Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Steve Jobs Pitches Cupertino on Stunning New Apple Campus
Late last year it was revealed that Apple purchased a 98-acre campus from Hewlett Packard, just up I-280 in Cupertino. Last night, Apple CEO Steve Jobs, in trademark black turtleneck and jeans, explained Apple's plans for the space to the Cupertino City Council. Here's what the new 4-story building holding 12,000 employees will look like when it's completed in 2015:
As Steve describes it:
Apple also plans to build its own energy generation facility using natural gas, with the electricity grid as a backup.
One of the city councilors asked what the citizens of Cupertino would get from the new campus, and in particular brought up a free Wi-Fi network, like Google offers in Mountain View. Steve responded that Apple was the largest taxpayer in Cupertino and he felt that the tax benefits to having a company like Apple in Cupertino was benefit enough and the city should be providing a service like that.
"If we can get out of paying taxes, we would be glad to provide free Wi-Fi."
As Steve describes it:
It's a pretty amazing building. It's a little like a spaceship landed. It's got this gorgeous courtyard in the middle... It's a circle. It's curved all the way around. If you build things, this is not the cheapest way to build something. There is not a straight piece of glass in this building. It's all curved. We've used our experience making retail buildings all over the world now, and we know how to make the biggest pieces of glass in the world for architectural use. And, we want to make the glass specifically for this building here. We can make it curve all the way around the building... It's pretty cool.The facility will be 80% landscaping, with most of the parking underground, compared to 20% landscaping with all above ground parking currently. The current campus has 3,700 trees and Apple plans to increase that to more than 6,000 trees, including "some apricot orchards."
Apple also plans to build its own energy generation facility using natural gas, with the electricity grid as a backup.
One of the city councilors asked what the citizens of Cupertino would get from the new campus, and in particular brought up a free Wi-Fi network, like Google offers in Mountain View. Steve responded that Apple was the largest taxpayer in Cupertino and he felt that the tax benefits to having a company like Apple in Cupertino was benefit enough and the city should be providing a service like that.
"If we can get out of paying taxes, we would be glad to provide free Wi-Fi."
Tag: Apple Park
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103 months ago
I love how Steve knows he's the smartest person in the room as he assures the city councilman that he has no need for using their third-rate touchscreen drawing technology.
"I don't need to draw on the screen; you can see it clearly." - SJ
"I don't need to draw on the screen; you can see it clearly." - SJ
103 months ago
Once again, Apple is holding out on us. I have it on good authority that the REAL New Apple Campus looks like this
103 months ago
Poor Steve just has to stand there listening to these Council people grovel, sleaze and weasel Free Wifi, Apple Stores and money out of him.
103 months ago
Jeez the onslaught of patently ridiculous question shows just how large the disparity is between the political-statist-do-nothings and the private producers like Apple.
Audacious demands like free Wi-Fi? Ridiculous questions about safety when one can't even build a fence anymore without municipal permits? And the finale of the mayor simultaneously gushing and begging. Enough to make one sick.
Only the one guy with years of corporate experience at HP had an appropriate response.
Those who can do. Those who can't work in government.
Audacious demands like free Wi-Fi? Ridiculous questions about safety when one can't even build a fence anymore without municipal permits? And the finale of the mayor simultaneously gushing and begging. Enough to make one sick.
Only the one guy with years of corporate experience at HP had an appropriate response.
Those who can do. Those who can't work in government.
103 months ago
Hard to believe SJ is worth multi-billions. There is no sense of ego or attitude in his presence. Just a great guy wanting to achieve the best for others. I wish him a speedy recovery.
103 months ago
I love how Jobs managed to turn a city council meeting into a keynote presentation.
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