Following an op-ed shared on Axios earlier this morning by CEO Evan Spiegel, Snapchat has now unveiled its radical redesign with the goal of creating a personalized user experience that's easier to navigate, particularly for new users (via TechCrunch). The app's update will start to roll out to iOS and Android users on Friday, and will be introduced to everyone "within a few weeks."

The update aggregates both Stories and direct messages into one place, to the left of the main camera section of the app, and an algorithm sorts and prioritizes this section by "who you talk to and view most." This personalized content is now separate from premium publishers, celebrity Snapchatters, and aggregated Story events in "Discover" to the right of the camera, where Stories were located previously.

snapchat new update


According to Spiegel, this is an attempt to "separate the social from the media" and ensure that it's simpler to keep up with your real friends and not be inundated with things you might not care about created by brands and influencers.

With the upcoming redesign of Snapchat, we are separating the social from the media, and taking an important step forward towards strengthening our relationships with our friends and our relationships with the media. This will provide a better way for publishers to distribute and monetize their Stories, and a more personal way for friends to communicate and find the content they want to watch.

The Discover area is curated by Snapchat employees but is also affected by an algorithm that will sort content based on your past viewing behavior, which Spiegel stated is inspired by Netflix's recommendation algorithms. Spiegel said that research has shown "your past behavior is a far better predictor of what you're interested in than anything your friends are doing," referencing rival companies like Facebook and Twitter.


All of this borders the camera section of the app, which you'll still see first when you open Snapchat. Navigation is made simpler thanks to icons that push you to specific sections of the app from this launch menu, including more obvious buttons for My Story, adding friends, Snap Map, and more.

The biggest change comes on the Friends page and its combination of Stories and direct messages. When you come to this area of Snapchat, you'll first see new Snaps and messages at the top, then Stories from close friends (who you watch and chat with the most), and then last will be other Stories from friends you don't interact with as much. Auto-advancing is back but with a new quality of life fix that provides a brief title screen that pops up with the name of the next friend in the queue, which you can easily swipe to skip.

Snapchat has been facing intense competition from Instagram and its own Stories feature, which it launched in August 2016. The Facebook-owned company's version of Stories quickly caught on with users and eventually managed to capture more daily active users than Snapchat in less than a year.

Top Rated Comments

itsmilo Avatar
65 months ago
Omg FB, Instagram, Twitter & Snapchat can all suck it with their damn algorithm. Just show me everything in order, if i dont want to see something i wouldnt follow it in the first place!
Score: 3 Votes (Like | Disagree)
kaloangel Avatar
65 months ago
Yay, now let's remove the right side of the app entirely.
Score: 3 Votes (Like | Disagree)
berrymetal Avatar
65 months ago
I can't believe they haven't changed that logo yet
Score: 2 Votes (Like | Disagree)
mcfrazieriv Avatar
65 months ago
That’s great, all I want is more crap to wade through to get to my chats with people (the only reason I have the app at the ripe age of 23).
So ripe.

----


"Radical" redesign? They split the media content to the right to make it feel more intentional... that way people readjust to no commercial space in the friends list ... until they finally inject inline advertisements into that area.

It's no secret Snapcrap is floundering. The app becomes more and more passé.
Score: 2 Votes (Like | Disagree)
nikicampos Avatar
65 months ago
Somehow they made it worse?
It looks that way, what a cluster****
Score: 1 Votes (Like | Disagree)
venusboy Avatar
65 months ago
People don’t have personalities anymore... just brands
Score: 1 Votes (Like | Disagree)

Popular Stories

iphone 14 pro hands snowflakes 1

Best Black Friday iPhone Deals Still Available

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2022 is no different. Right now we're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an affiliate partner with some of these vendors....
ipad holiday bulbs

Best Black Friday iPad Deals Still Available

Thursday November 24, 2022 12:25 pm PST by
Black Friday deals have been in full swing for the better part of a month, and now that the shopping holiday is officially here we're seeing even more solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Black Friday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner ...
General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note: MacRumors is an affiliate partner with some of...
apple watch gold ornaments

Best Black Friday Apple Watch Deals Still Available

Wednesday November 23, 2022 9:31 am PST by
We're tracking all of the best Apple product discounts for Black Friday this week, and the Apple Watch always makes a great gift around the holiday season, so you're guaranteed to find solid discounts right now. In this article, you'll discover the best Black Friday sales on Apple Watch Series 8, Apple Watch SE, and Apple Watch Ultra. Note: MacRumors is an affiliate partner with some of these...
mac imac snowflakes

Best Black Friday iMac and MacBook Deals Still Available

Thursday November 24, 2022 1:07 pm PST by
Our Black Friday coverage continues today with the best deals you can find on MacBook Pro, MacBook Air, and iMac. As with all Black Friday deals, we aren't sure how long any of these will last, and prices are always fluctuating, so if you see something you want, be sure to buy it soon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
airpods pro 2

Apple Engineer Addresses Lack of Lossless Support on New AirPods Pro

Friday November 25, 2022 2:58 am PST by
An Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
maxresdefault

Nothing Phone 1 Displays AirPods Battery Level After Latest OS Update

Friday November 25, 2022 3:33 am PST by
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes. If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
new airpods lineup black friday

Best Black Friday AirPods Deals Still Available

Tuesday November 22, 2022 10:01 am PST by
Although we've been tracking Black Friday deals for a few weeks now, the shopping holiday is officially kicking off this week and we're highlighting the best sales for each of Apple's product lines. In this article, you'll find the best Black Friday sales on AirPods 2, AirPods 3, AirPods Pro, AirPods Pro 2, and AirPods Max. Note: MacRumors is an affiliate partner with some of these vendors....
Manchester United flag

No, Apple Isn't Planning to Buy Manchester United

Thursday November 24, 2022 12:19 pm PST by
Apple is not currently planning to purchase Premier League club Manchester United, according to a source familiar with the matter. A report earlier today from British tabloid The Daily Star claimed that Apple had expressed an interest in buying Manchester United for around $7 billion, but our source with direct knowledge of the situation said the report is false. Manchester United has...