Apple has bought Israeli startup RealFace, a cybersecurity and machine learning firm specializing in facial recognition technology.
The Times of Israel reported on Sunday that the Tel Aviv-based company, founded in 2014, was snapped up by Apple for an estimated $2 million, while Hebrew-language Calcalist said the deal was worth "several million dollars".
RealFace's website is currently offline, but according to promotional material, the startup had developed a unique facial recognition technology that integrates artificial intelligence and "brings back human perception to digital processes". RealFace's software is said to use proprietary IP in the field of "frictionless face recognition" that allows for rapid learning from facial features.
The Israeli startup also developed a now-defunct app called Pickeez, which selected and collated a user's best photos across various platforms using the RealFace recognition software.
Demo of RealFace's face recognition software
According to iPhone 8 rumors, Apple may ditch Touch ID along with the physical home button, in favor of a facial recognition-capable front-facing 3D laser scanner, although with the RealFace acquisition coming at such a late time, it's unlikely that the any of the startup's technology will feature.
RealFace is the fourth Israel-based firm Apple is known to have acquired. In 2011 it bought flash memory maker Anobit for a reported $400 million, then in November 2013 it acquired 3D sensor company PrimeSense for an estimated $345 million. Most recently in 2015, Apple bought LinX for around $20 million.
Developers at U.S. digital consultancy Rain have created a little-known app called Reverb that allows users to access Amazon's Alexa virtual assistant from their Mac desktop or iOS device.
Launching the free Mac app prompts users to sign in to their Amazon account, after which a window opens showing the familiar blue Alexa ring on the desktop. Click and hold on the ring with the mouse cursor, and provided an internet connection is active, the virtual assistant listens and responds to the sort of spoken questions and commands usually directed at Amazon's Echo range of smart speakers.
The iOS app works similarly, and the latest version of Reverb uses Alexa v2, which adds support for news flashes, timers, alarms, long form audio, audiobooks, and more. It can also interact with smart devices that are compatible with Alexa, such as lights, switches, and thermostats compatible with Samsung SmartThings, WeMo, Philips Hue, and others. The only Alexa service Reverb does not support is playing music, due to restrictions Amazon has placed on using Amazon Music in apps.
In addition to the above, users can enable third-party skills through the app with a simple voice command – "Enable Bird Songs", for example. In testing, the Mac app also responded to new skills enabled through Amazon's Alexa iOS app, which officially supports and integrates with the Reverb app for iOS.
The apps provide a convenient solution for Echo owners wishing to make Alexa available in, say, their office room or study, without having to buy an additional supporting device. It also offers prospective Echo buyers an opportunity to test the service prior to making a purchase, and at the very least gives curious Mac users a chance to compare Alexa's and Siri's smarts side by side on their desktop.
Apple is currently promoting interactive children's storybook Green Riding Hood as its Free App of the Week on the iOS App Store. Notable for its hand-drawn artwork, the app by Bobaka introduces kids of ages 5 and under to a healthy lifestyle in a cheery spin-off of the original folk tale.
The "organic fairytale" revolves around the bucolic daily life and escapades of a little girl, her grandma, a host of cute-looking animal friends, and a hungry wolf, but parents can rest assured, no-one gets eaten. Apple's App Store editors have this to say:
Recasting Grandma as an herbal tea-sipping yoga teacher is just one of the fun ways this gorgeous storybook encourages kids to develop healthy habits. (You'll love Bobaka's take on the big, not-so-bad Wolf, too.) We're having a ball exploring each interactive page, and the app's tasty vegetarian recipes make great projects for the whole family.
Alongside the friendly narrative elements and grandma's cookbook, Green Riding Hood features a series of mini games to keep kids engaged and a voiceover by Scottish actor Alistair Findlay, known for roles in such movies as Highlander and In the Name of the Father, as well as for narration in the acclaimed Nighty Night HD series of kids' apps.
Usually $2.99, Green Riding Hood supports multiple languages and is currently a free download for iPhone and iPad available on the App Store. [Direct Link]
Apple has fallen to fifth place in China's booming smartphone market, where combined sales reached 131.6 million units in the fourth quarter of 2016, accounting for nearly a third of worldwide shipments. The Q4 figure confirmed the highest ever annual amount of smartphones sold in China, according to market research firm Canalys, with shipments for the year reaching 476.5 million units, rising 11.4 percent from 2015 levels.
Huawei shipments of 76.2 million units took the top spot in China's smartphone market in 2016, followed by Oppo with 73.2 million units and Vivo with 63.2 million. Apple meanwhile shipped 43.8 million units, down 18.2 percent year on year, influencing the company's 7 percent decline in global shipments compared to 2015. Apple also lost fourth place to Xiaomi, despite the Chinese maker also experiencing declines in the country.
Xiaomi became number four in the China smartphone market, while Apple fell to fifth place. Xiaomi shipped a total of 51.4 million units of smartphones with a 21 percent year-on-year decline, while its market share decreased from 15.2 percent in 2015 to 10.7 percent in 2016, the lowest since 2013. Apple shipped 43.8 million units of iPhones throughout the year, a year-on-year decrease of 18.2 percent.
Huawei's success in China continued apace on the strength of its flagship products, said Canalys research analyst Jessie Ding. "While Apple, Samsung and Xiaomi are all in the process of adjusting their strategies in China, Huawei took the opportunity to consolidate its position in the tier-1 and -2 cities." The lull also allowed Huawei to attack Oppo and Vivo's backyard "in tier-three and tier-four cities," Ding noted.
Last year Apple experienced its first ever year-over-year decline in the Chinese smartphone market, with the company's phones continuing to be outpaced by cheaper alternatives and the iPhone 7 failing to kick up a frenzy among consumers compared to previous launches, according to analysts.
Apple faced a similar story at the beginning of the current year. Despite recording record results, Apple's Q1 2017 earnings call revealed revenue was down 8 percent in China, but CEO Tim Cook claimed half of that decline was down to currency devaluation. Cook said that while China was "not without challenges", he remained "encouraged by improvements" going into the second quarter.
Analysts have previously suggested that Apple's decline in China has been compounded by loyal users taking a year off upgrading in 2016 in anticipation of 2017's "iPhone 8". If so, Apple's success there depends on whether the upcoming phone can live up to the hype.
"China and Hong Kong are still the hardest-hit areas in Apple's global top ten market," according to Ding. "The outlook remains bleak for Apple to get its China performance back to its heyday of 2015. As with consumers in other developed markets, China's consumers are awaiting the 10th anniversary of the iPhone with very high expectations."
A future version of the iPhone could use a customized wireless charging system created in partnership with Broadcom, according to JPMorgan analyst Harlan Sur (via CNBC).
While Apple and Broadcom have reportedly been working together on a wireless charging solution for approximately two years, Sur is not sure whether the feature will be included in the 2017 iPhone due to "caution around the battery-related recall" of the Samsung Galaxy Note 7.
Despite Harlan's caution, the upcoming 2017 "iPhone 8" is widely rumored to include some kind of wireless charging solution, but details on how it is being implemented and whether or not Apple is working with a partner like Broadcom remain unknown at this time.
Past rumors have suggested wireless charging partnerships and supplier deals with Lite-On Semiconductor, MediaTek, Foxconn, Pegatron, and Luxshare, making it difficult to suss out Apple's wireless charging plans.
Harlan's research note also echoes previous rumors pointing towards a glass body for future iPhones, which many analysts believe is being implemented to facilitate wireless charging.
"We believe the glass back cover is conducive to wireless charging as it reduces signal interference versus a metal casing," Sur wrote. "It is possible for Apple to add proprietary features such as fast charging or extended charging to differentiate itself from the pack and enhance the value of its own hardware ecosystem."
Early wireless charging rumors suggested Apple would use a long-range wireless charging solution, but more recent speculation suggests the company may instead opt for an Apple Watch-style inductive charging solution. A glass body, as is rumored, would be necessary for an inductive charging option, and Apple also recently joined the Wireless Power Consortium, a group committed to the open development of the Qi wireless charging standard used in devices like the Samsung Galaxy.
Along with wireless charging, Apple's 2017 iPhone is rumored to include a radical redesign, featuring the aforementioned glass body and an edge-to-edge ~5-inch OLED display that eliminates the device's Home button. Rumors suggest this device will be positioned as a high-end "premium" model that could cost upwards of $1,000, and most sources believe it will be sold alongside two more affordable 4.7 and 5.5-inch devices that resemble the iPhone 7 and the iPhone 7 Plus.
Rumors disagree on exactly what material the two regular-sized devices will be made from, and whether or not they will include wireless charging as well.
For full details on what to expect from the flagship OLED iPhone 8 and its two companion devices, make sure to check out our dedicated iPhone 8 roundup, which is updated regularly with new rumors.
Sprint parent company SoftBank is prepared to sell Sprint to T-Mobile parent company Deutsche Telekom, reviving a potential merger between the two companies, reports Reuters.
According to unnamed sources that spoke to the site, SoftBank is reportedly frustrated with Sprint's growth in the United States and is ready to surrender control of the company and take a minority stake in T-Mobile.
Back in 2013, before T-Mobile soared in popularity, the situation was reversed. Sprint was prepared to purchase T-Mobile in a deal said to be worth more than $20 billion, but Sprint abandoned its plans in 2014 amid regulatory scrutiny, deciding that it would be too difficult to win approval from regulators.
At the time, U.S. antitrust officials reportedly told Sprint that having four national carriers in the United States was important to maintaining a competitive market. AT&T also once attempted to purchase T-Mobile, but that deal fell through too after being blocked by the Federal Communications Commission and the Department of Justice.
Given T-Mobile's recent success, Deutsche Telekom is no longer interested in selling the company, leaving SoftBank to pursue another merger strategy.
Sprint and T-Mobile will likely face the same regulatory scrutiny if a potential purchase deal is reached between the two.
Investors have said a merger between T-Mobile and Sprint, ranked third and fourth respectively, would still face antitrust challenges, but made strategic sense as the industry moves to fifth-generation wireless technology. Carriers will need to spend billions of dollars to upgrade to 5G networks that promise to be 10 times to 100 times faster than current speeds.
While SoftBank is still open to discussing other options, it is now willing to surrender control of Sprint and retain a minority stake in a merger with T-Mobile, the sources said. They asked not to be identified because the deliberations are confidential.
The two companies have not yet started to discuss a deal because of strict anti-collusion rules that are in place during an ongoing spectrum auction. The auction, which is being overseen by the FCC, ends on March 30, and negotiations are expected to begin at that time.
For this week's giveaway, we've teamed up with Cozy Industries to offer MacRumors readers a chance to win a PencilCozy-S stylus cap for the Apple Pencil.
The PencilCozy-S, designed to attach to the end of an Apple Pencil, serves multiple purposes. It makes sure the Apple Pencil's end cap is never lost when charging, and it also serves as a dedicated stylus that can be used right alongside the tip of the Apple Pencil.
The band of the PencilCozy-S slides over the body of the Apple Pencil, while the cap portion fits onto the Apple Pencil cap, keeping the two pieces attached. It might seem counterintuitive to put a stylus cap on the Apple Pencil, but it can be used on any iOS device in any app, and is not limited to the iPad Pro. There's one other added bonus -- it prevents your Apple Pencil from rolling off of a flat surface.
According to Cozy Industries, the PencilCozy-S took 11 revisions to get the ideal texture for the best possible stylus experience. It's designed from a proprietary silicone blend that's meant to be supple enough for writing and drawing but durable enough to stand up to being tossed in a bag.
At $8.99, the PencilCozy-S is a solid deal, especially because it also ships with a rare earth magnet cap in case you lose your original cap, plus it has a LightningCozy that's designed to attach your Apple Pencil Lightning adapter to a Lightning cable so it's never lost.
We're giving away 25 PencilCozy-S accessories to MacRumors readers. To enter to win, use the Rafflecopter widget below and enter an email address. Email addresses will be used solely for contact purposes to reach the winner and send the prize. You can earn additional entries by subscribing to our weekly newsletter, subscribing to our YouTube channel, following us on Twitter, or visiting the MacRumorsFacebook page.
Due to the complexities of international laws regarding giveaways, only U.S. residents who are 18 years of age or older are eligible to enter. To offer feedback or get more information on the giveaway restrictions, please refer to our Site Feedback section, as that is where discussion of the rules will be redirected.
The contest will run from today (February 17) at 11:00 a.m. Pacific Time through 11:00 a.m. Pacific Time on February 24. The winners will be chosen randomly on February 24 and will be contacted by email. The winners will have 48 hours to respond and provide a shipping address before new winners are chosen.
Apple today shared four new iPad Pro ads on its YouTube channel, which are focused on highlighting the features of the tablet and pointing out its benefits over a computer.
Each of the four ads is 16 seconds in length and starts out with a tweet a user has shared, either about the iPad Pro itself or a situation where an iPad Pro would be useful.
The first video opens with a person holding up a printed tweet that reads "An iPad Pro is not even close to being a computer." Apple's voiceover explains the benefits of the iPad Pro, pointing out LTE, the touchscreen that supports the Apple Pencil, and its speed.
Well, iPad Pro isn't a computer. It's actually faster than most laptops, has LTE like your phone, and a touchscreen you can write on. So you're kind of right.
The second video also focuses on the iPad Pro's LTE functionality, allowing users to get cellular service anywhere, while the third video points out that Microsoft Word is available on the device.
Apple's final video focuses on viruses, starting out with the tweet "My laptop has the nastiest virus and I'm terrified" and going on to explain that the iPad Pro doesn't get viruses.
Yeah, that is scary. You know an iPad Pro doesn't get PC viruses. So relax. There's nothing to be afraid of. EXCEPT GHOSTS!
All four of the videos use real tweets from real people, but Apple uses actors in the videos to hold up the signs and do the voiceovers. This is a new iPad Pro ad campaign for Apple, but it is similar to past iPad Pro ads the company has shared, which have also highlighted features like the touchscreen, Apple Pencil, multitasking, Smart Keyboard, and more.
Today's ads come as Apple is rumored to be preparing to launch an updated iPad Pro. Rumors suggest the device will have an upgraded processor and a new design with an edge-to-edge display. The refreshed tablet is rumored to be coming as soon as March, but it's not yet quite clear exactly when we'll see it.
YouTube will stop supporting unskippable 30-second ads on the popular streaming video platform beginning sometime in 2018, according to an official statement from Google given to Campaign. The move is said to be a way to provide a better experience and format that works well for YouTube users, as well as the company's advertisers.
The advertising focus for YouTube will switch over to a 6-second unskippable "bumper ad" format in the coming year, which the company introduced in 2016 and is said to be a way to convince more impatient users to stick around when an ad pops up before a video.
It wasn't confirmed whether the removal of unskippable 30-second ads would hit both the web and mobile YouTube apps, but Google's wording appears to support the format's removal across all platforms.
"As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers," said a Google spokesman.
A few industry analysts speaking with Campaign agreed that YouTube's decision makes sense, particularly within the context of a growing rivalry with Facebook and its ramping up of video content. YouTube Red, the company's premium subscription service, lets users avoid ads altogether for $9.99/month, which places it alongside other video streaming platforms like Netflix ($9.99/month) and Hulu ($11.99/month for commercial-free videos).
While this move will not please advertisers, Callum McCahon, strategy director for Born Social, said it is the price YouTube is willing to pay to keep people watching.
"I’m reading this as a signal that YouTube is very worried about Facebook," he added. "We know that video is right at the very core of Facebook’s roadmap. Their video offering is becoming ever more attractive to brands by the day, and YouTube is panicking."
For Netflix, the company has remained adamant that it will never introduce advertisements into its streaming video content. A recent report ran the numbers and discovered that Netflix forgoes about $2.3 billion in potential advertising revenue each year by keeping to its no-commercial strategy.
Long before Apple takes the wraps off a new iPhone, the smartphone goes through months of design work, testing, and production between Apple's headquarters in Cupertino and its manufacturing partners in China.
It is during this time that iPhone parts usually begin to leak, despite Apple's best efforts to double down on secrecy. Nevertheless, noted leaker Sonny Dickson has provided MacRumors with a closer look at a few known measures the company takes to hide iPhone prototypes and prevent potential leaks.
Foremost, Dickson said an iPhone prototype travels across the world in a "stealth" case designed to prevent onlookers from seeing how it looks. The case conceals most of the iPhone, while it has yellow "security" tape along the sides that would show any tampering by somebody trying to get it open.
The prototype is accompanied by a "passport" at all times for quality assurance/control testing, according to Dickson.
"Each component or product that is tested they document in the page," said Dickson. "The person writes their initials next to it and any notes about it passing or failing or any other comments. It makes its way through each test/person. It then is finally sent with its 'passport' from China to Apple."
As known, the prototype itself, such as the iPhone 6 Plus pictured below, is engraved with a QR code for Apple to keep track of the product.
As mentioned, these efforts have not entirely prevented iPhone prototypes from leaking. A mostly accurate picture of the iPhone 7 Plus with a dual-lens camera leaked in March 2016, six months before Apple unveiled the device, while an Apple engineer infamously left a disguised iPhone 4 at a bar near Cupertino in 2010.
Apple will reportedly begin production of a trio of new iPhones, including a 5.8-inch model with an edge-to-edge OLED display, as early as next quarter, so part leaks should begin to surface around that time if history repeats itself. Read our iPhone 8 roundup to keep track of the latest rumors in the meantime.
Adobe this week released Flash Player version 24.0.0.221 to "address critical vulnerabilities that could potentially allow an attacker to take control of the affected system," including Mac, Windows, Linux, and Chrome OS.
Mac users with Flash Player version 24.0.0.194 or earlier installed should immediately update to the latest version using the built-in update mechanism. The update is also available from the Adobe Flash Player Download Center.
Flash Player users who had enabled the option to "allow Adobe to install updates" will receive the update automatically. Likewise, Google Chrome will automatically update Flash Player to version 24.0.0.221. Select "About Google Chrome" under the Tools menu to verify the browser is up-to-date.
Adobe said the critical security update resolves integer overflow, memory corruption, type confusion, heap buffer overflow, and use-after-free vulnerabilities that could lead to code execution. The vulnerabilities were reported by security teams from Google, Microsoft, Palo Alto Networks, and Trend Micro.
In 2010, Apple co-founder Steve Jobs shared his "Thoughts on Flash," in which he favored open web standards such as HTML5 over Adobe Flash. Jobs said Flash Player was "the number one reason Macs crash," while criticizing its performance on mobile devices. "Flash was created during the PC era – for PCs and mice," he opined.
The Apple retail store located on George Street in Sydney, Australia was closed for a brief period of time today due to "a police operation," although the exact reasoning behind the closure remains unclear. Some customers evacuated from the store tweeted claims of hearing employees discussing a "bomb threat," while workers in nearby buildings are referencing some kind of workplace accident responsible for the closure (via Gizmodo Australia).
The only information confirmed by the local police force referenced "a police operation" that was ongoing on the corner of King and George streets between 1:36 PM and 1:50 PM local time today. A police dog was also seen entering the Apple Store, but once it left and the police appeared finished at the scene at around 2:24 PM, a line was allowed to queue back on the street for re-entry into the store.
Shoppers were evacuated from the store as around six police cars appeared at the building in the city’s CBD. Officers and a police dog were seen entering the store as a crowd gathered outside.
Ashley, one of those evacuated, tweeted that he “heard store employees talking about a bomb threat, not a drill” and police were “very firm in telling people to leave immediately.”
Since customers have now been allowed to re-enter the location, it appears that the officers didn't find anything of potential harm in the store.
Microsoft updated its OneDrive iOS app this week with a couple of features requested by premium users, with the added bonus that the improvements can be used by free 5GB account holders as well.
First up, Microsoft has added support for animated GIF files in OneDrive, which should come as good news for users working with marketing and promotional content. The GIFs can now be viewed from within the cloud file browser, instead of having to download and preview them outside the app.
Version 8.8.9 also brings fast account switching to the cloud client app. According to Microsoft, users now only need to tap and hold on the Me tab to instantly switch between accounts, whether free or premium.
Elsewhere, student users who own either work or school accounts are now able to receive notifications whenever someone shares a file with them, while Microsoft has also added Instant Preview support in the Sites tab.
Lastly, a number of other smaller bugs and crash issues have also been fixed. OneDrive is a free download for iPhone and iPad available on the App Store. [Direct Link]
Samsung chief Jay Y Lee has been arrested over his alleged role in an influence-peddling scandal that reaches to the highest levels of the South Korean government, it was reported on Friday.
Reuters said the 48-year-old vice-chairman and heir-apparent of Samsung was taken into custody at the Seoul Detention Center on Friday morning, after waiting there overnight for the decision.
South Korea's special prosecutor's office accuses Lee of bribing a close friend of President Park Geun-hye – who is currently facing impeachment over the scandal – in order to win favors related to leadership succession at Samsung Group. Lee now faces charges including bribery, embezzlement, hiding assets overseas, and perjury. Both Geun-hye and Lee have denied wrongdoing in the case.
Prosecutors have up to 10 days to indict Lee, but they can seek an extension. After indictment, a court must then make its first ruling within three months. Currently there's no word on whether lawyers representing Lee will contest the arrest or seek bail.
Shares in Samsung ended Friday down 0.42 percent, in line with a flat wider market. Ratings agencies say they don't expect any impact on the company's credit ratings, claiming Lee's arrest will accelerate improvements in corporate transparency and governance.
Meanwhile, Lee's arrest is not expected to hamper day-to-day operations at Samsung's divisions, which are run by professional managers. That said, the conglomerate is currently going through a restructuring to clear a succession path for Lee to assume control after his father suffered a heart attack in 2014, suggesting strategic decision-making on the issue could be affected.
Lee's detention comes as Samsung tries to resuscitate its Galaxy brand following last year's Note7 debacle, in which the handsets were prone to setting on fire whilst charging. The company is hoping that its Galaxy S8, expected to launch in April, will bring the brand back on course in a crucial year when Apple is expected to announce a "tenth anniversary" iPhone 8, for which Samsung will also provide 160 million OLED display panels.
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Apple is to set to begin ramping up assembly of the iPhone SE at its Bangalore manufacturing plant in India in the coming months, sources said on Friday (via Reuters).
Last month, Apple agreed a deal with the Indian government to commence manufacturing operations in the Karnataka-based facility, with Taiwanese manufacturing partner Wistron reportedly winning the contract to set up the plant and focus on assembling Apple's phones.
That groundwork now appears to have paid off, with Wistron almost ready to begin assembling the lower-priced iPhone SE model and kick-start Apple's local production in India, home to the world's fastest growing major mobile market.
Recently, Apple has been in talks with the Indian federal government in relation to possible tax concessions if it agreed to manufacture its phones locally. However, industry sources with knowledge of the matter say the initial manufacturing of the iPhone SE is not contingent on any such concessions.
The Economic Times reported on Friday that Apple planned to initially assemble 300,000 to 400,000 iPhone SE handsets in India, but an industry source told Reuters the numbers would be substantially lower to begin with. The source also said it's too early to say what other iPhone models would be assembled at the Bengalore plant.
The move comes as Apple looks to offset slowing growth in China by boosting its share of the Indian mobile market, which is currently dominated by handsets far cheaper than iPhones. Samsung, Xiaomi, Vivo, and other players command the market there, where most phones are sold priced below 15,000 rupees ($225). The iPhone SE goes for $424 on Amazon.com's India site, by comparison.
Following in the footsteps of T-Mobile and Verizon, AT&T today announced plans to debut a new unlimited data plan that's available to all of its postpaid customers. The unlimited plan will be available starting tomorrow.
AT&T previously offered an unlimited data plan, but it was limited to customers who were also DirecTV or U-Verse customers.
According to AT&T, the new plan will provide unlimited talk, text, and data on four lines for $180, which is more expensive than T-Mobile's ONE data plan for four customers and on par with Verizon's pricing, also at $180 for four lines. A single line is priced at $100.
AT&T is including unlimited calls from the U.S. to Canada and Mexico and unlimited texts to more than 120 countries around the world. Customers are also able to talk, text, and use data in Canada and Mexico with no roaming charges.
"We're offering unlimited entertainment on the nation's best data network where and when you want to enjoy more of what you love," said David Christopher, Chief Marketing Officer of the AT&T Entertainment Group.
AT&T's $180 price point is after a $40 credit for the fourth smartphone line, which will start after two billing periods. Prior to then, customers will need to pay $220 per month for the plan.
The company's fine print says that AT&T "may slow speeds" during periods of network congestion for customers who consume more than 22GB of data, which is not a surprise as T-Mobile and Verizon's plans contain similar caveats. The unlimited plan also includes the Stream Saver feature, which downgrades video to 480p. Stream Saver is enabled by default, but can be turned off online.
With AT&T now offering an unlimited plan for all of its customers, all of the major carriers in the United States have unlimited data plans available, which is impressive because for the last several years, carriers like AT&T and Verizon have been heavily focused on eliminating their unlimited customers.
Sprint and T-Mobile have offered unlimited data plans since August, and T-Mobile's growing popularity and regular feature additions at an affordable price appears to have inspired AT&T and Verizon to re-adopt unlimited plans.
Verizon announced its unlimited plan earlier this week with inclusions like 10GB of tethering data and HD video streaming, spurring T-Mobile to implement similar changes. With T-Mobile's new tethering offerings and higher-quality video streaming, it continues to offer the best value at $70 per month for a single subscriber (Verizon's plan is $80). Sprint's plan is priced at $55 per month, but its coverage can't compete with T-Mobile, Verizon, and AT&T, and AT&T's plan is the most expensive of the four at $100 for a single line.
Apple's widely expected 5.8-inch iPhone with an edge-to-edge OLED display will feature a front-facing 3D laser scanner for facial recognition, corroborating previous rumors, according to JPMorgan analyst Rod Hall.
Hall said the scanner will replace Touch ID on the so-called iPhone 8, as Apple plans to remove the Home button to allow for the edge-to-edge display. His research note claims the so-called iPhone 7s and iPhone 7s Plus could also have a 3D laser scanner based on increased volume of the module within Apple's supply chain.
The scanner is said to add $10 to $15 per module to the iPhone 8's bill of materials, which coupled with the OLED display, glass casing, and other increased production costs, could make its retail price up to $100 more expensive than it would be without those features, if Apple looks to maintain a similar profit margin.
Hall believes the switch to facial recognition will help alleviate consumer frustration when Touch ID does not work under wet conditions. He added that facial recognition will potentially be more secure than Touch ID, which could increase Apple Pay adoption among banks and merchants.
The research note said the 3D laser scanner could eventually be used for other purposes, such as augmented reality, but likely not until 2018 at the earliest.
One obvious and potentially most compelling use would be AR/VR experiences in which the user’s hands and other real world objects are being scanned and integrated into a field of view provided by the iPhone mounted into a Google Daydream-like headset. This would open up many interesting entertainment and gaming experiences not available today and might give Apple something extra in an AR/VR accessory compared to Google and others.
He also believes that Apple is likely to eventually open up a 3D scanning API to developers, who could use it to do "everything from determining your shoe size for online orders to helping make sure you are properly fitted on your bike."
Hall expects a strong iPhone 8 replacement cycle later this year, and he said an announcement about the product is possible as early as WWDC 2017, which kicks off June 5. Apple has not made any iPhone hardware announcements at WWDC since 2010, so treat this claim with a proverbial grain of salt for now.
Earlier this week, KGI Securities analyst Ming-Chi Kuo said while it is "still early to examine hardware support for Apple Pay," he believes the new 5.8-inch iPhone will feature "other biometric technologies that replace the current fingerprint recognition technology," lending credence to Touch ID's removal.
Kuo had previously said that iris or facial recognition could initially complement Touch ID if Apple faced technological barriers, while Cowen and Company analyst Timothy Arcuri noted that facial recognition could either replace Touch ID or augment its functionality to create a two-factor verification system.
Apple today shared two new videos on its YouTube channel, again designed to promote the Portrait Mode feature that's unique to the dual-camera iPhone 7 Plus.
Both videos are 15 seconds in length and show the Portrait Mode in action, with an explanation on how it blurs out the background for better portrait shots of people.
Portrait Mode, introduced in iOS 10.1, uses a shallow depth-of-field effect to make portrait photos "pop," mimicking the results that can normally only be obtained with a high-end DSLR and a telephoto lens. Portrait Mode uses the 56mm lens included in the iPhone 7 Plus, with Apple's image signal processor working to scan a scene to recognize people and other objects to separate the foreground from the background for the blurring effect.
Today's ads follow two similar ads that were released earlier this week, also designed to show off Portrait Mode on the iPhone 7 Plus.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.