MacRumors

Apple's annual Worldwide Developers Conference (WWDC) kicks off today in San Jose with the traditional keynote being held for the first time in many years at the McEnery Convention Center.

wwdc 17 front


The keynote begins at 10:00 AM Pacific Time / 1:00 PM Eastern Time, and we're expecting to see a number of announcements including both software such as iOS 11 and OS X 10.13, and hardware potentially including Mac notebook and iPad Pro updates.

Apple is providing a live video stream on its website and via Apple TV.

In addition to Apple's video stream, we will be updating this article with live blog coverage and issuing Twitter updates through our @MacRumorsLive account as the keynote unfolds. Highlights from the event and separate news stories regarding today's announcements will go out through our @MacRumors account.

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The full keynote transcript is available after the jump.

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Apple LogoApple shares are trading around 1 percent lower today, just ahead of WWDC 2017, after one analyst issued a rare downgrade of the stock.

"We are downgrading AAPL to Sector Weight and recommend investors reduce position sizes," said Andy Hargreaves, equity research analyst at Pacific Crest Securities, in a note to clients. "We believe AAPL anticipates strong performance in the iPhone 8 cycle, while providing relatively little weight to risks through the cycle or the potential for iPhone sales to decline in fiscal 2019."

Wall Street remains largely upbeat about Apple's stock heading into the second half of this year, as investors anticipate the so-called "iPhone 8" to be a hit among customers, but Hargreaves believes the stock has limited upside, as he said hype surrounding the hotly-anticipated device appears to be "priced in."

Hargreaves anticipates the upside of the iPhone 8 to be offset by key risks, including the "potential for gross margin pressure, diminishing value of the mobile operating system, and the likelihood for declines in iPhone unit sales beyond the iPhone 8 cycle due to market saturation and elongating."

Hargreaves also believes iPhone sales will likely resume declining in 2019, as the iPhone 8 will result in above-average sales in 2018 that are unlikely to be matched once Apple returns to a normalized upgrade rate, similar to what happened after pent-up demand for the larger-screened iPhone 6 started to fade.

AAPL was trading at $153.85 at the time of publication, after opening at $154.34, but remains only slightly off its all-time high.

Getting an iPhone repaired at select Apple-authorized repair shops is about to get a lot faster for customers.

iphone calibration machine

Apple's proprietary iPhone calibration machine via Motherboard

ComputerCare, a computer repair shop in Santa Clara, California, today announced that it has been selected as one of only three Apple Authorized Service Providers in the United States to participate in a new pilot program that will allow it to manage iPhone repair and calibration completely onsite.

As part of this pilot program, ComputerCare and two other yet to be named repair shops have received a specialized and proprietary calibration machine from Apple to ensure that iPhone repairs are fully compliant with Apple's specifications and security requirements for features such as Touch ID and Multi-Touch.

ComputerCare said the calibration machine is compatible with the iPhone 6s and newer, although Apple has been using the machines since as early as 2013. The calibration process is said to take approximately 15 minutes to complete.

With an in-house calibration machine, ComputerCare said it will be able to drastically speed up repair times for its customers, as it will no longer need to ship repaired iPhones to Apple for final testing and calibration.

"We already manage iPhone repairs at our facilities, but because of the devices' specialized security features, the current process requires them to be shipped to Apple for final testing and calibration before being returned to customers," said Georgia Rittenberg, President of ComputerCare. "Having a calibration machine onsite helps us to remove that extra step in the process and dramatically reduces turnaround times."

Apple already has iPhone calibration machines in the back of every Apple Store, enabling Genius Bar employees to perform same-day repairs for most issues. But, not every customer lives near an Apple Store, so expanding the machines to select third-party repair shops is convenient.

If the pilot program is successful, Apple will presumably consider providing a larger number of Apple Authorized Service Providers with calibration machines in the future. Apple did not immediately respond to a request for comment.

Apple and Amazon will join Foxconn in a bid to win Toshiba's NAND memory chip unit, which has been on sale since March and was previously said to finally conclude bidding sometime in June. Nikkei quoted Foxconn chairman Terry Gou as saying that Apple and Amazon will "chip in funds" to help Foxconn win the final bid (via Reuters).

Gou left out the exact amount of the funding that Apple and Amazon would provide, and it was also mentioned that Japanese manufacturer Sharp, which Foxconn acquired last year, will also take place in the bidding. In an official statement, Foxconn referenced Apple and Amazon by calling the U.S. companies "strategic partners" in the bid for Toshiba's memory chip unit, while mentioning that more details would come "at the appropriate time."

foxconn iphone 7

Apple Inc and Amazon.com Inc will join Foxconn's bid for Toshiba Corp's semiconductor business, the Nikkei business daily quoted Foxconn Chairman Terry Gou as saying on Monday. The two U.S. technology giants plan to "chip in funds", Gou said in an interview, according to the newspaper.

"Of course Apple and Amazon are offering money together, but I cannot comment on how much funds each company is putting on the table," Gou said at a hotel in Osaka.

The sale of Toshiba's chip unit has been riddled by a legal battle with Western Digital over the past few weeks, making it uncertain who -- if anyone -- would end up winning the bid for the unit. Following the announcement of the initial sale, Apple was reportedly looking into spending several billion dollars for a "substantial stake" in the Toshiba memory chip unit, as well as potentially partnering up with Foxconn in the bidding war.

Foxconn has already been suggested as an unlikely winner of the unit due to its deep ties with China, with the Japanese government likely to oppose any winning bid that would take key Toshiba chip technology out of the country. Foxconn's previous bid of $27 billion was reportedly rejected by Toshiba, so now it appears that the manufacturer will beef up its offering for Toshiba's unit with the help of Apple, Amazon, and Sharp, although it's unclear if more money will be enough for the China-based company to win.

According to Gou, if Foxconn would win Toshiba's chip unit it plans to keep the Japanese leadership in place, which it hopes is a way to appease the Japanese government ahead of the end of bidding.

"We will definitely not undermine nor interfere with [Toshiba's existing management]. We will treat them like the way we have been treating Sharp," Gou said, adding that he was confident that Foxconn stood a good chance of winning the bid.

"We let Japanese [managers] run Sharp ... we are also hoping that Toshiba's memory unit will survive into the next 50 to 100 years at least, like Sharp."

Other bidders include Broadcom and South Korea's SK Hynix, and the winner is expected to be announced sometime this month, ahead of Toshiba's next shareholder meeting.

Update: Terry Gou has said that, "Apple is in for sure," in regards to the Foxconn-led group aiming to win Toshiba's memory chip unit. According to a Reuters report, Tim Cook and Apple's board of directors approved the decision to participate in the bidding.

As we get closer to Apple's WWDC 2017 keynote, which is set to kick off today at 10 a.m. Pacific Time, several developers have taken to Twitter to share the swag they've received at the conference this year. The items include a Levi's denim jacket with a custom WWDC17 logo and a collection of Apple-themed enamel pins.

The Levi's trucker jacket comes in black, includes fits and sizes for both men and women, and has two interior pockets large enough to fit an iPhone 7 Plus.

wwdc swag 1

The pins handed out to WWDC attendees this year include a collection of six Apple designs, including the old rainbow-themed Apple logo, the "hello" Mac greeting, the Swift logo, an emoji with sunglasses, the original Macintosh, and the Metal logo.

wwdc swag 2

A few developers have noted that the pin packs include different designs, with separate collections including an iMessage heart bubble, thumbs up emoji, Activity rings, and more. In addition, each developer has received personalized pins that represent their home country.

WWDC scholarship attendees at the conference are also taking away an Apple TV dev kit, as one 9to5Mac reader pointed out. Students and STEM organization members who won a scholarship got free tickets to WWDC, normally priced at $1,599, and received free lodging as well this year at the San Jose State University dorms, located approximately 15 minutes away from the venue when walking.

MacRumors will be providing live coverage of the WWDC keynote in a live blog on the MacRumors.com front page, as well as via the MacRumors Live Twitter account. Any reader interested in avoiding spoilers for this year's keynote can check out our spoiler-free video stream, which will be updated with a direct link to the presentation once it becomes available from Apple.

Apple's online store has temporarily closed its virtual doors ahead of today's WWDC opening keynote at 10:00 a.m. Pacific Time.

apple store down wwdc 2017 message
When clicking on the "Buy" button for any product on Apple's website, be it a MacBook or accessories, the online store currently says "we're busy updating the Apple Store for you" and advises customers to "please check back soon."

During the keynote, Apple is expected to announce updated 12-inch MacBook and MacBook Pro models, alongside major new versions of its iOS, macOS, watchOS, and tvOS software platforms.

Apple is also rumored to possibly debut a 10.5-inch iPad Pro and smart speaker with Siri, positioned as an Amazon Echo and Google Home competitor, but those announcements could be delayed until later this year.

Apple routinely closes its online store in the hours leading up to its special events, but that's not typically the case ahead of its Worldwide Developers Conference, since the keynote is usually focused on software only.

For that reason, the store's downtime today is a good sign that new products of some kind will be announced imminently.

WWDC has been absent of major hardware announcements since 2013, when Apple unveiled redesigned models of the Mac Pro, MacBook Air, and its AirPort Time Capsule and Extreme wireless routers.

MacRumors.com will be providing news coverage and a live transcript of the WWDC opening keynote on Monday at 10:00 a.m. Pacific Time. Twitter users can follow @MacRumorsLive for live updates.

Update: Apple's online store became functional again at approximately 5:10 a.m. Pacific Time, but only briefly as Apple fixed an earlier message that incorrectly said to check back starting at 8:01 a.m. Pacific Time.

A Drag and Drop capability looks set to be coming to iPads in iOS 11, after a reference to the feature was spotted on Monday in Apple's own Feedback app for iOS beta testers.

An entry alluding to "Split View/Drag and Drop" now appears in the app's list of preset options that beta testers use to report issues. Since no such feature currently exists in iOS, it's highly likely we can expect one to be unveiled in iOS 11, which Apple is set to preview in its keynote later today at the Worldwide Developers Conference.

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A Drag and Drop feature in Split View on iPads would presumably allow users to easily move content between apps, in a more seamless way than the current method of copying/pasting, which is cumbersome in comparison. Coming on the back of the appearance of an iOS Files app reference earlier today, it looks as if iOS 11 could be about to introduce workflow features many users would benefit from.

Several MacRumors readers have mentioned a desire for a better file management system to make it easier to transfer content between apps. MacStories' Federico Vittici recently made a mockup featuring a drag and drop interface and a file storage shelf on the iPad. Today's leak appears to indicate a similar feature is indeed on the way.

During Monday's WWDC keynote, MacRumors will provide a live blog both here on MacRumors.com and on our MacRumorsLive Twitter account, with continuing detailed coverage of everything Apple announces during the week.

Related Forum: iOS 11

With just hours to go until Apple's WWDC keynote, a new placeholder app listing for a "Files" app has appeared on the iOS App Store for iPhone and iPad, as noticed by Steven Troughton-Smith.

files app ios 11
Details on the app are scant, as the app description is merely "Files App for iOS" and there are no other details on the app other than an icon depicting a blue folder, although Troughton-Smith points out the app only supports 64-bit architectures. iOS 11 has been rumored to be dropping support for 32-bit apps, and Apple has been warning users about apps that have not been updated with 64-bit support.

As we noted in our iOS 11 wishlist feature, file management is one area where MacRumors readers have been hoping to see improvement, and this upcoming Files app could help provide that.

The Files app is undoubtedly a default system app for iOS 11, but system apps that can be deleted have App Store entries to allow users to reinstall them. As Troughton-Smith notes, a listing for the Activity app has also appeared in the App Store, suggesting users will be able to delete the app in iOS 11, something that is not currently possible.

Update 11:48 PM: Apple appears to have pulled the Files and Activity listings from the App Store.

Tag: Files

Over at TouchArcade, we've been running around like maniacs all week getting ready for the WWDC and E3 double header that we're about to fly to the West Coast for. The event scheduling gods were kind to us this year, allowing us to attend both events.

ta logo with purple text
For whatever reason, the last few years have had WWDC and E3 taking place on the same week, and we'd opted to attend E3 over WWDC as it's a overall safer bet that there will be more relevant things for us at a gaming event. With WWDC tickets shifting to being luck of the draw, it's entirely possible that there just won't be that many iOS game developers for us to talk to. Either way, better late than never, read on for the big things that happened this week in the world of iOS gaming.

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Bozoma Saint John, Apple Music and iTunes head of Global Consumer Marketing, is planning to leave the company, reports Axios.

Saint John, also known as "Boz," joined Apple when the company acquired Beats Music in 2014. She came into the public spotlight at the 2016 Worldwide Developers Conference, where she demonstrated new Apple Music features on stage.

Bozoma Saint John
Since then, Saint John has spoken at Fortune's Most Powerful Women Summit, starred in an Apple Music ad alongside Eddy Cue, Jimmy Iovine, and James Corden, and represented Apple Music in interviews along with Larry Jackson and Zane Lowe.

It is not clear where Saint John, who formerly worked at Pepsi, will be heading after she leaves Apple. Her reason for leaving is also unclear, with Apple declining to comment on the news.

Apple's annual Worldwide Developers Conference kicks off on Monday morning, with a keynote event that starts at 10:00 a.m. This year's event promises to be exciting, because alongside new versions of iOS, macOS, tvOS, and watchOS, there are also rumors suggesting we're going to see several hardware updates.

New Mac notebooks are likely to be unveiled, and there's apparently a 70 percent chance we'll see the much-rumored 10.5-inch iPad Pro and a 50 percent chance Apple will use the event to introduce its Siri speaker, designed to compete with the Amazon Echo.

Check out the video and list below for an extensive overview of what we expect to see introduced at the event.

Software

iOS 11
We've heard little about iOS 11 ahead of its debut, so many of the features in the newest version of iOS will come as a surprise. iOS 11 is expected to feature a redesigned interface, with the first major system-wide design changes since iOS 7, but what it will look like is up in the air.

Apple has been rumored to be working on some major updates to Siri, and the company has purchased several AI and machine learning startups, so it's possible iOS 11 will introduce expanded Siri capabilities. One feature that's been rumored is Siri integration with additional types of third-party apps, expanding beyond the existing categories of ride booking, messaging, photo search, payments, VoIP calling, and fitness.

ios11
Rumors have suggested the update will include support for group FaceTime calls for the first time, a feature many have wanted for years, and Apple Music head Jimmy Iovine has said iOS 11 is going to include a new version of the Music app that "better showcases video" as Apple prepares to launch its first original Apple Music TV show, Carpool Karaoke.

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At its Worldwide Developers Conference next week, Apple is expected to expand Siri's functionality, allowing the voice assistant built into the iPhone and iPad to work with a wider variety of apps, reports Reuters.

Apple first started allowing third-party apps to interface with Siri with iOS 10, but Siri integration is limited to apps in the following categories: ride booking, messaging, photo search, payments, VoIP calling, and fitness. In iOS 11, that's expected to expand to additional categories, but it is unclear which categories will be added.

Uber Siri

Apple Inc is expected to announce plans next week to make its Siri voice assistant work with a larger variety of apps, as the technology company looks to counter the runaway success of Amazon.com Inc's competing Alexa service.

But the Cupertino, California company is likely to stick to its tested method of focusing on a small amount of features and trying to perfect them, rather than casting as wide a net as possible, according to engineers and artificial intelligence industry insiders.

Expanded third-party app access to Siri is one of the few tidbits we've heard about Apple's plans for iOS 11, which is also expected to feature new design elements and a revamped Apple Music app. Rumors suggest Apple has been working on significant improvements to Siri, so other Siri features could also be included.

Part of the reason behind bolstering Siri's capability is likely Apple's work on a Siri-based smart speaker designed to compete with the Amazon Echo and the Google Home. It's not yet clear what the speaker will be capable of, and it isn't included in today's Reuters report beyond a brief mention, but to be competitive, the speaker will need to interface with third-party apps much like iOS.

Rumors suggest there is a chance Apple plans to introduce the Siri speaker at WWDC to allow developers time to create integrations and features for the device ahead of a fall launch, but whether that will happen remains to be seen.

Apple's Siri and speaker plans will be unveiled on Monday, June 5 at 10:00 a.m., which is when the WWDC keynote event kicks off.

Related Roundup: HomePod
Buyer's Guide: HomePod (Neutral)

With the flood of full-featured Thunderbolt 3 docks about to hit the market, it's time to take a look at Belkin's Thunderbolt 3 Express Dock HD, one of the major contenders users have been waiting for in addition to the OWC Thunderbolt 3 Dock and CalDigit TS3 that we've also recently reviewed. As with the other docks we've looked at, Belkin's offering includes a variety of ports and even charging capabilities all over a single Thunderbolt 3 cable, making it a great option for turning the new MacBook Pro into a robust desktop setup.

belkin tb3 dock
Belkin's Thunderbolt 3 Express Dock HD is launching this Monday, June 5 (exact time still to be determined), and will be available directly from Belkin and through Apple, as well as from other select retailers, but we've already had a chance to spend a little time with it to see how it compares to the competition.

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Apple's WWDC keynote will be kicking off at 10:00 am Pacific Time on Monday, and as is tradition, some MacRumors readers who can't follow the event live are interested in avoiding all of the announcements and waiting until Apple posts the recorded video of the event so as to experience it without already knowing the outcome.

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For those individuals, we've posted this news story, which will be updated with a direct link to the presentation once it becomes available from Apple. No other news stories or announcements will be displayed alongside this story.

Apple has become quicker about making event videos available for replay over the past several years, and videos are now frequently available within an hour of an event's conclusion.

Users waiting for the video to be posted are welcome to gather in the thread associated with this news story, and we ask that those who follow the events refrain from making any posts about Apple's announcements in this thread.

Video Posted: A direct link to the video file is now available, with no spoilers.

In an effort to improve Apple Maps, which many iPhone users still consider to be inferior to Google Maps, Apple has enlisted the help of contracted freelancers to validate the accuracy of points of interest and other information, in exchange for micropayments, according to French blog iGeneration.

apple maps search
For the past year, through a platform called TryRating, Apple has reportedly paid freelancers 54 cents per task on average, with each task often only taking a few minutes to complete. The fine print allegedly limits freelancers to 600 completed tasks, and no more than 20 hours worked, per week.

The report doesn't specify how freelancers are selected, but they appear to be recruited through a third-party subcontractor.

A typical task, for example, could be verifying the accuracy and relevance of the search results that Apple Maps shows for a "McDonald's" query for a particular location. The freelancer's task would be to ensure the McDonald's restaurants listed are within a close distance, have accurate addresses, and so forth.

tryrating

Apple's so-called TryRating platform with a typical verification task

Apple supposedly has a 200-page Maps Search Evaluation Guidelines document that freelancers are required to follow.

One of the examples Apple provides is a search from Somerville, Massachusetts for "Machu Picchu," a well-known historical site in Peru, but also the name of a local restaurant in the city. A freelancer's task would be to ensure all of the search results for "Machu Picchu" are contextually relevant.

iGeneration's in-depth report provides further details about Apple's so-called TryRating platform, which it likens to Amazon's Mechanical Turk.

Apple Maps launched in 2012 and was quickly criticized for having incomplete and inaccurate mapping data, which led some iPhone users on dangerous routes. Apple CEO Tim Cook offered a rare public apology for the frustration it caused customers, and then iOS chief Scott Forstall was ousted just one month later.

Apple Maps still gets a bad rap among some users, but Apple's continued efforts to improve the app should help reverse some of those opinions.

Elgato recently updated its Eve lineup of HomeKit-connected products with the Eve Degree, a temperature and humidity sensor that joins the existing Eve Weather and the Eve Room.

elgatoevedegree
Priced at $69.99, the Eve Degree feels like an iteration of the cheaper Eve Weather. It monitors temperature, humidity, and atmospheric pressure like the Eve Weather, but it's smaller, better designed, and it includes an LCD display.

Design

Eve Degree is palm-sized and the tiniest of Elgato's temperature sensors, measuring in at 2.1 x 2.1 x 0.6 inches. For comparison's sake, the Eve Weather is a good deal larger at 3.1 x 3.1 x 1.3 inches.

evedegreedesign
The Eve Degree features a square-shaped anodized aluminum body with a temperature readout that makes it easy to see the room's temperature without needing to check an app. Compared to the white plastic Eve Weather and the Eve Room, it's more stylish and better able to blend in with a range of decors, plus it's lighter so it's easier to mount on a wall if desired.

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Apple recently opened up a limited-time sale within iTunes for a selection of movies dating back to the 1950s, which the company has grouped into "Iconic" and "Essential" collections (via Variety). The bundles include movies like Dr. Strangelove, Ferris Bueller's Day Off, Anchorman: The Legend of Ron Burgundy, and many more.

The sale starts with a group of $19.99 "Iconic" movie bundles for each decade, beginning with the 1950s, each including ten movies.

itunes movie sale decades
All of the movies included in every collection are listed below:

  • 1950s: The Country Girl, Invasion of the Body Snatchers, Sabrina, Sunset Boulevard, To Catch a Thief, War and Peace, Houseboat, A Place in the Sun, The Greatest Show on Earth, Funny Face
  • 1960s: The Odd Couple, Alfie, Barbarella, Hud, Barefoot in the Park, Breakfast at Tiffany’s, In Harm’s Way, True Grit, The Italian Job, The Nutty Professor
  • 1970s: Paper Moon, The Great Gatsby, Love Story, Grease, The Out-of-Towners, Harold and Maude, Heaven Can Wait, On a Clear Day You Can See Forever, The Bad News Bears, Plaza Suite
  • 1980s: The Naked Gun, Airplane!, Footloose, Urban Cowboy, Clue, Pretty in Pink, Some Kind of Wonderful, Terms of Endearment, Crocodile Dundee, Ferris Bueller’s Day Off
  • 1990s: Wayne’s World, Clueless, The Truman Show, What’s Eating Gilbert Grape, Galaxy Quest, Ghost, Kingpin, Superstar, Runaway Bride, Tommy Boy
  • 2000s: Zoolander, Anchorman: The Legend of Ron Burgundy, How to Lose a Guy in 10 Days, Tropic Thunder, Almost Famous, School of Rock, I Love You, Man, She’s the Man, Mean Girls, Old School

The "Essential" films aren't bundled under one price point, and instead iTunes has accumulated popular films from each decade and marked them down to $4.99 each. The amount of movies included in each decade's Essential sale ranges from 26 to nearly 100, although the 1950s are not included.

itunes movie sales essentials
Some of the $4.99 films in each decade's sale are listed below:

  • 1960s: Dr. Strangelove, Lawrence of Arabia, The Graduate, Psycho, West Side Story
  • 1970s: Rocky, Carrie, Apocalypse Now, The French Connection, Serpico, Marathon Man
  • 1980s: Back to the Future, Die Hard, The Breakfast Club, Dirty Dancing, WarGames, The Thing
  • 1990s: The Big Lebowski, Fight Club, American Beauty, Jerry Maguire, Reservoir Dogs, The Silence of the Lambs
  • 2000s: Shaun of the Dead, Juno, (500) Days of Summer, Cloverfield, Ghost World, Legally Blonde, Bring It On

iTunes has also marked down specific categories of Essential films, including "Summer Blockbuster Essentials," "Based on a True Story Essentials," "Essential Actors + Directors," and more.

Apple regularly runs sales within the movies section of iTunes, most recently giving the storefront a LEGO-themed makeover and placing some DC movies on sale to coincide with the digital release of The LEGO Batman Movie. Last year, the movies section of iTunes turned ten years old and in celebration Apple debuted bundles of ten films for $10 each.

Tag: iTunes
Related Forum: Mac Apps

Although Apple Park has opened to a small group of employees, the site's buildings and landscaping remain in ongoing construction around the campus. In a new interview with Backchannel, Apple Park's senior arborist, David Muffly, has provided insight into the work it's taken to choose, locate, and plant 9,000 trees at Apple Park, as well as detailed his first interactions with former Apple CEO Steve Jobs.

Jobs discovered Muffly's work during walks he would take around a large satellite dish on Stanford’s campus, admiring as he went hundreds of native oak trees along the path. He made Apple headhunters find the arborist responsible for planting the trees, leading to Muffly, who at the time was working a job pruning lemon trees in Menlo Park.

apple park tree guy

David Muffly

The two were said to have hit it off "within 20 minutes of meeting," where Jobs described what would see a grand opening seven years later as Apple Park. Muffly and Jobs met in 2010, and in 2011 Muffly was granted the official title of "senior arborist" at Apple.

Within 20 minutes of meeting, it was clear that the arborist and the technologist were on the same wavelength about trees. Jobs told Muffly that he wanted to create a microcosm of old Silicon Valley, a landscape reenactment of the days when the cradle of digital disruption had more fruit trees than engineers.

In one sense, the building would be an ecological preservation project; in another sense, it’d be a roman a clef written in soil, bark, and blossom. Muffly, who had been sensitive to the native growth of the region for years, got it immediately. “That’s what I’ve been doing — planting fruit trees, oak trees,” he said.

Eventually, Muffly was shown early design drawings of Apple Park and the arborist realized the full scope of the project. While thousands of workers would be focusing on the construction of the campus' architecture, he and a small team of landscaping experts would face the full brunt of responsibility for what Jobs considered one of the most important parts of the site: the trees.

And he began to get a sense of the massiveness of the project — hundreds of architects and untold numbers of contractors would wind up working on the building, an edifice that might well become as iconic to California as the pyramids are to Egypt. But the campus itself was meant to be a statement on nature. And that would be his job.

Yeah, there’s that building, he thought. But there’s a lot more trees than buildings. There’s going to be, like, 5,000 people making that building. And it’s going to be just me and my friends doing the trees. “So right off the bat, I was like, Whoooaa. This is as real as it gets.”

Muffly eventually began working with Philadelphia-based landscape architecture firm The Olin Studio to make Jobs' vision a reality at Apple Park. The team agreed that Apple Park should be stocked with trees and greenery "that might thrive in drought conditions brought about by climate change," as well as diversifying the variety of trees on the campus with native trees as the backbone of the ecosystem and then less common genetics dispersed throughout Apple Park.

As Muffly worked with Jobs in the early planning of Apple's new campus, before the late CEO's passing in 2011, he was impressed with Jobs' knowledge of trees. "He had a better sense than most arborists," Muffly said, and at his official pitch to the Cupertino City Council, Jobs promised an increase from the 3,700 trees on the site to 6,000 before the project's completion.

apple park skyline
To fill the revised goal of 9,000 trees on the site, Muffly eventually scoured Christmas tree farms across California.

...When Muffly began his work, he realized that nearly all the (non-indigenous) existing trees would have to go. “It was all junk trees and parking lots here,” he says. “So it was a long process. Over the next year or so. I surveyed the trees and picked out about a hundred of them that I felt were worth moving. And we had to stretch to get a hundred out of the [roughly 4,000] existing trees.”

Muffly looked at the redwoods at some abandoned Christmas tree farms up on Skyline, but the soil was too rocky to grow them to Apple’s specifications. “So I sent all my little tree elves to help me, telling them we need big trees we can transport to the site. Next thing I know we’re finding these in two abandoned Christmas tree farms in the Mojave Desert, Yermo, and Adelanto. Who knew there were Christmas tree farms in the Mojave?” Apple actually bought the Yermo site.

All of the landscaping work for Apple Park eventually created shortages for other companies attempting to buy trees in the area, with a report by the San Francisco Chronicle earlier this year stating that, "Buying trees is a surprisingly cutthroat business."

In a behind-the-scenes look at Apple Park last month, one architect reminisced about Jobs' particular fondness for trees: to the late CEO, "trees were the most beautiful bits of art," said architect Stefan Behling. "He used to say, 'The most amazing thing about trees is it doesn't actually matter how rich you are: You can never buy a really old, beautiful tree.'"

You can read the full Backchannel interview with David Muffly right here.