Apple Music Marketing Exec Bozoma Saint John to Leave Company

Bozoma Saint John, Apple Music and iTunes head of Global Consumer Marketing, is planning to leave the company, reports Axios.

Saint John, also known as "Boz," joined Apple when the company acquired Beats Music in 2014. She came into the public spotlight at the 2016 Worldwide Developers Conference, where she demonstrated new Apple Music features on stage.

Since then, Saint John has spoken at Fortune's Most Powerful Women Summit, starred in an Apple Music ad alongside Eddy Cue, Jimmy Iovine, and James Corden, and represented Apple Music in interviews along with Larry Jackson and Zane Lowe.

It is not clear where Saint John, who formerly worked at Pepsi, will be heading after she leaves Apple. Her reason for leaving is also unclear, with Apple declining to comment on the news.

Top Rated Comments

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patrick001

28 months ago

I cautiously enquire why you think this?

From what I'd seen and read, she was an enthusiastic, intelligent person who increased the profile of black women in industry.

Because she was annoying. And it has nothing to do with her race, as you so predictably tried to bring up as a relevant point in your comment.

Rating: 36 Votes

Richardgm

28 months ago

Good riddance.

???

Rating: 30 Votes

ILikeAllOS

28 months ago

I'm not sure if this is a good thing or not because I only seen her at that one keynote so I never formed an opinion of her.
All I can say is that when she was on stage, I had to cringe when she tried getting everyone to clap or dance along to Rappers Delight... :eek:

Rating: 20 Votes

dan9700

28 months ago

amazing news, she was so dam annoying on the keynote last year, she got so excited and danced for half an hour, glad to see her gone

Rating: 19 Votes

orbital~debris

28 months ago

Good riddance.

I cautiously enquire why you think this?

From what I'd seen and read, she was an enthusiastic, intelligent person who increased the profile of black women in industry.

Rating: 18 Votes

jdillings

28 months ago

Good riddance.

I agree. She was horrible. She was another lousy exec that Apple got from buying Beats. Now let's hope Jimmy Iovine is next to leave.
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All I can say though is that when she was on stage, I had to cringe when she tried getting everyone to clap or dance along to some song she played... :eek:

It was as cringeworthy as Cue's dancing. The only Apple exec who doesn't embarrass himself/herself is Hair Force One.

Rating: 15 Votes

JGIGS

28 months ago

If I remember correctly, she had a good stage presence and kept my attention.

With that being said, Apple Music app on the iPhone and Mac need a clean slate so maybe this can be good?

She was head of marketing so not really responsible for the software.

Rating: 13 Votes

xero9

28 months ago

If I remember correctly, she had a good stage presence and kept my attention.

She was cringy. I had to stop watching the keynote because of her.

Rating: 12 Votes

Digital Skunk

28 months ago

She's leaving because she can go wherever she wants. As others have said, she was head of marketing for Apple Music, and maybe she was offered more to be head of marketing somewhere else.

This happens.

And yes, as a black guy from Baltimore her performance was a bit off putting. It was nice to see a dark and lovely face on stage, but she did push a bunch of tech nerds to dance during a tech conference a bit too hard.

P.s. Apple isn't always the best company to work for.

Rating: 11 Votes

Glassed Silver

28 months ago

People said that about Forstall too. Perhaps there is a pattern here… :eek:

To be frank, I really have to eat crow here and laugh about my former self who celebrated his departure.

Nowadays I really wish he'd come back and take over. He might have had his disagreements with he who shall not be named, but he strikes me as one of the better visionaries for the company.

I don't know him personally, but just the fact that he was let go by the guy who changed Apple's direction so very much leads me to believe that he was in the way.

I doubt it was Apple Maps only, because in the end the launch of a service or product probably still needs Tim's signature as well.

[USER=454744]@TOPIC[/USER]:
Didn't like her appearance on last year's WWDC, but I'm sure that she's been very good at her other jobs.
As for Apple Music and iTunes marketing, I think that one had some very positive changes from before, but also some bad ones.
Overall I think that a good talent is leaving Apple and I wish her the very best for her future career.

Glassed Silver:ios

Rating: 11 Votes

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