Apple Acquires Machine Learning and AI Startup Turi - MacRumors
Skip to Content

Apple Acquires Machine Learning and AI Startup Turi

Apple recently purchased Seattle-based machine learning and artificial intelligence startup Turi, reports GeekWire. Apple is said to have paid around $200 million to acquire the company, which was known as "Dato" until earlier this month.

Turi is designed to help developers build apps with artificial intelligence capabilities that automatically scale. It has developed the Turi Machine Learning Platform, GraphLab Create, and Turi Predictive Services, used for functions like recommendations, fraud detection, sentiment analysis, and more.

turi

Turi toolkits simplify development of machine learning models. Each incorporates automatic feature engineering, model selection, and machine learning visualizations specific to the application. There is no faster way to build performant models.

Citing people familiar with the acquisition, GeekWire says Turi employees will remain in the Seattle area, where Apple has been establishing a presence over the past few years.

Apple confirmed the acquisition with the standard purchase statement it gives to media outlets: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

It is not known what Apple will do with Turi's technology, but Apple has made several AI-related purchases in recent months including VocalIQ, Perceptio, and Emotient.

Popular Stories

iPhone Handoff Feature

iOS 27 Introduces New 'iPhone Handoff' Feature

Wednesday September 2, 2026 12:35 pm PDT by
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device. This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time. ...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro Prices Estimated Ahead of Apple Event Next Week

Thursday September 3, 2026 3:41 am PDT by
Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce has estimated the prices of the devices based on the latest hardware cost environment. TrendForce's price estimates compared to last year's models look like this: Model Starting Price Model Starting Price Change iPhone 17 Pro $1,099 iPhone 18 Pro $...
Apple Foldable Thumb

iPhone Ultra's Very High Price and Features Revealed in New Report

Thursday September 3, 2026 7:33 am PDT by
Ahead of Apple's event on Wednesday, September 9, where it is expected to unveil its first-ever foldable iPhone, Taiwanese research firm TrendForce today outlined the device's estimated price range, features, and some other key details. In the U.S., TrendForce estimated that the foldable iPhone will have a starting price of $2,099 to $2,299 and said the highest-end configurations could...

Top Rated Comments

132 months ago
Wow so much negativity under each and every post, even this one (and I really don't know what there is to say about Apple buying startups that is negative...) I can't andre it anymore, macrumors really is a place for apple haters. There are better alternatives out there
Score: 9 Votes (Like | Disagree)
teamgibbs Avatar
132 months ago
TURI meets Siri. 90 milliseconds later they give birth to Skynet.
Score: 6 Votes (Like | Disagree)
Rogifan Avatar
132 months ago
No "where's the new MBP's Apple?!?" posts? Gosh people are slipping. :D
Score: 4 Votes (Like | Disagree)
keysofanxiety Avatar
132 months ago
TURI meets Siri. 90 milliseconds later they give birth to Skynet.
Good thing it's not August 29th, 1997 :D
Score: 4 Votes (Like | Disagree)
keysofanxiety Avatar
132 months ago
Artificial Intelligence... Wonder if this will make its way to help Siri become smarter. I just want to be able to order a pizza with her.
Well in which case, I hope you ordered the "I'm sorry, I can't take any requests right now" topping.
Score: 4 Votes (Like | Disagree)
132 months ago
Um, is there a TL;DR version?
Basically he's saying that human progress is exponential and always gets better. And that AI will cause human progress to shoot up almost in a vertical line if you're drawing it as a graph. He says that if you take a person from 1750 and show him the technology we have today, basically his head would explode (figuratively)

I think he's completely wrong though. If you take a person at the height of the Roman Empire and transport them into the future in the Dark Ages, they would be pretty horrified.

Everybody has their own definition of what AI is. Trying to create a humanoid robot that acts like a human I think is completely pointless.

I hope that the acquisition of Turi will finally allow Apple to improve auto-correct.
Score: 3 Votes (Like | Disagree)