The discount will be available on movie ticket purchases made through January 2, according to the email that went out to Apple customers this morning. When you make a purchase using Apple Pay, you will need to use the promo code "AppleCheer" at checkout to get the Fandango discount.
In addition to providing the Fandango deal, Apple is also highlighting retail apps that accept Apple Pay and can be used for New Year's party planning, including Safeway, Party City, ULTA Beauty, Lyft, TouchTunes, and McDonald's.
Over the course of the two months, Apple has been promoting Apple Pay through a series of emails that include deals and discounts. A November, email, for example, offered a discount on a Postmates Unlimited subscription.