Apple Launches New Twitter-Based Ad Series Promoting iPad Pro

Apple today shared four new iPad Pro ads on its YouTube channel, which are focused on highlighting the features of the tablet and pointing out its benefits over a computer.

Each of the four ads is 16 seconds in length and starts out with a tweet a user has shared, either about the iPad Pro itself or a situation where an iPad Pro would be useful.

The first video opens with a person holding up a printed tweet that reads "An iPad Pro is not even close to being a computer." Apple's voiceover explains the benefits of the iPad Pro, pointing out LTE, the touchscreen that supports the Apple Pencil, and its speed.

Well, iPad Pro isn't a computer. It's actually faster than most laptops, has LTE like your phone, and a touchscreen you can write on. So you're kind of right.

The second video also focuses on the iPad Pro's LTE functionality, allowing users to get cellular service anywhere, while the third video points out that Microsoft Word is available on the device.

Apple's final video focuses on viruses, starting out with the tweet "My laptop has the nastiest virus and I'm terrified" and going on to explain that the iPad Pro doesn't get viruses.

Yeah, that is scary. You know an iPad Pro doesn't get PC viruses. So relax. There's nothing to be afraid of. EXCEPT GHOSTS!

All four of the videos use real tweets from real people, but Apple uses actors in the videos to hold up the signs and do the voiceovers. This is a new iPad Pro ad campaign for Apple, but it is similar to past iPad Pro ads the company has shared, which have also highlighted features like the touchscreen, Apple Pencil, multitasking, Smart Keyboard, and more.

Today's ads come as Apple is rumored to be preparing to launch an updated iPad Pro. Rumors suggest the device will have an upgraded processor and a new design with an edge-to-edge display. The refreshed tablet is rumored to be coming as soon as March, but it's not yet quite clear exactly when we'll see it.

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Foldable iPhone 2023 Feature 1

Foldable iPhone Display Production Begins Ahead of Launch Next Year

Wednesday July 9, 2025 10:59 pm PDT by
Production of foldable OLED displays for Apple's first foldable iPhone have begun ahead of its expected launch next year, Korea's ETNews reports. The first foldable iPhone's displays are being produced by Samsung Display, who are establishing a production line dedicated to the upcoming Apple device its A3 factory in Asan, Chungcheongnam-do. The production line will make displays exclusively...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...

Top Rated Comments

vmachiel Avatar
110 months ago
We're never getting new Macs are we?
Score: 105 Votes (Like | Disagree)
pgiguere1 Avatar
110 months ago
Bad ads. The humor isn't very funny and the selling points are pretty weak.

Better Than A Computer
:
About speed: It's faster than most laptops if you compare it to a laptop that's either cheap or old. Make a valid comparison (a new laptop in a similar price range) and the iPad Pro is not very powerful.
About LTE: Doesn't come standard, and considering it's $130 upfront, requires a separate data plan and you can easily tether from your phone's LTE for free, the LTE version isn't very attractive for consumers (who these ads are targeted at).
About it having a touchscreen: almost all devices besides Macs have one nowadays. And Apple is trying to steal sales from buyers of relatively cheap Windows laptops, not Mac buyers. Those usually have touchscreens as well.

Don't hunt for Wi-Fi:
Again, no mention that LTE is a $130 optional feature. I'd figure a student would just use tethering from its phone rather than buy a new device + the extra $130 option + a second data plan.

Do more with Word:
Word is on iPad, cool. Now how exactly do you "do more" on an iPad Pro vs Word for Windows? Let's be honest, Microsoft Office is better used on a Windows laptop than on an iPad Pro, even if you bought the Apple Pencil and Smart Keyboard.

No PC viruses:
The one is probably the most valid selling point of the bunch, but then again it's not a very exclusive feature considering a bunch of other devices (iPhones, Macs, Android devices, Chromebooks) don't either. What if someone already does his content consumption on an iPhone and real work on a Mac?

I own an iPad Pro 9.7" and love it. But those ads are really far from depicting the reasons why I do. Apple tries really hard to promote the iPad Pro as something it's not.
Score: 58 Votes (Like | Disagree)
boast Avatar
110 months ago
Were these ads made on an iPad Pro?
Score: 52 Votes (Like | Disagree)
Crosscreek Avatar
110 months ago
It will not replace a desktop OS no matter how many adds Apple makes.
Score: 45 Votes (Like | Disagree)
soupcan Avatar
110 months ago
"Is not even close to a computer" indeed it isn't so stop treating it as a computer replacement and get to work on your actual computers.
Score: 45 Votes (Like | Disagree)
Derekuda Avatar
110 months ago
So Apple is using a dead platform (Twitter) to promote a dead product (iPad Pro).
Meh, it won't matter. Pretty soon Apple will end up being a dead brand too. You can't keep a company alive off of overpriced watch bands.
Score: 37 Votes (Like | Disagree)