MoviePass in June said that it would introduce surge pricing for moviegoers watching movies at peak times, and as of today, those new surcharges have gone into effect.

In an email sent out to customers and a new section on its website, MoviePass explains that its new "Peak Pricing" system may require subscribers to "pay a small additional fee depending on level of demand" for a movie.

moviepasspeakpricing
MoviePass claims that peak pricing provides "additional flexibility" for MoviePass and its users around popular movies and times for which there is limited inventory.

The service says that to avoid fees, subscribers should choose an alternative date or film, with one fee waiver per subscriber available each month. MoviePass has provided little detail on the new fee system. Peak pricing fees are determined "based on movie demand and popularity" with movies that are in demand for "title, date, or time of day" impacted.

Specific surcharge fees have not been outlined by MoviePass, but a screenshot of the peak pricing feature shared by MoviePass displays a $3.43 fee for seeing "Avengers: Infinity War." Extra fees will be charged to the credit card on file with MoviePass.

Peak pricing will be rolling out for all MoviePass users "in the coming weeks" for all theaters, with MoviePass planning to provide details on which films will be subjected to peak pricing and how much they will cost in the MoviePass app.

Movies affected by peak pricing will feature a red lightning icon when prices have gone up, and a gray lightning icon when prices will soon surge.

MoviePass subscribers who were promised unlimited films for their monthly fee with no restrictions at the time of sign up will likely be unhappy with the new fees. MoviePass says that even with fees, the service is still cheaper than traditional movie tickets.

Even with the peak pricing fee, you will be paying less for the ticket than you would if you bought it at retail price, and in the coming weeks, every subscriber will be able to waive one peak fee per month. That said, if you would like to avoid paying the fee, you can choose an alternate title or showtime!

In the future, MoviePass plans to introduce features that include Bring a Guest for purchasing an additional ticket, and extra fees for IMAX and 3D movie showings. These new options will allow MoviePass to better compete with AMC, which recently launched its Stubs A-List service.

With Stubs A-List, customers can see three movies per week for $19.95 per month, with no restrictions on times or repeat movies. Stubs A-List includes IMAX, Dolby Cinema, RealD 3D, Prime, and Big D movies at no extra charge.

Top Rated Comments

boshii Avatar
40 months ago
Meanwhile, I’ll be enjoying a 3D movie with Stubs A-List at 7PM with reserved seats in a nearly-packed theater at no additional cost. Pass on MoviePass.
You’re also limited to AMC theaters, paying double the price of MoviePass, and limited to 3 movies a week.
Score: 13 Votes (Like | Disagree)
Sheza Avatar
40 months ago
Why is it that when companies start to charge for something that was previously free, it's always explained as 'providing greater flexibility' for users?

Come on, we get it, you can't afford to not charge. Just tell us that. Don't claim it adds flexibility... it literally reduces it.
Score: 10 Votes (Like | Disagree)
Jbs541 Avatar
40 months ago
Absurd, just throw the whole pass in the trash at this point and join AMC stubs.
Score: 8 Votes (Like | Disagree)
macduke Avatar
40 months ago
This wasn't what I signed up for when I signed up for a 1 year subscription. Current subscribers should be exempt from this until their subscription comes up for renewal.

Unless I am missing something it does not cost MoviePass anything different no matter what time or movie I see.

Perhaps its time for a class action lawsuit against MoviePass. Any lawyers out there want to jump on this one?
If something seems too good to be true, it usually is. Most people saw this coming. Now MoviePass will fade into obscurity and be forgotten about.
Score: 7 Votes (Like | Disagree)
boshii Avatar
40 months ago
I would like to see who actually cancels because of this small fee that you won’t even have to pay if you see the movie at a different time.

At $9.99 per month we have been stealing from MoviePass. I’d much rather pay this small fee if I have to than see the company go out of business.
[doublepost=1530817417][/doublepost]
RIP MoviePass, 2017-2018.
It was actually founded in 2011.
Score: 5 Votes (Like | Disagree)
dannyyankou Avatar
40 months ago
Well, I just paid $15 for one 2D ticket. Moviepass still looks attractive with the prices in my area.
Score: 4 Votes (Like | Disagree)

Top Stories

REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
a15 chip

iPhone 13 and Redesigned MacBook Pro Chip Production Hit With Gas Contamination

Friday July 30, 2021 5:44 am PDT by
The most important TSMC factory that manufactures Apple's chips destined for next-generation iPhone and Mac models has been hit by a gas contamination, according to Nikkei Asia. The factory, known as "Fab 18," is TSMC's most advanced chipmaking facility. TSMC is Apple's sole chip supplier, making all of the processors used in every Apple device with a custom silicon chip. Industry...
Apple watch series 5 new case material made of titanium 091019

Titanium Apple Watch Series 6 Models Currently Widely Unavailable

Sunday August 1, 2021 6:21 am PDT by
Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets. Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6,...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
apple rtp land

Apple Preparing to Occupy 200,000 Square Feet of Temporary Space Ahead of New $1 Billion North Carolina Campus

Thursday July 29, 2021 9:14 am PDT by
Back in April, Apple announced a $430 billion investment over the next five years to create more than 20,000 new jobs as the company continues to expand. One significant piece of that plan is a new engineering and research center in North Carolina where Apple will be investing over $1 billion and hiring at least 3,000 employees. Assemblage of seven properties in Research Triangle Park owned by ...
telegram

Bumper Telegram Update Enables Video Calls With Up to 1,000 Viewers

Saturday July 31, 2021 12:13 am PDT by
Telegram Messenger has received a major update to its video capabilities, including support for video calls with up to 1,000 viewers. Group video calls in Telegram allow up to 30 users to stream video from both their camera and their screen, and now a maximum of 1,000 people can tune into the broadcast. Telegram says it intends to continue increasing this limit "until all humans on Earth...
app store blue banner

Elon Musk: Apple's App Store Fees Are a 'De Facto Global Tax on the Internet'

Friday July 30, 2021 10:04 am PDT by
Tesla CEO Elon Musk took to Twitter today to criticize Apple's App Store fees in a tweet that sides with Epic in the ongoing Epic v. Apple dispute. "Epic is right," wrote Musk, before going on to call Apple's App Store fees a "de facto global tax on the Internet." Musk earlier this week made veiled comments about App Store fees, but today's statement is a much more direct criticism....
FaceID iMac REREREREMIX

Top Stories: Face ID on Future Macs, Elon Musk Criticizes Apple, and More

Saturday July 31, 2021 6:00 am PDT by
This week saw an interesting range of Apple news and rumors, including a blockbuster earnings report, rumors about next year's "iPhone 14" and Face ID coming to Macs, and more. Subscribe to the MacRumors YouTube channel for more videos. Other popular topics included Apple's crackdown on leaks, changes in the latest round of betas for iOS 15, iPadOS 15, and macOS Monterey, and several stories...
duracell battery bitter coating

Apple Says Don't Buy AirTag Replacement Batteries With Bitter Coating

Wednesday July 28, 2021 11:08 am PDT by
Since AirTags were just released earlier this year and are expected to have a year-long battery life, it may be some time yet before AirTag users need a replacement battery, but when the time comes for a refresh, Apple is warning customers not to buy batteries with a bitter coating. AirTags use coin-shaped CR2032 batteries, which happen to be a size that's easy to swallow. Some battery...