The sale starts with a group of $19.99 "Iconic" movie bundles for each decade, beginning with the 1950s, each including ten movies.
All of the movies included in every collection are listed below:
- 1950s: The Country Girl, Invasion of the Body Snatchers, Sabrina, Sunset Boulevard, To Catch a Thief, War and Peace, Houseboat, A Place in the Sun, The Greatest Show on Earth, Funny Face
- 1960s: The Odd Couple, Alfie, Barbarella, Hud, Barefoot in the Park, Breakfast at Tiffany’s, In Harm’s Way, True Grit, The Italian Job, The Nutty Professor
- 1970s: Paper Moon, The Great Gatsby, Love Story, Grease, The Out-of-Towners, Harold and Maude, Heaven Can Wait, On a Clear Day You Can See Forever, The Bad News Bears, Plaza Suite
- 1980s: The Naked Gun, Airplane!, Footloose, Urban Cowboy, Clue, Pretty in Pink, Some Kind of Wonderful, Terms of Endearment, Crocodile Dundee, Ferris Bueller’s Day Off
- 1990s: Wayne’s World, Clueless, The Truman Show, What’s Eating Gilbert Grape, Galaxy Quest, Ghost, Kingpin, Superstar, Runaway Bride, Tommy Boy
- 2000s: Zoolander, Anchorman: The Legend of Ron Burgundy, How to Lose a Guy in 10 Days, Tropic Thunder, Almost Famous, School of Rock, I Love You, Man, She’s the Man, Mean Girls, Old School
Some of the $4.99 films in each decade's sale are listed below:
- 1960s: Dr. Strangelove, Lawrence of Arabia, The Graduate, Psycho, West Side Story
- 1970s: Rocky, Carrie, Apocalypse Now, The French Connection, Serpico, Marathon Man
- 1980s: Back to the Future, Die Hard, The Breakfast Club, Dirty Dancing, WarGames, The Thing
- 1990s: The Big Lebowski, Fight Club, American Beauty, Jerry Maguire, Reservoir Dogs, The Silence of the Lambs
- 2000s: Shaun of the Dead, Juno, (500) Days of Summer, Cloverfield, Ghost World, Legally Blonde, Bring It On
iTunes has also marked down specific categories of Essential films, including "Summer Blockbuster Essentials," "Based on a True Story Essentials," "Essential Actors + Directors," and more.
Apple regularly runs sales within the movies section of iTunes, most recently giving the storefront a LEGO-themed makeover and placing some DC movies on sale to coincide with the digital release of The LEGO Batman Movie. Last year, the movies section of iTunes turned ten years old and in celebration Apple debuted bundles of ten films for $10 each.