Apple Releases New 'What's a Computer?' iPad Pro Ad

Apple today debuted a new iPad Pro advertisement on its YouTube channel, pointing out all of the things the powerful tablet can do as a computer replacement.

The 30 second spot features the iPad Pro and its accessories, the Apple Pencil and the Smart Keyboard. It features a demonstration of the Apple Pencil being used on the screen and it shows off a few iPad-specific multitasking features including Slide Over multitasking and picture-in-picture.

Just when you think you know what a computer is, you see a keyboard that can just get out of the way. And a screen you can touch... and even write on. When you see a computer that can do all that, it might just make you wonder hey, what else can it do?
Apple ends the ad with the tagline "Imagine what your computer could do if your computer was an iPad Pro," positioning the powerful tablet as a viable PC replacement. Today's new video is the first iPad Pro ad Apple has released since its "A Great Big Universe" spot that debuted following the announcement of the 12.9-inch iPad Pro.

As of March 2016, Apple sells two iPad Pro models, available in 9.7 and 12.9-inch sizes. Pricing for the 9.7-inch model starts at $599 while pricing for the 12.9-inch model starts at $799. The high selling price of the iPad Pro led Apple to see its first iPad revenue growth in 10 quarters during the third quarter of 2016.

Related Roundup: iPad Pro

Top Rated Comments

(View all)

46 months ago
"What's a computer?"

It's a thing used to restore your iPad after being broken by iOS update.
Rating: 281 Votes
46 months ago
"Imagine what your computer could do if your computer was an iPad Pro,"

The answer is:
"About 2/3's less than my macbook pro"
Rating: 142 Votes
46 months ago
Ok at this point I'm definitely starting to fear for the Mac.
Rating: 134 Votes
46 months ago
I have 2 comments for this video.

1) NO

2) Update the Mac product line.
Rating: 133 Votes
46 months ago
it can do this
Rating: 92 Votes
46 months ago
Friends, this is the end as we know it.
Rating: 84 Votes
46 months ago
My computers can run Logic Pro & Ableton Live.
Rating: 75 Votes
46 months ago
Apple Engineer - Sir, we need to update our computer line!
Apple Executive - What's a Computer?
Apple Marketing - Genius!
Rating: 51 Votes
46 months ago
But can it run Xcode? No?

I thought so.
Rating: 49 Votes
46 months ago

"What's a Computer?" - Apple Executive to Engineer

"It's … it's thin, right?"

Rating: 45 Votes

[ Read All Comments ]