Following an op-ed shared on Axios earlier this morning by CEO Evan Spiegel, Snapchat has now unveiled its radical redesign with the goal of creating a personalized user experience that's easier to navigate, particularly for new users (via TechCrunch). The app's update will start to roll out to iOS and Android users on Friday, and will be introduced to everyone "within a few weeks."

The update aggregates both Stories and direct messages into one place, to the left of the main camera section of the app, and an algorithm sorts and prioritizes this section by "who you talk to and view most." This personalized content is now separate from premium publishers, celebrity Snapchatters, and aggregated Story events in "Discover" to the right of the camera, where Stories were located previously.

snapchat new update


According to Spiegel, this is an attempt to "separate the social from the media" and ensure that it's simpler to keep up with your real friends and not be inundated with things you might not care about created by brands and influencers.

With the upcoming redesign of Snapchat, we are separating the social from the media, and taking an important step forward towards strengthening our relationships with our friends and our relationships with the media. This will provide a better way for publishers to distribute and monetize their Stories, and a more personal way for friends to communicate and find the content they want to watch.

The Discover area is curated by Snapchat employees but is also affected by an algorithm that will sort content based on your past viewing behavior, which Spiegel stated is inspired by Netflix's recommendation algorithms. Spiegel said that research has shown "your past behavior is a far better predictor of what you're interested in than anything your friends are doing," referencing rival companies like Facebook and Twitter.


All of this borders the camera section of the app, which you'll still see first when you open Snapchat. Navigation is made simpler thanks to icons that push you to specific sections of the app from this launch menu, including more obvious buttons for My Story, adding friends, Snap Map, and more.

The biggest change comes on the Friends page and its combination of Stories and direct messages. When you come to this area of Snapchat, you'll first see new Snaps and messages at the top, then Stories from close friends (who you watch and chat with the most), and then last will be other Stories from friends you don't interact with as much. Auto-advancing is back but with a new quality of life fix that provides a brief title screen that pops up with the name of the next friend in the queue, which you can easily swipe to skip.

Snapchat has been facing intense competition from Instagram and its own Stories feature, which it launched in August 2016. The Facebook-owned company's version of Stories quickly caught on with users and eventually managed to capture more daily active users than Snapchat in less than a year.

Top Rated Comments

itsmilo Avatar
60 months ago
Omg FB, Instagram, Twitter & Snapchat can all suck it with their damn algorithm. Just show me everything in order, if i dont want to see something i wouldnt follow it in the first place!
Score: 3 Votes (Like | Disagree)
kaloangel Avatar
60 months ago
Yay, now let's remove the right side of the app entirely.
Score: 3 Votes (Like | Disagree)
berrymetal Avatar
60 months ago
I can't believe they haven't changed that logo yet
Score: 2 Votes (Like | Disagree)
mcfrazieriv Avatar
60 months ago
That’s great, all I want is more crap to wade through to get to my chats with people (the only reason I have the app at the ripe age of 23).
So ripe.

----


"Radical" redesign? They split the media content to the right to make it feel more intentional... that way people readjust to no commercial space in the friends list ... until they finally inject inline advertisements into that area.

It's no secret Snapcrap is floundering. The app becomes more and more passé.
Score: 2 Votes (Like | Disagree)
nikicampos Avatar
60 months ago
Somehow they made it worse?
It looks that way, what a cluster****
Score: 1 Votes (Like | Disagree)
venusboy Avatar
60 months ago
People don’t have personalities anymore... just brands
Score: 1 Votes (Like | Disagree)

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...
m2 mac mini screen feature

Gurman: Apple Planning M2 Pro Mac Mini, New Apple TV With A14 Chip, Revamped HomePod With S8 Chip, and More

Sunday June 26, 2022 6:31 am PDT by
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...
13 inch macbook pro m2 mock feature 2

Base 13-Inch MacBook Pro With M2 Chip Has Significantly Slower SSD Speeds

Sunday June 26, 2022 2:52 pm PDT by
Following the launch of Apple's new 13-inch MacBook Pro with the M2 chip, it has been discovered that the $1,299 base model with 256GB of storage has significantly slower SSD read/write speeds compared to the equivalent previous-generation model. YouTube channels such as Max Tech and Created Tech tested the 256GB model with Blackmagic's Disk Speed Test app and found that the SSD's read and...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
tesla carplay hack

Tesla Apple CarPlay Hack Updated to Work With Any Tesla Model

Monday June 27, 2022 3:38 am PDT by
Polish developer Michał Gapiński has released a new and improved version of his "Tesla Android Project" which brings Apple's CarPlay experience to more Tesla vehicles than ever before. According to Gapiński, version 2022.25.1 provides "100% functional CarPlay integration for any Tesla," and comes with several new features and bug fixes. The project now supports DRM video playback so that...