and accounts for over 75 percent of active iOS users.

(Via Sky News.)

Snapchat 1Snap is reportedly working on a new Snapchat feature that will let users share stories outside of the mobile app, in an effort to boost Snapchat's presence in the social media space (via The Verge).

Called "Stories Everywhere", the feature should see Snapchat's premium video and editorial content appear on news sites and elsewhere online. The move aims to bring greater visibility to the brand, in the face of increasing competition from the likes of Facebook and Instagram.

Live streaming news network Cheddar reports that former Storyful CEO and News Corp executive Rahul Chopra is leading the "Stories Everywhere" project. Chopra's job is to attract more active users to the social platform – similar to how, in 2011, Twitter began letting people embed tweets off-platform for the first time, for example.

The strategy comes at the end of a bad year for Snap, which saw third quarter revenue fall after its March initial public offering failed to excite investors, many of which struggled to understand how the app works. In response, the company earlier this month released a redesigned Snapchat app that aims to offer a more personalized user experience that's easier to navigate, especially for new users, with brand and friends' content kept separate.

tim cook headshot glassesIn fiscal 2017, Apple CEO Tim Cook received a salary of $3.06 million plus $9.33 million in bonuses and stock worth $89.2 million for a total compensation package of approximately $102 million, reports Bloomberg.

The data was shared today by Apple in a proxy statement filed with the United States Securities and Exchange Commission ahead of the company's annual shareholders meeting, which will take place on February 13, 2018.

Executive officers at Apple, which included Luca Maestri, Angela Ahrendts, Johny Srouji, Dan Riccio, and Bruce Sewell, all received bonuses of over $3 million, bringing their compensation, including salary and stock awards, to approximately $24.2 million each, provided each stays with the company long enough for awarded stock to vest. Angela Ahrendts, Apple's retail chief, was the highest paid executive, bringing in $24,216,072.

In addition to covering executive compensation, today's proxy statement also says that Apple's board now requires Apple CEO Tim Cook use private aircraft "for all business and personal travel." The flight policy was implemented in 2017 "in the interests of security and efficiency" based on Cook's "highly visible" role as CEO.

Over the course of 2017, Cook's personal air travel expenses amounted to $93,109, and Apple spent an additional $224,216 in personal security costs provided to Cook.

The proxy statement also includes six proposals that will require shareholder action at the upcoming shareholders meeting in February. Proposals cover standard actions like re-appointing Apple's public accounting firm and re-electing board members, along with two shareholder proposals covering proxy access amendments and the establishment of a Human Rights Committee.

Apple's board of directors is recommending shareholders vote against both shareholder proposals, with the full text of all of the proposals available in the proxy statement filed with the SEC.

Shareholders who wish to attend the shareholders meeting, which will be held at the Steve Jobs Theater at Apple Park, will need to register using Proxyvote.com starting at 8:00 a.m. on January 22, 2018. Apple plans to accept registrations on a first-come, first-serve basis as space is limited.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

The Apple Lisa, released in 1983, was one of the first personal computers to come equipped with a graphical user interface, and soon the operating system that ran on the Lisa will available for free, courtesy of the Computer History Museum and Apple.

lisacomputer
As noted by Gizmodo, Al Kossow, a software curator at the Computer History Museum, recently announced that both the source code for the Lisa operating system and the Lisa apps have been recovered. Apple is reviewing the source code, and once that's done, the museum will be releasing the code publicly.

Just wanted to let everyone know the sources to the OS and applications were recovered, I converted them to Unix end of line conventions and spaces for Pascal tabs after recovering the files using Disk Image Chef, and they are with Apple for review. After that's done, CHM will do an @CHM blog post about the historical significance of the software and the code that is cleared for release by Apple will be made available in 2018.

The only thing I saw that probably won't be able to be released is the American Heritage dictionary for the spell checker in LisaWrite.

Back when the Lisa was first released, Apple charged $9,995, with the machine aimed at business users. It was equipped with a 5MHz Motorola 68000 CPU, 1MB of RAM, and a 5MB hard drive. Given its high price, Apple only managed to sell about 100,000 of the Lisa computers. Though Steve Jobs originally denied it, he later said the Lisa was named for his daughter, Lisa Brennan.

Apple's Lisa operating system featured the text-based Workshop for developing software and the Lisa Office System, which had seven apps that included LisaWrite, LisaCalc, LisaDraw, LisaGraph, LisaProject, LisaList, and LisaTerminal.

The Lisa computer was followed by the Macintosh in 1984, and the Macintosh was essentially a more affordable, improved version of the Lisa, which allowed it to outsell the Lisa. Though Apple did introduce additional versions of the Lisa computer at a lower price tag, it was ultimately discontinued only a few short years after its introduction.

Instagram has been testing a "Recommended for You" feature that is now rolling out widely to all users, reports TechCrunch. Recommended posts show up in your standard image feed and are suggested based on posts liked by accounts you follow.

When shown in a feed, these posts are denoted by a label at the top that clearly marks them as recommended, similar to how sponsored posts are handled. With recommended posts, though, Instagram shows several in a row instead of just one.

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Recommended posts and videos have previously been displayed in the Explore tab, but are now being featured more prominently. Instagram users now have several feed interruptions, including these new recommended posts, sponsored posts, and stories.

According to an Instagram spokesperson who spoke to TechCrunch, recommended posts are meant to appear "after you've viewed all the posts in your feed." There is no disabling the Recommended for You feature, but recommended posts can be temporarily hidden by tapping the three dots at the top of a recommended post and choosing "Hide."

Instagram has been slowing introducing changes that bring posts from people who aren't actively followed into the Instagram feed. Earlier this month, for example, Instagram added a feature allowing users to follow hashtags rather than individual Instagram accounts.

Recommended for You is still rolling out to all users on iOS and Android devices and may not yet be available for everyone.

After presents were unwrapped across the world on Christmas morning, Amazon's Alexa app [Direct Link] earned the #1 spot on the iOS App Store's Top Free chart, suggesting Echo and other Alexa devices were very popular this holiday season (via TechCrunch).

This marks the first time the Alexa app gained a #1 spot on Apple's App Store, and it remained there for over a day. Currently, Alexa sits at #2 on the Top Free chart in the App Store, having lost the top spot today to YouTube.

amazon alexa app increase
Amazon yesterday said that the Echo Dot was the #1 selling Amazon Device this holiday season, as well as being "the best-selling product from any manufacturer in any category across all of Amazon," with millions of Echo Dots sold. With so many Echo products being purchased for Christmas and other holiday celebrations, users were led to download the Amazon Alexa app so they can set up their speaker, control it, integrate with other smart home products, and more.

Data gathered from Sensor Tower's App Store analytics shows the Alexa app climbing the Top Free United States iOS App Store charts in the days leading up to Christmas and then peaking at #1 on December 25 and December 26. On Christmas day, the Alexa app gained prominence on the Top Free App Store charts in other countries as well, including Great Britain (rising to #2), Germany (#5), and Austria (#5).

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Amazon Alexa iOS app data via Sensor Tower

As Amazon's Alexa devices continue to dominate the smart speaker market, Apple has plans to release its own music-focused smart speaker device -- the HomePod -- in early 2018. HomePod will be controlled mainly through the user's voice using Siri, and include access to Apple Music and other expected smart speaker functionalities, like asking about the weather, traffic, setting reminders, timers, and more.

Tags: Alexa, Amazon

Apple's iPhone and iPad were again the most popular mobile devices gifted around the world during the holidays this year according to new data shared today by mobile analytics firm Flurry.

In the week leading up to Christmas and the end of Hanukkah (12/19 to 12/25), Flurry took a look at all new smartphone and tablet activations to see which devices consumers were purchasing most.

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44 percent of new device activations were Apple devices, while Samsung devices accounted for 26 percent of activations. Huawei, Xiaomi, Motorola, LG, OPPO, and Vivo trailed behind Apple and Samsung with each responsible for 2 to 5 percent of new device activations.

The 2017 activation numbers closely mirror the activation numbers we saw from Flurry in 2016. Apple also saw the highest number of device activations -- 44 percent -- during the same time period last year, followed by Samsung at 21 percent.

Similar to last year, 44% of new phone and tablet activations were Apple devices. While Samsung dominates global market share, they fell short as the gift of choice during the holiday season, with only 26% of activated devices in the lead up to Christmas. Samsung's activation rate is up 5% from the 2016 holiday season, which can likely be attributed to the 2017 introduction of the Galaxy S8 after the late 2016 recall of their malfunctioning Note devices.

Broken down, it's actually Apple's older devices that saw the highest number of new activations rather than the newer devices. 15.1 percent of activations were for the iPhone 7, followed by 14.9 percent for the iPhone 6. Apple's flagship device, the iPhone X, was popular though, making up 14.7 percent of new activations. The iPhone 8 was responsible for 8.1 percent of new activations, and the iPhone 8 Plus was responsible for 8.7 percent.

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It's important to note that Flurry examined worldwide activations, where older, more affordable devices are popular. Apple no longer sells the iPhone 6, for example, but it's still readily available internationally from third-party resellers who offer it at a discounted price.

When looking at device size, "phablets" or devices that measure in at 5 to 6.9 inches, made up 53 percent of all new device activations, while smaller phones (3.5 to 4.9 inches) made up 35 percent of activations. Full-sized tablets like the iPad (with only cellular models counted here) were responsible for 8 percent of activations. Interest in larger devices has grown significantly over the course of the last two years.

deviceactivationsholidaysizeflurry
To gather its data, Flurry measured smart device activations and app downloads from the more than one million mobile apps that use the Flurry Analytics service. Flurry says it has insight into more than 2.1 billion devices around the world.

Nearly three years after Energous debuted its wire-free "power-at-a-distance" charging system called WattUp, the Federal Communications Commission has now approved the technology. Specifically, the FCC certification is for the company's first-generation WattUp Mid Field transmitter, which powers up devices at a distance of up to three feet away (via Engadget).

The news marks the first FCC certification ever for a wire-free charging system, which Energous said will open up "a tremendous opportunity for the electronics industry." The company mentioned that the WattUp Mid Field transmitter could be used in the future by "nearly any small electronic device," including smartphones, tablets, smart watches, earbuds, wireless keyboards and mice, smart speakers, and more.

energous wattup FCC approval
Next, Energous will demonstrate the WattUp technology at CES 2018 in January. CEO Stephen R. Rizzone mentioned that the system's ability to charge both wire-free and via a traditional mat system will give WattUp an edge on the market.

"Older wireless charging technologies have received limited adoption over the past 15 years, and are confined to contact-based charging only. The FCC certification of Energous' power-at-a-distance wireless charging transmitter is a major market milestone. It opens up options, outside of just contact-based charging, to Wireless Charging 2.0: an ecosystem where devices can be charged both, via pad and at a distance," said Stephen R. Rizzone, president and CEO of Energous.

"Untethered, wire-free charging -- such as charging a fitness band even while wearing it -- is exactly what consumers have been waiting for. We are now in a position to move our consumer electronics, IoT and smart home customers forward at an accelerated pace."

WattUp is able to charge any battery-operated device using a technique that Energous likens to Wi-Fi, as long as the device has one of the company's receivers. A WattUp Power Router (a "transmitter") emits energy using a radio frequency signal delivered by miniature antenna arrays and custom control chips. Devices with a WattUp "receiver" (consisting of multiple miniature antennas) are then able to convert that RF signal into battery power.

Following the debut of WattUp at CES 2015, speculation pointed towards Apple possibly working with Energous on implementing the receiver technology directly into future iPhones, or at least helping the company build a MFi certified WattUp iPhone accessory. Once rumors of wireless charging in the 2017 iPhone lineup began swirling, Apple and Energous were again tied together, but eventually Apple opted for inductive wireless charging on the iPhone 8 and iPhone X.

Energous doesn't have any consumer-available products for purchase yet, but it's expected that the company will announce more news about its WattUp device at CES, which runs January 9 through 12 in Las Vegas.