Instagram Adding 'Recommended for You' Posts to Main Feed

Instagram has been testing a "Recommended for You" feature that is now rolling out widely to all users, reports TechCrunch. Recommended posts show up in your standard image feed and are suggested based on posts liked by accounts you follow.

When shown in a feed, these posts are denoted by a label at the top that clearly marks them as recommended, similar to how sponsored posts are handled. With recommended posts, though, Instagram shows several in a row instead of just one.


Recommended posts and videos have previously been displayed in the Explore tab, but are now being featured more prominently. Instagram users now have several feed interruptions, including these new recommended posts, sponsored posts, and stories.

According to an Instagram spokesperson who spoke to TechCrunch, recommended posts are meant to appear "after you've viewed all the posts in your feed." There is no disabling the Recommended for You feature, but recommended posts can be temporarily hidden by tapping the three dots at the top of a recommended post and choosing "Hide."

Instagram has been slowing introducing changes that bring posts from people who aren't actively followed into the Instagram feed. Earlier this month, for example, Instagram added a feature allowing users to follow hashtags rather than individual Instagram accounts.

Recommended for You is still rolling out to all users on iOS and Android devices and may not yet be available for everyone.

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26 months ago
Of course they are, just another way they are ruining the platform that used to be damn near perfect. Thanks Facebook.
Rating: 20 Votes
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26 months ago
For the record, I hate anything "recommended for you". One more piece of clutter to delete or get in the way or what you want to do.
Rating: 7 Votes
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26 months ago
Can we please get a chronological feed back? PLEASE.
Rating: 6 Votes
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26 months ago
God Facebook are scum.
Rating: 3 Votes
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26 months ago
No thanks. More added bloat with content I don't actually want to see. I much prefer the follow button method.
Rating: 3 Votes
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26 months ago
I left when they nuked the chronological feed, and every new “feature” they’ve released since (either shameless Snapchat rip-offs or further facebookification) has only confirmed the wisdom in that decision. It’s a complete POS at this point.
Rating: 2 Votes
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26 months ago

I have had it for a few weeks. It is SO annoying. Like you are scrolling and all of the sudden you see three strangers posts in a row and u r like „huh????? Did i get hacked?!?“ no its just more fb crap being forced on us!

However for some reason i still dont see ads on my main account to this day. Maybe cuz i dont like enough?


Relish it, as ads will undoubtedly rain down on you with fury. I too didn't see ads for the longest time but once they showed up, it was terrible. These two things will probably make me want to leave.
Rating: 1 Votes
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26 months ago
Am I the only one who simply wants a feed of posts, from the users I follow, in reverse chronological order (newest first)?

I like the idea of a “you might like” feature, but not in the main feed. Imagine if you were listening to your Apple Music or Spotify library and a song you’d never saved came on!
Rating: 1 Votes
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26 months ago
I don’t even use Instagram anymore
Rating: 1 Votes
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26 months ago
I remember the good ol' days of Instagram. You know, before it was bought by Facebook.
Rating: 1 Votes
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