CIRP

By MacRumors Staff

CIRP Articles

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iPhone Serves as Gateway to iPad and Apple Watch Sales, but Mac, Apple TV, and HomePod Lag Behind

Wednesday August 25, 2021 7:27 am PDT by
The iPhone has failed to serve as a gateway product to the Mac, Apple TV, and HomePod for over 50 percent of ‌iPhone‌ users, while the iPad, Apple Watch, and AirPods have seen considerably better popularity among ‌iPhone‌ owners, according to data gathered by Consumer Intelligence Research Partners (CIRP). The device ownership of ‌iPhone‌ buyers (twelve months ending June 2021). The CIRP...
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Apple Remains 'Largely Absent' in U.S. Smart Speaker Market

Wednesday August 4, 2021 7:04 am PDT by
Apple remains "largely absent" in the U.S. smart speaker market while Amazon and Google continue to dominate, according to data gathered by Consumer Research Intelligence Partners (CIRP). Since 2017, Amazon has been the dominant company in the smart speaker market, with over two-thirds of smart speakers in U.S. homes being Amazon devices. Google holds about a one-quarter share of smart...
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iOS and Android Activations Now Split Evenly in the U.S., Research Shows

Monday July 19, 2021 6:26 am PDT by
Activations of iOS and Android devices are now evenly split in the United States, with little sign of movement toward either platform dominating over the past two years, according to data sourced by Consumer Research Intelligence Partners (CIRP). CIRP estimates that iOS and Android each had 50 percent of new smartphone activations in the year ending this quarter. iOS's share of new...
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iPhone 12 Pro Max Seeing Strong Demand in U.S. as Consumer Spending Rises

Thursday July 15, 2021 7:16 am PDT by
The latest research from Consumer Intelligence Research Partners (CIRP) shows that all four iPhone 12 models accounted for 63% of total iPhone sales in the United States in the quarter ending June 2021. The highest-end iPhone 12 Pro Max tied with the year-old iPhone 11 for the largest share of any single model at 23%, while the iPhone 12 mini and iPhone XR had the smallest share, each at 5%, ...
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iPhone 12 Mini Sales Lackluster Compared to Other Models

Tuesday January 5, 2021 11:06 am PST by
Apple's 5.4-inch iPhone 12 mini, which is the smallest iPhone that has been released since the 2016 iPhone SE, may not be selling as well as Apple hoped. According to new sales numbers from Consumer Intelligence Research Partners, the ‌iPhone 12 mini‌ accounted for a lower number of sales than other iPhone 12 models that Apple offers. Combined, all new ‌iPhone 12‌ models accounted for 76...
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iOS Devices Accounted for 44% of All U.S. Smartphone Activations in Q1 2020

Friday April 10, 2020 4:14 pm PDT by
iOS devices accounted for 44 percent of all U.S. smartphone activations during the first calendar quarter of 2020, the highest number of activations Apple has seen in a single quarter since 2016. According to the data sourced from Consumer Research Intelligence Partners, Google's Android operating system was responsible for 56 percent of all activations due to the higher number of Android...
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iPhone Buyers in U.S. More Than Twice as Likely to Own a Smartwatch as Android Buyers

Tuesday November 5, 2019 7:14 am PST by
New data from Consumer Intelligence Research Partners indicates that 35 percent of iPhone buyers in the United States have a smartwatch, compared to just 16 percent of Android buyers. This suggests that ‌iPhone‌ users are more than twice as likely as Android users to purchase a smartwatch. Within this percentage of ‌iPhone‌ owners in the U.S., 19 percent own the Apple Watch and 10 percent...
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Apple's HomePod Estimated to Have Just 5% of Smart Speaker Market Share in U.S.

Thursday August 8, 2019 9:52 am PDT by
Apple's HomePod accounted for just 5 percent of the estimated 76 million smart speaker installed base in the United States in the second quarter of 2019, according to new data shared today by Consumer Intelligence Research Partners (CIRP). Amazon continues to be the number one smart speaker vendor in the U.S., followed by Google. Amazon Echo devices accounted for 70 percent of smart speakers...
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iPhone XR Was Best Selling iPhone in U.S. in Q3 2019

Monday July 22, 2019 1:40 pm PDT by
Apple's iPhone XR was the best selling iPhone in the third fiscal quarter of 2019, according to new data shared today by Consumer Intelligence Research Partners (CIRP). The ‌iPhone‌ XS, ‌iPhone‌ XS Max, and ‌iPhone XR‌ models accounted for 67 percent of all U.S. ‌iPhone‌ sales during the third quarter of 2019, with the ‌iPhone XR‌ alone accounting for 48 percent of sales. The ‌iPhone‌'s...
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Apple's U.S. iPhone User Base Sees Slowing Growth in Q1 2019

Thursday May 16, 2019 1:12 pm PDT by
Apple's estimated U.S. iPhone installed base saw little growth in the first calendar quarter of (second fiscal quarter) of 2019, according to new data shared today by Consumer Intelligence Research Partners (CIRP). As of March 30, 2019, the U.S. ‌iPhone‌ use base hit 193 million units, compared to 189 million units at the end of the December quarter, marking two percent growth quarter over...
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Survey Finds iPhone XR Remained Best-Selling iPhone Model Last Quarter in United States

Wednesday April 24, 2019 5:58 am PDT by
iPhone XR remained the best-selling iPhone model in the United States in the first quarter of 2019, as it was in the fourth quarter of 2018, according to a survey conducted by research firm CIRP and provided to MacRumors. The research firm found that the ‌iPhone XR‌ accounted for 38 percent of U.S. ‌iPhone‌ sales during the quarter, ahead of the ‌iPhone‌ XS and ‌iPhone‌ XS Max with a...
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HomePod Struggling to Gain Market Share Alongside Cheaper Amazon Echo and Google Home Speakers

Tuesday February 5, 2019 4:27 am PST by
Apple's expensive HomePod speaker accounted for just six percent of the U.S. smart speaker installed base through the fourth quarter of 2018, according to research firm Consumer Intelligence Research Partners. CIRP estimates that the U.S. installed base of smart speakers reached 66 million units last quarter, suggesting that ‌HomePod‌ sales in the country have totaled around 3.96 million...
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CIRP Says iOS Loyalty 'Hit the Highest Levels We've Ever Measured' Last Quarter

Monday January 28, 2019 4:07 am PST by
Nine out of every ten iPhone users who upgrade their smartphone will stick with the ‌iPhone‌, a recent survey suggests. Consumer Intelligence Research Partners surveyed 500 consumers in the U.S. who activated a new or used phone in the final three months of 2018 and found that 91 percent of iOS users upgraded to another ‌iPhone‌. Android users were also loyal, with 92 percent of respondents...
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HomePod Estimated to Have 3 Million Sales and 6% Market Share in United States

Thursday August 2, 2018 6:08 am PDT by
The installed base of smart speakers in the United States, including the Amazon Echo, Google Home, and HomePod, has reached a combined 50 million units, according to research firm Consumer Intelligence Research Partners. CIRP estimates that, of that installed base, the HomePod has increased its market share to six percent as of the second quarter of 2018, ending June 30, implying that...
cirpiphonemodelsq22018

Apple's iPhone 8 Plus Was the Top Selling iPhone in the U.S. During Q2 2018

Wednesday July 25, 2018 6:34 pm PDT by
Apple's iPhone 8 Plus was the number one selling iPhone in the United States during the second quarter of 2018 according to new data shared today by Consumer Intelligence Research Partners. The iPhone 8, iPhone 8 Plus, and iPhone X accounted for 54 percent of US iPhone sales during the quarter, with the iPhone 8 making up 13 percent of sales, the iPhone 8 Plus making up 24 percent of sales,...
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Android Switchers Represent 15-20% of iPhone Buyers, Tend to Opt for 'Plus' Models

Tuesday June 26, 2018 6:54 am PDT by
Most recent Android owners who switch to the iPhone ecosystem tend to opt for the iPhone 8 and iPhone 8 Plus, according to a new report sent to MacRumors today by Consumer Intelligence Research Partners. The data was gathered during the fiscal quarter that ended March 31, 2018 and is based on a survey of 2,000 U.S. Apple customers who purchased an iPhone during that time. In a given quarter, ...
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Android Continues to Have More Loyal Customers Than iOS

Thursday March 8, 2018 12:23 pm PST by
Android customers continue to be loyal to the Android operating system than iOS users are to the iOS operating system, according to new data shared today by Consumer Intelligence Research Partners. Android saw a 91 percent loyalty rate in 2017, compared to 86 percent for iOS, with loyalty rates for the two operating systems remaining largely steady since early 2016. Android loyalty has hovered ...
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iPhone X Accounted for 1 in 5 Smartphones Sold by Apple in United States Last Quarter According to Survey

Monday January 22, 2018 5:12 am PST by
Every one in five smartphones sold by Apple in the United States in the fourth quarter of 2017 was an iPhone X, according to data shared with MacRumors by research firm Consumer Intelligence Research Partners. Below is the exact model-by-model breakdown of Apple's total iPhone sales between October and December, based on the firm's survey of 500 consumers who purchased an iPhone in the...
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iPhone Was Most Activated Smartphone in United States Last Quarter According to Survey

Tuesday January 16, 2018 5:14 am PST by
Apple increased its share of smartphone activations in the fourth quarter of 2017, following the release of the iPhone 8, iPhone 8 Plus, and iPhone X, according to data shared with MacRumors by Consumer Intelligence Research Partners. iPhones accounted for 39 percent of activations in the United States between October and December, up from 34 percent in the year-ago quarter, based on CIRP's...
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iPhone 8 and 8 Plus Sold 'More Like an 'S' Model' During Launch Quarter According to New Report

Monday October 23, 2017 5:55 am PDT by
The iPhone 8 and iPhone 8 Plus accounted for 16 percent of total iPhone sales in the July-September 2017 quarter, which means the new smartphones "look much more like an 'S' model" in terms of sales. According to a report sent to MacRumors today by Consumer Intelligence Research Partners, the new devices actually represented a smaller sales percentage than 'S' devices have in past years,...