One day after MoviePass CEO Mitch Lowe announced that subscribers will not be allowed to see select major movies like "Christopher Robin" and "The Meg," the company today announced a price hike for subscribers to its standard plan. The price of this $9.95/month tier will increase to $14.95/month "within the next 30 days," according to a press release shared today.

moviepass app map
This increase comes just under one year since MoviePass first began making headlines by dropping its subscription price to $9.95/month, allowing users to see one movie per day and saving money for those who visit the theater often. Now, following ongoing stock price drops, a new "Peak Pricing" feature, and a recent service blackout caused by a sudden lack of money, MoviePass is struggling to stay afloat.

Today's press release also reiterates on the company's plan to limit availability of "First Run Movies" that open on 1,000+ screens (which is typically any major studio release) during their first two weeks, "unless made available on a promotional basis." This refers to films that MoviePass partly owns under its subsidiary MoviePass Ventures, gaining revenue through box office ticket sales on movies like "American Animals" and "Gotti."

According to the company, its goal is to "enhance discovery" and "drive attendance" to smaller independent films like these, and as such has decided to limit ticket availability for "blockbuster" films. MoviePass also admits that it will save money by restricting its subscribers from being able to see movies like "Mission: Impossible Fallout" and "The Meg."

In an effort to maintain the integrity of the MoviePass mission, to enhance discovery, and to drive attendance to smaller films and bolster the independent film community, MoviePass will begin to limit ticket availability to Blockbuster films. This change has already begun rolling out, with Mission Impossible 6 being the first film included in the measure.

This is a strategic move by the company to both limit cash burn and stay loyal to its mission to empower the smaller artistic film communities. Major studios will continue to be able to partner with MoviePass to promote their first run films, seeding them with a valuable moviegoing audience.

The company says that these new cost-reduction measures will cut monthly burn by 60 percent. In the end, Lowe says that these changes are "meant to protect the longevity" of the company, although it's still unclear exactly how long MoviePass will be around.

Top Rated Comments

macduke Avatar
46 months ago
This is one of the worst business plans that I've ever seen funded to this level.
Score: 12 Votes (Like | Disagree)
preludeoflight Avatar
46 months ago
Boy this tweet aged horribly: https://twitter.com/moviepass/status/1009435583217913857
Score: 10 Votes (Like | Disagree)
CrAkD Avatar
46 months ago
I never realized moviepass was only $10 a month. No wonder it's failing. I can't buy one ticket for $10 never mind unlimited. So they banked on lots of people signing up and never going to the movies? This ain't a gym membership. People like movies.
Score: 9 Votes (Like | Disagree)
augustrushrox Avatar
46 months ago

MoviePass Will Increase Price of Standard Plan to $14.95/Month in August.
And for that reason, I'm out.
Score: 8 Votes (Like | Disagree)
RiddlaBronc Avatar
46 months ago
"To enhance discovery"
Lol, more like "we have no more money"
Score: 6 Votes (Like | Disagree)
dannyyankou Avatar
46 months ago
Consumers with that mentality are so funny. The service is still WILDLY underpriced and cannot possibly ever turn a profit at such a low price.

If an extra $5 makes you cancel, there is no chance you were even using the service often enough to make it worth it anyway.
But it’s not just an extra $5 per month
Today's press release also reiterates on the company's plan to limit availability of "First Run Movies" that open on 1,000+ screens (which is typically any major studio release) during their first two weeks
If I can’t get tickets to popular movies for two weeks, I need to pay $15 for a standard ticket. That’s a lot more than 5 bucks. Who knows if I will save money in the long run. And moviepass has been so inconsistent with their business model, I don’t know what stunts they’re going to pull next.
Score: 6 Votes (Like | Disagree)

Popular Stories

Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
General Dropbox Feature

macOS 12.3 Will Include Cloud Storage Changes Affecting Dropbox and OneDrive

Tuesday January 25, 2022 3:31 pm PST by
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac. In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
Apple Watch Red Yellow Green Feature 1

Apple Launches Black Unity Braided Solo Loop With 'Unity Lights' Watch Face

Wednesday January 26, 2022 6:05 am PST by
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
intel vs m1 max chip purple

Benchmarks Confirm Intel's Latest Core i9 Chip Outperforms Apple's M1 Max With Several Caveats

Wednesday January 26, 2022 8:56 am PST by
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor. Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
ios 15

Apple Releases iOS 15.3 and iPadOS 15.3 With Fix for Safari Bug That Leaks Browsing Activity

Wednesday January 26, 2022 10:00 am PST by
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates. The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...