MacRumors

The first Geekbench benchmark for one of the 2018 Mac mini models has surfaced (via VentureBeat), giving us an initial look at the performance we can expect from Apple's revamped desktop machine.

The benchmarked model is a higher-end custom configuration that features a 3.2GHz 6-core 8th-generation Intel Core i7 processor, UHD Graphics 630, and 32GB RAM. At a minimum, this configuration would cost $1,699.

macmini2018benchmark
Two scores for the machine were uploaded today from the same user taken eight minutes apart. The first features a single-core score of 5070 and a multi-core score of 16818, while the second, which suggests much better performance, features a single-core of 5512 and a multi-core score of 23516.

The higher-end score set puts this particular Mac mini configuration right on par with the high-end 2.9GHz 2018 MacBook Pro, which earned a single-core Geekbench score of 5433 and a multi-core score of 22556. Given the price point of this Mac mini's configuration, its MacBook Pro-matching performance comes as no surprise.

The Mac mini also closely matches the 2013 Mac Pro models when it comes to multi-core performance and exceeds them when it comes to single-core performance. With the exception of the iMac Pro, it outperforms 2017 iMac models, which were not refreshed this year.

It's not clear why there's such a disparity between the two Geekbench readings, but it's possible with the first that background tasks produced a lower result, hence the retest.

We should see additional Mac mini benchmarks surfacing in the near future as the device is set to launch on November 7. Benchmarks of the base models will give us a better idea of what to expect from the lower priced versions of the device.

MacBook Air and iPad Pro benchmarks have also surfaced over the course of the week, with the iPad Pro also demonstrating MacBook Pro-class performance.

Related Roundup: Mac mini
Buyer's Guide: Mac Mini (Neutral)
Related Forum: Mac mini

For this week's giveaway, we've teamed up with Plex to offer MacRumors readers a chance to win a media bundle that includes a lifetime Plex Pass and a 2TB Western Digital My Cloud Home connected storage device.

Plex is an all-in-one media hub that organizes your entire library of content, from TV shows and movies to music, photos, and more. Plex also offers free access to news, web shows, podcasts, and, for cord cutters, live television access when paired with an antenna.

plexdevices
Plex is free to download and use as a media server, but advanced music, photo, TV, and movie features like live TV, automatic photo upload, lyric search, and more, require the Plex Pass. Plex Pass is $119 for a lifetime pass, $4.99 per month, or $39.99 per year.

To use Plex, you need a media hub where all of your content is stored, and that's where the Western Digital My Cloud Home portion of the giveaway comes into play. Until recently, Plex had a cloud service that let you access your media content anywhere, but that's been discontinued.

plexwebshows2
Luckily, with connected devices like the Western Digital My Cloud Home, you can still access your media library from anywhere. My Cloud Home is a network attached storage device, which means it connects to the internet and makes whatever's stored on it accessible even when you're away from home.

mycloudhomewesterndigital2
To use this combo, all you need to do is set up the My Cloud Home, install the Plex Media Server software on it, and then upload your media content like music, photos, and more. Then with the Plex app on the Apple TV, iPhone, iPad, and other devices, you can access all of your content anytime, anywhere.

This same setup works with any NAS, and it also works with a plain old hard drive or Mac when you're connected to your home WiFi network.

We have three My Cloud Home drives from Western Digital paired with three lifetime Plex passes to give away to MacRumors readers. To enter to win our giveaway, use the Rafflecopter widget below and enter an email address. Email addresses will be used solely for contact purposes to reach the winners and send the prizes. You can earn additional entries by subscribing to our weekly newsletter, subscribing to our YouTube channel, following us on Twitter, following us on Instagram, or visiting the MacRumors Facebook page.

Due to the complexities of international laws regarding giveaways, only U.S. residents who are 18 years or older and Canadian residents (excluding Quebec) who have reached the age of majority in their province or territory are eligible to enter. To offer feedback or get more information on the giveaway restrictions, please refer to our Site Feedback section, as that is where discussion of the rules will be redirected.

The contest will run from today (November 2) at 11:00 a.m. Pacific Time through 11:00 a.m. Pacific Time on November 9. The winners will be chosen randomly on November 9 and will be contacted by email. The winners will have 48 hours to respond and provide a shipping address before new winners are chosen.

Tags: Giveaway, Plex

Following Tuesday's event, Apple Design Chief Jony Ive did an interview with The Independent, where he shared some thoughts on Apple's new product lineup and what makes a device "appear magical."

Ive explained that the design of the iPad Pro is "so singular and integrated" that it stands out from "99 percent of other complex technology products."

appleipadprodesign2
Specifically, Ive pointed out the display of the device, which uses a subpixel anti-aliasing technique to produce rounded corners that flow into the sides of the screen smoothly and without distortion.

Ive said he finds traditional displays with square corners "disappointing" because it turns the display into a distinct component when assembled into a design without square corners.

If you look at the iPad Pro, though, you can see how the radius, the curve in the corner of the display, is concentric with and sympathetic to the actual enclosure. You feel it's authentic, and you have the sense that it's not an assembly of a whole bag of different components: it's a single, clear product.

Ive said that one of Apple's goals with the iPad was to create a sense that the product is not oriented in a specific way. The new iPad Pro, says Ive, doesn't have an orientation because there's no Home button, speakers are all around the device, and Face ID works in landscape and portrait modes.

The simple flat edge of the iPad Pro is also an achievement, something Apple was able to implement when the engineering teams were able to pare down the thickness of the iPad Pro. Ive says Apple couldn't have attempted a straightforward edge detail like that when the products weren't as thin.

These seemingly simple changes are "the most difficult thing to do." Ive said Apple is most proud of the things that should be there but aren't. "It's an odd thing when you're most proud of those things which aren't there.

As for the second-generation Apple Pencil, the way that it snaps onto the side of the iPad Pro is an example of "a magical feeling." The new Apple Pencil connects to magnets built into the iPad Pro's enclosure, and when connected, it both pairs and charges.

Ive says that designing products like the Apple Pencil that introduce features no one knew they wanted until they debuted is a "fundamental part" of his job. He doesn't work with articulated problems and he says it's rare that new Apple designs come in response to a known problem.

Ive said when changing a well-known and loved product like the iPad, there's a need to not "fall into the trap of just making things different." It's important when changing things not to "make it different, but make it better."

"If you are making changes that are in the service of making something better, then you don't need to convince people to fall in love with it again. Our sense of habit and familiarity with something is so developed, there is always that initial reaction that is more of a comment on something being different rather than necessarily better or worse. In my experience, if we try very hard to make material improvements, people quickly recognise those and make the sort of connection they had before with the product."

Ive's full interview, which goes into more depth about the design decisions made for the iPad Pro, can be read over at The Independent.

Apple will replace the existing "2018 Midterm Elections" channel in Apple News on November 6 with a new "Election Night" section, providing readers with real-time results of Election Day 2018 (via TechCrunch). The change will happen at 8:00 p.m. ET on November 6 and showcase live results, updates on key races, the latest developments, and more.

To ensure that readers can quickly keep tabs on results, Apple will also replace the central "Digest" tab in Apple News with the Election Night section. Apple is partnering with the Associated Press for the update, using its real-time election results to create dynamic infographics and a complete list of federal election results in every state, as well as House and Senate seats.

apple news election night
The AP's data will allow Apple News to send out special alerts at the top of the Election Night feed -- or as a push notification if users choose -- to note if the balance of power in either the House or Senate has changed. All of these infographics and results data will automatically update every minute, and there will still be a manual page refresh option to force an immediate update.

Readers can expect the usual news coverage and live video feeds from existing Apple News partners as well:

Another section will focus on the latest developments – meaning breaking news headlines and stories related to election night coverage. This will feature news from a variety of sources including Axios, Politico, The Washington Post, Fox News, CNN, The New York Times, CBS, and others.

CBS News, CNN, and Fox News will also contribute video clips to the Election Night hub, while ABC will offer a live video feed. Another live video feed from NBC News will appear in a widget alongside the Live Results infographic.

Apple says that having a wide range of various news sources was necessary to ensure that all voters were informed about the election, no matter their political leaning. The company also notes that all of the Election Night coverage is not being driven by algorithms, and the November 6 update will see an "all-hands-on-deck" situation for the Apple News team.

This preference for human curation was recently highlighted in a report by The New York Times, which talked with Apple News editor in chief Lauren Kern about how her team approaches daily news curation for Apple. The company's decision to lean more heavily on human-led news selection instead of algorithms is the opposite strategy of rivals like Google News and Facebook, and Kern argues that Apple's way is "really the only legitimate way to do it at this point."

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Spotify is officially coming to Apple Watch, as the streaming music service today delighted users with an early beta version of the watchOS app through TestFlight. There is no timeframe for a public release yet.

A few Reddit users participating in Spotify's public beta testing program have shared screenshots of the app's icon, playback controls, and recently played list with a toggle for shuffle mode.

spotify apple watch app
According to one Reddit user, offline downloads are currently not supported, but the feature could be added later of course. The user also says the app has yet to be optimized for 40mm and 44mm sized Apple Watch Series 4 models, but that's also something that could be taken care of during the beta testing period.

An official Spotify for Apple Watch has been long awaited, especially after third-party app Spotty was discontinued.

Update: In a statement provided to MacRumors, a Spotify spokesperson said "we're always testing new products and experiences, but have no further news to share at this time."

Related Roundup: Apple Watch 11
Tag: Spotify
Buyer's Guide: Apple Watch (Buy Now)

Apple continued to lead the tablet market in the third quarter of 2018, with the iPad achieving "nearly double the shipments of its nearest competitor," according to data shared by research firm IDC today.

huawei iphone ipad
Apple on Thursday reported sales of 9.7 million iPads last quarter, giving it an estimated 26.6 percent share of the worldwide tablet market during the July-September period, according to IDC. Samsung finished runner-up with an estimated 5.3 million tablet shipments and 14.6 percent market share.

The worldwide tablet market declined 8.6 percent during the quarter, as global shipments fell to 36.4 million, according to IDC. Apple was not immune to the market contraction, as iPad revenue declined 15 percent last quarter on a year-over-year basis, according to the company's earnings report on Thursday.

idc tablet q3 2018

Top Five Tablet Vendors, Worldwide Shipments in Millions, via IDC

Nevertheless, IDC believes the new iPad Pro with Face ID bodes well for Apple's sales through the holiday shopping season:

The refreshed $329 iPad with Pencil support that launched in late March continued to drive volume although it was unable to maintain the same momentum from the third quarter of 2017 as that was the first time in a while that Apple had released a lower cost iPad. iPad Pro saw year-on-year declines in anticipation of a refresh at the beginning of the fourth quarter, which bodes well for Apple through the end of the year.

iPad has remained the world's most popular tablet for several years, even as the market has declined. IDC senior research analyst Jitesh Ubrani believes Apple's continued focus on innovation and marketing has helped the company set itself apart from smaller rivals such as Microsoft, Amazon, and Huawei.

Notably, Microsoft did not crack the list of the top five tablet vendors based on shipments last quarter, according to IDC's data. An all-new Surface Pro launched in October, but that was after the quarter ended.

IDC also shared smartphone data for the third quarter today. Apple reported sales of 46.9 million iPhones last quarter for an estimated 13.2 percent market share, finishing behind Samsung and Huawei, which had estimated market shares of 20.3 percent and 14.6 percent respectively last quarter.

idc q3 2018 smartphones

Top Five Smartphone Vendors, Worldwide Shipments in Millions, via IDC

Apple is typically the world's second largest smartphone maker, behind Samsung, but Huawei bumped it down to third for the second consecutive quarter. Nevertheless, IDC believes Apple could jump to first place next quarter thanks to anticipated holiday sales of the iPhone XS, iPhone XS Max, and iPhone XR.

Like the tablet market, the worldwide smartphone market also declined to the tune of six percent last quarter, according to IDC.

Tag: IDC

Apple Maps has added indoor maps at over 20 additional shopping malls and airports across the United States, Singapore, Hong Kong, and Denmark.

apple maps indoor lenox square
Newly supported locations:

  • Lenox Square in the Atlanta, GA

  • Phipps Plaza in the Atlanta, GA

  • Perimeter Mall in Atlanta, GA

  • Cumberland Mall in Atlanta, GA

  • North Point Mall in Alpharetta, GA

  • Mall of Georgia in Buford, GA

  • The Shoppes at River Crossing in Macon, GA

  • Oglethorpe Mall in Savannah, GA

  • Peachtree Mall in Columbus, GA

  • Mall St. Matthews in Louisville, KY

  • Oxmoor Center in Louisville, KY

  • Towne Mall in Elizabethtown, KY

  • Florence Mall in Florence, KY

  • Greenwood Mall in Bowling Green, KY

  • Eaton Centre in Toronto, Canada

  • Anchorpoint in Singapore

  • Harbour City in Hong Kong

  • IFC Mall in Hong Kong

  • Pacific Place in Hong Kong

  • Times Square in Hong Kong

  • Sky Harbor International Airport in Phoenix, AZ

  • Copenhagen Airport in Denmark

To view an indoor map, open the Apple Maps app on iOS 11 or later, search for a supported location, zoom in, and tap on "Look Inside."

Indoor maps at shopping malls make it easier to find the exact location of stores, restaurants, and restrooms on each floor, in addition to guest services, parking, escalators, stairs, and so forth. Or, swipe up on the place card to browse by category, such as clothes, shoes, accessories, beauty, food, and drinks.

Likewise, at airports, Apple Maps users can zoom in to view terminals, boarding gates, security checkpoints, airline check-in desks, baggage claim carousels, information kiosks, restrooms, stores, restaurants, parking, and more.

When the feature launched with iOS 11, indoor maps were only available in a handful of airports and shopping malls around the world, but Apple has been steadily adding locations over the past year.

The list includes airports and shopping malls in major cities across North America and Europe, including Baltimore, Berlin, Boston, Chicago, Dallas, Houston, London, Los Angeles, New York, Philadelphia, Portland, San Jose, San Francisco, Seattle, Toronto, and Washington, DC. The full list can be viewed on Apple.com.

Stanford Medicine has published more details about the future of the Heart Study program it conducted in partnership with Apple, in which it attempted to reliably detect atrial fibrillation in Apple Watch wearers.

The condition, which is characterized by an irregular heartbeat, often remains hidden because many people don't experience symptoms. Atrial fibrillation can increase the risk of stroke and heart failure.

apple heart study
According to Stanford, the study involved 400,000 participants, making it the largest screening program for atrial fibrillation ever conducted. A paper has also been published in the American Heart Journal describing the unique design of the clinical trial.

Enrollment began in late 2017 and closed in August. Although some participants were informed in September that their participation in the study was complete, Stanford says it will continue to collect and collate data until early next year, which is consistent with Apple's original announcement.

"We hope this study will help us better understand how wearable technologies can inform precision health," said Lloyd Minor, MD, dean of the School of Medicine. "These new tools, which have the potential to predict, prevent and manage disease, are finally within our reach."

The FDA cleared two Apple Watch medical apps in September. One app uses data from the Apple Watch Series 4 to take an ECG by touching the button on the side of the device. The second app uses data from an optical sensor available on the Apple Watch Series 1 and later to analyze pulse data and identify irregular heart rhythms indicating atrial fibrillation. The Apple-Stanford Heart Study used the second app.

Each year in the United States alone, atrial fibrillation results in 130,000 deaths and 750,000 hospitalizations, according to the Centers for Disease Control and Prevention. The CDC estimates that the condition affects between 2.7 million and 6.1 million people. In addition, another 700,000 people may have undiagnosed atrial fibrillation.

Apple has slashed the number of app categories listed in the Mac App Store's Categories tab, an apparently intentional move that may irk Mac users and developers who rely on the tab to aid app discoverability.

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The tab now lists just 10 categories, down from the 21 it had listed since the revamped Mac App Store debuted with the launch of macOS Mojave in September. The missing categories include Finance, Lifestyle, Sports, Weather, Medical, Travel, Education, Reference, Entertainment, Health & Fitness, and News. That leaves the following 10 categories that users can still browse individually:

  • Business

  • Developer Tools
  • Games
  • Graphics & Design
  • Music
  • Photography
  • Productivity
  • Social Networking
  • Utilities
  • Video

When a developer submits their app to Apple for inclusion on the Mac App Store, they can assign the app a primary category and a secondary category. The primary category is particularly important for discoverability, as this is the one in which the app appears when users browse the Mac App Store or filter search results. Up until yesterday, it also determined the app's placement among the 21 categories listed in the Categories tab.


It's unclear at present why Apple has decided to hamstring the Categories tab, as the categories that are missing are still being used to classify apps in the Mac App Store, and Apple's documentation for developers on choosing a category for their Mac app hasn't changed. Currently, iPhone and iPad users remain able to browse all 21 iOS app categories individually in the iOS App Store app.

We've reached out to Apple for comment regarding the change to the Mac App Store and will update this article if we learn more.

Update: Apple brought back the 11 missing categories in the Categories tab as of Saturday morning. Why they were removed in the first place remains a mystery.

Related Forum: macOS Mojave

The first benchmark for the 2018 MacBook Air surfaced on Geekbench today, giving us our first look at how the low-power 7W Amber Lake Intel chip in the machine measures up to the performance of other Macs in Apple's lineup.

Equipped with a 1.6GHz Intel Core i5-8210Y chip and 16GB of RAM, the benchmarked MacBook Air earned a single-core score of 4248 and a multi-core score of 7828.

macbookairbenchmark
As should be no surprise, it's significantly better than the previous-generation MacBook Air equipped with a 1.8GHz Broadwell processor, which earned a single-core score of 3335 and a multi-core score of 6119.

It's faster than the fastest Core M chip in the 2017 MacBook models, but not by much. The 1.4GHz MacBook earned a single-core score of 3925 and a multi-core score of 7567, while the base model with a 1.2GHz Core M chip earned a single-core score of 3527 and a multi-core score of 6654.

Compared to MacBook Pro models, it's not too far off from the 2018 13-inch Touch Bar MacBook Pro with a 2.3GHz Intel Core i5 processor when it comes to single-core performance, but it can't compete with the four cores in the 2018 MacBook Pro. That machine earned a single-core score of 4504 and a multi-core score of 16464.

It's also slower than the 2017 13-inch MacBook Pro sans Touch Bar that Apple still sells, which earned a single-core score of 4314 and a multi-core score of 9071.

Single-Core Performance

  • 2018 MacBook Air - 4248
  • 2017 MacBook Air - 3335
  • 1.4GHz 2017 MacBook - 3925
  • 1.3GHz 2017 MacBook - 3630
  • 1.2GHz 2017 MacBook - 3527
  • 2.3GHz 2018 MacBook Pro - 4504
  • 2.3GHz 2017 MacBook Pro - 4314

Multi-Core Performance

  • 2018 MacBook Air - 7828
  • 2017 MacBook Air - 6119
  • 1.4GHz 2017 MacBook - 7567
  • 1.3GHz 2017 MacBook - 6974
  • 1.2GHz 2017 MacBook - 6654
  • 2.3GHz 2018 MacBook Pro - 16464
  • 2.3GHz 2017 MacBook Pro - 9071

Previous MacBook Air chips used 15W U-series chips from Intel, but the 2018 model is using a lower-power 7W Y-series chip, and there were some concerns about its performance relative to the rest of the Mac lineup.

Based on these Geekbench scores, which aren't necessarily indicative of how these machines will perform in the real world, the MacBook Air is superior to the MacBook lineup at this time, but falls short of the base-level MacBook Pro, which is about right given its price point ($1,199 for the Air vs. $1,299 for the Pro). What the Mac lineup will look like if and when the 12-inch MacBook is refreshed remains to be seen.

Additional benchmarking results should be available soon, as the MacBook Air is set to arrive to the first customers on Wednesday, November 7, and MacBook Air reviews should come out before then.

Related Roundup: MacBook Air
Related Forum: MacBook Air

Overall smartphone battery life may be declining due to the increasing demands new technologies place on lithium ion batteries, according to smartphone testing done by The Washington Post.

In a series of battery life tests where multiple smartphone models from the past few years were set at the same brightness and forced to reload the same sites, newer smartphones were not able to last as long as older devices.

smartphonebatterylifetest
When it comes to the iPhone, for example, the iPhone XS died an average of 21 minutes earlier than the previous-generation iPhone X. Battery life impact was most noticeable with the Google Pixel 3, which lasted an hour and a half less than the Pixel 2.

According to The Washington Post, the iPhone XR, which uses an LCD instead of an OLED display, was a notable exception, performing well on the battery life tests. The iPhone XR boasts the longest battery life of any iPhone with 25 hours of talk time, 15 hours of internet use, 16 hours of video playback, and 65 hours of audio playback.

It lasted the longest in the battery test, besting the Pixel 3XL, the Samsung Galaxy Note 9, and the iPhone XS Max.

Apple's iPhone XR, the new phone I recommend to most people, has a different approach. It scales back on the screen tech -- lower resolution, less bright and lower-quality color -- in ways that benefit battery life tremendously: The XR lasted 3 hours longer than the top iPhone XS, even though the its screen is actually a smidge larger. (Bonus: It also costs $250 less.)

Nadim Maluf, CEO of battery optimization firm Qnovo, told The Washington Post that batteries improve at about "5 percent per year" but smartphone power consumption is growing faster than that.

The Washington Post consulted with other tech sites like Tom's Guide and CNET, and came to the conclusion that high-resolution OLED displays and cellular connectivity are major factors that impact battery life.

Turning down display brightness and using WiFi when possible, two well-known techniques for preserving battery life, are among the site's recommendations for eking more juice out of a smartphone.

The Washington Post's battery life test focused on the display, but other battery life tests, such as one conducted by Consumer Reports using a machine that opens up apps, had different results, with the iPhone XS beating the iPhone X due to improvements Apple has made with the processor.

Variations in battery life due to different tests and different real-life usage situations can make it difficult to tell whether overall battery life is increasing or decreasing over time, says the site.

Battery company Onavo's CEO believes that consumers should "start getting ready for compromise," settling for smartphones with increasingly bigger batteries that result in larger, heavier devices or lesser technologies like the LCD display in the iPhone XR.

Related Forum: iPhone

Apps created for the Mac often don't receive as much attention as apps made for iOS devices, so we have a bi-monthly series here at MacRumors that's designed to highlight useful and interesting Mac apps that are worth checking out and potentially investing in.

This week's picks include apps focused on Dark Mode, a new feature introduced in September with the launch of macOS Mojave, along with some useful apps for customizing text, keeping your eyes safe while working, and keeping your Mac awake. Many of our highlighted apps this week were chosen by MacRumors forum members.

  • Amphetamine (Free) - Amphetamine is a Mac app keeps your Mac and your Mac display off by adding a simple on-off switch or customizable triggers. With Amphetamine activated from the menu bar, your Mac will be prevented from going into sleep mode. You can choose to keep your Mac awake indefinitely, for a specific amount of time, while a file is downloading, when a specific app is running, and more.
  • Dark Mode for Safari ($1.99) - Dark Mode in macOS Mojave introduces a darker theme across the operating system, but this doesn't extend to individual apps like Safari. Some websites are implementing Dark Mode support, but for those that haven't, the Dark Mode for Safari extension changes them to a darker theme that's easier on the eyes at night time or in low lighting environments. This is not a perfect app and doesn't work well with all websites, but improvements are being introduced on a continual basis and it can be easily toggled on or off.
  • Textlicious ($1.99) - Textlicious is a simple, inexpensive app that's designed to let you insert styled text in places that normally only accept plain text. If, for example, you've wondered how people are getting those custom fonts that you see sometimes on social networks like Twitter, it's quite possible they're using this app. Textlicious lets you highlight any text you're typing in an app, right click, and then select a style from the pop-up menu. There are options like typewriter, strikethrough, small, script, bold, italic, circled, and more. Something to be aware of with Textlicious and similar apps - Unicode symbols like these break the screen readers that vision impaired people use.
  • Breaks For Eyes ($9.99) - Mojave's Dark Mode is meant to cut down on eyestrain, and the same is true of Breaks for Eyes. When looking at an iPhone, iPad, or Mac, taking frequent little breaks is a good idea to prevent dry eyes, eyestrain, and headaches. Breaks for Eyes reminds you to look away from the Mac screen every 20 minutes for 20 seconds, letting your eyes take a rest. There's a three-day trial, and then the full app costs $9.99 to unlock.
  • NightOwl (Free) - [Update: While we originally featured this app for its ability to add a quick Dark Mode toggle to your Mac's menu bar, as of 2023 a number of users are reporting suspicious network activity related to it, so we've removed our link to it out of caution and users who have installed it may want to consider removing it.]

If you have a favorite must-have Mac app that we haven't highlighted yet, let us know in the comments, and we might feature it in a future video. Many of this month's app picks came directly from recommendations from our forum members, and it's these recommendations that have helped make this series useful.

For more of our Mac app picks, make sure to check out our Mac app recommendation archives.

Though iPhone revenue was up in 4Q 2018, fourth quarter iPhone XS and XS Max sales were not as strong as expected, and iPhone sales growth was essentially flat. Apple sold 46.9 million iPhones during the quarter, compared to 46.7 million in the year-ago quarter, missing analyst estimates.

Apple's $89 to $93 billion revenue forecast for the first fiscal quarter of 2019 is rather also cautious, which Apple blamed on foreign exchange costs, issues with supply/demand balance, and weakness in emerging markets.

iphone xs vs xr
"Virtually every foreign currency has depreciated against the dollar over the last 12 months," said Apple CFO Luca Maestri. "That adds 200 basis points of headwinds to the tune of $2 billion to our revenue."

Uncertainty in emerging markets is also a factor. "There's some level of uncertainty at the macroeconomic model in some emerging countries where consumer confidence is not as high," said Maestri.

Maestri also said that Apple has launched an "unprecedented number" of new products over the course of the last six weeks, and Apple has "some uncertainty" around supply/demand balance for some of these products. The launch timing of the new iPhones is also a factor, with the iPhone XR coming later than the XS and the XS Max. This had an effect on Apple's Q4 revenue and will also impact Q1.

Despite the cautious guidance for the first fiscal quarter of 2018, Apple is "very excited" about its lineup of products and services entering the holiday shopping season, and Maestri said that Apple has the "strongest lineup" it's ever had.

Going forward, Apple does not plan to break down unit sales of the iPhone, iPad, and Mac, a major change to the way that earnings data is presented. Apple will, however, continue to provide details on overall iPhone, iPad, and Mac revenue.

Apple CEO Tim Cook and Apple CFO Luca Maestri explained during today's earnings call that Apple does not believe that providing unit sales is relevant for the company at this point.

During today's fourth quarter earnings call, Apple CFO Luca Maestri announced that going forward, Apple will not provide unit sales of iPhone, iPad, and Mac during its quarterly earnings reports.

This marks a major change to the way that Apple reports data and it will make estimating iPad, Mac, and iPhone product sales a more difficult task. Apple is perhaps making this change because its unit sales are decreasing while revenue is growing due to rising ASPs.

iphonexipadpro
This quarter, for example, iPhone unit sales were flat at 46.9 million, but iPhone revenue was up 29 percent.

According to Maestri, Apple does not believe that unit sales over the course of a 90-day period are an indicator of the underlying strength of its business.

Apple also plans to rename the "Other Products" category to "Wearables, Home, and Accessories," a change that will also be made in the December quarter. This category will continue to include the Apple Watch, Apple TV, AirPods, HomePods, Beats headphones, and more.

Apple's "Other Products" category, which includes AirPods, Apple TV, Apple Watch, iPod touch, HomePod, Beats products, and Apple-branded and third-party accessories brought in an impressive $4.2 billion during the fourth fiscal quarter of 2018, representing a 31 percent increase in revenue.

Apple does not break down the specific sales numbers of products in the "Other" category, which makes it difficult to determine specific sales numbers for products like the HomePod, AirPods, and the Apple Watch, but Cook says its wearables category set a September quarter revenue record with growth over 50 percent.

applewatchinfographface
Much of Apple's "Other Products" growth can likely be attributed to the Apple Watch Series 4, which came out in September.

Cook said the Apple Watch Series 4 has become even more essential to people's daily lives, and response to the new model has been "overwhelmingly positive."

Cook highlighted new ECG capabilities coming to the Apple Watch Series 4 in the United States later this year, which he described as an "unprecedented and potentially life changing feature."

Apple's services category, which includes iTunes, the App Store, the Mac App Store, Apple Music, iCloud, Apple Pay, and AppleCare, continues to be an increasingly important revenue driver for Apple, and services growth is once again at an all time high.

During the fourth fiscal quarter of 2018, Apple's services segment brought in $10 billion in revenue, up 17 percent from the $8.5 billion services earned in the fourth quarter of 2017.

appleservices
According to Apple CEO Tim Cook, services growth was actually at 27 percent if a one-time favorable adjustment from the year-ago quarter is excluded.

Several services categories, including the App Store, AppleCare, Apple Pay, and Apple Music hit all-time revenue records. 330 million Apple customers subscribe to Apple services, a number that has increased 50 percent compared to a year ago.

Cook highlighted Apple Pay's success during the quarter. Apple Pay transaction volume tripled year-over-year, with Apple Pay generating significantly more transactions than PayPal mobile and growing 4x faster.

With the rollout of Apple Pay at Costco locations in the United States, 71 out of 100 major retailers support Apple Pay, and 60 percent of all U.S. retail locations support the Apple Pay service.

Apple has said that it is aiming to reach $14 billion in services revenue per quarter by 2020, a goal the company is well on its way to achieving.

Earlier this year, Morgan Stanley analyst Katy Huberty predicted that over the course of the next five years, services revenue growth will contribute more than 50 percent of Apple's total revenue growth.

Apple is working on bolstering its services category in the future, breaking into the television industry. Apple has more than a dozen original television shows in the works right now, which it is rumored to be planning to distribute via television streaming service set to debut sometime during the first half of 2019.

aapl 2017 logoApple today announced financial results for the third calendar quarter and fourth fiscal quarter of 2018.

For the quarter, Apple posted revenue of $62.9 billion and net quarterly profit of $14.1 billion, or $2.91 per diluted share, compared to revenue of $52.6 billion and net quarterly profit of $10.7 billion, or $2.07 per diluted share, in the year-ago quarter. Revenue, profit, and EPS were all-time records for the September quarter.

Gross margin for the quarter was 38.3 percent, compared to 37.9 percent in the year-ago quarter, with international sales accounting for 61 percent of revenue. Apple also declared an upcoming dividend payment of $0.73 per share, payable November 15 to shareholders of record as of November 12.

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For the quarter, Apple sold 46.9 million iPhones, up slightly from 46.7 million in the year-ago quarter. iPad sales fell to 9.7 million from 10.3 million in the fourth quarter of 2017, while Mac sales dipped to 5.3 million from 5.4 million.

For the full fiscal year, Apple generated $265.6 billion in sales with $59.5 billion in net income, up from $229.2 billion in sales and $48.4 billion in net income for fiscal 2017. Both figures are also all-time company records, exceeding standards of $233.7 billion in sales and $53.4 billion in net income set in fiscal 2015.

“We’re thrilled to report another record-breaking quarter that caps a tremendous fiscal 2018, the year in which we shipped our 2 billionth iOS device, celebrated the 10th anniversary of the App Store and achieved the strongest revenue and earnings in Apple’s history,” said Tim Cook, Apple’s CEO. “Over the past two months, we’ve delivered huge advancements for our customers through new versions of iPhone, Apple Watch, iPad and Mac as well as our four operating systems, and we enter the holiday season with our strongest lineup of products and services ever.”

Apple's guidance for the first quarter of fiscal 2019 includes expected revenue of $89-93 billion and gross margin between 38 and 38.5 percent.

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Apple will provide live streaming of its fiscal Q4 2018 financial results conference call at 2:00 PM Pacific, and MacRumors will update this story with coverage of the conference call highlights.

Conference call recap ahead…

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aapl logo 2018Apple is set to report its earnings results for the fourth quarter of its 2018 fiscal year at 1:30 p.m. Pacific Time today.

The quarter began July 1, 2018 and ran through September 29, 2018, according to Apple's fiscal year accounting calendar.

Apple provided the following guidance for the quarter back on July 31:

  • revenue of $60 billion to $62 billion

  • gross margin between 38 and 38.5 percent

  • op. ex. of $7.95 billion to $8.05 billion

  • other income/expense of $300 million

  • tax rate of approximately 15 percent before discrete items

Apple's guidance suggests it will report its best fourth quarter results ever, by revenue, comfortably topping its 2017 record of $52.6 billion:

  • 2014: $42.1 billion

  • 2015: $51.5 billion

  • 2016: $46.9 billion

  • 2017: $52.6 billion

  • 2018: $60+ billion

Wall Street analysts forecast that Apple will report $61.5 billion revenue, above the midpoint of its guidance, and earnings per share of $2.78, according to 32 estimates averaged by Yahoo Finance.

Key Takeaways and What to Look For

  • iPhone unit sales of around 47.5 million, according to a FactSet estimate. Apple began accepting iPhone XS and iPhone XS Max pre-orders September 14, just over two weeks before Apple's fourth quarter ended. Apple sold 46.7 million iPhones in the year-ago quarter.

  • Apple doesn't break out iPhone sales on a model-by-model basis, but the iPhone's average selling price should reveal whether customers are leaning towards higher-priced iPhones such as the iPhone XS Max. iPhone ASP was $617.99 in the year-ago quarter.

  • Mac unit sales should be boosted by 2018 MacBook Pro models, released on July 12, nearly two weeks into the quarter. Apple sold 3.72 million Macs last quarter, its fewest in any single quarter since the third quarter of 2010, due to seasonality and a largely outdated lineup. Mac sales totaled 5.39 million in the year-ago quarter.

  • Apple's guidance for its first quarter of fiscal 2019, which began September 30 and encompasses the launch of the iPhone XR and the new iPad Pro, MacBook Air, and Mac mini models. Analysts expect record revenue of $92.9 billion, based on 31 estimates averaged by Yahoo Finance.

  • Continued growth of Apple's Services category, including the App Store, Apple Music, iCloud, iTunes, Apple Pay, and AppleCare. Last quarter, Apple's services brought in a record $9.5 billion revenue. Apple said it is still on target to double its fiscal 2016 services revenue by fiscal 2020.

  • Continued growth of Apple's Other Products category, including the Apple Watch, Apple TV, HomePod, AirPods, Beats, iPod touch, and accessories, as Apple diversifies revenue beyond the iPhone.

Apple's CEO Tim Cook and CFO Luca Maestri will discuss the company's earnings results on a conference call at 2:00 p.m. Pacific Time today. MacRumors will loosely transcribe the one-hour call as it occurs live.