Apple's colorful mainstream flagship, starting at $749.
Italian Clothing Company Wins the Right to Use Steve Jobs' Name
An Italian clothing company that uses the name "Steve Jobs" as its brand will be able to continue using the moniker after winning a multi-year legal battle, reports Italian site la Repubblica Napoli (via The Verge).
Brothers Vincenzo and Giacomo Barbato named their clothing brand "Steve Jobs" in 2012 after learning that Apple had not trademarked his name.
Image via la Repubblica Napoli
"We did our market research and we noticed that Apple, one of the best known companies in the world, never thought about registering its founder's brand, so we decided to do it," the two told la Repubblica Napoli.
The Barbatos designed a logo that resembles Apple's own, choosing the letter "J" with a bite taken out of the side. Apple, of course, sued the two brothers for using Jobs' name and a logo that mimics the Apple logo. In 2014, the European Union's Intellectual Property Office ruled in favor of the Barbatos and rejected Apple's trademark opposition.
While the outcome of the legal battle was decided in 2014, Vincenzo and Giacomo Barbato have been unable to discuss the case until now, as their claim on the brand was not settled until 2017.
The two told la Repubblica Napoli that Apple went after the logo, something that may have been a mistake. The Intellectual Property Office decided that the "J" logo that appears bitten was not infringing on Apple's own designs as a letter is not edible and thus the cutout in the letter cannot be perceived as a bite.
Image via Business Insider Italia
While the Barbatos currently produce bags, t-shirts, jeans, and other clothing and fashion items, they told Business Insider Italia that in the future, they plan to produce electronic devices under the Steve Jobs brand. "We are working on a line of highly innovative electronic devices, projects we have been working on for years," said the two.
Brothers Vincenzo and Giacomo Barbato named their clothing brand "Steve Jobs" in 2012 after learning that Apple had not trademarked his name.
"We did our market research and we noticed that Apple, one of the best known companies in the world, never thought about registering its founder's brand, so we decided to do it," the two told la Repubblica Napoli.
The Barbatos designed a logo that resembles Apple's own, choosing the letter "J" with a bite taken out of the side. Apple, of course, sued the two brothers for using Jobs' name and a logo that mimics the Apple logo. In 2014, the European Union's Intellectual Property Office ruled in favor of the Barbatos and rejected Apple's trademark opposition.
While the outcome of the legal battle was decided in 2014, Vincenzo and Giacomo Barbato have been unable to discuss the case until now, as their claim on the brand was not settled until 2017.
The two told la Repubblica Napoli that Apple went after the logo, something that may have been a mistake. The Intellectual Property Office decided that the "J" logo that appears bitten was not infringing on Apple's own designs as a letter is not edible and thus the cutout in the letter cannot be perceived as a bite.
While the Barbatos currently produce bags, t-shirts, jeans, and other clothing and fashion items, they told Business Insider Italia that in the future, they plan to produce electronic devices under the Steve Jobs brand. "We are working on a line of highly innovative electronic devices, projects we have been working on for years," said the two.
[ 231 comments ]
Top Rated Comments
(View all)
11 months ago
Eh, I usually side with the little guys in a dispute against a giant like Apple, but I think in this case, this is a clear and cut ripoff of the customer, who will unmistakably associate this brand with Apple itself. If they need the "Steve Jobs" name and the clear ripoff of an Apple logo to sell their merchandise, it must not be all that great.
11 months ago
Perhaps instead of trying to make electronics they try to make clothes that aren’t so cheap looking.
11 months ago
Douche Brothers Clothing seems more accurate. The shirts they are wearing look as classy as the 2 for $10 ones DC street vendors sell. That aside, if they are going to make Steve Job brand clothing then their entire line up should consist of black jeans and black mock turtle neck shirts. They'd be wise to rename their line Bill Gates.
[ Read All Comments ]
Following the release of iOS 12.0.1 on October 8, Apple has stopped signing iOS 12, the previous version of iOS that was available to consumers.
iPhone, iPad, and iPod touch owners who have...
Apple today seeded the fifth beta of an upcoming watchOS 5.1 update to developers, one week after seeding the fourth watchOS 5.1 beta and more than a month after releasing the new watchOS 5 operating...
Apple today seeded the fifth beta of an upcoming tvOS 12.1 update to developers for testing purposes, one week after seeding the fourth update and over a month after releasing the tvOS 12 update.
...
eBay today launched a new option for customers who are looking to trade in their iPhones or other smartphones, which it's calling "Instant Selling." Using this feature, you can list an...
PayPal has kicked off its latest 15 percent discount on App Store and iTunes gift cards today on its Digital Gifts eBay storefront. If you head over to the website you can get the $100 iTunes...
Most popular websites these days come in both desktop and mobile versions, with the latter rendering content in a more responsive fashion for a consistent browsing experience across a variety of...
WhatsApp received an update this morning that adds official support for the larger display on Apple's iPhone XS Max, as well as some other improvements and new clues on what's next for the...
Apple has reportedly signed a 10-year lease for nearly 314,000 square feet of industrial manufacturing space in Santa Clara County, California (via Silicon Valley Business Journal).
The...
